"diwali dil se" with asus
TRANSCRIPT
Presented by: ADG Online Solutions
“Diwali Dil Se”
with ASUS
THE STORY BOARD”
ASUS thought build a community of prospects and to drive sales around the ocassion of diwali
TO do the Online Activity...
DIGITAL!
ADG!!
ASUS & ADG had a deep thought over : How Can we Bring this life online?
After rounds of discussions...ADG put in the strategy in place!
THE STRATEGY
Run contests creating brand awareness
Engage with the right audience
Building insightful brand content
Understand consumer sentiments
Leverage influencer relations
Social Media
App development
Promotion through SM channels
Display branding
Banner ads on high yield websites
Google Search
Contextual Ads, Remarketing and
Targeting thru mobile
Digital Biosphere....
Saviours of success:
Social Media
Contest
Branded Content
DisplayBlogging
Content SharingPaid Search
Less span of time
App reaxh to maximum audience
Get the maxoimum re-tweets in Twitter
Drive Maximum sale with the promotion
Achieve High CTR rates
ENTACTMENT
WHO ARE THE GADGET FREAKERS??
TARGET MARKET
Action starts now!
The APPiness For ASUS
We created an app via which people can wish their loved ones a happy Diwali!!
the step ahead towards khushiyon ki diwali...
select the friends...
wish happy diwali to your friends with ASUS!!!
ASUS says thank
you
ASUS app posts greetings on the wall!
THE PROMOTION PILOT!
App pre launch promotion
Engagement quotient!
THE CRAZYTWITTER!
Wall of Tweets!
Tweets done during the contest!
The Retweet Collage!
#ASUSDiwaliMomentsbecame the trending topic in
Twitter!
Trending Topic
Top Trending Topic in Twitter
Tracked via Trendinalia
Top Trending Topic for 10 minutes
Activity And Engagement
30th Oct ~ 7th Nov’ 13 was the most active week in the selected period where 98 tweets were sent thereby generating maximum engagement - 998(852 Retweets and 146 Mentions).
Twitter Analysis by using ‘Konnect Social’
363
Retweets
261 Retweets228 Retweets
146 Mentions
Engagement Details
28 Followers were added on the day of
contest
228 Retweets (The content shared by followers to their
followers
146 mentions (@ASUSIndiawas mentioned in the tweets
by followers)
Engagement include retweeting your post or mentioning you in the tweet. These people out spread your message to their followers. Total Engagement is 374.9.93 % of the people you reach have interacted with your content(Retweeted).
Twitter Analysis by using ‘Konnect Social’
Most Engaged Users
Most Engaged users on the day of contest
#AsusDiwaliMoments
Twitter Analysis by using ‘Konnect Social’
ASUS was mentioned 33 times in the Tweets and Retweets
Top Keywords used in the Tweets
Twitter Analysis by using ‘Konnect Social’
KEYWORDS
88 Mentions Received On 7th
Nov’13 48 Mentions Received On 8th
Nov’13
Mention & Replies
THE FACEBOOKMANIA
FACEBOOK METRICS..
Campaign Reach :-Clicks :-1,0026 CTR :-
0.095% Impression :- 11099172
THE VIRALQUOTIENT
khushiyon ki diwali on yahoo cricket
96 million impression
s caught!
khushiyon ki diwali on NDTV
10 million impressions
caught!
khushiyon ki diwali on Ebay.in
16 million impressions caught!
khushiyon ki diwali on Bookmyshow.com
8 million impressions caught!
Highest Open rate Received!: 22.70%
THE SUCCESS METRICS
Yahoo gained 0.38% CTR Bookmyshow.com 0.30% NDTV with 0.28%Google with 0.34%ASUS “Khushiyon Ki Diwali” chosen as the trending topic InTwitter