divvy data challenge: entry 22

8
User Type Time Threshold Analysis This graphs the daily number of bike rides, broken down by User Type. Rides are further broken down by 'Long' and 'Short' rides. 'Long' rides are those that take longer than the set 'Time Threshold', now30 minutes. 'Short' rides are those that take shorter (or equal to) the 'Time Threshold'. This shows the percentage of 'Short' rides for each day. Subscribers clearly better have their routine down. The chart shows stats for all of 2014. Our goal is to increase our subscriber base by changing the 'Time Threshold' bar on the right. To see what changing the bar does, let's increase it to 45. N o.. User Type January 3, 2014 January 9, 2014 January 13, 2014 January 17, 2014 January 21, 2014 January 25, 2014 January 29, 2014 February 2, 2014 February 6, 2014 February 10, 2014 February 14, 2014 February 18, 2014 February 22, 2014 February 26, 2014 March2, 2014 March6, 2014 March10, 2014 March14, 2014 March18, 2014 March22, 2014 March26, 2014 March30, 2014 April 3, 2014 April 7, 2014 April 11, 2014 April 15, 2014 April 19, 2014 April 23, 2014 April 27, 2014 May 1, 2014 May 5, 2014 May 9, 2014 May 13, 2014 May 17, 2014 May 21, 2014 May 25, 2014 May 29, 2014 June 2, 2014 June 6, 2014 June 10, 2014 June 14, 2014 June 18, 2014 June 22, 2014 June 26, 2014 June 30, 2014 July 4, 2014 July 8, 2014 July 12, 2014 July 16, 2014 July 20, 2014 July 24, 2014 July 28, 2014 August 1, 2014 August 5, 2014 August 9, 2014 August 13, 2014 August 17, 2014 August 21, 2014 August 25, 2014 August 29, 2014 September 2, 2014 September 6, 2014 September 10, 20.. September 14, 20.. September 18, 20.. September 22, 20.. September 26, 20.. September 30, 20.. October 4, 2014 October 8, 2014 October 12, 2014 October 16, 2014 October 20, 2014 October 24, 2014 October 28, 2014 November 1, 2014 November 5, 2014 November 9, 2014 November 13, 2014 November 17, 2014 November 21, 2014 November 25, 2014 November 29, 2014 December 3, 2014 December 7, 2014 December 11, 2014 December 15, 2014 December 19, 2014 December 23, 2014 December 27, 2014 Customer Subscriber 0K 2K 4K 6K 8K 10K 12K Number of Daily Rides 0K 2K 4K 6K 8K 10K 12K Number of Daily Rides 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% Percentage of Short Rides (per day) 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% Percentage of Short Rides (per day) Daily RideNumbers Time Threshold(min) 30 User Type % of Short Rides % Difference (from 30 min threshold) Customer Subscriber 0.00% 0.00% 98.19% 77.30% Stats by Customer Type Ride Time Takes Longer than Time Threshold Shorter than (or equal to) Time Threshold % of Short Rides

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A comparison of "Long Rides" vs "Short Rides" and whether Members or 24-Hour Pass users are taking those rides.

TRANSCRIPT

User Type Time Threshold Analysis

This graphs the daily number of bike rides, brokendown by User Type. Rides are further broken down by'Long' and 'Short' rides.

'Long' rides are those that take longer than the set'Time Threshold', now 30 minutes.

'Short' rides are those that take shorter (or equal to)the 'Time Threshold'.

This shows the percentage of 'Short' rides for eachday. Subscribers clearly better have their routinedown. The chart shows stats for all of 2014.

Our goal is to increase our subscriber base bychanging the 'Time Threshold' bar on the right. To seewhat changing the bar does, let's increase it to 45.

No..

User Type

January 3, 2014

January 9, 2014

January 13, 2014

January 17, 2014

January 21, 2014

January 25, 2014

January 29, 2014

February 2, 2014

February 6, 2014

February 10, 2014

February 14, 2014

February 18, 2014

February 22, 2014

February 26, 2014

March 2, 2014

March 6, 2014

March 10, 2014

March 14, 2014

March 18, 2014

March 22, 2014

March 26, 2014

March 30, 2014

April 3, 2014

April 7, 2014

April 11, 2014

April 15, 2014

April 19, 2014

April 23, 2014

April 27, 2014

May 1, 2014

May 5, 2014

May 9, 2014

May 13, 2014

May 17, 2014

May 21, 2014

May 25, 2014

May 29, 2014

June 2, 2014

June 6, 2014

June 10, 2014

June 14, 2014

June 18, 2014

June 22, 2014

June 26, 2014

June 30, 2014

July 4, 2014

July 8, 2014

July 12, 2014

July 16, 2014

July 20, 2014

July 24, 2014

July 28, 2014

August 1, 2014

August 5, 2014

August 9, 2014

August 13, 2014

August 17, 2014

August 21, 2014

August 25, 2014

August 29, 2014

September 2, 2014

September 6, 2014

September 10, 20..

September 14, 20..

September 18, 20..

September 22, 20..

September 26, 20..

September 30, 20..

October 4, 2014

October 8, 2014

October 12, 2014

October 16, 2014

October 20, 2014

October 24, 2014

October 28, 2014

November 1, 2014

November 5, 2014

November 9, 2014

November 13, 2014

November 17, 2014

November 21, 2014

November 25, 2014

November 29, 2014

December 3, 2014

December 7, 2014

December 11, 2014

December 15, 2014

December 19, 2014

December 23, 2014

December 27, 2014

Customer

Subscriber

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

Daily Ride Numbers Time Threshold (min)30

User Type% of Short

Rides

% Difference(from 30 minthreshold)

Customer

Subscriber 0.00%

0.00%

98.19%

77.30%

Stats by Customer Type

Ride Time TakesLonger than Time Threshold

Shorter than (or equal to) Time Threshold

% of Short Rides

User Type Time Threshold Analysis

This graphs the daily number of bike rides, brokendown by User Type. Rides are further broken down by'Long' and 'Short' rides.

'Long' rides are those that take longer than the set'Time Threshold', now 30 minutes.

'Short' rides are those that take shorter (or equal to)the 'Time Threshold'.

This shows the percentage of 'Short' rides for eachday. Subscribers clearly better have their routinedown. The chart shows stats for all of 2014.

Our goal is to increase our subscriber base bychanging the 'Time Threshold' bar on the right. To seewhat changing the bar does, let's increase it to 45.

No..

User Type

January 3, 2014

January 9, 2014

January 13, 2014

January 17, 2014

January 21, 2014

January 25, 2014

January 29, 2014

February 2, 2014

February 6, 2014

February 10, 2014

February 14, 2014

February 18, 2014

February 22, 2014

February 26, 2014

March 2, 2014

March 6, 2014

March 10, 2014

March 14, 2014

March 18, 2014

March 22, 2014

March 26, 2014

March 30, 2014

April 3, 2014

April 7, 2014

April 11, 2014

April 15, 2014

April 19, 2014

April 23, 2014

April 27, 2014

May 1, 2014

May 5, 2014

May 9, 2014

May 13, 2014

May 17, 2014

May 21, 2014

May 25, 2014

May 29, 2014

June 2, 2014

June 6, 2014

June 10, 2014

June 14, 2014

June 18, 2014

June 22, 2014

June 26, 2014

June 30, 2014

July 4, 2014

July 8, 2014

July 12, 2014

July 16, 2014

July 20, 2014

July 24, 2014

July 28, 2014

August 1, 2014

August 5, 2014

August 9, 2014

August 13, 2014

August 17, 2014

August 21, 2014

August 25, 2014

August 29, 2014

September 2, 2014

September 6, 2014

September 10, 20..

September 14, 20..

September 18, 20..

September 22, 20..

September 26, 20..

September 30, 20..

October 4, 2014

October 8, 2014

October 12, 2014

October 16, 2014

October 20, 2014

October 24, 2014

October 28, 2014

November 1, 2014

November 5, 2014

November 9, 2014

November 13, 2014

November 17, 2014

November 21, 2014

November 25, 2014

November 29, 2014

December 3, 2014

December 7, 2014

December 11, 2014

December 15, 2014

December 19, 2014

December 23, 2014

December 27, 2014

Customer

Subscriber

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

Daily Ride Numbers Time Threshold (min)30

User Type% of Short

Rides

% Difference(from 30 minthreshold)

Customer

Subscriber 0.00%

0.00%

98.19%

77.30%

Stats by Customer Type

Ride Time TakesLonger than Time Threshold

Shorter than (or equal to) Time Threshold

% of Short Rides

User Type Time Threshold Analysis

This graphs the daily number of bike rides, brokendown by User Type. Rides are further broken down by'Long' and 'Short' rides.

'Long' rides are those that take longer than the set'Time Threshold', now 30 minutes.

'Short' rides are those that take shorter (or equal to)the 'Time Threshold'.

This shows the percentage of 'Short' rides for eachday. Subscribers clearly better have their routinedown. The chart shows stats for all of 2014.

Our goal is to increase our subscriber base bychanging the 'Time Threshold' bar on the right. To seewhat changing the bar does, let's increase it to 45.

No..

User Type

January 3, 2014

January 9, 2014

January 13, 2014

January 17, 2014

January 21, 2014

January 25, 2014

January 29, 2014

February 2, 2014

February 6, 2014

February 10, 2014

February 14, 2014

February 18, 2014

February 22, 2014

February 26, 2014

March 2, 2014

March 6, 2014

March 10, 2014

March 14, 2014

March 18, 2014

March 22, 2014

March 26, 2014

March 30, 2014

April 3, 2014

April 7, 2014

April 11, 2014

April 15, 2014

April 19, 2014

April 23, 2014

April 27, 2014

May 1, 2014

May 5, 2014

May 9, 2014

May 13, 2014

May 17, 2014

May 21, 2014

May 25, 2014

May 29, 2014

June 2, 2014

June 6, 2014

June 10, 2014

June 14, 2014

June 18, 2014

June 22, 2014

June 26, 2014

June 30, 2014

July 4, 2014

July 8, 2014

July 12, 2014

July 16, 2014

July 20, 2014

July 24, 2014

July 28, 2014

August 1, 2014

August 5, 2014

August 9, 2014

August 13, 2014

August 17, 2014

August 21, 2014

August 25, 2014

August 29, 2014

September 2, 2014

September 6, 2014

September 10, 20..

September 14, 20..

September 18, 20..

September 22, 20..

September 26, 20..

September 30, 20..

October 4, 2014

October 8, 2014

October 12, 2014

October 16, 2014

October 20, 2014

October 24, 2014

October 28, 2014

November 1, 2014

November 5, 2014

November 9, 2014

November 13, 2014

November 17, 2014

November 21, 2014

November 25, 2014

November 29, 2014

December 3, 2014

December 7, 2014

December 11, 2014

December 15, 2014

December 19, 2014

December 23, 2014

December 27, 2014

Customer

Subscriber

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

Daily Ride Numbers Time Threshold (min)30

User Type% of Short

Rides

% Difference(from 30 minthreshold)

Customer

Subscriber 0.00%

0.00%

98.19%

77.30%

Stats by Customer Type

Ride Time TakesLonger than Time Threshold

Shorter than (or equal to) Time Threshold

% of Short Rides

User Type Time Threshold Analysis

This graphs the daily number of bike rides, brokendown by User Type. Rides are further broken down by'Long' and 'Short' rides.

'Long' rides are those that take longer than the set'Time Threshold', now 30 minutes.

'Short' rides are those that take shorter (or equal to)the 'Time Threshold'.

This shows the percentage of 'Short' rides for eachday. Subscribers clearly better have their routinedown. The chart shows stats for all of 2014.

Our goal is to increase our subscriber base bychanging the 'Time Threshold' bar on the right. To seewhat changing the bar does, let's increase it to 45.

Now let's try a decrease. 15 minutes is clearly tooshort. This is much too big of a drop for bothCustomers and Subscribers.

Ifw..

User Type

January 3, 2014

January 9, 2014

January 13, 2014

January 17, 2014

January 21, 2014

January 25, 2014

January 29, 2014

February 2, 2014

February 6, 2014

February 10, 2014

February 14, 2014

February 18, 2014

February 22, 2014

February 26, 2014

March 2, 2014

March 6, 2014

March 10, 2014

March 14, 2014

March 18, 2014

March 22, 2014

March 26, 2014

March 30, 2014

April 3, 2014

April 7, 2014

April 11, 2014

April 15, 2014

April 19, 2014

April 23, 2014

April 27, 2014

May 1, 2014

May 5, 2014

May 9, 2014

May 13, 2014

May 17, 2014

May 21, 2014

May 25, 2014

May 29, 2014

June 2, 2014

June 6, 2014

June 10, 2014

June 14, 2014

June 18, 2014

June 22, 2014

June 26, 2014

June 30, 2014

July 4, 2014

July 8, 2014

July 12, 2014

July 16, 2014

July 20, 2014

July 24, 2014

July 28, 2014

August 1, 2014

August 5, 2014

August 9, 2014

August 13, 2014

August 17, 2014

August 21, 2014

August 25, 2014

August 29, 2014

September 2, 2014

September 6, 2014

September 10, 20..

September 14, 20..

September 18, 20..

September 22, 20..

September 26, 20..

September 30, 20..

October 4, 2014

October 8, 2014

October 12, 2014

October 16, 2014

October 20, 2014

October 24, 2014

October 28, 2014

November 1, 2014

November 5, 2014

November 9, 2014

November 13, 2014

November 17, 2014

November 21, 2014

November 25, 2014

November 29, 2014

December 3, 2014

December 7, 2014

December 11, 2014

December 15, 2014

December 19, 2014

December 23, 2014

December 27, 2014

Customer

Subscriber

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

Daily Ride Numbers Time Threshold (min)30

User Type% of Short

Rides

% Difference(from 30 minthreshold)

Customer

Subscriber 0.00%

0.00%

98.19%

77.30%

Stats by Customer Type

Ride Time TakesLonger than Time Threshold

Shorter than (or equal to) Time Threshold

% of Short Rides

User Type Time Threshold Analysis

'Long' rides are those that take longer than the set'Time Threshold', now 30 minutes.

'Short' rides are those that take shorter (or equal to)the 'Time Threshold'.

This shows the percentage of 'Short' rides for eachday. Subscribers clearly better have their routinedown. The chart shows stats for all of 2014.

Our goal is to increase our subscriber base bychanging the 'Time Threshold' bar on the right. To seewhat changing the bar does, let's increase it to 45.

Now let's try a decrease. 15 minutes is clearly tooshort. This is much too big of a drop for bothCustomers and Subscribers.

If we drop the threshold to 25 minutes, this affectsonly about 3% of Subscriber rides, but 12.5% ofCustomer rides.

Thi..

User Type

January 3, 2014

January 9, 2014

January 13, 2014

January 17, 2014

January 21, 2014

January 25, 2014

January 29, 2014

February 2, 2014

February 6, 2014

February 10, 2014

February 14, 2014

February 18, 2014

February 22, 2014

February 26, 2014

March 2, 2014

March 6, 2014

March 10, 2014

March 14, 2014

March 18, 2014

March 22, 2014

March 26, 2014

March 30, 2014

April 3, 2014

April 7, 2014

April 11, 2014

April 15, 2014

April 19, 2014

April 23, 2014

April 27, 2014

May 1, 2014

May 5, 2014

May 9, 2014

May 13, 2014

May 17, 2014

May 21, 2014

May 25, 2014

May 29, 2014

June 2, 2014

June 6, 2014

June 10, 2014

June 14, 2014

June 18, 2014

June 22, 2014

June 26, 2014

June 30, 2014

July 4, 2014

July 8, 2014

July 12, 2014

July 16, 2014

July 20, 2014

July 24, 2014

July 28, 2014

August 1, 2014

August 5, 2014

August 9, 2014

August 13, 2014

August 17, 2014

August 21, 2014

August 25, 2014

August 29, 2014

September 2, 2014

September 6, 2014

September 10, 20..

September 14, 20..

September 18, 20..

September 22, 20..

September 26, 20..

September 30, 20..

October 4, 2014

October 8, 2014

October 12, 2014

October 16, 2014

October 20, 2014

October 24, 2014

October 28, 2014

November 1, 2014

November 5, 2014

November 9, 2014

November 13, 2014

November 17, 2014

November 21, 2014

November 25, 2014

November 29, 2014

December 3, 2014

December 7, 2014

December 11, 2014

December 15, 2014

December 19, 2014

December 23, 2014

December 27, 2014

Customer

Subscriber

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

Daily Ride Numbers Time Threshold (min)45

User Type% of Short

Rides

% Difference(from 30 minthreshold)

Customer

Subscriber 1.33%

12.45%

99.51%

89.75%

Stats by Customer Type

Ride Time TakesLonger than Time Threshold

Shorter than (or equal to) Time Threshold

% of Short Rides

User Type Time Threshold Analysis

'Short..

This shows the percentage of 'Short' rides for eachday. Subscribers clearly better have their routinedown. The chart shows stats for all of 2014.

Our goal is to increase our subscriber base bychanging the 'Time Threshold' bar on the right. To seewhat changing the bar does, let's increase it to 45.

Now let's try a decrease. 15 minutes is clearly tooshort. This is much too big of a drop for bothCustomers and Subscribers.

If we drop the threshold to 25 minutes, this affectsonly about 3% of Subscriber rides, but 12.5% ofCustomer rides.

This slight change in the threshold, while not affectingmany subscribers, may incentivize a good number ofcustomers to subscribe.

User Type

January 3, 2014

January 9, 2014

January 13, 2014

January 17, 2014

January 21, 2014

January 25, 2014

January 29, 2014

February 2, 2014

February 6, 2014

February 10, 2014

February 14, 2014

February 18, 2014

February 22, 2014

February 26, 2014

March 2, 2014

March 6, 2014

March 10, 2014

March 14, 2014

March 18, 2014

March 22, 2014

March 26, 2014

March 30, 2014

April 3, 2014

April 7, 2014

April 11, 2014

April 15, 2014

April 19, 2014

April 23, 2014

April 27, 2014

May 1, 2014

May 5, 2014

May 9, 2014

May 13, 2014

May 17, 2014

May 21, 2014

May 25, 2014

May 29, 2014

June 2, 2014

June 6, 2014

June 10, 2014

June 14, 2014

June 18, 2014

June 22, 2014

June 26, 2014

June 30, 2014

July 4, 2014

July 8, 2014

July 12, 2014

July 16, 2014

July 20, 2014

July 24, 2014

July 28, 2014

August 1, 2014

August 5, 2014

August 9, 2014

August 13, 2014

August 17, 2014

August 21, 2014

August 25, 2014

August 29, 2014

September 2, 2014

September 6, 2014

September 10, 20..

September 14, 20..

September 18, 20..

September 22, 20..

September 26, 20..

September 30, 20..

October 4, 2014

October 8, 2014

October 12, 2014

October 16, 2014

October 20, 2014

October 24, 2014

October 28, 2014

November 1, 2014

November 5, 2014

November 9, 2014

November 13, 2014

November 17, 2014

November 21, 2014

November 25, 2014

November 29, 2014

December 3, 2014

December 7, 2014

December 11, 2014

December 15, 2014

December 19, 2014

December 23, 2014

December 27, 2014

Customer

Subscriber

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

Daily Ride Numbers Time Threshold (min)15

User Type% of Short

Rides

% Difference(from 30 minthreshold)

Customer

Subscriber -21.96%

-46.50%

76.23%

30.80%

Stats by Customer Type

Ride Time TakesLonger than Time Threshold

Shorter than (or equal to) Time Threshold

% of Short Rides

User Type Time Threshold Analysis

'Short..

This shows the percentage of 'Short' rides for eachday. Subscribers clearly better have their routinedown. The chart shows stats for all of 2014.

Our goal is to increase our subscriber base bychanging the 'Time Threshold' bar on the right. To seewhat changing the bar does, let's increase it to 45.

Now let's try a decrease. 15 minutes is clearly tooshort. This is much too big of a drop for bothCustomers and Subscribers.

If we drop the threshold to 25 minutes, this affectsonly about 3% of Subscriber rides, but 12.5% ofCustomer rides.

This slight change in the threshold, while not affectingmany subscribers, may incentivize a good number ofcustomers to subscribe.

User Type

January 3, 2014

January 9, 2014

January 13, 2014

January 17, 2014

January 21, 2014

January 25, 2014

January 29, 2014

February 2, 2014

February 6, 2014

February 10, 2014

February 14, 2014

February 18, 2014

February 22, 2014

February 26, 2014

March 2, 2014

March 6, 2014

March 10, 2014

March 14, 2014

March 18, 2014

March 22, 2014

March 26, 2014

March 30, 2014

April 3, 2014

April 7, 2014

April 11, 2014

April 15, 2014

April 19, 2014

April 23, 2014

April 27, 2014

May 1, 2014

May 5, 2014

May 9, 2014

May 13, 2014

May 17, 2014

May 21, 2014

May 25, 2014

May 29, 2014

June 2, 2014

June 6, 2014

June 10, 2014

June 14, 2014

June 18, 2014

June 22, 2014

June 26, 2014

June 30, 2014

July 4, 2014

July 8, 2014

July 12, 2014

July 16, 2014

July 20, 2014

July 24, 2014

July 28, 2014

August 1, 2014

August 5, 2014

August 9, 2014

August 13, 2014

August 17, 2014

August 21, 2014

August 25, 2014

August 29, 2014

September 2, 2014

September 6, 2014

September 10, 20..

September 14, 20..

September 18, 20..

September 22, 20..

September 26, 20..

September 30, 20..

October 4, 2014

October 8, 2014

October 12, 2014

October 16, 2014

October 20, 2014

October 24, 2014

October 28, 2014

November 1, 2014

November 5, 2014

November 9, 2014

November 13, 2014

November 17, 2014

November 21, 2014

November 25, 2014

November 29, 2014

December 3, 2014

December 7, 2014

December 11, 2014

December 15, 2014

December 19, 2014

December 23, 2014

December 27, 2014

Customer

Subscriber

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

Daily Ride Numbers Time Threshold (min)25

User Type% of Short

Rides

% Difference(from 30 minthreshold)

Customer

Subscriber -2.88%

-12.46%

95.30%

64.84%

Stats by Customer Type

Ride Time TakesLonger than Time Threshold

Shorter than (or equal to) Time Threshold

% of Short Rides

User Type Time Threshold Analysis

'Short..

This shows the percentage of 'Short' rides for eachday. Subscribers clearly better have their routinedown. The chart shows stats for all of 2014.

Our goal is to increase our subscriber base bychanging the 'Time Threshold' bar on the right. To seewhat changing the bar does, let's increase it to 45.

Now let's try a decrease. 15 minutes is clearly tooshort. This is much too big of a drop for bothCustomers and Subscribers.

If we drop the threshold to 25 minutes, this affectsonly about 3% of Subscriber rides, but 12.5% ofCustomer rides.

This slight change in the threshold, while not affectingmany subscribers, may incentivize a good number ofcustomers to subscribe.

User Type

January 3, 2014

January 9, 2014

January 13, 2014

January 17, 2014

January 21, 2014

January 25, 2014

January 29, 2014

February 2, 2014

February 6, 2014

February 10, 2014

February 14, 2014

February 18, 2014

February 22, 2014

February 26, 2014

March 2, 2014

March 6, 2014

March 10, 2014

March 14, 2014

March 18, 2014

March 22, 2014

March 26, 2014

March 30, 2014

April 3, 2014

April 7, 2014

April 11, 2014

April 15, 2014

April 19, 2014

April 23, 2014

April 27, 2014

May 1, 2014

May 5, 2014

May 9, 2014

May 13, 2014

May 17, 2014

May 21, 2014

May 25, 2014

May 29, 2014

June 2, 2014

June 6, 2014

June 10, 2014

June 14, 2014

June 18, 2014

June 22, 2014

June 26, 2014

June 30, 2014

July 4, 2014

July 8, 2014

July 12, 2014

July 16, 2014

July 20, 2014

July 24, 2014

July 28, 2014

August 1, 2014

August 5, 2014

August 9, 2014

August 13, 2014

August 17, 2014

August 21, 2014

August 25, 2014

August 29, 2014

September 2, 2014

September 6, 2014

September 10, 20..

September 14, 20..

September 18, 20..

September 22, 20..

September 26, 20..

September 30, 20..

October 4, 2014

October 8, 2014

October 12, 2014

October 16, 2014

October 20, 2014

October 24, 2014

October 28, 2014

November 1, 2014

November 5, 2014

November 9, 2014

November 13, 2014

November 17, 2014

November 21, 2014

November 25, 2014

November 29, 2014

December 3, 2014

December 7, 2014

December 11, 2014

December 15, 2014

December 19, 2014

December 23, 2014

December 27, 2014

Customer

Subscriber

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0K

2K

4K

6K

8K

10K

12K

Number of Daily Rides

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Percentage of Short Rides (per day)

Daily Ride Numbers Time Threshold (min)25

User Type% of Short

Rides

% Difference(from 30 minthreshold)

Customer

Subscriber -2.88%

-12.46%

95.30%

64.84%

Stats by Customer Type

Ride Time TakesLonger than Time Threshold

Shorter than (or equal to) Time Threshold

% of Short Rides