diversity campaign
TRANSCRIPT
![Page 1: Diversity Campaign](https://reader031.vdocuments.site/reader031/viewer/2022030208/58ac8fd71a28abad118b63a3/html5/thumbnails/1.jpg)
![Page 2: Diversity Campaign](https://reader031.vdocuments.site/reader031/viewer/2022030208/58ac8fd71a28abad118b63a3/html5/thumbnails/2.jpg)
Objective: Raise awareness of the latest product/service -
Diversity Recruitment and get potential clients/candidates to
engage with Nastrac
Solution (Big Idea): RUBIK CUBE
Scope of Diversity
Gender | LGBT | Disability | Race
Proposition:
Your partners in helping you biild a more diversify workplace.
DIVERSITY RECRUITMENT
OFFLINE CAMPAIGN: TARGET CLIENTS
ONLINE CAMPAIGN: TARGET CANDIDATES
![Page 3: Diversity Campaign](https://reader031.vdocuments.site/reader031/viewer/2022030208/58ac8fd71a28abad118b63a3/html5/thumbnails/3.jpg)
O F F L I N E C A M P A I G N
![Page 4: Diversity Campaign](https://reader031.vdocuments.site/reader031/viewer/2022030208/58ac8fd71a28abad118b63a3/html5/thumbnails/4.jpg)
Budget: $3695 USD
Cost per Click (CPC): $8 USD
Target Audience
Location: UK & Germany
Gender: Female
Description: Run 2 similar visuals at the same
time, 4 visuals in total.
Results
60K Impressions | 757 Clicks | 64 Social Actions
75 Leads (Candidate):
22 from Landing Page (interested)
53 from LIKES to find out more
LINKEDIN SPONSORED UPDATE
DIVERSITY RECRUITMENT CAMPAIGN
O N L I N E C A M P A I G N
![Page 5: Diversity Campaign](https://reader031.vdocuments.site/reader031/viewer/2022030208/58ac8fd71a28abad118b63a3/html5/thumbnails/5.jpg)
O N L I N E C A M P A I G N
![Page 6: Diversity Campaign](https://reader031.vdocuments.site/reader031/viewer/2022030208/58ac8fd71a28abad118b63a3/html5/thumbnails/6.jpg)
O N L I N E C A M P A I G N