diversifying utilization of sweetpotato for nutrition
DESCRIPTION
Presentation at the RTB Annual Review and Planning Meeting (Entebbe, Uganda, 29 Sep-3 Oct 2014)TRANSCRIPT
Diversifying utilization of sweetpotato for nutrition
Kirimi Sindi & Simon Heck (CIP)RTB Annual Meeting30 September 2014
1. Proof-of-Concept: Rwanda Super Foods
2. Scaling Up in four countries
Consumers
- Smallholder households
- Community exchange- Rural markets- Urban markets
Farmers grow more and better biofortified orange sweetpotato varieties
HH capacity & behavior
Community processes
Fresh root markets
Processed food markets
Rationale
Primary: Nutrition benefits of biofortified sweetpotato to more consumers
Secondary: Harness market incentives for scaling up
Proof-of-Concept
Rwanda Super Foods
Technical feasibility
Market potential
Social context
Proof-of-Concept
Technical feasibility
• Varieties are suitable
Variety Yield mt/ha
Cacearpedo 12.5
NASPOT 9 (Vita) 13.3
NASPOT 10 (Kabode) 15.4
Gihingamukungu 12.6
Local landrace 10.3
Proof-of-Concept
Technical feasibility
• Varieties are suitable• Supply chain and
processing capacities
Proof-of-Concept
Technical feasibility
• Varieties are suitable• Supply chain and
processing capacities
• Range of products
Proof-of-Concept
Technical feasibility
• Varieties are suitable• Supply chain and
processing capacities
• Range of products• Nutrition value
4 biscuits 43 gmsRAE (micrograms) 193 ugs
Required % of
RAE Daily
Daily Req.
Child under 9 years old 400 48%Non-pregnant woman 700 28%
Adult men 900 21%
Biscuit Nutrient Analysis(60:40 Wheat:OFSP)
B-Carotene 5.4 mg/100 gms = 450 Retinol Activity Equivalents (RAE)
Proof-of-Concept
Market potential
2012/13 2013/14$0
$50,000
$100,000
$150,000
$200,000
Factory sales*
*OFSP-based products by Urwibutso Enterprises Ltd.
Akarabo Biscuits60:40 Wheat:Sweetpotato puree
• 10-15% reduction in production costs
• Consumer acceptance increased
40% SP puree
20% SP flour 100%
wheat
Proof-of-Concept
Social context
• Linking producers to processors
Farmer’s choice
Urwibutso En-terprisesfresh root marketshome consump-tiongroup process-ing
36%
31%
14%
19%
• Gender aspects?
Proof-of-Concept
Social context
• Linking producers to processors
• Urban diets (sugar, fat)
• Gender aspects?
Proof-of-Concept
Social context
• Linking producers to processors
• Urban diets (sugar, fat)
• Marketing and education
• Gender aspects?
Proof-of-Concept
Partnerships
‘Scaling up sweetpotato puree’
Context for scaling up
Kenya Malawi RwandaCommercialpuree producer setting up
Food processor making own puree and flour
Food processors making own puree
Intermediate or final product
Intermediate product
Intermediate product
Vacuum-sealed [Experimenting] Pasteurized
Bakery goods Bakery goods and weaning food(?)
Bakery goods and juice
Some sweetpotato flour
Sweetpotato flour preferred
No sweetpotato flour
Contract farmers Own production, contract farmers
Farmer groups, contract farmers
Sweetpotato puree • Pasteurized for
refrigeration• Vacuum-sealed
for shelf storage
Prototype technology
Demand at scale
• Adds value• Reduces costs
Scaling Up = Continued innovation
Scaling up approach
Prototype technologies, practices, innovation models
New, diverse contexts
Scaling: expansion, adaptation, innovation
Research Research
CGIAR: facilitating linkages; proof-of-concept research; impact assessments; support dev’t of research services (e.g. nutritional analysis BecA)
Commercial processors: product dev’t; market research; production and marketing at scale; supply chain management
Private technical services: prototype dev’t; equipment; training; product testing (in future)
Public services: regulatory; consumer education; household and food price surveys
Partnerships
Longer-term research questions
Primary: Nutrition benefits of biofortified sweetpotato to more consumers
• Targeting: 1,000 days; women of reproductive age; adolescent girls;
• How & what can processed markets deliver?
Secondary: Harness market incentives for scaling up
• Is there are premium for biofortified sweetpotato in the market? Which markets?
A bigger RTB picture?
Photo credit: Sara Quinn