diversifying rural communities & the role of land use ...diversifying rural communities &...

Major heading Subheading

Diversifying Rural Communities

& The Role of Land Use Planning

Camperdown Dairy &

Corangamite Shire


• Context

• Local Economy and Agriculture

• Camperdown Dairy

• Aussie Farmers Direct Story

• An Innovation Example –The Corangamite

Business Infrastructure Support Fund

• Small Group Exercise/Panel discussion


Local Economy and Agriculture

– Established Residential Population 16,137

(ABS 2013)

• 20.2% 0-14

• 19.7% >65

– Workforce participation 63.7%

– 32% of workforce is employed in dairy farming and dairy manufacturing

– Unemployment rate of 3.3%


• Western Victoria produces over 23% of

Australia’s raw milk requirement and the quality

of raw milk sourced from this region is

considered to be some of the best in the world

• Milk production 2 billion litres

• Corangamite has fifth highest gross agricultural

output of all local government areas in Australia


Councils approach to Economic Development

• Strong Regional Focus- GSC Group

• Council Plan/Economic Development Strategy

• Focus on Partnerships/ Relationships

• Focus on Key Strengths (Agriculture and

Tourism)

• Find Niche Opportunities and Grow Them

• Work With What You Have (eg Food Trail)


Corangamite Business Infrastructure Support Fund

• $300,000 facility has been made available under

the fund as loan funding

• 17 submissions received

• Proposals from existing business refits to large

business startup’s



• Oversubscribed - $2.76M requested

• Economic value of proposed projects $19.9M

• Key benefit is that EOI gave Councils Economic

Development Unit new leads and business

opportunities to work with


What is the Aussie Farmers Dairy Co.?

100% Australian owned and made milk processing plant

Exclusively producing fresh milk products for Aussie Farmers Direct

Dedicated to making milk the way it should be – permeate free

Supporting local Australian dairy farmers

Located in Camperdown, western Victoria – supporting a rural farming community that lost its previous dairy over 10 years ago

Facility has the ability to produce up to 100,000 litres of fresh milk a day


The Aussie Farmers Direct Story How did it all start?

Aussie Farmers Direct began in Melbourne in October 2005

From there, the Group has expanded to include:

• Over 130,000 customers

• Servicing Victoria, NSW, Queensland, ACT, SA and WA

• Operating over 220 franchises across these territories

• Three wholesale businesses that supply product

exclusively to AFD customers


Camperdown Dairy Site Aerial View


Camperdown Dairy Site Premises CDC Premises

Carriageway

Camperdown Dairy –Brand Positioning

History

Niche/Crafted

Location/Providence

Taste

Clean/Fresh

Product Quality

Camperdown Dairy

– Brand Positioning

Major heading Subheading Product Range – Retail

Fresh Milk

• 1L, 2L, 3L Whole

Milk

• 1L, 2L Reduced Fat

Milk

• 1L, 2L No Fat Milk

Butter

• 250g Salted

• 250g Unsalted

• 250g Organic

Salted

Yoghurt (June 2014)

• 200g Strawberry,

Mixed Berry, Vanilla

• 500g Greek Style

• 1kg Vanilla,

Strawberry

• Multipack (6 x 200g)

Major heading Subheading Product Range - Wholesale

Fresh Milk

• Whole Milk (1000L

pelecon)

• Skim Milk

Butter

• Salted 10kg, 25kg

• Unsalted 10kg,

25kg

Cream

• 1000L pelecon

This market represents a significant opportunity for CDC as it looks to

further advance opportunities in the domestic food service and

wholesale market

Major heading Subheading New Product Development

• Innovative and targeted product development will drive further sales and

increased ranging

• CDC’s ability to develop small volume, high value products including cultured

butters, high protein yoghurts and other ‘niche’ offerings

• Potential to develop specialty fresh milk products eg. jersey (high protein,

easily digestible, high frothing ), lactose free

• Retail growth categories include:

Cream & Custard

•Range consists of branded

creams and private label

custards

•Available in double thick,

thick, whipped and

spreadable varieties

•Packaged in various sizes,

including 200g, 300g and

500g

Yoghurt

•Natural / pot-set, fat-free,

flavoured and layered

varieties

•Gourmet/Indulgent range

•Packaged in various sizes,

including 200g, 300g, 500g,

720g and 1kg, duo-pack

single serves (yoghurt and

fruit coulis or muesli)

Desserts

•Range consists of branded

and private label desserts

• Include mousses, panna

cotta and other specialised

desserts

•Available in a variety of

flavours using various

components and

ingredients


Economic Benefits

• New investment of $120m

• Initial creation of 30 new jobs, expected to increase

to 100 jobs

• Alongside job creation, Corangamite predicts the

CDC will increase the shire’s gross regional

product by $36.6 million within five years.

• Indirect employment is also expected to flow from

the expansion.


An Innovation Example


Council Plan seeks to encourage and

support business investment

Delivers on the Economic Development

Strategy and Council Plan


Small Group Exercise

1) What are the key challenges and opportunities facing

local government in relation to economic development?

2) What are the emerging opportunities for partnership and

innovation in your local government area?

3) Identify opportunities to cut red tape or streamline

approval systems to facilitate economic enterprise at the

local level?


Panel Discussion

diversifying rural communities & the role of land use ...diversifying rural communities &...

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