Operator as an App

June 2014

TV Everywhere rollout: LIVE TV + VOD + CatchUp on any screen in every country.

Smart TVTablets Smartphone

PC

And even there

Divan.TV provides 200 Live TV channels & VOD-content for 300M Russian and Ukrainian speaking audience Worldwide.

Company started at 2009Divan.TV has developed proprietary OTT-middleware solutionDivan.TV finished TV Everywhere rolloutRegistered 500K users for 1.5 yearsOctober 2012 -- commercial launch on Smart TV and access to the Ukrainian market

December 2013 -- market entry in 200 countriesARPU -- 7$ is over 15% and growing monthly

We compete with Pay TV providers and pirates

1 selling partner

25 ISP with other partnersselling DIVAN.TV bundled with Internet access service

Between friends all is common… Especially – users

Exclusive Global Selling Partners

Divan.TV will be the first Russian language service on Google, coming in July

Divan.TV is exclusively available Russian and Ukrainian service at all Viaway.com devices worldwide

DIVAN.TV is exclusive Russian language service partner with

From competition to partnership

Live TV

More 200TV-channels

for now

Except own VOD-libraryDivan.TV has integrated

many more VOD-services

are coming soon

How users watch: experience of Divan.TV

80%

Smart TV

From OTT-technology to OTT-serviceOTT-technology itself doesn’t solve main users problems, such as interactive engagement.Divan.TV implemented interactive features for users, like:

• Live TV, create personal profile on previous behavior• VOD based on personal profile and recommendations received by friends and other

users;• Parental control: users are secured with full parental control over all content

available on Divan.TV• Recommending TV-shows and movies to friends• voting• Commenting and chatting TV-shows, movies, sports, etc.;

Pending:• Sharing of recording • Sending VoD movies as a gift between friends

All these interactive opportunities in one service with Live broadcast ability

Innovation of Divan.TV: TV-Wall vs EPG

Personal TV-wall based on your preferences and link to your FB and twitter wall

1) to much content: TV-channels and VOD2) lack of time

EPG doesn’t solve the main users problems:

All Divan.TV users can

• See match predictions• Team rating• Do real time betting

Key challenges for operator as an App What are the main killer app/ feature for OTT service? How to promote new OTT services that engage customers? How to compete with OTT prepaid service VS post pay cable

subscription? How to deal with TV & Internet bundle service. Compete or

cooperate? Is generations ‘not TV watchers’ are lost for pay TV industry? How to compete with pirates? And freemium AD supported OTT services

Stay in touch

Andrey Kolodyuk

Founder and CEO, Divan.TV

ak@divan.tv

a.kolodyuk.infoaventurescapital.comua.linkedin.com/in/andkol

© Forbes