District 3310Membership Development Seminar

SingaporeSingapore

10 September 201110 September 2011

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Learning Objectives

1.1. Definition of valuesDefinition of values

2.2. What is valueWhat is value

3.3. Criteria in selection of valuesCriteria in selection of values

4.4. What Rotary has doneWhat Rotary has done

5.5. Rotary’s pronounced valuesRotary’s pronounced values

6.6. How to get these values selectedHow to get these values selected

7.7. How to promote and implement the core How to promote and implement the core valuesvalues

8.8. SummarySummary

9.9. Conclusion / How values promote growthConclusion / How values promote growth22

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Making Rotary RelevantMaking Rotary RelevantThrough ValuesThrough Values

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“Society needs to return to spiritual values – not to offset the natural but to make it

fully productive”

Peter Drucker (The Daily Drucker)

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Doing “Service-above-Self” is spiritual. It entails serving the needs of others and in many instances, putting aside

one’s own interest

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Serving the needs of others is what Serving the needs of others is what Servant-LeadershipServant-Leadership is all about is all about

Serving the needs of many in a Serving the needs of many in a diverse environment, you must be adiverse environment, you must be a part of a part of a value-based leadershipvalue-based leadership organisationorganisation

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Definition of values

1.1. The Oxford Advance Learner’s The Oxford Advance Learner’s Dictionary defines values as Dictionary defines values as beliefsbeliefs about what is right and wrong and what about what is right and wrong and what is important in life.is important in life.

Definition of values

2. 2. In the Colin’s English Dictionary, In the Colin’s English Dictionary, values are defined as the moral values are defined as the moral principle and principle and beliefsbeliefs or accepted or accepted standard of a person or social group.standard of a person or social group.

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The common word found in these 2The common word found in these 2 definitions is definitions is beliefbelief

A A beliefbelief is the mental acceptance and is the mental acceptance and conviction that an idea or perception is conviction that an idea or perception is true, and it fits a designed realitytrue, and it fits a designed reality

Indeed, Indeed, beliefsbeliefs are the basis of values are the basis of values

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The Value criteria

1.1. A value is a belief that is A value is a belief that is chosenchosen

2.2. A value is chosen through thoughtful A value is chosen through thoughtful reflectionreflection

3. 3. Developed values Developed values are to be are to be preferredpreferred to Programme values to Programme values

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The Value criteria

4.4. A value is A value is acted on over timeacted on over timeYou are expected to act on what you believe in.You are expected to act on what you believe in.

5.5. A value is A value is prizedprized

6.6. A value must be clearly stated, A value must be clearly stated, concise and concise and preciseprecise

Consolidate slidesConsolidate slides

What Rotary had done over the years19051905

““The Primary purpose of Rotary when it wasThe Primary purpose of Rotary when it was

founded was the business promotion of its founded was the business promotion of its

members”members”

The 2The 2ndnd Objective was the promotion of good Objective was the promotion of good

fellowshipfellowship

FellowshipFellowship became Rotary’s 1 became Rotary’s 1stst implied implied

core value.core value.1212

What Rotary had done over the years19101910

At Rotary’s 1At Rotary’s 1stst convention, where 16 clubs convention, where 16 clubs

attended, 2 things took place:attended, 2 things took place:

1.1. Arthur Frederick Sheldon gave Rotary its 1Arthur Frederick Sheldon gave Rotary its 1stst motto, “ motto, “He He profits most who serve his fellows bestprofits most who serve his fellows best””

2.2. E.L. Skell reinforced this sentiment, saying, “We of the E.L. Skell reinforced this sentiment, saying, “We of the individual club should be the most willing to give our time individual club should be the most willing to give our time and our money to the advancement of those ideas which and our money to the advancement of those ideas which make for the uplifting of our people.make for the uplifting of our people.

Thus, Thus, ServiceService become Rotary’s 2 become Rotary’s 2ndnd accepted core value. accepted core value.1313

What Rotary had done over the years

19111911

At the Portland convention, Rotarian SheldonAt the Portland convention, Rotarian Sheldon

Gave Rotary 2 slogans, namely;Gave Rotary 2 slogans, namely;

• He profits most whoHe profits most who serves bestserves best• Service Above Service Above SelfSelf

IntegrityIntegrity became Rotary’s 3rd core value. became Rotary’s 3rd core value.1414

What Rotary had done over the years

19271927

Vocational ServiceVocational Service became the second became the second

Object of Rotary and the Object of Rotary and the custodian of custodian of

Rotary values and their promotionRotary values and their promotion..

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19321932

Herbert J. Taylor gave Rotary the Herbert J. Taylor gave Rotary the Four-Four-

Way TestWay Test. This was formally . This was formally adoptedadopted by by

RI in RI in 19431943

19891989

The Council of Legislation adopted theThe Council of Legislation adopted the

““Declaration of Rotarians in BusinessDeclaration of Rotarians in Business

and Professionsand Professions””1616

What Rotary had done over the yearsWhat Rotary had done over the years

20072007

In June, Rotary for the first time approvedIn June, Rotary for the first time approved

the following values as Rotary’s guidingthe following values as Rotary’s guiding

principles namely principles namely – – Service, Fellowship,Service, Fellowship,

Diversity, Integrity Diversity, Integrity andand Leadership Leadership

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What Rotary had done over the yearsWhat Rotary had done over the years

““Identifying the core values that define the Identifying the core values that define the organisation is one of the most important organisation is one of the most important functions of leadership”functions of leadership”

Ken Blanchard (The Heart of a Leadership)Ken Blanchard (The Heart of a Leadership)

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Values must be chosen by organisationalValues must be chosen by organisational

members, if they are to positively guidemembers, if they are to positively guide

actionsactions

Ken BlanchardKen Blanchard

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The pronounced 5 core values of RI shouldThe pronounced 5 core values of RI should

therefore be made a subject for scrutiny bytherefore be made a subject for scrutiny by

the general membershipthe general membership

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““Identifying your organisations core values is Identifying your organisations core values is a worthless exercise unless those values are a worthless exercise unless those values are constantly communicated”constantly communicated”

Ken BlanchardKen Blanchard

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To ensure broad observance, Rotary has toTo ensure broad observance, Rotary has to

adopt the adopt the minimalist approachminimalist approach, offering, offering

only a limited set of fundamental endonly a limited set of fundamental end

valuesvalues

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Rotary needs 2 sets of Fundamental value systems

The First:The First:

As guiding principles relating to businessAs guiding principles relating to business

and professionsand professions

The Second:The Second:

As guiding principles relating to personal values As guiding principles relating to personal values and doing “Service above Self” in a holistic and doing “Service above Self” in a holistic mannermanner

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The Four-Way Test

Of the Things we say or do,Of the Things we say or do,

1.1. Is it the Is it the truthtruth ? ?2.2. Is it Is it fairfair to all concerned ? to all concerned ?3.3. Will it Will it build goodwill build goodwill and better and better friendshipfriendship ? ?4.4. Will it be Will it be beneficialbeneficial to all concerned ? to all concerned ?

The Objectives of The Guide to Daily Living

1.1. To provide a holistic approach to serviceTo provide a holistic approach to service

2.2. To prioritise serviceTo prioritise service

3.3. To promote and implement Rotary’s 5 To promote and implement Rotary’s 5 core valuescore values

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The Guide To Daily Living

Before doing the things we intend to do,Before doing the things we intend to do,

ask ourselves these 4 questions and act upon them:ask ourselves these 4 questions and act upon them:

First:First: Have I spent some time in self examination? Have I spent some time in self examination?

LLeadershipeadership

Second:Second: Have I spent meaningful time with my family?Have I spent meaningful time with my family?

FellowshipFellowship

Third:Third: Have I given my best to my work?Have I given my best to my work?IntegrityIntegrity

Fourth:Fourth: Have I given some time to others, near and far?Have I given some time to others, near and far?

Service / DiversityService / Diversity

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From The Guide to Daily Living, theFrom The Guide to Daily Living, the

Values assigned areValues assigned are:: LeadershipLeadership FellowshipFellowship IntegrityIntegrity Service Service DiversityDiversity

The Guide complements the Four-Way Test, embraceThe Guide complements the Four-Way Test, embrace

the Object of Rotary and promotes Rotary’sthe Object of Rotary and promotes Rotary’s

pronounced core valuespronounced core values 2727

Value – based Leader

For RI to remain relevant, it must be aFor RI to remain relevant, it must be a

value-based organisation value-based organisation and theand the

individual Rotarian, a individual Rotarian, a value-based leadervalue-based leader

– – believing, living and communicatingbelieving, living and communicating

Rotary’s core valuesRotary’s core values

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Values are a key

But, neglected and underestimated part ofBut, neglected and underestimated part of

most leaders understanding of how to leadmost leaders understanding of how to lead

The ability to influence people depends The ability to influence people depends

significantly on their ability to appreciate yoursignificantly on their ability to appreciate your

valuesvalues

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Membership Increment

To increase membership therefore and remainTo increase membership therefore and remain

relevant, Rotary International must communicaterelevant, Rotary International must communicate

its values. Values define what we stand for.its values. Values define what we stand for.

Without values, an organisation lacks cohesionWithout values, an organisation lacks cohesion

and purposeand purpose..

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““This is a changing world and we must be This is a changing world and we must be prepared to change with it”prepared to change with it”

Paul HarrisPaul Harris

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Mahatma Gandhi echoing his words of wisdomMahatma Gandhi echoing his words of wisdom

said...said...

“ “You must be the change you wish to seeYou must be the change you wish to see””

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YES,YES,

We must be the change we want to see.We must be the change we want to see. We must live by our core valuesWe must live by our core values We must be guided by the object of RotaryWe must be guided by the object of Rotary We must put into practice the Four-Way TestWe must put into practice the Four-Way Test We must also put into practice the precepts of We must also put into practice the precepts of

“The Guide to Daily Living”“The Guide to Daily Living”

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CONCLUSIONCONCLUSION

CONCLUSION

If our If our behaviourbehaviour are always in accordance are always in accordance

to our core values, others will soon knowto our core values, others will soon know

us as us as value-based leaders value-based leaders in a in a value-value-

based organisationbased organisation

They will then, want to join us in doingThey will then, want to join us in doing

““Service-above-Self” Service-above-Self” – resulting in the – resulting in the

growth of quality members in our clubsgrowth of quality members in our clubs

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In the words of 2 of our Past PresidentsIn the words of 2 of our Past Presidents

““Look beyond yourself”Look beyond yourself”

““Create awareness and take action”Create awareness and take action”

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Thank youThank you