district 29 newsletter march 2016

8/18/2019 District 29 Newsletter March 2016

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Message From the District Director –

District DirectorLovely Lall, DTM

Invest In Yourself to Be a Champion

“ What does it take to be a champion? Desire,dedication, determination, concentration and the will to win." ~Patty Berg

Dear District 29 Family,

One has to stay in the game to win the game. You can stay in the Toastmasters game by making a continued investment in yourself. If you continue to play together with determination you will be successfulas an individual and as a team. You will be empowering your self and your team mates.

I have been a Toastmaster since 2010. I was an ordinary housewife but I have been transformed into aDistrict Director. I am a l iving example of the Toastmasters tag line, “Where leaders are made!” For memembership dues renewal time has always been a time for reflection about why I joined the organiza-tion and what have I gained from the Toastmasters experience by my monthly investment of just $6.00in myself (less than a cost of a sandwich). I also reflect on what more Toastmasters has to offer me inthe future.

Anything and everything is possible when you stay in the game and when you play hard with persis-tence and determination. My metamorphic journey has been possible only because of the positive, supportive and fun environment provided by Toastmaster like each of you. Thank You!

If you have paid your membership dues to the club make sure the club Treasurer has submitted thedues to Toastmasters International. If you have paid, thank you for continuing your journey with Toast-masters, enhancing yourself while adding value to, and empowering, others as well. If you have notpaid dues yet, please do so now! Paying in time assures your continued growth and also supports youclub and its members. Don't delay. Please pay today and avoid the dues blues!

The winter Toastmasters Leadership Institute season was successful. I wish to thank the dedication ofour club officers for attending and I thank District 29 PQD Lynn Wylde and her team for doing a phe-nomenal job!

Contest season is in full swing. Please make sure to take advantage of it by attending and participating

- as a contestant or as a Model speaker, or in the many other roles available to you at Area and Divisio

Contests. Enjoy and learn from the best of District 29 - at the club, Area, and Division. Our District 29Spring Conference is being planned now. Register and enjoy the best of each Division at the Districtcontest. And there is so much more at a District Conference. I hope to see you there.

Although Toastmasters is an organization which is all about communication, many times we don't com-municate about our personal goals, our aspirations, and about our dreams. I encourage you to reachout to someone by taking each opportunity to share your personal goals. By sharing them, you helpensure that they will be met.

“Desire is the key to motivation, but it's determination and commitment to an unrelenting pursuit of yougoal - a commitment to excellence - that will enable you to attain the success you seek”. Mario Andrett

Let's continue to fly together and strive to fly even higher in this Metamorphic year 2015 - 16!

MARCH 2 16

INSIDE THIS ISSUE

Messages from District CoreOfficers...pp1-3

New Clubs Forming in District29!...p4

Public Relations Happen-ings—PRM Awards DeadlineExtended to April 30th!...p5

Best Practices: Reflections onthe Importance of ClubContests...p6

Talk of the District...p6

New District DirectorIncentive!...p7

Core District Officers

Lovely Lall, DTM

District Director

Lynn Wylde, DTM Program Quality Director

Amy Brener, DTM Club Growth Director

Angela Davis, ACS, CL Public Relations Manager

Juliette Brown, DTM Finance Manager

Rhondra Willis, CC, ALB

Administration Manager

Victor Jimenez, TM Logistics Manager

Joe Jarzombek, DTM, PID Parliamentarian

Mahesh Patil, DTM Immediate Past DistrictGovernor


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District Highlights,

Continued

Program Quality DirectorLynn Wylde, [email protected]

Final Winter TLIStatistics

CONGRATULATIONSTO OUR DISTRICT’SEDUCATIONALAWARD WINNERS!

February EducationalAward Winners

Check our websiteto see the list of:

Winter GoldenToasters

Triple CrownAchievers

International Speechand Evaluation

Contest winners!

Distinguished Club

Program GoalAchievers

Message From the Program Quality Director

District 29 Spring 2016 Conference

May 14, 2016

Our District 29 Spring Conference will be held at the beautifulCapital One Headquarters in McLean, VA.

Our theme is “Reach for the Stars and Catch Your Dream.” Wehave a terrific lineup of speakers and educators to inspire you.

We have also lowered the ticket price to $69 and left in the: Delicious catered breakfast, lunch and snacks

Networking with over 200 of our Districts most dynamicToastmasters and FUN, FUN, FUN!

Sign up today! Click the following link: https://www.d29springconference2016.eventbrite.com

Below is a preview of the day’s events:

Keynote Address: Inspiring BOLD Speaking - Jan Fox, 4 Time Emmy Award winning

television broadcaster, provides the concepts and tools to help us increase our impact, influ-ence, and results!

General Session: TED Talks Secrets - What makes a successfu l TED talk? Why dosome TED talks rack up millions of views, change lives, and are talked about everywhere?Jan Fox shares the secrets for great talks.

Education Sessions: Keep Your Audience Glued to Your Every Word! Stephanie Bonte-LeBair addresses

how to maximize your connection power with the tool you carry around with you everyday – your voice!

Transform Your Message Into a Book! Julie Salisbury, the Founder of InfluencePublishing, enables writers to transform their message into the platform of a book.

Additional Sessions: 1st Timers Session – an orientation to help first time attendees maximize their confer-

ence experience. Sponsors Circle – meet and greet the sponsors of our conference. Come network with

these district movers and shakers. Intro to Social Media – an education session geared toward helping conference at-

tendees participate more fully in the ongoing social media conversation. There will bprizes!

District Highlights: Business Meeting – where key decisions affecting our District are decided. Check in wit

credentials and cast your ballot! Hall of Fame – celebrate all of the accomplishments achieved by our clubs and mem-

bers!

District Contests:Evaluation Contest – the key to individual growth is receiving feedback and putting it to greause. Watch the cream of our District 29 crop provide one speaker valuable information ontheir strengths and their opportunity to improve for maximum success.

International Speech Contest – who will be this year’s most inspiring and powerful speaker?Cheer on our top 6 contestants and support the winner as they advance to the Internationalstage!

If you have any questions, send an email to [email protected].

We look forward to seeing you at the conference!

http://tmd29.org/tli_dates.htmlhttp://tmd29.org/tli_dates.htmlhttp://tmd29.org/tli_dates.htmlhttp://tmd29.org/edu-feb.htmlhttp://tmd29.org/edu-feb.htmlhttp://tmd29.org/edu-feb.htmlhttp://tmd29.org/Golden_Toasters.htmlhttp://tmd29.org/Golden_Toasters.htmlhttp://tmd29.org/Golden_Toasters.htmlhttp://tmd29.org/Triple_Crown_Achievers.htmlhttp://tmd29.org/Triple_Crown_Achievers.htmlhttp://tmd29.org/Triple_Crown_Achievers.htmlhttp://tmd29.org/Contest-Winners.htmlhttp://tmd29.org/Contest-Winners.htmlhttp://tmd29.org/Contest-Winners.htmlhttp://tmd29.org/Contest-Winners.htmlhttp://tmd29.org/Distinguished_Club_Program_goal_achievers.htmlhttp://tmd29.org/Distinguished_Club_Program_goal_achievers.htmlhttp://tmd29.org/Distinguished_Club_Program_goal_achievers.htmlhttps://www.d29springconference2016.eventbrite.com/mailto:[email protected]:[email protected]://www.d29springconference2016.eventbrite.com/http://tmd29.org/Distinguished_Club_Program_goal_achievers.htmlhttp://tmd29.org/Distinguished_Club_Program_goal_achievers.htmlhttp://tmd29.org/Distinguished_Club_Program_goal_achievers.htmlhttp://tmd29.org/Contest-Winners.htmlhttp://tmd29.org/Contest-Winners.htmlhttp://tmd29.org/Contest-Winners.htmlhttp://tmd29.org/Triple_Crown_Achievers.htmlhttp://tmd29.org/Triple_Crown_Achievers.htmlhttp://tmd29.org/Golden_Toasters.htmlhttp://tmd29.org/Golden_Toasters.htmlhttp://tmd29.org/edu-feb.htmlhttp://tmd29.org/edu-feb.htmlhttp://tmd29.org/tli_dates.htmlhttp://tmd29.org/tli_dates.html


3/15

District Highlights,

Continued

Club Growth Director Amy Brener, DTM [email protected]

Club BuildingAward:

Clubs that charter beforeMay 14th, 2016 will re-ceive two half -price regis-trations to the DistrictSpring Conference!

Welcome

Humor FarmToastmasters

Club

to theDistrict 29 Family!

District CouncilMeeting onMay 14th

Each club is allotted twovotes at district councilmeetings. One vote is re-

served for the club presi-dent. The other vote is forthe vice president educa-tion. Proxy votes may beused if a club officer is una-ble to attend a councilmeeting. A proxy deliversthe vote for an officer una-ble to attend a councilmeeting. The officer unableto attend must designate inwriting any active individualmember of the club to actas his or her proxy. More

information to follow.

Message From the Club Growth Director

It’s dues renewal season! I find this time of year personally exciting because it allows me tomake a conscious choice to once again join an organization which has given me so muchover the past 7 1/2 years.

I didn’t join Toastmasters to become a district leader; I joined so that when I was at a meetingand was asked to speak about something I hadn’t prepped for, I knew how to “make some-thing up that sounded reasonably intelligent.”

Many of us originally joined Toastmasters with a specific goal in mind, and many of us

reached that particular goal years ago. Yet we keep coming back. Why? For me there areseveral reasons. One is that there is always more to learn. By observing other speakers, Isee things I want to emulate as well as things I want to avoid. By working with others I continue to develop my own leadership skills as well, I hope, become a better team player. And bygiving back to the members, I hope to return in whatever small measure I can all the benefits have and continue to obtain from Toastmasters.

The main reason I keep coming back, however, is purely selfish. It’s social! To steal aphrase from Division B Governor Karen Jacobs, ACS, ALS, as Toastmasters we are“Framily.” We’re friends and we’re family. We’re there for each other, both by providing asupportive and safe club environment and when we need something personally, outside ofthe organization.

When we joined Toastmasters we promised:

To attend club meetings regularly

To prepare all of my speech and leadership projects to the best of my ability, basing themon projects in the Competent Communication, Advanced Communication, or CompetenLeadership manuals

To prepare for and fulfill meeting assignments To provide fellow members with helpful, constructive evaluations To help the club maintain the positive, friendly environment necessary for all members to

learn and grow To serve my club as an officer when called upon to do so To treat my fellow club members and our guests with respect and courtesy To bring guests to club meetings so they can see the benefits Toastmasters membership

offers To adhere to the guidelines and rules for all Toastmasters education and recognition pro-

grams

To maintain honest and highly ethical standards during the conduct of all Toastmasters ac-tivities

Please join me this dues renewal season. Re-up and recommit to Toastmasters!

Loudoun West Toastmasters Club

Join us for a new Toastmasters club in Western Loudoun County.

Second and Fourth Tuesday

Purcellville Library, 220 E Main St, Purcellville, Virginia 20132

For more Information Contact:

Division E Director, Harminder Lall, Email: [email protected]

Avoid the Dues Blues-Submit today!

mailto:[email protected]:[email protected]:[email protected]


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PROSPECTIVE CLUBS FORMING

IN DISTRICT 29!


5/15

PUBLIC RELATIONS HAPPENINGS

The PRM Awards

This issue includes complete details on each of these awards. Any questions? Please contact [email protected]!

The deadline for submissions has been extended to April 30th!

“Have Fun and Be Successful” Best Club Website Contest winner

“Let It Shine” Best Club Newsletter Contest winner

Best Public Service Announcement (PSA) - Video & Audio Contest winner

Successful Toastmasters International Magazine Submission

The following Area Directors have also completed and submitted 100% of theirSpring Club Visit Reports!

Avoid the Dues Blues, Submit Dues Today!

To submit renewals online, club officer has to go to www.toastmasters.org/clubcentral and log in with your username and pass-word. Next, follow these steps:

1. On the Club Central home page select the club name and number you want to pay renewals for.

2. On the Conduct Club Business page, select “Pay dues.”

3. On the “Pay Dues for My Club Members” screen, select, “In the future” and click “Submit.” All orders with a future membershipend date will appear.

4. Select the members you wish to pay for, provide your payment information and follow the prompts to process your payment.

Consider these important details when processing membership payments:

Renewals can be submitted online, by mail or by fax. Financial information by email is not secure. Orders can be paid online ifusing a credit card. To pay by check, print the “Pay Dues for My Club Members” screen indicating the renewing members andmail it, along with payment, to Toastmasters International, Attn: Renewals. Make renewal checks payable to Toastmasters Inter-national.

For a club to remain in good standing, policy requires that at least eight members must pay dues and three must be re-newing. The due date to pay April renewals is April 1, 2016.

If you have any questions, please contact Club and Member Support by email or call +1 949-858

-8255.

Kudos!

Area C-36 Director Valerie Lamont, ACB, CL

Area E-55 Director William Speakman, ACS, ALB

Area E-52 Director Chiaru Bullock, ACB, ALB

Area F-62 Director Sereena Reep, ACG, ALB

Area F-63 DirectorBethany Richard, ACS, ALB

Area E-56 Director David Lang, ACB, ALB

http://www.tmd29.org/jdownload.cgi?action=download&path=PRM_Award___Have_Fun_and_Be_Successful_Best_Club_Website_Contest_Rules_and_Guidance.pdfhttp://www.tmd29.org/jdownload.cgi?action=download&path=PRM_Award___Have_Fun_and_Be_Successful_Best_Club_Website_Contest_Rules_and_Guidance.pdfhttp://www.tmd29.org/jdownload.cgi?action=download&path=PRM_Award___Let_It_Shine_Best_Club_Newsletter_Contest_Rules_and_Guidelines.pdfhttp://www.tmd29.org/jdownload.cgi?action=download&path=PRM_Award___Let_It_Shine_Best_Club_Newsletter_Contest_Rules_and_Guidelines.pdfhttp://www.tmd29.org/jdownload.cgi?action=download&path=PRM_Award___Best_Public_Service_Announcement_Video_and_Audio__Contest_Rules_and_Guidance2.pdfhttp://www.tmd29.org/jdownload.cgi?action=download&path=PRM_Award___Best_Public_Service_Announcement_Video_and_Audio__Contest_Rules_and_Guidance2.pdfhttp://www.tmd29.org/jdownload.cgi?action=download&path=PRM_Award___Best_Public_Service_Announcement_Video_and_Audio__Contest_Rules_and_Guidance2.pdfhttp://www.tmd29.org/jdownload.cgi?action=download&path=PRM_Award___Best_Public_Service_Announcement_Video_and_Audio__Contest_Rules_and_Guidance2.pdfhttps://www.toastmasters.org/Magazine/Submissionshttp://www.toastmasters.org/clubcentralhttp://www.toastmasters.org/clubcentralhttps://www.toastmasters.org/Magazine/Submissionshttp://www.tmd29.org/jdownload.cgi?action=download&path=PRM_Award___Best_Public_Service_Announcement_Video_and_Audio__Contest_Rules_and_Guidance2.pdfhttp://www.tmd29.org/jdownload.cgi?action=download&path=PRM_Award___Let_It_Shine_Best_Club_Newsletter_Contest_Rules_and_Guidelines.pdfhttp://www.tmd29.org/jdownload.cgi?action=download&path=PRM_Award___Have_Fun_and_Be_Successful_Best_Club_Website_Contest_Rules_and_Guidance.pdf


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Best Practices:

Reflections on the Importance of Club Contests

Brambleton Toastmasters Hosts Internationaland Evaluation Contests

A successful club contest is by no means the result of one Toastmas-

ter. It takes the collaborative effort of an entire team to make it happenLuckily for me, I have the great pleasure of serving as the Club Presi-dent for the Brambleton Toastmasters since November 2015. As aWithout the support of each and every club member, our Internationalspeech and Evaluation club contest would not have turned out as wonderfully as they did. In fact, we were very close to not having a contestat all. In the end, everyone came together to make it possible.

To compete in the club’s International Speech and Evaluation con-tests, we had two veteran speakers who inspired us to make the mostout of each day. We also had two newer members who bravely deliv-ered excellent evaluations. Serving as our model speaker, we wel-comed a Champion whose speech was a total knockout!

Congratulations! Flight to Distinguished Award Achievers to date--

Clubs paid with more than 20 renewals

With all of the rules, procedures, forms, and roles in-volved in a contest, I learned that early and thoroughpreparation was key. Another secret to executing awell-run club contest is the support of area and districtleaders. The Brambleton Toastmasters would like toextend our deepest gratitude to Chiharu, Lovely, andHarminder for sharing their time, energy, and know-how. Our club looks forward to working with thesegreat leaders to support and celebrate our contestwinners as they take their Toastmasters journey tothe next level.

Prince William County Toastmasters, 25 renewals & 8 DCP goals

PMIWDC#01 club 22 renewals & 5 DCP goals

Aol & Asurion Toastmasters Club, 26 renewals & 5 DCP goals

Neustar Toastmasters, 24 renewals & 6 DCP goals

All in the Family, 23 renewals & 5 DCP goals

B-2 Toasters, 32 renewals & 7 DCP goals

Dulles South, 20 renewals, 8 DCP Goals

Geographically Speaking Club, 20 renewals, 7 DCP Goals

Lake Ridge Toastmasters, 21 renewals, 9 DCP Goals

Bennie Bough, 20 renewals, 9 DCP Goals

Wizard of Ahs Toastmasters—35

CNM Toastmasters-24

Towerview-24

NAVIENT-Reston -20

Mary Little, TM President Brambleton Toastmasters http://brambleton.toastmastersclubs.o

http://www.meetup.com/Toastmasters-of-Loudoun-County/https://www.linkedin.com/groups/4535574/profilehttps://www.facebook.com/Brambleton-Toastmasters-474857235915674/


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District 29 Speakers Bureau

Are you interested in learning from a variety of speaking experiences outside the connes of the

tradional Toastmasters Club? Do you want to speak to community organizaons on worthwhile

causes and address outside organizaons in search of speakers? Well, you're in luck! District 29 hasits Speakers Bureau!

If you're interested in being a part of this vital resource for District 29 speakers, please send an

email to: [email protected]

mailto:[email protected]:[email protected]:[email protected]


8/15

“Have Fun and Be Successful” Website Design Contest Rules and Guidelines

A club website is a wonderful tool that can be used to help a club build a community of members with

increased opportunities for communication and information sharing. Members become involved by

visiting and sharing the site as well as submitting material for publishing. The website can be used to

promote the club to the community and help growth of membership numbers and club strength.

The “Have Fun and Be Successful” Best Club Website Contest and its PRM award are designed to

inform and motivate District 29 Toastmaster members through the use of effective communication and

leadership in our clubs.

What makes a good website?

A good website is an effective website. The benchmark of effectiveness can be determined by the

presence of the following:

- A strong first impression

- Easy and user friendly navigation

- Flexible browser compatibility

- Organized layout and design

- Strong content for the applicable audience

Judging Standards

Toastmasters International has produced guidance on club newsletters - see "Website” covered on

pages 21-22, in the “Creating an Effective Public Relations Program” section of the Let the World

Know Publicity and Promotion Handbook. Judges will compare websites with this established

guidance. One or more winners and one or more runners up will be selected.

Club websites will be judged on the following specific criteria:

1. First Impression – Does the website grab your attention and make you want to stay and

peruse the site? Is there a clear message on the first page? Is the design and layout easy

to understand?


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2. Easy and user friendly navigation – Is it easy to determine where to go to find information?

Are the navigation tools on the homepage easily understood and does the destination match

the labels?

3. Flexible browser compatibility – Can the site be pulled up on all available browsers and

operating systems and still appear well designed and functional?

4. Organization and design – Is the site well organized and does it design yield a positive

experience?

5. Strong content for the applicable audience – Is the content applicable for all potential

audiences? Is the content original and if not, is the curated content attributed to the source? Is

the information up to date and current?

6. Branding – is there appropriate detail to branding and does the site follow the guidelines in theLet the World Know Publicity and Promotion Handbook and in Toastmasters International

Visual Brand Guidelines?

All club website submissions for the “Have Fun and Be Successful” Website Design Contest

Best Club Website PRM Award will be judged by a panel of experienced judges. Panel decisions will

be final. Winning editors and publishers will be notified by email by May 7, 2016. District 29 will not

evaluate website submissions from individuals.

Submissions Criteria (for TM Year 2015-2016)

Club websites should be submitted in an email by the club Vice President Public Relations officer or

club President via email to: [email protected] with the title: “Have Fun and Be Successful Website

Design Contest – (Club Name) Submission. The email must include the name, address and

telephone number of the website designer, website manager and editor. A maximum of three

members can be elected per club and each must have a substantial role in developing, maintaining

and editing the website. These roles can all be assigned to one person, or up to three people.

Only club websites submitted between October 1, 2015 and April 30, 2016 will be reviewed by the

panel. At least one website update or modification must occur after submission for the entry to be

validated. At the Spring District 29 Conference Hall of Fame in May 2016, District 29’s “Have Fun

and Be Successful” Best Club Website PRM Award will be presented in recognition of club

achievement. The winning club will be recognized in the District newsletter, website, and on social

media.


10/15

“Let it Shine” Best Club Newsletter Contest Rules and Guidelines

A club newsletter is a great tool which helps a club communicate with and motivate its members. It

gets members involved by inviting them to write and share their stories. It is a promotional tool as well

which guests can take with them. A newsletter can be shared via email or on social media to attract

new members. It enables a club to let its accomplishments shine brightly to those in and those outside

of the club.

The “Let it Shine” Best Club Newsletter Contest and PRM award is designed to inform and motivate

District 29 Toastmaster members through the use of effective communication and leadership in our

clubs.

What makes a good newsletter?

The primary focus of the Award is on newsletter content. However, layout and design also count.

Following are items that should be considered:

Newsletters should have articles that can appeal to any reader, whether another Toastmaster

or a guest attending a club meeting.

Newsletters should primarily feature original, club-generated material high in member

recognition and educational value.

If articles or other items are reprinted from other sources, attribution should be cited.

While changing design layouts in the publishing industry are recognized, judges reserve the

right to disqualify any entry not resembling a newsletter. For example, one-page meeting

schedules or lists of speakers will not be considered.


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Judging Standards

Toastmasters International has produced guidance on club newsletters - see "Newsletters” on pages

25-26, in the “Creating an Effective Public Relations Program” section of the Let the World Know

Publicity and Promotion Handbook. Judges will compare newsletters with this established guidance.

One or more winners and one or more runners up will be selected.

Club newsletters will be judged primarily on the following criteria:

1. Content

A. Is content focused on achieving the club’s mission?

B. Does the newsletter recognize the member and club achievement? Does it have

educational content? Does it encourage members to participate in Toastmasters’

activities?

C. Does the newsletter promote understanding of Toastmasters’ programs, promotions and

policies?

D. Is the newsletter engaging, informative, and entertaining?

E. Does the newsletter prominently feature the editor’s and publisher’s name in each

issue?

F. Does the club newsletter clearly indicate the club’s name, district and club number, and

the club’s meeting time and place?

2. Readability

A. Does the writing meet acceptable writing standards?

B. Is the writing interesting and clear?

3. Layout, Readability and Branding

A. Does the newsletter’s appearance engage the reader and stimulate reader interest?

B. Has attention been given to white space, page balance, effective use of photographs

and graphics, and the importance and organization of newsletter articles?

C. Does the newsletter reflect Toastmasters International branding?

All club newsletter submissions for the “Let it Shine” Best Club Newsletter Contest will be judged

by a panel of experienced judges. Panel decisions will be final. Winning editors and publishers will be

notified by email by May 7, 2016. District 29 will not evaluate newsletter submissions from individuals.


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Submissions Criteria (for TM Year 2015-2016)

Club newsletters should be submitted in PDF, HTML or JPG format. The email should be sent to:

[email protected] with the title: “Let It Shine” Best Club Newsletter Contest – (Club Name) Submission.

The email must include the name, address and telephone number of the editor and the publisher.

Clubs may elect to name a second editor.

Only club newsletters published between July 1, 2015 and April 30, 2016 will be reviewed by the

panel.

In order to qualify, a club must publish at least two issues of its newsletter in the period of

eligibility (between July 1, 2015 and April 30, 2016).

Only those newsletter submissions received by the Public Relations Manager on or before

midnight April 30, 2016 will be eligible.

At the Spring District 29 Conference Hall of Fame in May 2016, the winner of the “Let it Shine” Best

Club Newsletter Contest and PRM award(s) will be presented in recognition of club achievement.

The winning club(s) will be recognized in the District newsletter, website, and on social media.


13/15

Best Public Service Announcement (PSA) – Video & Audio Contest Rules and Guidelines

A public service announcement (PSA) is a free commercial used to promote an organization, cause or

event. PSAs have been played on local radio stations, and video PSAs have been a television staple

for non-profit and community organizations and causes. With the advent and expansion of social

media such as YouTube, PSAs have also been used on the web as well.

Toastmasters International has a suite of audio PSAs available for radio that can be modified for club

use and has a smart, well written and effectively directed video PSA that has time tested appeal and

that can also translate to audio only use with minor exception.

The task for this contest is to develop a 30 second PSA for both video and audio use.

What makes a good PSA?

A good PSA uses concise and clear language and references to reach the reader and bring them in for

an extremely short time period that incites the viewer and listener to inquire further of the organization,

cause or event. Video PSAs use quality videography and succinct visual cues to relay a powerful

message. Good PSAs resonate with the targeted audience to obtain an immediate response to a call

to action.

Judging Standards

1. Visual Appeal – does the video use clear and concise images that resonate with the viewer?

2. Content –

a. Does the video deliver the message clearly with an opening, middle and closing

statement?

b. Does the video use quality content, fonts and branding?

3. Transferability to Audio – can the PSA be used for audio without losing its effect?

4. Time – does the video and audio version meet the time limit constraint?


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Submissions Criteria

An email link for the club PSA should be submitted to: [email protected] with the title: “Best PSA –

Video and Audio Contest – (Club Name) Submission”. The email must include the name, address and

telephone number of the development team. A maximum of 5 members of the team will be

recognized. Team members could consist of writer, videographer, editor, actor, etc. While not limited

to those roles, each role must have had a significant role in developing the PSA in both audio and

video format.

Only PSAs developed and run between October 1, 2015 and April 30, 2016 will be reviewed by the

panel.

Only those PSAs received by the Public Relations Manager by 11:59pm EST on April 30, 2016 will be

eligible.

At the Spring District 29 Conference Hall of Fame in May 2016, the submission of the winner of the

PRM Award for Best Public Service Announcement - Video and Audio will be shown at the conference,

and the award will be presented to the winning team. The winning team will be recognized in the

District newsletter, website, and on social media.

Resources

“Videos and Public Service Announcements”, pp. 22-24, “Creating an Effective Public Relations

Program”, Let the World Know Publicity and Promotion Handbook , Toastmasters International.

“Video Tips and Tricks”, Toastmasters.org, Toastmasters International.

“Communication Through Public Service Announcements”, pp. 20-22; A Guide to Working with the

Media, Sharing Your National Service Story, A Guide to Work with the Media, Corporation for National

& Community Service.

“ Appendix F: Sample PSA”, p. 30, A Guide to Working with the Media, Sharing Your National Service

Story, A Guide to Work with the Media, Corporation for National & Community Service.


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District #29

www.tmd29.orgwww.toastmasters.org
http://www.tmd29.org/http://www.tmd29.org/http://www.toastmasters.org/http://www.toastmasters.org/http://www.toastmasters.org/http://www.tmd29.org/

district 29 newsletter march 2016

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