district 19 strategic plan
TRANSCRIPT
Justine Jay TangLogan Cheng
Iris Poon 03/03/2013
Vision
Place-making for innovation-enabling spaces at street level in HK: Citizen labs for social innovation embracing government innovation units, corporate innovation, Marketing, Planning, Strategy + R&D departments in order to address common cultural and systemic issues relevant to drive societal change in 'the new commons'.
Current Situation
People are segregated emotionally because..
• They might be fearful to open their territories to begin conversations.
• They might be skeptical to a friendly conversation initiated by a stranger.
• They might not be able to identify those who share similar interests.
Problem Statement
1) Lack of a social interaction platform for sharing resources that can create bonding between people who are originally separated by class, culture, language, generation yet share commonalities.
2) Current culture of complaining without constructive problem solving actions towards deep rooted social problems.
Chan Family Persona
Elaine ChanAge: 16
High School
Excel at academic performance mum wants me to be a
chartered accountant or lawyer
Panny ChanAge: 45
Accountant/Mum/Housewife
I don’t like my job, it’s very boring However, I wouldn’t
change my career because it’s very stable and offers a good
salary.
Patrick ChanAge: 70
Retired Telecom Engineer
My daughter is too busy with her work and household chores. My grand-daughter is too busy
with school work. She only plays with her friends but not
us.
Chan Family Persona
Quote“I never want to
change who I am, I would do my best to
realize my dreams and passions.”
MotivatorsFashion Trends, New
Technology, Self-achievement
FrustrationsThere is no one
whom I can share my dreams to.
There is no like-minded individuals I
can find.
Quote“I want to connect with my neighbour but just don’t know
where to start”
MotivatorsFamily, Wealth
maximization, Health
FrustrationsNo spare time. I
would rather spend all my spare time on my daughter (though
she doesn’t have time for me)
I want to stay slim.
Quote“I want to live a life of dignity and value by contributing my
wisdom and knowledge to the
society”
MotivatorsShared memory, Respect, Being
listened to
FrustrationsNot used to
communicate via mobile apps,
therefore does not engage well with granddaughter
The Big Idea
Belief
Commonalities starts conversations and conversations will enable relationship forming
Commonalities Build Trust
Proposition
This is both a digital (Mobile Application) and physical platform that enables valuable conversations and interactions by finding commonalities between the differences of people.
A. Personal
Profile
B. Your
Concerns
C. Your Needs
D. Create your
Community
Service Journey
User Input DataMatching
A, B, C
Kick off Conversation
Online Relationship
Building
Physical Meet Up
Match Making Areas
APersonal Profile• Interest
– Music/food/sports
• Hobbies• Vision• Career path
BConcerns
• Social Issues– Sustainability
• Family Issues– Education– Baby– Elderly care
• Personal Issues– Health– Finance
CNeeds
• Volunteering
• Entertainment
• Baby sitting
• Domestic helper
• Immediate
• Fix lighting
• Borrow things
Open Community
• Open social Interaction platform to share resources to co-creating societal innovation (where everyone changes)
Goal
• Let everyone re-think the value of their lives in the society
Open Community
Topic InitiatorTopic of
DiscussionOpen Dialogue
Community Initiative
Online Relationship
Building
Physical Meet Up
Why District 19
• Rebuild the value of love and trust within community
• Integrate both virtual and physical social interaction
• Sustainable relationship
Commonalities LOVE & TRUSTLong Term
Relationship
Persona
Elaine ChanFound like-minded peers to support the pursuit of her
dreams
Panny ChanFound people who share
similar family/health concerns for practical advice and
encouragements
Patrick ChanLearnt how to communicate with younger generations. Found life satisfaction in
mentoring youth
The common need for life satisfaction is social connection with like-minded people who are willing to share and support
Thank You
Iris Poon Justine Jay Tang Logan Cheng