Distribution Channels Of Dabur Products

Presented BySumit Kumar

Sharma

Objective

• Primary Research Objective To determine the share of Dabur toothpaste

• Secondary ObjectiveTo determine the factor influencing the choice of

particular toothpaste brand.To determine the factor influencing the purchase

of the toothpaste.To look at the present distribution of strategy of

the company.

Rural Marketing

• Rural marketing is a process which starts with a decision to saleable farm commodity.

• It involves all the aspects of market structure i.e functional and institutional.

• Rural marketing is highly growing sector in India.

Demand in Consumer Durables in Rural Market

1995-96 2001-02 2005-06 2009-10

CARS 276 788 1560 3466

MOTORCYCLE 760 2599 4663 8369

CTV REGULAR 1785 4580 6295 9957

REFRIGERATORS 1850 3006 4335 6774

Demand of Consumer Expandable (Number of households owning goods per ‘000 households)

1995-96 2001-02 2005-06 2009-10

EDIBLE OIL4582 6977 8514 10586

SHAMPOOS7 21 33 50

WASHING POWDER 1190 1977 2596 3364

Penetration of Expendables (Number of households using consumables per ‘000 households)

1995-96 2001-02 2005-06 2009-10

EDIBLE OIL912.7 998.3 999.0 999.6

SHAMPOOS182.1 391.7 480.7 583.2

WASHING POWDER 607.4 693.0 745.6 809.6

Rural Demand Expandable (% of all India)

1995-96 2001-02 2009-10

CONSUMERS EXPENDABLE

EDIBLE OIL 64.3 67.1 62.9

HEALTH BEVERAGES 28.6 27.3 28.1

PACKAGED BISCUITS 36.0 42,8 30.3

SHAMPOOS 27.2 31.9 33.0

TOILETS SOAPS 49.8 52.5 54.7

WASHING BARS 68.7 71.4 75.6

WASHING POWDER 50.4 50.8 54.9

Overview of Dabur

• Overview of Dabur One of the largest FMCG company– Consolidated turnover of Rs. 2234 crores

• Differentiated Product– Strong herbal and natural product profile– More than 120 years of experience

• Wide distribution network– Covering 1.9 million retail outlets– High penetration in Urban and Rural areas

• Brand strength– Various strong brands in diverse categories– Mother brand Dabur has a strong image in customers

mind

Overview of Dabur

• Dabur India Limited is the fourth largest FMCG Company in India with interests in Health care, Personal care and Food products, over 120 years.

• Strength of Dabur is its powerful brands image in customers mind like Dabur Amla, Dabur Chyawanprash, Vatika and Hajmola.

• Dabur Honey is the market leader with over 40% market share in branded honey market.

• Dabur Chyawanprash is the largest selling Ayurvedic medicine with over 65% market share.

• Dabur also the leader in herbal digestives market with 90% market share.

• In Digestive tablets category Hajmola is the leader with 75% market share.

• Dabur Lal Tail having top position in baby massage oil market with 35% of market share.

Product range

• Health care• Skin care• Oral care• Hair care• Foods• Household care

Products Oral Care

Dabur Red Gel Dabur Red Toothpaste Babool Toothpaste Dabur Lal Dant Manjan Dabur Binaca Toothbrush Miswak Promise

Promotion Strategy

• TV Commercial• Radio• News Paper• Wall painting• Sales Promotion

Distribution Strategy

Dealers

Whole Saler

Agents

Retailers Kirana Store

Consumers

Company