DistribuTECH 2016

Feb. 9-11

Orlando, FL

Agenda

�Goals/Objectives

�Booth

�Promotion

�Deadlines

DTECH 2016

� Feb. 9-11th in Orlando, FL Orange County Convention Center

� Show Hours: -Tuesday-11am -6pm-Wednesday- 10am -5pm-Thursday- 10am -2pm

(8 SPACES AVAILABLE 4 SECURED)

Member Kiosk (for companies NOT exhibiting) $5300 ($1,850 fee to Pennwell)

Member Kiosk (for companies exhibiting) $3,800

*$500 Non-refundable deposit due at signing -www.openadr.org

*DEADLINE TO SECURE KIOSK –DEC 1st

*MUST STAFF KIOSK DURING SHOW HOURS

Member Pavilion

Goals:

� Grow membership

� Demonstrate client and server implementations

� Gather new projects that emerged from booth discussions, etc

� Media coverage – secure quality article opps from show

Objectives:

� Create awareness of the OpenADR Alliance and standard

� Create a strong sense of community for members

� Coordinate key announcements from members/Alliance

� Create an understanding of the OpenADR standard and why is important for utilities and system operators to adopt

� Showcase real implementations utilizing OpenADR 2.0

Showfloor

Sponsorship

� Display area on one side of a double-sided kiosk with lockable cabinet

� OpenADR will provide sponsors with a graphic template on which you may place custom messaging. The graphic template will ensure a consistent look throughout the booth.

� Company logo as identification sign

� Inclusion in the OpenADR promotional email campaigns and other vehicles used to promote our participation in the show

� Inclusion in DTECH show guide ad

� Copy of all leads collected at the booth

� Inclusion of company literature in the OpenADR online media kit

� Company listing in DistribuTECH Exhibitor Directory under booth 413

Booth Graphics

Graphics

Messaging for Booth

� The OpenADR Alliance fosters the global development, adoption, and compliance of Open Automated Demand Response (OpenADR) standards through collaboration, education, testing, and certification.

� Making DR more reliable, predictable, and adaptable to program changes

� Lowering DR deployment and integration costs

� Improving DR reliability and dispatchability

� Eliminating stranded assets and improving interoperability

� Enabling ancillary services and DER

� Accelerating deployment time

� Providing customers with a growing collection of certified solutions

� Theater???

Kiosk

� high display area on one side of a double-sided kiosk with lockable cabinet

� Graphic space measuring 24”W x 36”H.

� Hi Res Company logo –vector file (adobe illustrator)

� 4-6 key message bullets – up to 5-10 words per bullet

� 1-3 hi-res product/application Images

� Signage content will be due by Dec. 18th

Media Briefings

Please provide spokesperson and topics by Jan 4th

Press/Analyst Meetings for 2015:

� Chet Geschickter – Gartner

� Barbara Lundin –FierceEnergy

� Jill Feblowitz- IDC Energy Insights

� Teresa Hansen- PowerGrid International

� Brett Feldman –Navigant Research

� Mike Marullo – Utility Dive

Checklist

� Booth 413

� Two Exhibitor passes with sponsorship and listed in Show Guide, discount rate for delegate passes

� Hotel Reservations: Preferred Convention Services

Phone: +1-888.763.7236 or +1-310.906.3847Email: reservations@preferred1.com

� Must have kiosk ready to go by 10am Feb. 9th

� Monitors/laptops and shipment of product/collateral are to be handled by each exhibitor *20-24 inch monitor for kiosk.

Promotion

BEFORE SHOW

� OpenADR media alert scheduled – mid-January

� Pre-show email blast sent from PennWell-mid-day on Thursday, Jan. 28th

� Email blast to contacts/social media/OpenADR newsletter–ongoing

AT SHOW:

� Full page ad in DistribuTECH show guide

� Business Cards to promote online collateral/media materials

� Flyer with members exhibiting and member signs

DEADLINES

-Kiosk Content for signage due Dec. 18th . Members will receive a proof review and approve early January.

_ HTML email will be sent to pre-registration list on Thursday, Jan. 28th

-Ad close: Dec. 1st.

-Advanced Shipments (product/company collateral) must arrive by Jan. 26th

Address for early shipment:

DISTRIBUTECH 2016 Company Name & Booth # Brede/Allied 2502 Lake Orange Dr Orlando, FL 32837

-Online materials for OpenADR media kit due by Feb. 1st.

Questions?

� Next call??

� Please contact Shannon Mayette shannon@openadr.org or at +1 602.882.4733