CROSS-BORDER DISTANCE SELLING IN UKRAINE: INFO DIGEST

Dear Colleagues,We, the Ukrainian Direct Marketing Association, are glad to wish you a Merry Christmas and a Happy New Year.

We wish your business a very successful and prosperous New Year 2012, and your achievements and triumphs to inspire wonder of the public.

ValentinKalashnik, President of UDMA

6th Issue

Dece

mb

er

2011

MarKeT NeWsMail orDer aND e-CoMMerCe MarKeT iN uKraiNe Ukraine still remains Terra Incognita for a large majority of Eu-ropean companies specialized on the mail order. Meanwhile, it is the largest country in Europe (if not to consider Russia as European country with its greater part laying in Asia) with undersaturated traditional retail markets as well as mail order and e-commerce sales.

The market of mail order in Ukraine is one of the most dy-namic and perspective. This segment even on the peak of the global financial crisis showed a positive growth in UAH equivalent. The negative dynamic index of 2009 is connected with a sudden devaluation of Ukrainian national currency in late 2008. But already in 2010 the market had stabilized and showed the growth that made 74% in EUR equivalent. Ac-cording to the experts’ predictions, an active growth of the inside sales market (by 30% annually) will be observed in the next 3-4 years.

Capacity of the Ukrainian e-commerce market was approxi-mately 383 mln EURO in 2010, according to the data Appleton

STENDERS Company engaged in produc-tion and sale of natural cosmetics is planning to open not less than 15 shops in Ukraine before the year 2015 thus bring-ing their total number up to 25.

MILANA engaged in sale of women’s foot-wear has decided to find partner franchi-sees in Ukraine.

In the nearest two years MANGO com-pany plans to intro-duce on the Ukrai-nian market shops of men clothes MANGO HE and accessories MANGO TOUCH.

According to Econo-mist Intelligence Unit Kyiv entered the rating of the best European cities for shopping-tourism, it took 27th place among 33 cities.

A third shop of American brand GAP, represented by the company GAP Ukraine LTD., will be opened in November in Ukraine (Kyiv).

oN

e-l

iNe

Ne

Ws

2003 2004 2005 2006 2007 2008 2009 2010 forecastfor 2011

forecastfor 2012

52,6 67,491,2

120,4151,7 164,0 145,4

252,8

330,4

462,5

28%35%

32%26% 8%

11%

74%

31%

40%

Diagram 1. Capacity of the mail-order market in Ukraine in mln EUR, in 2003-2012.

Source: Ukrainian Direct Marketing Association, www.uadm.com.ua

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Mayer. Meanwhile, according to the experts, the market shows 20-30% growth annually.

Today there is more than a dozen big international companies specialized in mail order, successfully working in Ukraine. And having analyzed the tendency of the last decade, we may con-firm that 1 or 2 international mail order companies annually come to Ukrainian market.

Most distance purchases make clothes and shoes (36.4%), books and magazines (23%), and electronic consumer goods (20.3%). Sales of cosmetics and body care products make 9.1%, furniture and household appliances – 7.4%, the other kinds of goods – near 4%.

It should to be mentioned that a DirectTV niche is almost free in Ukraine. Currently this segment is represented by ten compa-nies, however only two of them, Studio Moderna and Telemedia, which control near 80% of the market, firmly occupy top posi-tions in this sphere. Such a conjuncture gives foreign companies wide opportunities to approach the TV-commerce market.

But if we speak about the e-shops, irrespective of active devel-opment of e-commerce in Ukraine, this market has not been saturated yet. Thus, according to the International career por-tal hh.com.ua, in customers’ opinion, currently we have lack of e-shops, offering food products (36.4%), clothes and shoes (25%), household appliances (22.8%), gift products (18%), books and leisure products (16.6%).

Diagram2.Chronology of international inside sales companies’ entry into Ukrainian market, 2000-2011

Source: Ukrainian Direct Marketing Association, www.uadm.com.ua

Customer’s portrait

The Ukrainian customers of mail-order companies are mainly women (57%). Herewith, Ukrainians 20 - 45 years of age most frequently become the clients of mail order companies. And the older a client, the greater chance that he will become an active client.

It is noteworthy that from the soviet times when Ukraine was a part of USSR and experienced an acute product shortage, Ukrainian customers still have a habit to have trust in quality of products of European origin. At the same time, unlike Eu-ropean customers, Ukrainians take a long delivery term, which usually takes a month, with understanding and are more loyal to the inside sales companies.

But in the meanwhile, for successful work on Ukrainian mar-ket an operator is to correctly select the collection of goods

and pricing. Indeed, irrespective of the general trend to the growth of the value of ordered goods as well as people’s pur-chasing capacity, the average salary in Ukraine, like in other developing countries is lower than in Europe and make ap-proximately $ 350.

An average check amount of a typical wage Ukrainian bears witness of it. Thus, according to the data of Ukrainian Direct Marketing Association, during 2010-2011 each Ukrainian at av-erage spent EUR 55.5 for purchasing of textile/clothes/shoes, EUR 34.5 – for cosmetics, EUR 47.8 – for household applianc-es, and EUR 72.9 – for other products (electronic appliances, books, etc., which were not included into previous groups).

Continuation of the article – in next issue of Mail order Di-gest

source: www.distanseselling-ua.com

CusToMers’ beHavior iN iNTerNeT aND DevelopMeNT oF e-CoMMerCe iN uKraiNe The Search system Yandex has made the analysis of custom-ers’ behavior in internet and development of e-commerce in Ukraine. The research can be conveniently divided into three parts: shops, the most popular goods, and competition.

According to the company TNS, answering the question where they will choose and purchase goods, in 33% of cases Ukrainians name the shop Rozetka (household appliances and computers), more rarely – 17.14 and 10% accordingly go for Emarket.ua ( e-board of free advertisement), Aukro.ua (internet-auction), and Torg.ua (e-board of free advertisement). These are followed by

the web-site of the mail order operator Bonprix.ua (9%), Goog-le search engine (8%), Ebay.com (7%), Yandex and Price.ua (5% each), Hotline.ua (4%) closes the top-10 rating.

Among the most crucial factors that influence the choice of e-shop are its reliability and the feedback. The way and terms of delivery as well as the price occupy the second place. Novelty of goods and shop location play the last role. Even 16% of citi-zens in the capital, where there is a great number of shops, or-der goods in other cities, in regions this number reaches 80%.

2003 2004 2005 2006 2007 2008 2009 2010 2011

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Almost a half of users come to the sites of e-shops via the internet advertisements, on-line and off-line shops have direct traffic, but only the high rollers who promote themselves in the search systems have their search traffic (but they make a low per cent).

Near 90% of users read the page about delivery, one in five looks through the contact information, and 20-70% (depend-ing on the shop) of consumers do not reach the end of good’s ordering.

In the second part of the investigation the specialists studied the most popular products. The diagram shows, what purchases, both on-line and off-line, consumers made during the last year.

The major part of internet users chooses products exactly in e-shops, and purchase them there as well. The construction materials and bathroom fitments, which are more frequently bought off-line, made the only exception.

The major part of “on-line customers” still prefers to pay in cash. The electronic payments are less popular when purchas-ing the construction materials, but the books, in the contrary, are frequently paid for with a card.

In order to find out, which categories of products are selling easier, the analysts counted the correlation “number of shops/number of customers” (the figure in parenthesis near the product category are the data of Yandex.Market). A red arrow means a high competition but a low number of clicks, a green one means a low competition with a high demand. It is interesting that the number of shops selling vacuum cleaners and laptops are nearly the same, but the demand for the latter is in 4 times higher.

40

12

15

20

30

60

64 165

280

source:www.ain.ua

voluMes oF e-CoMMerCe TraDe iN uKraiNe iNCreaseD THis auTuMN During autumn 2011 Ukrainians more often purchased clothes, footwear, computers and mobile phones in Internet.

As the editorial board of TradeMaster portal was informed, according to the survey, held by the analysts of all-Ukrainian internet-auction Aukro.ua, the greatest number of operations during the autumn season demonstrated the same categories of goods which were active during the whole summer.

Three leaders, which have sufficiently increased the sales volumes in the last three months, are the following catego-ries: «Clothing, footwear and accessories» – 39%, «Laptops and computers» – 31%, and also «Mobile phones and smart-phones» – 29%.

The category «Collecting» also showed a sustainable growth. The sales volumes in this category grew by 20% in comparison with the summer period.

Nevertheless seasonality has made allowances in general dy-namic of the growth of sales in separate product groups. For example, in category «Sport, tourism» the level of demand re-mained unchanged, i.e. on the «summer» level.

«E-commerce penetration rate to everyday life of Ukrainians is best of all reflected by continuously growing demand behav-iour towards almost all product categories, - Dmitrii DZYGOV-BRODSKYI, a head of Aukro.ua analytics department. – Today one in two internet-users in Ukraine has purchased or sold in Net at least once in life».

Themostpopularproductgroups*

Productgroup

Changeofdemandin

autumn2011incom-

parisonwithsummer

Changeofofferinau-tumn2011incompari-

sonwithsummer

Clothing, footwear and accessories +39% +6%

Laptops and computers +31% +10%

Mobile phones and smartphones +29% +26%

Collecting +20% +10%

* Data provided by Aukro.ua as of November 27, 2011.

Meanwhile, according to the expert, n comparison with coun-tries of Western Europe and North America, where internet trade actively covers near 80-90% of population, Ukrainian e-commerce segment in the nearest future will face a rash devel-opment; there are all prerequisites for it.

Consolidated figures for September-November and June-Au-gust 2011 are compared.

source: www.trademaster.com.ua

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WHaT FooTWear Do uKraiNiaNs buy?

Today 70% of pairs of shoes in Ukraine were manufactured of artificial leather and imported from China. This was said by Alexander Borodynya, the President of the Footwear Manufac-turers League, during the round-table talk on the topic “Pre-vention of law on economic competition protection violations on non-food markets”.

Alexander Borodynya noted that last year 109 mln pairs of shoes were imported from China, among them only 6% of genuine leather. “It means that today 70% of footwear on the market is from China and almost all of it is of artificial leather”, he said.

At the same time according to enquiry almost three fourths of Ukrainians are sure that they buy footwear of genuine leather. In this context the Footwear Manufacturers League called for acceleration of the Cabinet of Ministers Decree introduction concerning compulsory specifying of the leather type the foot-wear was made of.

By the way. The Cabinet of Ministers of Ukraine has already issued the Decree which envisages that a commodity manufac-turer must specify the material the footwear is made of. The Decree will become valid in January 1-st, 2013.

source: www.proretail.info

uKraiNiaNs speNT For eleCTriCal gooDs by 25% More THaN iN a previous year

According to the investigation made by GfK Ukraine in Q3 of 2011 Ukrainian market of household appliances and electronics has grew by 25% in comparison with the Q3 of 2010. “IT-sector and the large appliances sector still provide the biggest sales volumes, with its aggregate share making a half of total sales of household and electronic appliances. At the meanwhile IT-sector continues to boost its share, which enables us to assume its chance to take a leading position”, - the company admitted.

The third quarter usually characterizes with a high sales level in the IT-sector, because August-September are the “back-to-school” months, when IT-products are especially popular. The segment of photo appliances also shows rather positive growth (30%) while being one of the smallest segments of household and electronic appliances market.

The common market of household and electronic appliances had been gaining momentum since the beginning of the year and now it constitutes near 11 billion UAH (approx. $1,4 bln). The sales of small household appliances in Q3 of 2011 made 0.63 billion UAH (approx. $79 mln), that is by 13% more than in Q3 of 2010. As before a customer is interested in coffee-making machines. From July till September the number of sold made by 37% more than in the same period in 2010. Except for the smallest according to the sales volumes groups of washing and

drying machines, the product categories of large household ap-pliances showed their growth by 16%. The groups of freezing chambers and washing machines have demonstrated the best indices of growth, equal to 34% and 23% respectively. The oth-er groups were demonstrating almost identical dynamics: the growth of sales made 11-20%.

The telecommunication equipment segment showed a mod-erate increase by 15%. Mobile phones still remain the big-gest group on this market (with 60% share). At the same time smartphones are onwards and upwards at a great pace – their share increased by 91.7% and makes now 37% that is equal to 821 million UAH (approx. $103 mln).

Irrespective of pessimistic forecasts that 2011 would be chal-lenging both for retail sellers and customers, the third quarter became a successful continuation of a current year. “A sufficient growth is observed on all markets, starting from the absolute leader – a sector of information technologies, than has grown almost by a half. The market of household appliances and pho-tomarket showed a considerable growth with their sales vol-umes increased by one third. Basing on the positive estimation of a current situation it may be assumed that the year-end will be as successful as its beginning”, - the investigators confirm.

source: www.delo.ua

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uaDM speCialuDMa Has esTiMaTeD THe MarKeT voluMes oF DireCT MarKeTiNg iN 2011 Ukrainian Direct Marketing Association (UDMA) has estimated the volumes of direct-marketing (DM) in 2011 and represented the forecasts for 2012.

According to the Association, in 2011 the DM market in-creased by 20% in comparison with the previous year and made 1,141.90 million UAH. The sphere of Call-Centres (CC) showed a particular development: its growth made 31%. It became possible owing to the opening of new CC-platforms and ramping-up of the volumes of regular market players. By quantity the segments of address and non-address direct mail demonstrated insignificant growth, but in money equivalent their volumes increased by 13 and 18% accordingly mainly due to the growth of postal tariffs.

The growth of service providers’ and customers’ marketing competence has positively influenced the «creative, consulting, and management projects» segment, which increased by 35%.

In 2011 experts admit that the market of address databases has declined by 31% that is mainly connected with fearfulness of the market players and their incomprehension of a new Law of Ukraine «On Personal Data Protection» as well as ac-tive development of different partner projects, which enable to build up a communication with potential customers without exchange of personal information databases.

In 2012 the UDMA experts predict the growth in all DM direc-tions. This will be promoted by the following factors. «First of all, the «natural» growth of a demand for DM services, - Va-lentyn Kalashnyk, the President of Ukrainian Direct Marketing Association explains. – Secondly, the parliament elections and Football Championship Euro-2012 will become additional fac-tors influencing the use of address and non-address direct mail and call-centre services. Thirdly, there remains a sustainable tendency for new big European market players, who naturally use the whole range of DM-services, to enter Ukrainian dis-tance selling market. Meanwhile, the companies specialized in mail order that have been already working on the market con-tinue to boost their marketing powers (this applies especially to the attachments to printed publications)».

A sufficient growth will be also observed in the segment of da-tabases. It is predetermined, among the other factors, by stabili-zation both after a «feverish» period of adoption of the Law of Ukraine «On Personal Data Protection» and the increase of the cost per unit of addresses, contained in the personal information databases, organized in a strict compliance with the said law.

Totalin2010,millionuAH

Totalin2011,millionuAH

Changesincom-parison

with2010,%

Fore-castfor

2012,millionuAH

Directmarket-ing,including

Address direct mail

230,4 271,50 +18% 305,00

Non-Address direct mail

183 206,80 +13% 228,00

Data bases mar-ket

5,94 4,10 -31% 5,70

Creative, consult-ing and manage-ment projects

37,6 50,60 +35% 60,50

Call-Centres services

220 294,80 +34% 347,00

Production of ma-terials for address direct mail

238 276,00 +16% 308,00

Attachments to printed publica-tions

32,7 38,10 +17% 43,50

Total: 947,64 1141,9 +20% 1297,7

*1 EURO = 10,4 UAH, 1 dollar = 8,00 UAH source: www.distanceselling-ua.com

legislaTive NeWsTHe CabiNeT oF MiNisTers oF uKraiNe oFFers To regulaTe THe aCTiviTy oF e-sHopsThe Cabinet of Ministers of Ukraine offers the Verhovna Rada of Ukraine to regulate the activity of e-shops. A corresponding draft law “About internal trade” was approved by the govern-ment on October 12.

It offers to determine the peculiarities of organization of e-shops in separate article of a law. Particularly, it is determined for entrepreneurs to obligatorily have office, where they have

to execute and store documents related to their business activ-ity (including sale-purchase of goods).

Otherwise strict punitive measures will be applied to them. Here we don’t speak about storage facilities as those prod-ucts for sale may be stored on the partner’s facilities, if, for in-stance, we mean such goods as household appliances, kitchen tabletops, books etc.

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It is also planned to lay entrepreneurs under an obligation that they should provide customers with information about their name, location, state registration, availability of patent or licence, goods and terms of sale-purchase agreement by means of publi-cation in catalogues, booklets, prospects, and in Internet.

Also there was developed a special norm in the Draft Law that bans e-selling of medicines. Government Plenipotentiary for de-regulation of economic activities Mikhail Brodsky admitted that the greatest problem of e-selling lies in so-called one-day sites, by means of which fids of rubbish and adulteration are “off-loaded”. As a result of such a pseudo-business, absence of any warranties and liabilities legally acting e-shops, which sell quality products and pay all taxes are affected and, finally, they are not able to compete with unfair business practices.

Currently the draft law is under follow-up revision in the Cabi-net before it will be submitted to the Verhovna Rada.

According to the agency, the Ministry of Economy has admitted the necessity to regulate by law activity of e-shops as far back as March 2009. Andriy Blyzniuk, a Deputy Minister of economy at that time, noted that internet trade was only regulated by the law “On protection of consumers”, and the Ministry of Economy was drafting the law “On internal trade”, covering global approach towards the internet-trade regulation.

source: www.bin.ua

THe NeW TraDe legislaTioN Will eNable THe Major oNliNe sellers To iNCrease voluMes oF salesBefore the end of the year the Ukraine is expected to alter the regulations for virtual trade. The appropriate draft law is already registered in parliament. The internet-shops will thus undertake to arrange for relevant offices and storage facilities as well as to provide the buyers with all the information as to licenses and patents. In the opinion of some experts the poky online shops will have to close or work illegally.

At the same time the big networks will increase the volumes of their trade and as a result will be able to lower the prices. In this way, the manager of Internet project Rozetka, Mr. Vladislav Chechetkin, believes, some enforcement of the state regula-tion will definitely benefit the online traders. In a guess of the businessman, the new principles will add up to a reduction of over-the-top level of fraudulence in the network. Besides, the representatives of major operators of the online trade be-lieve that the prices may even go down in case only major and medium-sized traders remain in the market. Reduction in the number of online trade participants will lead to a fact that the remainder internet–shops will increase their turnover since this trade channel has already its own permanent audience who will not go to nowhere.

The remaining shops will have to deal with more orders, to carry out more discount actions, to order more products. And with procurement of big wholesale batches of goods such an operator will be able get a more significant discounts from importers or manufacturers. Moreover, for the major opera-tors the availability of warehouses is not an out-of-the-blue is-

sue. Only minor private traders, who nowadays normally keep their stock at home, will have to conquer new expenditures

for a rent. Besides that, a major operator is to easier handle the functionality of his business. For example, there is always a possibility for big internet shops to provide non-cash transac-tions with use of bank cards, while small traders mostly accept cash payments. The pricing policy in a new regulatory realities will mainly depend on business appetites and competition in the market.

source: www.ua-retail.com

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iNTerNeT NeWsWebMoNey Has sTarTeD To aCCepT payMeNTs THrougH TerMiNals, baNKs aND iNTerNeT baNKiNg iN uKraiNeNow any website connected to the WebMoney system may accept payments from any payment terminals in Ukraine. After choosing the payment through terminal option on a website a customer will receive SMS with a payment code. Then he should choose WebMoney on any payment terminal and enter the received code instead of the purse number. After deposit-ing the seller will receive a message about the accepted pay-ment. Payments may in the same way be accepted through partner banks` cashes.

“This will infinitely extend the payment audience of a website as a customer will need no WebMoney registration”, the com-pany says.

The customer will pay the acquisition cost plus terminal\bank commission fee. The commission fee differs depending on the chosen method, therefore it is recommended to pay 10% more of the cost just to be on the safe side. If the amount deposited is more than the acquisition cost + terminal\bank commission fee, then the change will be credited to the WebMoney Check and may be used for online acquisitions. And vice versa, if the

amount deposited is not enough to pay for the acquisition, the customer will receive SMS noting the amount necessary to pay to the same account number.

WebMoney underlines that the benefit of this solution is the typical program interaction between a website and Web-Money: web shops and sites where WebMoney acceptance is already connected may start accepting money from terminals, cashes, Internet banking without any adaptations. It is enough only to turn on the relevant option in the settings.

For seller the acceptance of such payments looks absolutely the same as the acceptance of payments from WebMoney purses except for some peculiarities. Besides, this method may be used to pay only for the acquisitions which may be invoiced in UAH (WMU). The payment is accepted to the seller`s U-purse. The payment may be made only in Ukrainian terminals (any ones), cashes and Internet banking of the banks listed.

Source: www.ain.ua

CHilDreN gooDs, WHiCH are NuMber oNe iN iNTerNeT aMoNg uKraiNiaNs

owadays, a growing number of Ukrainians who have children order all necessary goods for them in e-shops. Exceptionally high percentage of purchases is accounted for by regions. Where there are few shops of-fering a wide range of children products from distinguished manufacturers.

The price comparison system Vcene.ua carried out an in-vestigation among its users

and studied out, what children products are most frequently bought in Internet.

According to investigation data the most popular categories of children products among users of the price comparison sys-tem are baby carriages and accessories to them, children feed-ing chairs, and playpens.

The most popular models of carriages, which were searched by parents on web-site Vcenе.ua in September 2011 were Ta-koJumper X, AnmarZico, and Roan MARITA.

Diapers, bins for them, and wet wipes are the most frequently

requested children products. From among the toys parents most often buy interactive games, educational toys, namely sorters and playing carpets.

Sterilization installation for feeding bottles, heating device for feeding bottles, yoghurt maker and blander belong to the most popular household appliances searched by parents in Internet.

It is worth to be mentioned that consumers of children e-shops are the most active participants of discussions of products on the web-sites. One in two users who bought a children prod-uct in the net scurry to share their opinion on a children prod-uct with others.

Reference: The price comparison system Vcene.ua belongs to the group of companies Allegro (aukro.ua, emarket.ua, prom.ua, slando.ua), the biggest holding in the sphere of electronic commerce on UA.net. Today Vcene.ua occupies a leading position among price comparison sites operating in Ukraine. Near 100 thousand people visit the site Vcene.ua every day. A key purpose of the system is to give users an opportunity to compare prices for goods, to estimate the operation of every e-shop, to study comments on goods and to make a successful purchase.

Source: www.e-commerce.com.ua

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oNe iN Five uKraiNiaNs is a user oF soCial MeDia

2008 2009

2010 1-3 q’ 2011

3%

2

1 3

4%

6%

4%

9%

5% 5%

6%

20%

4%

14%

17%11%

According to the investigation made by GfK Ukraine in Q3 of 2011 17% of Ukrainians were the users of social networks, 5% of them use chats, forums and blogs. Most frequently users check their accounts in VKontakte for refreshments – 43% do it several times a day. In the contrary, Facebook and Twitter have rather big share of registered users but on practice they almost do not use these social nets – 25% and 28% respectively.

More than a half of users are on-line less than during 10 hours a week. One hour or less – 13%, 2-5 hours – 27%, and 6-10 hours – 18% of users. Those who stay on-line for 51 hours or more constitute only 3%. Herewith the main purposes of Internet access remain e-mail, social networks, searching for information, downloading of music and video, and search-ing for educational information. The major part of systematic Ukrainian users belongs to the Russian social net VKontakte. The second place goes to Odnoklassniki, and the third is oc-cupied by Facebook. 95% people in the age of 16-25 are reg-istered in VKontakte. It’s more than in the other social nets. For

instance, only 61% of people of this age group are registered in Facebook.

Odnoklassniki are popular mostly among those at the age of 36 and older. The expansion of internet audience in Ukraine takes place mainly owing to the retirees and residents of small settlements with population up to 50 thousand people. Such settlements make in total near 25% of the state’s population.

Source: GfK Ukriane

THe FirsT CHiNese e-sHop sTarTeD WorKiNg iN uKraiNeThe Corporation 139 Group (China) has opened a Chinese e-shop 139 shopping for Ukrainian customers, as the President of 139 Group Huang Qin Hung informed at the press-confer-ence held in Kyiv on Monday.

This is the first Chinese e-shop in Ukraine, which is a multi-functional international platform for sellers and buyers not only providing e-commerce services but also guaranteeing a «door-to-door» delivery. Ukrainian sellers also can log in to the e-commerce system. At this point registration is free.

139 shopping hasn’t obtained a status of legal entity in Ukraine yet. 139 Group’s partners, specialized in express-delivery, pro-vide delivery of goods to a final point.

As the corporation admits, the term of goods delivery from China to Ukraine makes approximately four-seven working days, the cost of delivery is about $ 12-15 per kg. Payments are accepted by means of the most of known payment systems.

By now permanent representative offices of 139 Group have been opened in cities of China, Ukraine, Russia, Kazakhstan and other CIS countries. More than 5 thousand shops with more than 50 thousand goods are represented on the web-site. The number of registered users exceeded 18 thousand.

Source: www.ua-retail.com

7%

12%

17%

29%

16%12%

19%14%

23%

13%

27%

31%

22%29%

24%

24%

55%

9%15%

28%25%

7%

30%15%

43%

20% 18% 17% 14% 12% 9%

1%2%

27%24%

14% 18%35%

24%

22%

Co

NT

aC

T

us If you want to decline or recommend digest

to your colleagues, please feel free to contact us by distance_selling_in_UA@uadm.com.ua

Hot Line +380 (44) 495 7885

© UDMA, 2011

User which almost don`t visit social network

Regular, but rare than once per week

Once or twice per week

Once per day

Several times per day