Disseminating Health Policy Information

Private Foundations Working to Improve the Health Care System Through Policy

Clancey BatemanMS/MPH candidate

Tufts University

Private Foundations

Foundations which share the goal of improving health care and disseminating health policy information The Commonwealth Fund The Robert Wood Johnson Foundation The Henry J. Kaiser Family Foundation

All 3 provide: Free information on health policy topics in a variety of formats Interactive tools

The Commonwealth Fund

Mission: “to promote a high performing health care system that

achieves better access, improved quality, and greater efficiency, particularly for society's most vulnerable, including low-income people, the uninsured, minority Americans, young children, and elderly adults”

Provides funding for health policy research

Target audience: health policy researchers, policymakers, state and federal government officials, healthcare organizations, and the media

www.commonwealthfund.org

Commonwealth Fund Web Strategy

Topic-specific pages

Publications

Multimedia Center

Social Media Twitter – @commonwealthfnd Facebook Blog

Distribution RSS Feeds Newsletters and E-Alerts

Customized Profile

Commonwealth Fund Web Strategy

CF SWOT Analysis

Strengths• Well organized and easy to navigate• Visually appealing• Information is readily available in numerous formats • Chart Cart app

Weaknesses• Cannot search for RFPs online

Opportunities• Improve resources for potential grantees• Organization profiles

Threats• Potential grantees may seek funding elsewhere because CF does not have an online application system

Recommendations for CF

Improve resources for potential grantees

Allow RFP search and applications online

Add Library Cart and Citations Manager features

Increase use of social media

The Robert Wood Johnson Foundation

Mission “improving both the health of everyone in America, and their health care

—how it's delivered, how it's paid for, and how well it does for patients and their families.”

Also provides funding for health policy research in: Health care quality and equity Access to care Vulnerable Populations Childhood Obesity

Target audience: health policy researchers, policymakers, state and federal government officials, healthcare organizations, journalists, and the media

www.rwjf.org

RWJF Web Strategy

Publications & Newsroom

Multimedia

Social Media 16 Twitter feeds - @RWJF Facebook YouTube channel Pioneer Blog

Interactive Community Feature

Customized profile

RWJF Web Strategy

RWJF SWOT Analysis

Strengths• Well-organized and easy to search• Visually appealing• Extensive use of social media • Multicultural Newsroom

Weaknesses• Community Feature not utilized

Opportunities• Build Community feature into a robust learning community

Threats• Potential grantees may seek resources or technical assistance elsewhere

Recommendations for RWJF

Improve and expand Community Feature

Make search features immediately apparent

The Kaiser Family Foundation

Mission: “dedicated to filling the need for trusted, independent

information on the major health issues facing our nation and its people”

Target audience: policymakers, the media, the health care community, and the public

Does not provide funding

www.kff.org

Web Strategy

Topics of interest

Research Fact Sheets Issue Briefs Data & Charts

Social Media Twitter - @KaiserFamFound and

@KHNews Facebook – Health Reform Source

Interactive Tools Polls Infographics Quizzes

KFF Web Strategy

KFF SWOT Analysis

Strengths:• Wealth of information• Info available in a variety of formats• Easily searchable • Interactive tools are informative

Weaknesses:• Small text size• Static homepage (no moving parts)• Pages feel crowded• Fast Fact app not immediately apparent

Opportunities: • Reformat website in a more visually appealing manner

Threats:• Not as well-known of an organization • Does not provide funding

Recommendations for KFF

Improve overall website appearance Increase text size Improve layout to make more visually appealing Add graphics and animation

Add more interactive features to build upon existing ones

Link to Facebook Page from homepage

Increase use of Social Media

Web Strategy ComparisonFeature Commonwealth

FundRWJF KFF

Publications & research √ √ √

Data & Charts √ √ √

Interactive Data Tools √ √

Facebook √ √ √

Twitter √ √ √

Blog √ √

Email Alerts √ √ √

Customized Profile √ √

RSS Feed √ √ √

Community or Discussion Forum

√

Funding & Grant Resources √ √

Questions?Thank you!