disruptive innovation and the future of digital transformation

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Disruptive Innovation in the Digital Era

"The safest thing you can do is take risks.The riskiest thing you can do is play it safe." Seth Godin

Photo by Perrenque

you are where you are not because of luck

you are where you are because you took risks others were not willing to take

the world has changedis changing

change is imminent and essential to survival

we are at a critical point where rapid change is forcing us to look not just at new ways of solving problems but to new problems to solve

Tim Brown, CEO, IDEO

we need

new strategiesnew ideasnew products


incremental ideas

better! bigger! faster! smaller! thinner! ...

owning productsaccessing experiences


disruptive thinking

changing the way you think about competition and the business you are in

what if?

disruptive innovation

taking your product/service/business in a different direction

winning not by doing it better, but winning by doing it differently

business model

Source: Business Model Generation


Design is learning how to see. Its figuring out where the opportunities really are. Its seeing the gap and visualizing in advance what is going to work." Seth Godin

putting people first

human centered design


behaviors are never right or wrong, but they are always meaningful

dont focus on technology focus on customer needs, wants and behavior

WTF isdigital?

Digital is not a medium. It is the era we are in.

Greg Johnson, Global Creative Director,Hewlett Packard

disruptive forces

warm aircool airtropical moisture

our pefect stormPhoto by Ranpict.com

mobile social mediadatasensorslocation

as discrete entities, each force is already part of our livestogether, they have created conditions for an unstoppable perfect storm of epic proportions


disruptive technologies

Source: Brian Solis

Houston, we have a problem!Photo by Euclid vanderKroewHouston, we have a problem!

it all comes down to how we embrace disruption that allows us to better understand, and in turn, react to it

opportunity to integrate these digital technologies to your products / services / business by creating new value

*check out video on YouTube as: COKE HAPPINESS REFILL

Source: 99U

develop a sense of urgency

this is your time!


70% proven20% proving10% testing new models

If you dont like change, you are going to like irrelevance even less.

General (Ret.) Eric Shinseki

Ivan HernandezDigital Strategy and Development@IvanHernandez_