disruptive innovation and the future of digital transformation
TRANSCRIPT
"The safest thing you can do is take risks.The riskiest thing you can do is play it safe." Seth Godin
Photo by Perrenque
you are where you are not because of luck …
you are where you are because you took risks others were not willing to take
the world has changedis changing
change is imminent and essential to survival
„we are at a critical point where rapid change is forcing us to look not just at new ways of solving problems but to new problems to solve”Tim Brown, CEO, IDEO
we need…
new strategiesnew ideas
new products
innovation
incremental ideas
better! bigger! faster! smaller!
thinner! ...
owning products accessing experiences
X
disruptive thinking
changing the way you think about competition and the
business you are in
what if?
disruptive innovation
taking your product/service/business
in a different direction
winning not by doing it “better”, but winning by doing it differently
business model
Source: Business Model Generation
design
”Design is learning how to see. It’s figuring out where the opportunities really are. It’s seeing the gap and visualizing in advance what is going to work." Seth Godin
putting people first
human centered design
behaviors
behaviors are never right or wrong, but they are always meaningful
don’t focus on technology
focus on customer needs, wants and behavior
WTF is“digital”?
“Digital is not a medium. It is the era we are in.”Greg Johnson, Global Creative Director,Hewlett Packard
disruptive forces
warm aircool air
tropical moisture
our pefect storm
Photo by Ranpict.com
mobile social media
datasensorslocation
disruptive technologies
Source: Brian Solis
Houston, we have a problem!
Photo by Euclid vanderKroew
Houston, we have a problem!
it all comes down to how we embrace disruption that allows us to better understand, and in turn, react to it
opportunity to integrate these digital technologies to your products / services / business by creating new value
*check out video on YouTube as: COKE HAPPINESS REFILL
Source: 99U
develop a sense of urgency
this is your time!
experiment!
70% proven20% proving10% testing new models
“If you don’t like change, you are going to like irrelevance even less.”General (Ret.) Eric Shinseki
Ivan HernandezDigital Strategy and Development@IvanHernandez_
thedigitalloop.co