disruptive innovation and the future of digital transformation
Post on 12-Apr-2017
Embed Size (px)
Disruptive Innovation in the Digital Era
"The safest thing you can do is take risks.The riskiest thing you can do is play it safe." Seth Godin
Photo by Perrenque
you are where you are not because of luck
you are where you are because you took risks others were not willing to take
the world has changedis changing
change is imminent and essential to survival
we are at a critical point where rapid change is forcing us to look not just at new ways of solving problems but to new problems to solve
Tim Brown, CEO, IDEO
new strategiesnew ideasnew products
better! bigger! faster! smaller! thinner! ...
owning productsaccessing experiences
changing the way you think about competition and the business you are in
taking your product/service/business in a different direction
winning not by doing it better, but winning by doing it differently
Source: Business Model Generation
Design is learning how to see. Its figuring out where the opportunities really are. Its seeing the gap and visualizing in advance what is going to work." Seth Godin
putting people first
human centered design
behaviors are never right or wrong, but they are always meaningful
dont focus on technology focus on customer needs, wants and behavior
Digital is not a medium. It is the era we are in.
Greg Johnson, Global Creative Director,Hewlett Packard
warm aircool airtropical moisture
our pefect stormPhoto by Ranpict.com
mobile social mediadatasensorslocation
as discrete entities, each force is already part of our livestogether, they have created conditions for an unstoppable perfect storm of epic proportions
Source: Brian Solis
Houston, we have a problem!Photo by Euclid vanderKroewHouston, we have a problem!
it all comes down to how we embrace disruption that allows us to better understand, and in turn, react to it
opportunity to integrate these digital technologies to your products / services / business by creating new value
*check out video on YouTube as: COKE HAPPINESS REFILL
develop a sense of urgency
this is your time!
70% proven20% proving10% testing new models
If you dont like change, you are going to like irrelevance even less.
General (Ret.) Eric Shinseki
Ivan HernandezDigital Strategy and Development@IvanHernandez_