disruptive innovation
DESCRIPTION
Leaders need to manufacture change as a manageable product. This presentation, created for the Better World Alliance and delivered on July 15, 2013, focuses on using the lessons of disruptive innovation as a way to prepare an organization to manufacture change in much the same way we manufacture goods and services.TRANSCRIPT
Disruptive InnovationM a n u f a c t u r i n g c h a n g e
Introduction
• About Me– 20+ Years in technology– Multi-Patented inventor– Transhumanist (H+)– Adult learning expert
• B2i Ventures– Healthcare innovation– Human performance improvement
• Alinare; a cohen-esrey company– Disruptive platform (banking & portfolio)
• GrownNear.com– Disruptive eating
Play for the future
What is disruptive innovation?• Broad term
– In uses since mid 90’s– Disrupt an existing market– Create new value– Displace earlier/outmoded technology or process
• Examples– Apple iPod– BitCoin– Healthspot– Google Goggles
• Disruptive innovation in business– Work from the outside in– Open paths to change
3 keys to change
Ideation = Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization.[As such, it is an essential part of the design process, both in education and practice.
IdeationValidationCreation
3 keys to change
Validation = a system of independent procedures that are used together for checking that a product, service, or system meets requirements and specifications and that it fulfills its intended purpose. These are critical components of a quality management system
IdeationValidationCreation
3 keys to change
The Act of Creation by Arthur Koestler. It is a study of the process of Discovery, Invention, Imagination, and Creativity in Humor, Science and the Arts….….(in which he) concludes that all share a common pattern…a new matrix of meaning
IdeationValidationCreation
WHAT DO YOU CALL IT WHEN CHANGE IS NOT WELCOME?
Resistance is inevitable
Disruptive Selection occurs when pressures select against the mean and for the extremes
-Darwinism
3 opportunities for innovation
The Organization that dominates the customer experience controls the market by influencing its will on the perception of what is profitable. Innovation demands that organizations manufacture change designed to subvert the Dominant paradigm as a mechanism to grow new customer base and expand new markets
Customer ExperienceSales EnablementDemand Generation
3 opportunities for innovation
Sales Enablement as the alignment of strategic revenue initiatives to sales execution. Disruptive innovation views the challenge of alignment through the lens of change and puts the emphasis not on what is possible but what is probable and then engineers the organization to support the most likely outcome (Gamification)
Customer ExperienceSales EnablementDemand Generation
3 opportunities for innovation
Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company products and/or services. demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.
Customer ExperienceSales EnablementDemand Generation
Manufacturing change
• Leadership– Communication– Vision– Strategy
• Management– clarity– Validation
• Individual contributor– Implementation
Review
• Change is a process, not an event– Ideation– Validation– Creation
• Select an area of innovation– Customer
Experience– Sales Enablement – Demand Generation
Doug [email protected]://b2iventures.com @b2Iventures