disruptive inclusion - diversity best practices · how to use internet technologies to foster erg...

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How to Use Internet

Technologies to Foster ERG

Collaboration & Innovation

#ERGTech

Disruptive Inclusion

Kevin Carter Director, Diversity &

Inclusion

Campbell’s Soup

Asli Bilgin

Practice Manager,

Cloud Computing

Slalom Consulting


Definition Theory Case Study Role of ERGs

Exercise DiscussionPractice Model


• Diversity is the

similarities and

differences that make

us who we are and

that fuel our

perspectives, ideas

and behaviors.

Definition: Diversity

"Beyond Individual Creativity : The

Superadditive Benefits of Multicultural

Experience for Collective Creativity in

Culturally Diverse Teams,"

2012, Journal of Cross-Cultural Psychology


• Inclusion is

encouraging others

to share, hearing

them, and valuing

the skills,

experience and

perspective they

bring to a task

Definition: Inclusion

"Diversity and organizational

innovation:The role of employee

involvement," 2010 Wharton School


• Portray diversity in

an inclusive

manner leveraging

social networks,

communities and

word of mouth in an

engaging way

Theory: Types of Media

Paid

OwnedEarned


• Nike

Jumpman23 • Cloud computing

• Interactive web

application

• Diverse

representation in a

visually engaging

fashion

Case Study: Nike - fansumer

http://www.jumpman23mosaic.com/




• Step 1: select, setup and

customize technologies

that identify connections,

and facilitate the

development of Networks.

Practice Model: Build Networks

"The Bias Against Creativity:

Why People Desire But

Reject Creative Ideas,"

2011 Cornell University


• A refreshing new intranet connects

70,000 employees and leads to

improved collaboration, efficiency,

and idea sharing.

• The multi-lingual intranet includes

thousands of published items,

serves Coca-Cola’s employees

worldwide, and has dramatically

improved collaboration, efficiency,

and effectiveness

across the company.

Case Study: Coca Cola


• Step 2: Manage and foster

ideas through and across

networks with the

Intercultural Competence

to ensure active and broad

user engagement.

Definition: Intercultural Competence

"The value of intercultural

competence for performance

of multicultural teams,"

2004 College of Staten

Island

Intercultural

CompetenceAttitude

Citation: Alexei V. Matveev, Richard G. Milter, (2004) "The

value of intercultural competence for performance of

multicultural teams", Team Performance Management, Vol. 10

Iss: 5/6, pp.104 - 111

Knowledge

SkillsSymphony

ADKAR

TAO


Exercise: Formula

Copyright 2011 – 2012 © KevinACarter

All Rights Reserved


Diversity + Intercultural Competence +

Inclusion

=

Inclusion Innovation

Theory: Formula


• BRANs as

"Idea

Networks"

for

Innovation

Case Study: Network of Networks


• Diversity in people can drive diversity of ideas

o Inclusion of diverse ideas promotes

innovation through

o increased employee engagement and

insight into what the market really wants

• Accelerate Innovation with an open mind and

internal “idea networks”

• These networks are already within your

organization and can be linked to customers

and consumers outside your organization to

reap organizational benefits.

Practice Model: Idea Networks


• SharePoint

2010 with

NewsGator

• Harness

subject matter

experts

• Exposed

ideation

Case Study: Slalom Portal


• The eBay Hub is an internal

eBay iPhone application to allow

employees to quickly and easily

access internal company

information such as latest news,

employee directory search

and conference room locations.

• It uses a SharePoint back-end

and is built using Appcelerator,

a cross-platform mobile

application tool

Case Study: eBay Hub


A new business hub opens the door to better collaboration

and helps employees access key information securely on their iPhones.

Industry Trend: Employee

Slalom Offerings:Application Build, Project Deploy &

Manage

BACKGROUND

eBay, the world’s leading

ecommerce company, wanted to

provide access for employees with

iPhones to its internal SharePoint

portal.

PROJECT

Slalom Consulting designed and built

integration to a new SharePoint mobile app

while following eBay’s strict security

standards, as well as worked with a third-

party mobile development platform vendor

throughout the project.

RESULTS

Completed in multiple phases over nine months,

the project enabled eBay employees to access

the information they need while on the go through

any iOS-based device. eBay turned to Slalom for

additional mobility strategy work soon afterwards.


Discussion:

• How could you leverage these definitions, theories, and

case studies within your organization?

• What learning, tools and partnerships would necessary

to fuel success?

• Do you feel equipped with a sufficient online community

to build programs upon?


Disruptive Inclusion is about

proactive recognition, and

embracing of both

the similarities and differences

in people, with a clear

objective of improving

organizational environments,

individual motivation and

ultimately business

innovation.

Definition: Disruptive Inclusion


All Rights Reserved

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