disrupting the apparel supply chain- will automation move production closer … · 2017-05-23 ·...

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1 May 23, 2017 Deborah Weinswig, Managing Director, Fung Global Retail & Technology [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2017 The Fung Group. All rights reserved. Disrupting the Apparel Supply Chain: Will Automation Move Production Closer to the Consumer? 1) Cost-efficient automation in the apparel manufacturing industry would enable onshore production and reduce the time to market for garment distribution. Yet, the use of robots at most conventional apparel manufacturers remains low, due to the costs as well as the technical challenges associated with automated sewing, especially for soft fabrics. 2) Two startups, SoftWear Automation and Sewbo, are addressing these challenges by building robots which aim to automate the sewing process, while traditional sewing-equipment manufacturers are innovating incrementally to make human- operated sewing machines more efficient and user-friendly. 3) At this stage, technologies such as those developed by SoftWear Automation and Sewbo look promising, but are still at the early stages of development and commercialization, which means incremental innovation in sewing technology will have a bigger impact on apparel manufacturing in the medium-term. Fung Global Retail & Technology is covering the different ways technology is used to streamline and upgrade apparel supply chains in a series of reports on the theme of digitalization of the supply chain. The use of automation and robots in apparel manufacturing has remained low, especially for woven fabrics, which are soft and difficult for robotic arms to manipulate. While the production of knitted garments such as sweaters is closer to becoming fully automated through the use of digital 3D knitting machines, the production of woven garments such as shirts, dresses and jeans seems a long way from automation. The cost of developing technology that can handle the wide array of fabrics and styles with precision and speed has outweighed its benefits, especially when low-cost production has been readily available in developing markets. However, as the cost and availability of the hardware and software used for computer vision and robotics—two technologies necessary for apparel manufacturing

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1

May23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

Disrupting the Apparel Supply Chain: Will Automation Move Production Closer to the Consumer?

1) Cost-efficientautomationintheapparelmanufacturingindustrywouldenableonshoreproductionandreducethetimetomarketforgarmentdistribution.Yet,theuseofrobotsatmostconventionalapparelmanufacturersremainslow,duetothecostsaswellasthetechnicalchallengesassociatedwithautomatedsewing,especiallyforsoftfabrics.

2) Twostartups,SoftWearAutomationandSewbo,areaddressingthesechallengesbybuildingrobotswhichaimtoautomatethesewingprocess,whiletraditionalsewing-equipmentmanufacturersareinnovatingincrementallytomakehuman-operatedsewingmachinesmoreefficientanduser-friendly.

3) Atthisstage,technologiessuchasthosedevelopedbySoftWearAutomationandSewbolookpromising,butarestillattheearlystagesofdevelopmentandcommercialization,whichmeansincrementalinnovationinsewingtechnologywillhaveabiggerimpactonapparelmanufacturinginthemedium-term.

FungGlobalRetail&Technologyiscoveringthedifferentwaystechnologyisusedtostreamlineandupgradeapparelsupplychainsinaseriesofreportsonthethemeofdigitalizationofthesupplychain.

Theuseofautomationandrobotsinapparelmanufacturinghasremainedlow,especiallyforwovenfabrics,whicharesoftanddifficultforroboticarmstomanipulate.Whiletheproductionofknittedgarmentssuchassweatersisclosertobecomingfullyautomatedthroughtheuseofdigital3Dknittingmachines,theproductionofwovengarmentssuchasshirts,dressesandjeansseemsalongwayfromautomation.Thecostofdevelopingtechnologythatcanhandlethewidearrayoffabricsandstyleswithprecisionandspeedhasoutweigheditsbenefits,especiallywhenlow-costproductionhasbeenreadilyavailableindevelopingmarkets.

However,asthecostandavailabilityofthehardwareandsoftwareusedforcomputervisionandrobotics—twotechnologiesnecessaryforapparelmanufacturing

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May23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

automation—havebecomemoreviable,theprospectofseeingthecommercialapplicationoffullyautomatedapparelproductionhasimproved.

Attheforefrontoffullyautomatingthesewingprocessaretwocompanies:SoftWearAutomationandSewbo;however,traditionalequipmentmanufacturersarealsoinnovatingbyintroducingsewingmachinelineswithanincreasinguseoftechnologysuchastheJukiDDL-9000CLockstitchMachine.

Source:Juki/Youtube

OurTakeSoftWearAutomation’sandSewbo’stechnologyinnovationsareboldeffortstoautomateatraditionallyanalogproductionprocess.Ifsuccessful,bothcompanieswillhelpreducetheneedforhumanlabor,therebyloweringtotalsupply-chaincostsandallowingmorecompaniestomanufacturelocallyratherthanoverseaswherelaborcostsarelower.Atthistime,thetechnologieslookpromising,butarestillattheearlystagesofdevelopmentandcommercialization.Thismeanswearestillalongwayofffromseeingtheirmassadoptionandtheautomatedonshoreproductionofapparel.

Ontheotherhand,incrementalinnovationinsewingtechnologywillmakehumanoperatorsmoreefficient.Theywillalsorequirelessskill-basedtrainingbecauseoperatingthemachinesisbecomingmoreuser-friendly.Thistrendwillimpactmanufacturinginthemedium-termindevelopinggeographieswhereinvestmentisbeingmadeinnewcapacityversuscountrieswithlegacyapparelproductioncapacity.

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May23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

SoftWearAutomation

Source:softwearautomation.com

WefirstintroducedSoftWearAutomationinareportin2015.Now,almosttwoyearslater,thecompanyhasmovedforwardwiththedevelopmentofitstechnologytogetherwithpartnerssuchastheWalmartFoundationandtheDefenseAdvancedResearchProjectsAgency(DARPA).

TheTechnologyDevelopedbySoftWearAutomationSewvision:SoftWearAutomation’stechnologyisthefirsttousehigh-speedcameraslinkedtoacomputertotrackstitching.Thecamerastrackatextileasitflexesandbends,allowingtherobotoperatortomakemicroadjustmentsasitsewsaseamtogetheratthecorrecttension.

Sewsmart:Theimagescapturedbythehigh-speedcamerasaremanipulatedbyasoftwaresolutioncalledSewsmarttoproduceahigherlevelofcontrast.Thismorevividimageallowsthecomputertopickoutindividualthreadsinthefabric.Insteadofmeasuringthefabric,theroboticsewingmachinecountsthenumberofthreadstodeterminethestitchingposition.Asaresult,anydistortiontothefabricmadebyeachpunchoftheneedlecanbemeasuredextremelyaccurately.

TheSewvisiontechnologytracksindividualthreadsineachfabrictokeepeverythinginline,regardlessofwhetherthefabricmovesaround.

SewhandsandSewarms(RoboticArms)Sewhands:WithSoftWearAutomation’sSewhands,arobotheadattachedtoanexistingsewingmachinecanmovethefabricupanddownandsidetoside,consistentwithhowahumanoperatorwouldhandlefabric.

Sewarms:TheroboticSewarmspick,placeandsewfabrics,andcanreduceaprocessthattakesafactoryworkeroneminutetojust26seconds.

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May23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

SewtableSoftWearAutomation’sSewtableinvolvesagroupofrobotsworkingtogethertodothingssuchasgrabfabric,manipulateit,spinitaroundandholdontoitwiththerequisitepressureandtensionwhileitisbeingsewn,muchlikeahumanoperatorwould.

TheSewtableenablesaworklineproductionsystem,whichisasewinglinethatisentirelyautomated:justoneoperatorisneededtooverseetheprocess.Worklineworkstationsareclear,streamlinedandhighlyefficient,andcanproduceaT-shirtinaslittleas22seconds.Theyrequiremuchfeweroperators,whichresultsinsignificantlylowermanufacturingcosts.

AccordingtoSoftWearAutomation,usingtheirT-ShirtWorkline,asingleoperatorcanproduce800,000shirtsperyear,andincreaseoutputperoperatorby85%.

CapabilitiesSoftWearAutomation’sformerCEO,KPReddy,hasclaimedthattherearenolimitstothetypesoffabricsSoftWearAutomation’smachinescanworkwith:theycurrentlyworkwellwithdenim,heavierpilefabricsandmedium-lightweightcottons.Theteamisintheprocessoftestingknitsandlighter-weightfabrics,whichareusedinwomenswear.

CompanyBackgroundSoftWearAutomationwasfoundedin2007inAtlanta,Georgia,havinggrownoutofauniversityresearchprojectattheGeorgiaInstituteofTechnology.Itcurrentlyhas20employees,andcustomersincludeDARPA,anarmoftheUSDepartmentofDefense,theWalmartFoundation,UnderArmour,NewBalance,aswellasvarioushomegoodsandautomotivesuppliers.

Sewbo

Source:Sewbo

Sewboisastartupaimingtoautomatetheapparelproductionprocess.In2016,thecompanyannouncedithadsewedthefirstcompletegarmentwithouthumanintervention,attractingconsiderablemediaattention.ThetechnologyusesavastlydifferentapproachtothattakenbySoftWearAutomation,bymanipulatingthefabrictomakeitmorerigidandhenceeasierforarobottoprocess.

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May23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

TheTechnologySewbousesPolyvinylAlcohol,whichisanon-toxicandwater-solublethermoplastic,totemporarilystiffenthefabrics.Thismakesitiseasierforconventionalrobotstohandlethefabricasifitweremadefromsheetmetal.Oncetheseamsarestitched,theprocessisreversedbyrinsingthefinishedgarmentinhotwater,whichremovestheplasticstiffeningagentandrestorestheoriginalfabricqualities.

Source:Sewbo

Duringprototypetests,SewbosewedacompleteT-shirtusinganoff-the-shelfindustrialrobot,whichwastaughttooperateaconsumersewingmachine.Theprocesstookabout30minutesfromstarttofinish,mostofwhichwasspentmeasuringandadjustingthealignments.Inproductionenvironments,sewingmachineswouldoperateatnormalspeeds—sosewingaT-shirtcouldtakeasimilaramountoftimeasonaconventionalline.AccordingtoSewboFounderJonathanZornow,thesewingmachineintheprototypecanbefurtherimprovedformassproduction.

1.ThefabricisstiffenedwiththePolyvinylAlcohol,becomingassturdyascardboard

2.Sewbo’srobottakesthefabrictothesewingmachine

3.TheprocessisrepeatedwithdifferentpartsoftheT-shirt

4.Thestiffenedfinishedgarmentisputintohotwateraftertheseamsarestitched

5.Theresultisasoft,fullyassembledT-shirt

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May23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

CapabilitiesAnymaterialcanbestiffened,however,thelimitationisinthewashingprocess.Waterproofmaterials,forexample,rubberandwax,cannotbesoftenedbacktotheiroriginalstate,andhenceSewbo’sprocesscanonlyworkwithwashablematerials,suchascotton.

Currently,Sewbo’stechnologyisaproofofconcept.Whilestillattheearlystagesofdevelopment,thecompanyisworkingtowardscommercializingitstechnologyandgrowingitsteamsize.

CompanyBackgroundFoundedbyZornowin2014,Sewboisdesignedtosolveoneofthebiggestbarrierstoautomatinggarmentmanufacturing—handlingsoftandflexiblefabrics.Thecompanyisintalkswithfactories,integratorsandautomationcontractors.TheideaistolicenseSewbo’sIPtomanufacturers.

Sewbohasonlyraisedapre-seedroundoffunding,mostlyforthepatentsofchemicals.Zornowiscurrentlytheonlyfull-timeteammember.

Juki’sDDL-9000CSeriesJapanesemanufacturerJukilauncheditsnewflagshipsewingmachine,theDDL-9000C,in2016,advertisedbythecompanyas“theworld’sfirstsewingmachinewhichcomeswithadigitaldrivemechanismandfacilitatesdatatransferthroughNFCtechnology.”

Thedigitalfeedfeatureofthemachineallowsittostorepre-setsewingparametersonamaterial-by-materialbasis,whichsavestimeforhumanoperatorswhodonothavetoadjustthemachineparametersmanuallywhentheychangethetypeoffabrictheyareworkingwith.Thismachinefeaturecaterstosewingoperationswhichproducediversifiedproductsusinganumberofdifferentmaterials.

Inaddition,thepre-setfeaturescanbetransferreddigitallyfromonemachinetoanotherbyusingaUSBorNFC(nearfieldcommunication)connectionandtheJukiSmartApp,whichisamobileappthatrunsonAndroid.Thememoryfeatureofthemachinefurtherallowsittostoredataontheperformanceofthesewingprocessandthehumanoperators,whichcanbeextractedandanalyzedtoimproveoperationalefficiency.

ThedigitalfeaturesofJuki’snewindustrialsewingmachineofferincrementalvaluetomanufacturersintheformofspeedandefficiency,whichweseeasasuccessfulinnovationstrategyinthemedium-term.

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May23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comKirilPopovSeniorAnalyst

ShoshanaPollackSeniorResearchAssociate

SimicChanSeniorResearchAssociate

HongKong:8thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223004406London:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NewYork:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017FungGlobalRetailTech.com