disrupsi teknologi di perpustakaan - lib.ugm.ac.idlib.ugm.ac.id/download/materi...
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SEMINAR NASIONAL
PERPUSTAKAAN di ERA PASCA DISRUPSI
UGM Yogyakarta, 13 Maret 2018
ANDANG ASHARI, ST, MMDirector BPM & Global BusinessINFOMEDIA
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1INTRO: INFOMEDIACompany Profile & Portfolio, Solution
2WHAT: DIGITAL DISRUPTIONTransformation Case Study, Challenges on Library, Generation Fact
3WHY: DIGITAL TRANSFORMATION Opportunity, Disruption Fact, Disruption is Everywhere
4HOW: SUGGESTION FOR LIBRARY Exploring Market, Ideas to Consider
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CRM ITSM ESS
Customer Contact Center (CCC)
Services Operation Center (SOC)
Shared Services Center (SSC)
Center for Marketing and Sales Support
Standard SOP and Script for Customer Handling
Usually Dedicated Resources
Center for Technical Operation and Support
Escalation Handling for Incident Management
IT Infrastructure Library -based operation, using Service Management Framework
Center for Back Office Transaction (HR, FA, GA & Procurement)
Process & regulation Expertise (HR, FA)
Shared Resources, Platform and Facility
KPO - ANALYTIC AS A SERVICES
PT Infomedia Nusantara is subsidiary of PT Telekomunikasi Indonesia Tbk (TELKOM)
Market leader in Indonesia domestic contact center by 36% market share
VISION:
To Be The Leading Player in Business Process Management Services in The Region
MISSION:
1. To create values for our stakeholders by providing excellent and competitive BPM services
2. To be the role model BPM company
PORTFOLIO:
INFOMEDIA PROFILE
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1INTRO: INFOMEDIACompany Profile & Portfolio, Solution
2WHAT: DIGITAL DISRUPTIONTransformation Case Study, Challenges on Library, Generation Fact
3WHY: DIGITAL TRANSFORMATION Opportunity, Disruption Fact, Disruption is Everywhere
4HOW: SUGGESTION FOR LIBRARY Exploring Market, Ideas to Consider
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INFOMEDIA TRANSFORMATION
CLIENTS200+
SITES20 CITIES
EXPERIENCES30+ YEARS
LANGUAGES6
INTERACTION400+ MIO/ YEAR
SEATS~ 8 K
20 K workforce across nation……transform to digital BPO, where economic of speed
is now more relevant
… from People Intense to Technology Intense
Case Study: Answering the disruption …
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DISRUPTION PHENOMENA
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CHALLENGES on LIBRARY
HOAX due to low literacy and tsunami of social media
Search Consume Share
Find reading article or information
Enjoy the reading activity
Discuss the content of the information
BYOD is the changing the game
Main impact to library is LOW VISITING RATE and LOW ACCESS RATE
INFORMATION EXPLORATION
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GENERATION MATTERSGen Y or Millennial is in the key position in disruption, they make up the demographic tsunami that will permanently change the library and information landscape
Born
Want more choices in their products and services
Impatient but somehow lazy
Play video games more often than watching TV
Digital natives but read less
Better education yet narcissist
Don’t want to work like their parents
In short, demanding and preferring learning experientially
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1INTRO: INFOMEDIACompany Profile & Portfolio, Solution
2WHAT: DIGITAL DISRUPTIONTransformation Case Study, Challenges on Library, Generation Fact
3WHY: DIGITAL TRANSFORMATION Opportunity, Disruption Fact, Disruption is Everywhere
4HOW: SUGGESTION FOR LIBRARY Exploring Market, Ideas to Consider
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OPPORTUNITYCongrats !!! Yogyakarta literacy is among TOP3 in Indonesia…
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Source: PwC CEO Pulse 2016
DISRUPTION FACTDigital Economy and Experience Marketing …
… non digital-oriented institution will be left behind. Only those who adapted to trend, will survive
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RETAIL DISRUPTIONAfter AMAZON GO live in Seattle, 22 Jan 2018, WeChat of China will soon be ready for BingoBOX, utilizing IOT COMPUTER VISION technology to recognize the grocery items and heat map area
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RETAIL DISRUPTION – Robotic Shopping Cart, JD China
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1INTRO: INFOMEDIACompany Profile & Portfolio, Solution
2WHAT: DIGITAL DISRUPTIONTransformation Case Study, Challenges on Library, Generation Fact
3WHY: DIGITAL TRANSFORMATION Opportunity, Disruption Fact, Disruption is Everywhere
4HOW: SUGGESTION FOR LIBRARY Exploring Market, Ideas to Consider
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GENERATION MATTERSPresent and future member of library
Millennial Gen ZGen X
Existing active member Prospects and future member
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ROBOTIC CONVEYOR
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AUGMENTED REALITY
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AUGMENTED REALITY
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DRONE DISTRIBUTION
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5C SUGGESTION: LEISURE MARKETING
• Book collection suits target generation
• Simple search, reading, sharing for mobile
• Higher visit
• OTT Mobile
COLLECTION
• Providing hi-speed connection
• Adopt Bring Your Own Device
• Higher satisfaction
• Augmented Reality
CONNECTION
• Creativity in space design to support collaboration
• Adopt concept of Coworking Space
• Smart Room
COLLABORATION
• Free flow of coffee would be perfect
• Self service vending machine
• Higher duration
• Virtual Office
COFFEE
• Engage proactively with community as knowledge hub
• Higher purpose
• Data Analytic & Insight
COMMUNITY
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