discussing clinical & business tools useful for implementing integrative therapies, programs,...
TRANSCRIPT
Discussing Clinical & Business Tools Useful for Implementing Integrative Therapies, Programs, and Products into Clinical Practice.
Why do we care?
•Why I started on this path – my patient
•Patient-Driven Movement
Where do we start?
Connected to the Global Integrative Medical Movement•Medical Journals•Medical Periodicals•Health Blogs•The Natural Standard•Consumerlab.com•Integrative Medical Journal
Strategies for the Generalist•Key points on how to go through the junk•Prove themselves from financial and
clinical operational perspectives.•Luminary clinical skills are not enough to
guarantee the survival of such programs--a strong clinical base of expertise in alternative therapies is a key success factor
•No substitutes for clinical excellence or sound management
Colleague Validation & Clinical Practice Success•Look towards active opinion leaders•Active peers showing clinical & business
success•Other larger health organization finding
clinical success – •Shadowing some who’s using what is in
question
Looking at the Scientific Evidence
Case Study: How Sanesco Presented the Scientific & Clinical Evidence• Urinary Neurotransmitter Testing White
Paper – R.W. Watkins, MD, MPH• Statistical Clinical Reports• Practitioner Case Studies – from active
and accredited members in our network.• Consolidated Medical References • Hundreds and Thousands of Patients
Tested
Quality & Technology
Case Study: Key Highlights in Sanesco and NeuroLab’s Quality & Technology Really makes a difference!
•Regulatory certifications•Enrollment in proficiency testing
programs•Internal Quality Control tracking•Laboratory technology platform for
optimum precision and accuracy; minimum room for human error
•Regularly undergoes validation studies
How do I choose between clinical product and service providers•Scientific Evidence and Clinical Success
Observations•Education & Training•Business Implementation & Personal
Support•On-Demand or Fast Clinical/Product
Support•Patient Accessibililty•Financial Bottom Line
Education & Training
•NEUROENDOCRINE CLINCAL ANALYSIS PROGRAM (NCAP)
•ONE-ON-ONE SUPPORT AND INTERPRETATIONS
•MEDICAL BOARD CONSULTS•ONLINE EDUCATIONAL MODULES•PATIENT TESTING AND NATURAL
PRODUCTS PACKAGES
Implementation Made Easy
Patient Accessibility
•Cost•Insurance•Testing and Treatment Options
Financial Impacts to the Practice
•Improve revenue•Patient retention•Broaden patient reach•Improve bottom-line
Sanesco Example
•My Experience with CSM as an Integrative Program in my Practice
Laboratory Quality:What to Look For•Regulatory certifications•Enrollment in proficiency testing
programs•Internal Quality Control tracking•Laboratory technology platform for
optimum precision and accuracy; minimum room for human error
•Regularly undergoes validation studies
Service Provider / Strategic Partner:What to look for
•Clinical experience: tens of thousands of patients tested
•Proven clinical outcome•Leadership: credentials of the
multidisciplinary Clinical Advisory Board•Technology and innovation•Service, responsiveness, and technical
expertise•Patient-friendly, user-friendly•Ease of implementation
Clinical Success Factors• Targeted Nutritional Therapy
NSB + quality ingredient sources and active forms + scientifically proven combinations of cofactors = lower concentration of main ingredients, fewer capsules per day, improved patient compliance, reduced overall treatment period, well protected investment for patients, optimal clinical outcome
• Correlation Analysis Report▫Patient-specific and comprehensive▫Reveals key links between biochemical imbalances and patient symptoms▫Easy to understand by synthesizing interpretation▫Allows effective treatment of a wider spectrum of cases allowing you to refer less patients▫Suggests easy to follow therapeutic protocols
Financial Success Factors•More patient visits and meaningful
interaction•The serial testing model and necessary
adjustment of therapeutic protocols provides more selling opportunities
•Boutique-type of service serving your local area
•Applicable model to all patients:▫Prevention▫Wellness▫Chronic symptoms and conditions
Professional Success Factors
•Training and education programs•Learning to apply one of the most
innovative, sophisticated, and clinically effective tools in the market today
•Join the hundreds of practitioners who have already experienced the benefits for their practice and their patients
•Access to Sanesco’s esteemed multidisciplinary Clinical Advisory Board