discover the true potential of data & branding · sales de cecco: growth in sales +200% case...
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07/2007 03/2009 08/2010
GROWTH IN US NON CLICKERS
68 84 88
comScore US 2011: Natural Born Clickers
THE TRUTH …
WIE HOCH IST DIE KLICKRATE
EINES ONLINE-BANNERS OHNE
INHALT?
WIE HOCH IST DIE WIE HOCH IST DIE KLICKRATE
EINES ONLINE-BANNERS OHNE
INHALT?
WIE HOCH IST DIE
AD IMPACT: 0% CLICK RATE: TWICE AS HIGH AS A BRANDING BANNER??
AN EMPTY POSTER
AN EMPTY BANNER AD
US „CLICK“ RESEARCH
Advertising Research Foundation 2012
Socio-demographics – Age – Gender – Income – Education level – ...
Consumer behaviour/attitudes: – FMCG – Planning to move – Shopping/product preferences – Planning to buy a car – ...
Product interests – Beauty / Care – Consumer electronics – Investment / Funds – Fashion – ...
Affinities – Entertainment – Lifestyle – News – Economy – ...
CO
MB
INA
BL
E S
EG
ME
NT
S PREDICTIVE BEHAVIOURAL TARGETING: PREMIUM TARGET GROUPS
Campaign Goal: Increase awareness & sales with nugg.ad Branding Optimiser
TNS Measurement: Brand awareness +148%
Sales De Cecco: Growth in sales +200%
CASE STUDY DENMARK: BRAND AWARENESS & SALES
TRENDING: AUDIENCE SOLUTIONS ACROSS DIFFERENT PLATFORMS
VIDEO
DISPLAY
MOBILE
PROGRAMMATIC / RTB
OFFLINE / CROSSMEDIA
CMS OR SHOP SYSTEM
WEB ANALYTICS
nugg.ad FOR PROGRAMMATIC & DIRECT SALES CHANNELS
nugg.ad DATA: COMPATIBLE WITH DIFFERENT INTERFACES, E.G.
EXAMPLE RTB ALLIANCE: nugg.ad & LA PLACE MEDIA
!! Measurement on 120 premium brand sites
!! Analysis of the online habits of 29 Mio. French users
!! Scalable premium target groups for programmatic buying
Chairman: Karim H. Attia (nugg.ad)
Vice-Chairman: Manfred Mareck (Publicitas)
OUTLOOK: STANDARDS FOR DIGITAL BRAND ADVERTISING
nugg.ad EUROPE‘S AUDIENCE EXPERTS
"! Founded 2006 in Berlin "! Since 2010 nugg.ad is a company of Deutsche Post DHL " Cooperation with major European publishers/ media owners & media agencies, SSPs etc.