discover the power of science · photoions, photoionization & photodetachment, 31 january - 5...
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Discover The Power of Science
Product Advertising MediA Kit
Table of ContentsThe Power of Science 3
Science’s readership ____________________________________________ 3global reach ___________________________________________________ 3
eDiTorial calenDar 5
PrinT aDverTiSing 9
Ad rates – Print ________________________________________________ 9Ad specifications – Print ________________________________________ 10inserts/outserts _______________________________________________ 11Business reply cards ___________________________________________ 11Advertising terms & conditions __________________________________ 12
online aDverTiSing 13
online Products _______________________________________________ 13Leaderboard and skyscraper Ads _________________________________ 13online Publications ____________________________________________ 13e-mail Alerts and e-mails ________________________________________ 133rd Party e-mails ______________________________________________ 13Ad rates and specifications – online _____________________________ 14online Advertising Policies ______________________________________ 14
aDverTiSing SoluTionS 15
targeted Advertising opportunities from Science/AAAs ______________ 15Science collections Booklets ____________________________________ 15Science Webinars ______________________________________________ 15Science Poster inserts __________________________________________ 16outserts/Polybagging __________________________________________ 16surveys ______________________________________________________ 16new Products section __________________________________________ 17Lab solutions _________________________________________________ 17custom cds ___________________________________________________ 17
aaaS MeMberShiP 18
Contact UsDirector of worldwide Sales Bill Moran 202-326-6438 [email protected]
east coast/eastern canada Laurie Faraday 508-747-9395 [email protected]
west coast/Midwest/western canada rick Bongiovanni 330-405-7080 [email protected]
europe/rest of world roger goncalves +41 43 243 1358 [email protected]
Japan AscA corporation +81 3 6802 4616 [email protected]
Science Traffic Department 202-326-6537 202-312-6370 Fax [email protected]
The
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circulation comparison
global reach
Science magazine has 25,571 non-u.s. subscribers with 12,868 subscribers in europe alone.** With an average of 4.6 readers for every subscription, that totals more than 59,000 european readers every week just in print!**
The Power of Science Science is a leading scientific journal, providing readers with award-winning news and leading-edge original research.
700,000 print readers each week*
92,200 life scientists receive Science each week*
128,964 qualified weekly subscribers to Science**
11,747,805 Science online page requests per week on average*
*Publisher’s own data **Based on June 2009 BPA statement ***Based on december 2008 BPA statement ****excludes u.s., canada & Mexico
global readership**
europe 59,192
27,756
14,757****rest of the world
asia
biotechniques 89,846***
59,530**
52,836***
genetic engineering and biotechnology news
nature
53%
17%
10%
8%7%
5%
college/university 62,676industry 20,104
other 11,826
health care 5,912
government 9,460
nonprofit 8,278
Professional Segment breakdown*
(Science readers working in the life sciences)
**
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*Based on June 2009 BPA statement **Based on december 2008 BPA statement ***tabloid size †Publisher’s own data
an overwhelming majority of scientists chose Science when asked this question:
“which of the following publications are most useful when looking for a specific product or supplier?”
13%
5%
nature
bioTechniques
nature Methods
1%
other
7%
5%
nature biotechnology
2%
The Scientist
cell
4%
gen
10%
Most useful Journal for learning about new Products and Technologies†
June 2009 BPA 2009 Cost/PagePublication Circulation (1X FP BW) Cost/Thousand
Science 128,464 $8,560 $66Biotechniques 89,846 $9,884 $110genetic engineering and Biotechnology news 59,530 $6,950 $116nature 52,836 $9,425 $178cell 19,468 $4,285 $218nature Biotechnology 13,210 $6,683 $506
*
*
*** *
** ***
Science vs. the competition: cost-Per-Thousand
51%
24%
21%
19%
19%
14%
researchers consistently rank Science as the top journal they regularly read.
regular readership†
nature
cell
The Scientist
nature biotechnology
nature Methods
bioTechniques
gen 9%
The Point: Science Sellsother magazines and journals may claim to provide more leads at less expensive ad rates, but no one reaches the decision makers in the life sciences and delivers top-tier results like Science.
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editorial calendar Key located on page 8.
Issue Date Feature Meeting Bonus Distributions
Readership Studies
Reserve Ad Space
File to Science
JAnUARy NF -kappaB in Inflammation and Disease (A-1), 5-10 January, Santa Fe, NM (KS)Advances in Biopharmaceuticals (A2), 8-13 January, Midway, UT (KS)Structural Genomics: Expanding the Horizons of Structural Biology (J2), 8-13 January, Breckenridge, CO (KS)Gordon-Kenan Research Seminar: Electrochemistry, 9-10 January, Ventura, CA (GRC)Gordon Research Seminar: Origin of Life, 9-10 January, Galveston, TX (GRC)Gordon Research Seminar: Protein Folding Dynamics, 9-10 January, Ventura, CA (GRC)Trigylcerides and Triglyceride-Rich Particles in Health and Disease (A3), 9-14 January, Big Sky, MT (KS)Alzheimer's Disease Beyond Abeta (A4), 10-15 January, Copper Mountain, CO (KS)Electrochemistry, 10-15 January, Ventura, CA (GRC)Molecular Basis for Biological Membrane Organization and Dynamics (A5), 10-15 January, Snowbird, UT (KS)Orgin of Life, 10-15 January, Galveston, TX (GRC) Protein Folding Dynamics, 10-15 January, Ventura, CA (GRC)Antibodies, 11-12 January, Coronado, CA (CHI)Enhancing Host Expression, 11-12 January, Coronado, CA (CHI)Optimizing Biologics Formulation Development, 11-12 January, Coronado, CA (CHI)Protein Purification & Recovery, 11-12 January, Coronado, CA (CHI)High-Content Analysis, 11-15 January, San Francisco, CA (CHI)PepTalk 2010, 11-15 January, Coronado, CA (CHI)HIV Biology and Pathogenesis (A6), 12-17 January, Santa Fe, NM (KS)
11 Dec. 14 Dec.1
8 Characterization, Purification and Screening, 13-14 January, Coronado, CA (CHI) Membrane Proteins, 13-14 January, Coronado, CA (CHI)Protein Aggregation, 13-14 January, Coronado, CA (CHI) Recombinant Proteins, 13-14 January, Coronado, CA (CHI)Engineering Vectors and Designing Clone Constructs, 14-15 January, Coronado, CA (CHI)Lyophilization & Spray Dying, 14-15 January, Coronado, CA (CHI) Peptides, 14-15 January, Coronado, CA (CHI)Protein Production, 14-15 January, Coronado, CA (CHI)RNA Silencing: Mechanism, Biology and Application (A7), 14-19 January, Keystone, CO (KS)Gordon-Kenan Research Seminar: Biomolecular Interactions & Methods, 16-17 January, Galveston, TX (GRC)Biomolecular Interactions & Methods, 17-22 January, Galveston, TX (GRC)Carotenoids, 17-22 January, Ventura, CA (GRC)Composites, 17-22 January, Ventura, CA (GRC)Molecular Basis for Chromatin Structure and Regulations (A8), 17-22 January, Taos, NM (KS)Hypoxia: Molecular Mechanisms of Oxygen Sensing and Response Pathways (B1), 19-24 January, Keystone, CO (KS)
18 Dec. 21 Dec.
15 Immunology
Automation
Midwinter Conference of Immunologists, 23-26 January, Pacific Grove, CA Lab Automation, 23-27 January, Palm Springs, CA Adipose Tissue Biology (J3), 24-29 January, Keystone, CO (KS)Neuronal Control of Appetite, Metabolism and Weight (J4), 24-29 January, Keystone, CO (KS)Protein Cofactors, Radicals and Quinones, 24-29 January, Ventura, CA (GRC)Radiation Oncology, 24-29 January, Galveston, TX (GRC)Sensory Transduction in Microorganisms, 24-29 January, Ventura, CA (GRC)Biomarker Assay Development, 25-27 January, San Diego, CA (CHI) 2nd International Conference on Drug Discovery & Therapy, 1-4 February, Dubai, UAE
21 Dec. 23 Dec.
22 Biology of Spirochetes, 31 January - 5 February, Ventura, CA Metals in Biology, 31 January - 5 February, Ventura, CA (GRC)Photoions, Photoionization & Photodetachment, 31 January - 5 February, Galveston, TX (GRC)Adopting R&D Informatics Systems, 3-5 February, San Francisco, CA (CHI)Cancer Biologics, 3-5 February, San Francisco, CA (CHI)Cancer Molecular Markers, 3-5 February, San Francisco, CA (CHI)Cancer Profiling & Pathways, 3-5 February, San Francisco, CA (CHI)Delivery of Biologics, 3-5 February, San Francisco, CA (CHI)Mastering Medicinal Chemistry, 3-5 February, San Francisco, CA (CHI)Molecular Diagnostics, 3-5 February, San Francisco, CA (CHI)Molecular Medicine Tri-Conference, 3-5 February, San Francisco, CA (CHI)Personalized Diagnostics, 3-5 February, San Francisco, CA (CHI)RNA Interference, 3-5 February, San Francisco, CA (CHI)Stem Cells, 3-5 February, San Francisco, CA (CHI)Translational Medicine, 3-5 February, San Francisco, CA (CHI)
28 Dec. 30 Dec.
29 Lab Solutions Gordon Research Seminar: Bioinorganic Chemistry, 4-7 February, Ventura, CA (GRC)Glycolipid & Sphingolipid Biology, 7-12 February, Ventura, CA (GRC)Molecular and Cellular Biology of Immune Escape in Cancer (J6), 7-12 February, Keystone, CO (KS)Oxygen Radicals, 7-12 February, Ventura, CA (GRC)Pineal Cell Biology, 7-12 February, Galveston, TX (GRC)Role of Inflammation in Oncogenesis (J5), 7-12 February, Keystone, CO (KS)
8 Jan. 11 Jan
FeBRUARy Advances in Molecular Mechanisms of Atherosclerosis (J7), 12-17 February, Banff, Alberta, Canada (KS)The Macrophage: Intersection of Pathogenic and Protective Inflammation (J8), 12-17 February, Banff, Alberta, Canada (KS)Gordon-Kenan Research Seminar: Plasminogen Activation & Extracellular Proteolysis, 13-14 February, Ventura, CA (GRC)Antibiotics and Resistance: Challenges and Solutions (B3), 14-19 February, Santa Fe, NM (KS)Isotopes in Biological & Chemical Sciences, 14-19 February, Galveston, TX (GRC)Myelin, 14-19 February, Ventura, CA (GRC)Plasminogen Activation & Extracellular Proteolysis, 14-19 February, Ventura, CA (GRC)Stem Cell Differentiation and Dedifferentiation (B4), 15-20 February, Keystone, CO (KS)Cell Biology of Virus Entry, Replication and Pathogenesis, 16-21 February, Taos, NM (KS)
13 Jan. 15 Jan.5 Gordon Research
Conference Program (GRC)
Cell/Tissue Culture
12 Food Security American Association for the Advancement of Science Annual Meeting, 18-22 February, San Diego, CA Biophysical Society, 20-24 February, San Francisco, CAAngiotensin, 21-26 February, Ventura, CA (GRC) Cilia, Development and Human Disease (G1), 21-26 February, Monterey, CA (KS)Colloidal, Macromolecular & Polyelectrolyte Solutions, 21-26 February, Ventura, CA (GRC)Plant Herbivore Interaction, 21-26 February, Galveston, TX (GRC)RNA Silencing Mechanisms in Plants (B6), 21-26 February, Santa Fe, NM (KS)Tolerance and Autoimmunity (B7), 21-26 February, Taos, NM (KS)
22 Jan. 25 Jan.
19 Visualization
High Content Screening
Lymphocyte Activation and Gene Expression (B8), 27 February - 4 March, Breckenridge, CO (KS)Angiogenesis in Health and Disease (X1), 28 February - 5 March, Keystone, CO (KS)Cardiovascular Development and Repair (X2), 28 February - 5 March, Keystone, CO (KS)Chemistry & Biology of Peptides, 28 February - 5 March, Ventura, CA (GRC)Marine Natural Products, 28 February - 5 March, Ventura, CA (GRC)Pittcon, 28 February - 5 March, Orlando, FLUltrafast Phenomena in Cooperative Systems, 28 February - 5 March, Galveston, TX (GRC)
29 Jan. 1 Feb.
26 Lab Solutions Society of Toxicology, 7-11 March, Salt Lake City, UTUS Human Proteome Organization, 7-10 March, Denver, COAntibody Biology & Engineering, 7-12 March, Ventura, CA (GRC)Biology & Pathobiology of the Cornea, 7-12 March, Ventura, CA (GRC)Biomolecular Interaction Networks: Function and Disease (C1), 7-12 March, Quebec City, Canada (KS)
5 Feb. 8 Feb.
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editorial calendar Key located on page 8.
Issue Date Feature Meeting Bonus Distributions
Readership Studies
Reserve Ad Space
File to Science
FeBRUARy (continued) Protein Transport Across Cell Membranes, 7-12 March, Galveston, TX (GRC)Summit for Clinical Trials Operations Executive (SCOPE), 8-11 March, Philadelphia, PA (CHI)Cambridge Science Festival, 8-21 March, Cambridge, UK
5 Feb. 8 Feb.26
MARCh National Postdoctoral Association Meeting, 12-14 March, Philadelphia, PA Cell Death Pathways: Apoptosis, Autophagy and Necrosis (X3), 12-17 March, Vancouver, British Columbia, Canada (KS)Metabolism and Cancer Progression (X4), 12-17 March, Vancouver, British Columbia, Canada (KS)Gordon-Kenan Research Seminar: Genes & Behavior, 13-14 March, Ventura, CA (GRC)Fibroblast Growth Factors in Development & Disease, 14-19 March, Ventura, CA (GRC)Genes & Behavior, 14-19 March, Ventura, CA (GRC)New Antibacterial Discovery & Development, 14-19 March, Ventura, CA (GRC)Receptors and Signaling in Plant Development and Biotic Interactions (C2), 14-19 March, Tahoe City, CA (KS)American Physical Society, 15-17 March, Portland, ORHIV & Emerging Infectious Diseases, 24-26 March, Marseille, France
12 Feb. 15 Feb.5
12 PCR/RT-PCR National Science Teachers Association, 18-21 March, Philadelphia, PA American Chemical Society - Spring, 21-25 March, San Francisco, CA Analytica, 23-26 March, Munich, GermanyBiology of Acute Respiratory Infection, 21-26 March, Ventura, CA (GRC)DNA Damage, Mutation & Cancer, 21-26 March, Ventura, CA (GRC)HIV Vaccines (X5), 21-26 March, Banff, Alberta, Canada (KS)Mechanical Systems in the Quantum Regime, 21-26 March, Galveston, TX (GRC)Nuclear Receptors: Signaling, Gene Regulation and Cancer (X7), 21-26 March, Keystone, CO (KS)Nuclear Receptors: Development, Physiology and Disease (X8), 21-26 March, Keystone, CO (KS)Viral Immunity (X6), 21-26 March, Banff, Alberta, Canada (KS)Integration of Developmental Signaling Pathways (Z2), 23-28 March, Victoria, British Columbia, Canada (KS)New Paradigms in Cancer Therapeutics (Z1), 23-28 March, Victoria, British Columbia, Canada (KS)Society for General Microbiology, 29 March - 1 April, Edinburgh, UK
19 Feb. 22 Feb.
19 26 Feb. 1 Mar.
26 Materials for Electronics
Lab Solutions
Materials Research Society Spring Meeting, 5-9 April, San Francisco, CA Dynamics of Eukaryotic Transcription During Development (C4), 7-12 April, Big Sky, MT (KS)G Protein-Coupled Receptors (C3), 7-12 April, Breckenridge, CO (KS)
5 Mar. 8 Mar.
APRIl Gordon-Kenan Research Seminar: Craniofacial Morphogenesis & Tissue Regeneration, 10-11 April, Lucca (Barga), Italy (GRC)Society for Biomolecular Sciences 16th Annual Conference & Exhibition, 11-15 April, Phoenix, AZ Synapses: Formation, Function and Misfunction (Z3), 11-15 April, Snowbird, UT (KS)Towards Defining the Pathophysiology of Autistic Behavior (Z4), 11-15 April, Snowbird, UT (KS)Craniofacial Morphogenesis & Tissue Regeneration, 11-16 April, Lucca (Barga), Italy (GRC)Malaria: New Approaches to Understanding Host-Parasite Interactions (F1), 11-16 April, Copper Mountain, CO (KS)Molecular Targets for Control of Vector-Borne Diseases: Bridging Lab and Field Research (F2), 11-16 April, Copper Mountain, CO (KS)Diabetes (Z6), 12-17 April, Whistler, British Columbia, Canada (KS)Islet Biology (Z5), 12-17 April, Whistler, British Columbia, Canada (KS)Gordon-Kenan Research Seminar: Photosensory Receptors & Signal Transduction, 17-18 April, Lucca (Barga), Italy (GRC) European Geosciences Union (EGU), 18-23 April, Vienna, Austria
12 Mar. 15 Mar.2 Essential Lab
Equipment
9 Genomics 1: Preparative Tech-nologies for Next Gen Sequencing
American Association for Cancer Research, 17-21 April, Washington, DC Photosensory Receptors & Signal Transduction, 18-23 April, Lucca (Barga), Italy (GRC)Computer-Aided Drug Design (Z7), 20-25 April, Whistler, British Columbia, Canada (KS)New Directions in Small Molecule Drug Discovery (Z8), 20-25 April, Whistler, British Columbia, Canada (KS)
19 Mar. 22 Mar.
16 Fluorescent Labels
Experimental Biology, 24-28 April, Anaheim, CA Autophagy in Stress, Development & Disease, 25-30 April, Lucca (Barga), Italy (GRC)Developmental Pathways, Epigenetics and Human Health and Disease (D1), 26-30 April, Singapore (KS)Proteolytic Enzymes & Their Inhibitors, 2-7 May, Lucca (Barga), Italy (GRC)
26 Mar. 29 Mar.
23 Focus on Education American Educational Resource Association, 30 April - 4 May, Denver, CO Biotechnology Industry Organization, 3-6 May, Chicago, IL BIO Career Fair, 3 May, Chicago, IL
2 Apr. 5 Apr.
30 Lab Solutions American Association of Immunologists, 7-11 May, Baltimore, MDThiol-Based Redox Regulation & Signaling, 9-14 May, Lucca (Barga), Italy (GRC)2010 NIH Spring Research Festival Exhibit, 12-13 May, Bethesda, MD Human Genome Meeting (HUGO), 18-21 May, Monpellier, France
9 Apr. 12 Apr.
MAy American Thoracic Society, 14-19 May, New Orleans, LA Immunochemistry & Immunobiology, 16-21 May, Les Diablerets, Switzerland (GRC)Ligand Recognition & Molecular Gating, 16-21 May, Lucca (Barga), Italy (GRC)
16 Apr. 19 Apr.7 Imaging and
Microscopy14 Infectious Diseases
Proteomics 1: Mass Spectrometry
American Society for Microbiology, 23-27 May, San Diego, CA American Society of Gene and Cell Therapy, 17-23 May, Washington, DC American Society for Mass Spectrometry, 23-27 May, Salt Lake City, UTBiogenic Hydrocarbons & The Atmosphere, 23-28 May, Les Diablerets, Switzerland (GRC)Visual System Development, 23-28 May, Lucca (Barga), Italy (GRC)
23 Apr. 26 Apr.
21 Chemotactic Cytokines, 30 May - 4 June, Lucca (Barga), Italy (GRC)Environmental Endocrine Disruptors, 30 May - 4 June, Les Diablerets, Switzerland (GRC)42nd European Human Genetics Conference, 12-15 June, Gothenburg, Sweden
30 Apr. 3 May
28 Lab Solutions American Society of Clinical Oncology, 4-8 June, Chicago, ILBioactive Lipids: Biochemistry and Diseases (D2), 6-11 June, Kyoto, Japan (KS)Biopolymers, 6-11 June, Newport, RI (GRC)Cardiac Regulatory Mechanisms, 6-11 June, New London, NH (GRC)Crystal Engineering, 6-11 June, Waterville Valley, NH (GRC)Hydrate-Sediment-Fluid Interactions at Pore to Regional Scale: Natural Gas Hydrate Systems, 6-11 June, Waterville, ME (GRC)Iron-Sulfur Enzymes, 6-11 June, New London, NH (GRC)Mammary Gland Biology, 6-11 June, Lucca (Barga), Italy (GRC)Molecular & Cellular Neurobiology, 6-11 June, Hong Kong, China (GRC)Multiphoton Processes, 6-11 June, Tilton, NH (GRC)Nox Family NADPH Oxidases, 6-11 June, Les Diablerets, Switzerland (GRC)Phosphorylation & G-Protein Mediated Signaling Networks, 6-11 June, Biddeford, ME (GRC)Physics Reseach & Education, 6-11 June, South Hadley, MA (GRC)Innate Immunology: Mechanisms Linking with Adaptive Immunity (D3), 7-12 June, Dublin, Ireland (KS)
7 May 10 May
JUne Gordon-Kenan Research Seminar: Meiosis, 12-13 June, New London, NH (GRC)Gordon-Kenan Research Seminar: Plasmonics, 12-13 June, Waterville, ME (GRC)Gordon Research Seminar: Auditory System, 12-13 June, New London, NH (GRC)Gordon Research Seminar: Oceans & Human Health, 12-13 June, Biddeford, ME (GRC)Auditory System, 13-18 June, New London, NH (GRC)Bioorganic Chemistry, 13-18 June, Andover, NH (GRC)Cellular & Molecular Fungal Biology, 13-18 June, Holderness, NH (GRC)Correlated Electron Systems, 13-18 June, South Hadley, MA (GRC)Cyclic Nucleotide Phosphodiesterases, 13-18 June, Waterville Valley, NH (GRC)Energetic Materials, 13-18 June, Tilton, NH (GRC)
14 May 17 May4
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JUne (continued) Environmental Bioinorganic Chemistry, 13-18 June, Newport, RI (GRC) Meiosis, 13-18 June, New London, NH (GRC)Molecular Mechanisms in Lymphatic Function & Disease, 13-18 June, Lucca (Barga), Italy (GRC) Oceans & Human Health, 13-18 June, Biddeford, ME (GRC)Plasmonics, 13-18 June, Waterville, ME (GRC)Salt & Water Stress in Plants, 13-18 June, Les Diablerets, Switzerland (GRC)Society for Experimental Biology Annual Conference, 30 June - 3 July, Prague, Czech Republic
14 May 17 May4
11 Sample Handling/Storage
Federation of European Biological Society (FEBS) Congress, 26 June - 1 July, Gothenburg, SwedenInternational Bio Forum & Bio Expo, 30 June - 2 July, Tokyo, JapanInternational Society for Stem Cell Research, 17-19 June, San Francisco, CA Gordon-Kenan Research Seminar: Barriers of the CNS, 19-20 June, New London, NH (GRC)Gordon Research Seminar: Bioanalytical Sensors, 19-20 June, New London, NH (GRC)Gordon Research Seminar: Inorganic Chemistry, 19-20 June, Biddeford, ME (GRC)Barriers of the CNS, 20-25 June, New London, NH (GRC)Bioanalytical Sensors, 20-25 June, New London, NH (GRC)Combinatorial Chemistry, 20-25 June, Les Diablerets, Switzerland (GRC)Environmental Sciences: Water, 20-25 June, Holderness, NH (GRC)Granular & Granular-Fluid Flow, 20-25 June, Waterville, ME (GRC)Heterocyclic Compounds, 20-25 June, Newport, RI (GRC)Inorganic Chemistry, 20-25 June, Biddeford, ME (GRC)Intermediate Filaments, 20-25 June, Tilton, NH (GRC)Lipoprotein Metabolism, 20-25 June, Waterville Valley, NH (GRC)Lysosomes & Endocytosis, 20-25 June, Andover, NH (GRC)Nobel Metal Nanoparticles, 20-25 June, South Hadley, MA (GRC)Three Dimensional Electron Microscopy, 20-25 June, Lucca (Barga), Italy (GRC)
21 May 24 May
18 Oceans
Breakthroughs in Imaging Technologies
Euroscience Open Forum (ESOF), 2-7 July, Torino, ItalyForum of European Neuroscience (FENS), 3-7 July, Amsterdam, The NetherlandsGordon-Kenan Research Seminar: Signal Transduction by Engineered Extracellular Matrices, 26-27 June, Biddeford, ME (GRC)Bacterial Cell Surfaces, 27 June - 2 July, New London, NH (GRC)Biology of Host-Parasite Interactions, 27 June - 2 July, Newport, RI (GRC)Catalysis, 27 June - 2 July, New London, NH (GRC)Cell Biology of the Neuron, 27 June - 2 July, Waterville, ME (GRC)Research at High Pressure, 27 June - 2 July, Waterville Valley, NH (GRC)Metals in Medicine, 27 June - 2 July, Andover, NH (GRC)Polymer Physics, 27 June - 2 July, South Hadley, MA (GRC)Postharvest Physiology, 27 June - 2 July, Tilton, NH (GRC) Signal Transduction by Engineered Extracelluar Matrices, 27 June - 2 July, Biddeford, ME (GRC)Single Molecule Approaches to Biology, 27 June - 2 July, Lucca (Barga), Italy (GRC)Tribiology, 27 June - 2 July, Waterville, ME (GRC)Federation of European Societies of Plant Biology (FESPB) 2010, 4-8 July, Valencia, Spain
26 May 28 May
25 Lab Solutions Marine Microbes, 4-9 July, Tilton, NH (GRC)Oscillations & Dynamic Instabilities in Chemical Systems, 4-9 July, Lucca (Barga), Italy (GRC)
4 June 7 June
JUly Gordon-Kenan Research Seminar: Bioelectrochemistry, 10-11 July, Biddeford, ME (GRC)Gordon-Kenan Research Seminar: Flow & Transport in Permeable Media, 10-11 July, Lewiston, ME (GRC)Gordon-Kenan Research Seminar: Industrial Ecology, 10-11 July, New London, NH (GRC)Gordon-Kenan Research Seminar: Plasma Processing Science, 10-11 July, New London, NH (GRC)Gordon Research Seminar: Microbial Toxins & Pathogenicity, 10-11 July, Waterville Valley, NH (GRC)Gordon Research Seminar: Mitochondria & Chloroplasts, 10-11 July, Lucca (Barga), Italy (GRC) Gordon Research Seminar: Organometallic Chemistry, 10-11 July, Newport, RI (GRC)Gordon Research Seminar: Signaling by Adhesion Receptors, 10-11 July, Waterville, NH (GRC)Biocatalysis, 11-16 July, Smithfield, RI (GRC)Bioelectrochemistry, 11-16 July, Biddeford, ME (GRC)Drug Metabolism, 11-16 July, Holderness, NH (GRC)Electron Distribution & Chemical Bonding, 11-16 July, South Hadley, MA (GRC)Flow & Transport in Permeable Media, 11-16 July, Lewiston, ME (GRC)Industrial Ecology, 11-16 July, New London, NH (GRC)Instrinsically Disordered Proteins, 11-16 July, Davidson, NC (GRC)Ion Channels, 11-16 July, Tilton, NH (GRC)Microbial Toxins & Pathogenicity, 11-16 July, Waterville Valley, NH (GRC)Mitochondria & Chloroplasts, 11-16 July, Lucca (Barga), Italy (GRC)Organometallic Chemistry, 11-16 July, Newport, RI (GRC)Plasma Processing Science, 11-16 July, New London, NH (GRC)Proteoglycans, 11-16 July, Andover, NH (GRC)Signaling by Adhesion Receptors, 11-16 July, Waterville, ME (GRC)
11 June 14 June2
9 Focus on HIV/AIDS AIDS 2010, 18-23 July, Vienna, AustriaAtomic & Molecular Interactions, 18-23 July, New London, NH (GRC)Diffraction Methods in Structural Biology, 18-23 July, Lewiston, ME (GRC)Enzymes, Coenzymes & Metabolic Pathways, 18-23 July, Waterville Valley, NH (GRC)High Temperature Materials, Processes & Diagnostics, 18-23 July, Waterville, ME (GRC)Metabolic Basis of Ecology, 18-23 July, Biddeford, ME (GRC)Microbial Stress Response, 18-23 July, South Hadley, MA (GRC)Nanostructure Fabrication, 18-23 July, Tilton, NH (GRC)Organic Reactions & Processes, 18-23 July, Smithfield, RI (GRC)Plant Molecular Biology, 18-23 July, Holderness, NH (GRC)Proprotein Processing, Trafficking & Secretion, 18-23 July, New London, NH (GRC)Radiation Chemistry, 18-23 July, Andover, NH (GRC)The Biology of Post-Transcriptional Gene Regulation, 18-23 July, Newport, RI (GRC)Transglutaminases in Human Disease Processes, 18-23 July, Davidson, NC (GRC)
18 June 21 June
16 Mass Spectrometry
Gordon-Kenan Research Seminar: Hemostasis, 24-25 July, Waterville Valley, NH (GRC)Gordon Research Seminar: Corrosion-Aqueous, 24-25 July, New London, NH (GRC)Gordon Research Seminar: Membranes: Materials & Processes, 24-25 July, New London, NH (GRC)Chromatin Structure & Function, 25-30 July, Smithfield, RI (GRC)Corrosion-Aqueous, 25-30 July, New London, NH (GRC)Electronic Processes in Organic Materials, 25-30 July, South Hadley, MA (GRC)Green Chemistry, 25-30 July, Davidson, NC (GRC)Hemostasis, 25-30 July, Waterville Valley, NH (GRC)In Vivo Magnetic Resonances, 25-30 July, Andover, NH (GRC)Lasers in Medicine & Biology, 25-30 July, Holderness, NH (GRC)Membranes: Materials & Processes, 25-30 July, New London, NH (GRC)Natural Products, 25-30 July, Tilton, NH (GRC)Sensory Coding & The Natural Environment, 25-30 July, Lewiston, ME (GRC)Synaptic Transmission, 25-30 July, Biddeford, ME (GRC)Chemistry & Biology of Tetrapyrroles, 25-30 July, Newport, RI (GRC)Thin Film & Small Scale Mechanical Behavior, 25-30 July, Waterville, ME (GRC)
25 June 28 June
editorial calendar Key located on page 8.
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Date Feature Meeting Bonus DistributionsReadership Studies
Reserve Ad Space
File to Science
JUly (continued) Plant Biology, 31 July - 4 August, Montreal, Canada Ecological Society of America, 1-6 August, Pittsburgh, PA Electrodeposition, 1-6 August, New London, NH (GRC)Fuel Cells, 1-6 August, Smithfield, RI (GRC)Molecular Basis of Microbial One-Carbon Metabolism, 1-6 August, Lewiston, ME (GRC)Musculoskeletal Biology & Bioengineering, 1-6 August, Andover, NH (GRC)Mutagenesis, 1-6 August, Waterville, ME (GRC)Neurobiology of Cognition, 1-6 August, Waterville Valley, NH (GRC)Organic Geochemistry, 1-6 August, Holderness, NH Photonuclear Reactions, 1-6 August, Tilton, NH (GRC)Solid State Chemistry, 1-6 August, New London, NH (GRC)Stereochemistry, 1-6 August, Newport, RI (GRC)Vibrational Spectroscopy, 1-6 August, Biddeford, ME (GRC)
2 July 5 July23 Interactomics
30 Lab Solutions Defects in Semiconductors, 8-13 August, New London, NH (GRC)Electron Donor-Acceptor Interactions, 8-13 August, Newport, RI (GRC)Endothelial Cell Phenotypes in Health & Disease, 8-13 August, Biddeford, ME (GRC)Magnetic Nanostructures, 8-13 August, Lewiston, ME (GRC) Mechanisms of Epilepsy & Neuronal Synchronization, 8-13 August, Waterville, ME (GRC)Medicinal Chemistry, 8-13 August, New London, NH (GRC)Plant & Microbial Cytoskeleton, 8-13 August, Andover, NH (GRC)Rock Deformation, 8-13 August, Tilton, NH (GRC)Science & Technology Policy, 8-13 August, Waterville Valley, NH (GRC)Water & Aqueous Solutions, 8-13 August, Holderness, NH (GRC)
9 July 12 July
AUgUST American Sociology Association, 14-17 August, Atlanta, GA Biomineralization, 15-20 August, New London, NH (GRC)Solid State Studies in Ceramics, 15-20 August, New London, NH (GRC)Drug Carriers in Medicine & Biology, 15-20 August, Waterville Valley, NH (GRC)Membrane Transport Proteins, 15-20 August, Biddeford, ME (GRC)Neural Development, 15-20 August, Newport, RI (GRC)Reproductive Tract Biology, 15-20 August, Andover, NH (GRC)
16 July 19 July6
13 Advances in Energy
Sequencing Technologies
European Molecular Biology Organization (EMBO), 4-7 September, Barcelona, SpainGordon-Kenan Research Seminar: Biology of Aging, 21-22 August, Les Diablerets, Switzerland (GRC)American Chemical Society - Fall, 22-26 August, Boston, MA Biology of Aging, 22-27 August, Les Diablerets, Switzerland (GRC)Brain Energy Metabolism & Blood Flow, 22-27 August, Andover, NH (GRC)Cell Death, 22-27 August, Newport, RI (GRC)3rd EuCheMS Chemistry Congress, 27 August - 2 September, Nürnberg, Germany
23 July 26 July
20 Computational Chemistry, 29 August - 3 September, Les Diablerets, Switzerland (GRC)Biointerface Science, 5-10 September, Les Diablerets, Switzerland (GRC)
30 July 2 Aug.
27 Lab Solutions 6 Aug. 9 Aug.SePTeMBeR Analytica China, 15-17 September, Shanghai, China 13 Aug. 16 Aug.310 Proteomics 2:
Technologies for Biomarker Discovery
Human Proteome Organization Annual World Congress, 19-24 September, Sydney, Australia OzBio 2010, 26 September - 1 October, Melbourne, Australia
20 Aug. 23 Aug.
17 NIH Research Festival, Date TBD, Bethesda, MD 27 Aug. 30 Aug.24 Cell/Tissue
Culture
Lab Solutions
Biotechnica, Date TBD, Hannover, Germany 1 Sep. 3 Sep.
OCTOBeR 10 Sep. 13 Sep.18 The New York Stem Cell Foundation, 12-13 October, New York, NY 17 Sep. 20 Sep.15 PCR/RT-PCR 24 Sep. 27 Sep22 1 Oct. 4 Oct.29 Focus on Genetics
Genomics 2: Structural Genomics
Lab Solutions
American Society of Human Genetics, 2-6 November, Washington, DC 6 Oct. 8 Oct.
nOveMBeR Society for Neuroscience, 13-17 November, San Diego, CA 15 Oct. 18 Oct.5 Focus on Neuroscience
Flow Cytometry12 AAAS Meeting Program 22 Oct. 25 Oct.19 Essential
Lab EquipmentMaterials Research Society Fall Meeting, 29 November - 3 December, Boston, MA 29 Oct. 1 Nov.
26 Lab Solutions 5 Nov. 8 Nov.DeCeMBeR American Society for Cell Biology, 11-15 December, Philadelphia, PA
American Geophysical Union, 13-17 December, San Francisco, CA12 Nov. 15 Nov.
3 Advances in Cell Biology
Apoptosis10 19 Nov. 22 Nov.17 Breakthrough
of the Year
RNAi
22 Nov. 24 Nov.
24 Lab Solutions 6 Dec. 8 Dec.
Bold Red Text denotes Ad Feature Bold Black Text denotes New Product FocusBold Green Text denotes Science attending with a boothBold Blue Text denotes special Lab Solutions issue
Italic Text denotes special editorial themed issue denotes Readex Online Studydenotes both US and European Readex Readership Studies
editorial calendar Key
(CHI) Cambridge Healthtech Institute(GRC) Gordon Research Conferences(KS) Keystone Symposia
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Size 1X 3X 6X 12X 18X 24X 30XFull $8,560 $8,305 $8,045 $7,875 $7,595 $7,320 $7,0402/3 $7,160 $6,945 $6,730 $6,590 $6,350 $6,120 $5,8901/2 $5,230 $5,070 $4,915 $4,810 $4,640 $4,470 $4,3001/3 $3,855 $3,740 $3,625 $3,550 $3,420 $3,295 $3,1751/4 $3,055 $2,965 $2,875 $2,815 $2,710 $2,615 $2,5151/6 $2,610 $2,530 $2,450 $2,400 $2,315 $2,230 $2,145
Full $6,760 $6,620 $6,480 $6,120 $5,995 $5,780 $5,6502/3 $5,655 $5,540 $5,420 $5,120 $5,010 $4,835 $4,7251/2 $4,130 $4,045 $3,960 $3,740 $3,660 $3,530 $3,4551/3 $3,050 $2,985 $2,920 $2,760 $2,700 $2,605 $2,5451/4 $2,415 $2,365 $2,315 $2,190 $2,140 $2,065 $2,0201/6 $2,060 $2,020 $1,975 $1,865 $1,825 $1,760 $1,720
Size 36X 42X 48X 60X 78X 96X 114X
Size 1X 6X 12X 24X 36X 48Xinch $675 $660 $625 $590 $580 $5751-inch minimum; sold in 1⁄₂-inch increments thereafter. 3-inch maximum length.Marketplace frequency may be used in combination with display full-page and fractional-page frequencies as follows:Four Marketplace ads = 1 insertion; 24 ads = 6 insertions; 48 ads = 12 insertions.
Size 1X 3X 6X 12X 1/4 $2,500 $2,425 $2,325 $2,200 All Lab Solutions rates are net. Includes 4-color process.
cover 4 $10,015 $9,760 $9,500 $9,330 $9,050 $8,775 $8,495cover 2, Page 1 $9,860 $9,605 $9,345 $9,175 $8,895 $8,620 $8,340cover 3 $9,710 $9,455 $9,195 $9,025 $8,745 $8,470 $8,190toc 1, toc 2, toc 3 $9,915 $9,660 $9,400 $9,230 $8,950 $8,675 $8,395Lead edit, news $9,610 $9,355 $9,095 $8,925 $8,645 $8,370 $8,090
Position 1X 3X 6X 12X 18X 24X 30X
cover 4 $8,215 $8,075 $7,935 $7,575 $7,450 $7,235 $7,105cover 2, Page 1 $8,060 $7,920 $7,780 $7,420 $7,295 $7,080 $6,950cover 3 $7,910 $7,770 $7,630 $7,270 $7,145 $6,930 $6,800toc 1, toc 2, toc 3 $8,115 $7,975 $7,835 $7,475 $7,350 $7,135 $7,005Lead edit, news $7,810 $7,670 $7,530 $7,170 $7,045 $6,830 $6,700
All other editorial positions are a 10% premium.
Position 36X 42X 48X 60X 78X 96X 114X
All color charges are in addition to black and white space rates.• individual process colors (cyan, Magenta, Yellow): $700 each • PMs matched colors: $1,100 each • 4-color process: $1,800
Ad Rates — Print
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bleed ad notes• trim size: 8 1/4" x 10 1⁄2"
(depth: 266 mm x Width: 209 mm) For full page, keep “live matter” at least 1/4" (6.3 mm) from trim.
• For live area of fractional ads use Ad sizes, not Ad Bleed sizes.
Paper Stock• covers: 70 lb. (31.75 kg)• text: 36 lb. (16.33 kg) matte
Printing Process• covers & text: Web offset
Page Unit Width Depth Depth Width
Full Page 7" x 10" 254 mm x 178 mm 2/3 Page 4 ⁹⁄₁₆" x 10" 254 mm x 116 mm 1/2 Horizontal 7" x 4 ¾" 121 mm x 178 mm 1/2 vertical 3 ³⁄₈" x 10" 254 mm x 86 mm 1/3 vertical 2 ¼" x 10" 254 mm x 57 mm 1/3 square 4 ⁹⁄₁₆" x 4 ¾" 121 mm x 116 mm 1/4 Page 3 ³⁄₈" x 4 ¾" 121 mm x 86 mm 1/6 Page 2 ¼" x 4 ¾" 121 mm x 57 mm Marketplace 2 ¼" x 1"
Page Unit Width Depth Depth Width
Full Page 8 ½" x 10 ¾" 273 mm x 216 mm 2/3 Page 5 ¼" x 10 ¾" 273 mm x 134 mm 1/2 Horizontal 8 ½" x 5 ¼" 134 mm x 216 mm 1/2 vertical 4 ¼" x 10 ¾" 273 mm x 109 mm 1/3 vertical 3" x 10 ¾" 273 mm x 77 mm 1/3 square 5 ¼" x 5 ¼" 134 mm x 134 mm 1/4 Page 4 ¼" x 5 ¼" 134 mm x 109 mm spread 16 ¾" x 10 ¾" 273 mm x 425 mm
Two-Page bleed requirements
Bleed size: 16 3/4" x 10 3/4"
trim size: 16 1/2" x 10 1/2"
Live area: 7 3/4" x 10" each page
gutter size: 1/2"
ad Sizes imperial Metric
ad bleed Sizes imperial Metric
full-Page bleed requirements
Bleed size: 8 1/2" x 10 3/4"
trim size: 8 1/4" x 10 1/2"
Live area: 7 3/4" x 10"
Digital file requirementsPdF/X 1a files are the preferred digital format. if you cannot submit a file to these specifications please submit a PdF file with all high-resolution images and fonts embedded in the files. All required image trapping must be included in the file. images must be cMYK or grayscale and 300 dpi. include 1/8" bleed with trim/bleed marks and color bars. no application files are accepted.
When transmitting files via e-mail or FtP, a copy of the ad must be faxed to 202-312-6370 for file verification. All files from advertisers will be held one year.
Delivery Methodse-mail:
digitalads.aaas.org user: daddrop Pwd: daddrop
cD/DvD:• Media will not be returned• Media can be sent to: Product advertising Trafficking Department
Science 1200 new York Avenue, nW Washington, dc 20005 usA Phone: 202-326-6537 Fax: 202-312-6370
Publication Dates and Materials Deadline• Science is published on Friday — 51 times a year• Space reservations:
see editorial calendar for deadline dates• All insertion orders and ad materials should be sent to: Product advertising Trafficking Department
Science 1200 new York Avenue, nW Washington, dc 20005 usA Phone: 202-326-6537 Fax: 202-312-6370
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All color advertisements must include a sWoP (sWoP #3 recommended) certified color proof. For a list of sWoP certified color proofing systems see – swop.org. A high-quality laser print is acceptable only for black and white advertisements. if a sWoP proof is not supplied with a color insertion, the customer will be responsible for purchasing one of the sWoP certified color Proofing Packages below.
SwoP certified color Proofing Packagescustomer Package: Two SwoP certified Proofs
• one tabloid sized (11" x 17") proof for the customer (this proof will be shipped to the client)
• one tabloid sized (11" x 17") proof to follow print production• Proofs will adhere to the sWoP standard for a no. 3
publication stock• Produced on high-quality proofing substrate• includes color control barPlease contact your sales representative for rates.
Production Package: one SwoP certified Proof
• one tabloid sized (11" x 17") proof to follow print production • no proof will be sent to the client• Proof will adhere to the sWoP standard for a no. 3 publication stock• Produced on high-quality proofing substrate• includes color control barPlease contact your sales representative for rates.
inserts/outsertsPlease contact your Science sales representative for quotation and availability.
• inserts: Approved preprinted inserts must arrive at the printer nine calendar days prior to publication date. Advertisers must supply three sample copies to Science by the space reservation deadline.
• outserts: Approved preprinted outserts must arrive at the printer three calendar days prior to publication date. Advertisers must supply three sample copies to Science by the space reservation deadline.
insert requirements• trim size: 8 1⁄₄" x 10 1⁄₂"
(depth: 266 mm x Width: 209 mm)• Head trim: 1⁄₈" (3.1 mm)• Foot trim: 1⁄₈" (3.1 mm) minimum,
5⁄₈" (15 mm) maximum• side trim: 1⁄₈" (3.1 mm) minimum,
1⁄₂" (12 mm) maximum• Allow 1⁄₈" for “scuff off” on the spine• Keep “live matter” at least 1⁄₄" from trim• 2-Page insert: 8 3⁄₈" x 10 3⁄₄"
(depth: 273 mm x Width: 215 mm), 10 3⁄₄" (273 mm) is minimum vertical size for untrimmed signature; 11 1⁄₄" (285 mm) is maximum. ship flat.
business reply cardsopposite your full-page ad only:
• Minimum size: 3 1⁄₂" x 5"; maximum size: 4 1⁄4" x 6"• Perforations must be at least 1⁄₂" from the
binding edge• cards will jog to head; allow 1⁄₈" head trim• $1,750 if one version supplied, 80# cover
maximum weight• Business reply cards must arrive at the printer
nine calendar days prior to publication date
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applicability of Termsthese advertising terms shall apply to all print, online and e-mail Advertisements (“Advertisements”) that are submitted to science, and which science accepts for publication. For the purposes of these terms & conditions, “science” shall refer to all publications with the science imprimatur, including print and online versions of Science, Science Signaling and Science Translational Medicine. the Advertiser, by submitting an Advertisement to science, agrees to be bound by these terms & conditions. “Advertiser” shall be defined to include any agent, broker, or other intermediary submitting an Advertisement, as well as the ultimate customer whose products or services are advertised in the Advertisement. An Advertiser’s standard terms and conditions shall not apply.
Science advertising StandardsAll ads submitted for publication must comply with applicable u.s. and international laws, and may not be indecent, obscene, or defamatory. All advertising is subject to science’s approval. science reserves the right to refuse any advertisement at its sole discretion for any reason whatsoever, including without limitation for offensive or inappropriate content.
advertising SpecificationsAll accepted Advertisements must comply with the relevant advertising specifications. For example, online advertising specifications are available at http://www.sciencemag.org/help/advertisers/ Science_online_ad_Specs.pdf. science has the right to request or to make changes to an Advertisement to the extent it reasonably believes necessary to comply with the can-spam Act and/or federal or state advertising laws. this includes, without limitation and by way of example only, by modifying the subject line of an e-mail advertisement or adding an “AdvertiseMent” label to content that appears to be editorial in nature.
Payment Termscurrent advertising rates apply, and may be changed by science at any time with notice. credit approval must be completed prior to placement of first insertion, or prepayment will be required. Where credit has been approved, Advertiser agrees to pay net 30 days. Payments are accepted via check, wire transfer, and credit card (Mastercard, visA, American express). A penalty of 1.5% per month accrues after 60 days. Prepayment discounts are available and are based on number of prepaid insertions per calendar year. Prepayment must be paid in u.s. dollars via wire transfer or a check drawn on u.s. bank. Prepayment discounts are 10% for prepayment of 12 or more insertions, 5% for 6 to 11 insertions, and 3% for 3 to 5 insertions. Prepayment discounts are not available for credit card payments. earned rates for product display ads are based on the number of print insertions placed within one calendar year regardless of size.
An agency commission of 15% applies to all display ads submitted with digital proofs and paid within 30 days. this is not applicable to Marketplace ads, business reply cards, and/or outserts.
Advertising Terms & ConditionscancellationWritten cancellation of order must be received at least three weeks prior to issue date to avoid billing. no cancellation, including those sent via fax, will be accepted without written acknowledgement from Science confirming receipt.
Any order canceled after the issue deadline stated in the editorial calendar will incur the full insertion cost. Late delivery of materials may incur forfeiture of space at full cost.
intellectual Property rightsYou retain copyright in your Advertisements. By submitting Advertisements, however, you hereby grant science a worldwide, irrevocable, non-exclusive, and transferable license to reproduce the Advertisement, including any trademarks therein, and including without limitation in any future archive or database in any medium, now known or later invented.
warranties and indemnityAdvertiser warrants and represents that the Advertisement does not contain any material that is copyrighted, protected by trade secret or otherwise subject to third party proprietary rights, including privacy and publicity rights, unless Advertiser is the owner of such rights or has permission from their rightful owner for purpose of the Advertisement. By submitting an Advertisement, Advertiser represents and warrants that it owns or has the necessary licenses, rights, consents, and permissions. Advertiser also represents and warrants that an Advertisement is not defamatory or libelous, obscene, or contrary to applicable local, national, and international laws and regulations.
Advertiser agrees to defend, indemnify and hold harmless science, AAAs, and all of their officers, directors, employees and agents, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to attorney’s fees) arising from any breach, or alleged breach, of the warrantees identified in this section.
limitation on liability, Disputesin no event shall science, its officers, directors, employees or agents be liable to the Advertiser for any direct, indirect, incidental, special, punitive or consequential damages whatsoever relating to the Advertisement. Any liability by science shall be limited to the amount paid for an Advertisement. tHe Foregoing LiMitAtions oF LiABiLitY sHALL APPLY to tHe FuLLest eXtent PerMitted BY LAW in tHe APPLicABLe Jurisdiction.
You agree that any dispute arising from, relating to or in any manner connected with this agreement shall be construed under and resolved in accordance with the laws of the district of columbia, exclusive of its choice of law principles. Any such dispute shall be litigated only in the local or federal courts of the district of columbia, to the personal jurisdiction of which you hereby consent. You Agree tHAt AnY cAuse oF Action AgAinst science Arising out oF or reLAted to An AdvertiseMent Must coMMence WitHin one (1) YeAr AFter tHe cAuse oF Action Accrues. otHerWise, sucH cAuse oF Action is PerMAnentLY BArred.
Miscellaneous Provisionsshould any provision in these Advertising terms & conditions be deemed ineffective or unenforceable, that shall not affect the validity or enforceability of the remaining provisions of these Advertising terms & conditions.
no alterations or variations of the Advertising terms & conditions shall be valid unless made in writing. neither the failure of science to enforce at any time any of the provisions of this Agreement nor the granting at any time of any other indulgence shall be construed as a waiver of that provision or of the right of science afterwards to enforce that or any other provision. this Agreement may not be amended, nor any obligation waived, except in writing and signed by an authorized representative of science.
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More than 10 million users have access to the online version of Science through institutional subscriptions.*
who has access to the online version of Science?More of your potential customers. More than 10 million users at major universities, corporations, and research institutions worldwide have access to the online version of Science through institutional subscriptions.* this means that your online advertising reaches the largest number of life science researchers with the decision-making power to buy your products and services.
leaderboard and Skyscraper adsLeaderboard and skyscraper ads provide instant marketing impact for your company. Make your Leaderboard or skyscraper stand out with Pointroll or Flash advertisements. Pointroll makes it easy for viewers to interact with your company while still remaining on the Science website while Flash capabilities allow your company to add animation to attract extra attention.
online Publications• Science now is an online news service of Science
magazine. Fresh news items are posted each weekday. Sciencenow.org
• Science Signaling is a weekly electronic journal on cellular signaling with unique features like Personalization tools, the database of cell signaling, and original research. ScienceSignaling.org
• Science express provides rapid electronic publication of selected Science papers several weeks before print versions of these papers will appear in Science. Sciencexpress.org
Ask your Science sales representative for information about advertising and sponsorship opportunities on these targeted sites.
3rd Party e-mailstarget your market with an e-mail from Science by selecting your e-mail recipients from multiple disciplines.
contact your Science sales representative for specifications and current distribution numbers.
e-mail alerts and e-mails• Science Table of contents: Full text and notification — recipients opt to receive
a weekly notification of the complete table of contents of Science.• Science express: subscribers have access to research articles posted online
before print publication.• This week in Science: subscribers receive this short summary of the research
content of the current issue of Science.• Science news This week: subscribers receive Science news summaries.• editors’ choice: subscribers receive highlights of the recent literature.• aaaS advances: AAAs members receive this monthly newsletter that covers
association news, events, and AAAs programs.• Science roundup: AAAs members receive this monthly update of top research
appearing in Science.• Science bio-Med roundup: subscribers receive this new monthly newsletter
featuring top biotechnology and medical research from Science.
contact your Science sales representative for specifications and current distribution numbers.
Leaderboard Ad
skyscraper Ad
*Publisher’s own data, August 2009
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Online Advertising Policies
These items should be included with your leaderboard or Skyscraper Banner Ad:
• File size should not exceed 30KB• File type can be a giF or Animated giF or certain acceptable rich media (please refer to your Science sales representative for more
information on file types)• Must have urL/web address where your ad is to be linked• leaderboard banner size: 728 pixels wide x 90 pixels deep• Skyscraper banner size: 160 pixels wide x 600 pixels deep
run-of-site $16.00 $15.00 $14.00 $13.00 50,000targeted $32.00 $30.00 $29.00 $28.00 40,000(site, discipline, page, geographic)All rates are gross. For agency discounts please see Advertising Terms & Conditions on page 12.
leaderboard or Skyscraper banner ads
3rd Party e-mails
rate: $470 per thousand. rate is commissionable.contact your Science sales representative for current distribution numbers.
Minimum CPMAnnual Spend Open >=$25K >=$100K >=$250K per Insertion
Science toc $19.00 $18.00 $17.00 $16.00this Week in Science $19.00 $18.00 $17.00 $16.00Science news this Week $19.00 $18.00 $17.00 $16.00editors’ choice $19.00 $18.00 $17.00 $16.00Science express $19.00 $18.00 $17.00 $16.00All rates are gross. For agency discounts please see Advertising Terms & Conditions on page 12.
Minimum CPMAnnual Spend Open >=$25K >=$100K >=$250K per Insertion
weekly e-mail alerts
contact your Science sales representative
for current distribution numbers.
Monthly e-mails
AAAs Advances $19.00 $18.00 $17.00 $16.00 Science roundup $19.00 $18.00 $17.00 $16.00 Science Bio-Med roundup $19.00 $18.00 $17.00 $16.00 All rates are gross. For agency discounts please see Advertising Terms & Conditions on page 12.
contact your Science sales representative
for current distribution numbers.
Minimum CPMAnnual Spend Open >=$25K >=$100K >=$250K per Insertion
Submitting an ad for Science onlinesubmit information for online advertising — including banner ads, sponsorship buttons, and e-mail alerts — via e-mail to: [email protected].
Technical Questions for Science online advertisingtechnical questions concerning electronic files, formatting, and other online advertisement issues should be directed to our trafficking department.
Phone: 202-326-7037For additional information please contact your Science sales representative.
general advertising PoliciesAll Advertising terms & conditions on page 12 apply. Additionally, online Policies are applicable to online ads.
For online Policies, please refer to: www.ScienceMag.org/help/advertisers/ Science_Online_Ad_Specs.pdfPayment terms are net 30 days from receipt of invoice with established credit. credit approval must be completed prior to online posting, or prepayment will be required.
All materials from advertisers will be posted online for the specified period and then removed from the Science server unless otherwise instructed in writing.
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Brand your product next to the latest research in your field, targeted to the audience of your choice through a selection of Science’s special advertising solutions, ranging from collections booklets to surveys to custom cds. read below for descriptions of each of our customized solutions.
Targeted advertising opportunities from Science/aaaSScience/AAAs offers two new exciting journals reflecting emerging fields of research. You can now connect with uniquely targeted scientists in these niche areas using a partner that you have always relied on and have come to trust to deliver your product information to potential buyers.
Science Signaling
this growing field enables experts and novices in cell signaling to find, organize, and utilize information relevant to processes of cellular regulation. Science Signaling publishes original research, reviews, protocols, and perspectives. signal transduction research is an intensely active field of biomedical research and is of interest to a broad array of scientists. to share your products with this group of scientists, please contact your Science sales representative.
Science Translational Medicine
this cutting-edge field provides a forum for communication and idea exchange among basic, translational, and clinical research practitioners from a range of disciplines including cancer research, genome science, bioengineering, drug delivery, and cell culture, to name a few. the journal includes original, peer-reviewed, science-based research; commentary; investigative studies; perspectives and reviews; and more. contact your Science sales representative for more information on advertising.
Science collections bookletsBy aggregating recently published, discipline-specific articles from Science, Science collections Booklets create a resource that scientists keep on-hand for quick and easy reference. Your brand benefits by making this valuable tool available to the community.
• given away at up to 5 trade shows of your choice• Additional copies printed for your own distribution• Made available on ScienceMag.org via PdF
download for one year• Promoted on ScienceMag.org via banner ad• Promoted via e-mail to relevant AAAs/Science
members and site registrants
Science webinarsScience Webinars are powerful, all-inclusive marketing solutions which allow you to extend your brand while generating high-quality leads. Work with Science’s commercial editor to select a topic aligned with the research interests of your intended audience and make contact with potential buyers.
• Flexible formats – you choose between live/recorded and audio/video formats• 12 months of on-demand online exposure delivering extended roi• receive unanswered audience questions to conduct follow up and generate dialogue
with potential customers
sponsor company Logo
sponsor company Logo
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Science Poster insertsA Science custom Poster is a unique advertising opportunity that offers you daily exposure to thousands of current and potential customers as well as brand positioning that lets you add value to the scientific community.
• Your choice of topic• Polybagged or inserted in the journal• Additional advertising is available on 3 panels of
the poster• Logo visible on front of poster• topic area is held for 1 year• Poster made available online and can be
made interactive• Bonus distributions at relevant trade shows• Additional copies provided to you for
creative marketing distribution• customized based on
your budget
sponsor company Logo
sponsor company Logo
outserts/Polybaggingdisplay your message on the front cover of Science, put your brochure or catalog into the hands of targeted readers by opting for an outsert or polybagged piece in Science. Science offers many different targeted audiences to choose from. contact your Science sales representative for more information, including counts for specific disciplines.
SurveysScience’s team works with your company to produce actionable intelligence through our product, brand, and market surveys. Whether your company is looking for a quick gauge of industry sentiment, or a detailed analysis of your newest product line, Science surveys can provide the answers you’re looking for.
5-Question Survey
• survey takes minutes to complete• 1,500 individuals surveyed• survey composed of closed questions about your product or service
20-Question Survey
• survey takes between 5 and 6 minutes to complete• 3,000 individuals surveyed• open-ended responses allowed• 15 questions related to products or services• 5 demographic questions
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Publication of your product in the Science new Products section may be requested at no cost to your company, and is a great way to highlight your latest product. A new Products section appears in each issue, in three different formats:
• A general new Products section encompassing all technologies – published 29 times per year
• A new Product Focus section concentrating on a targeted technology area, such as Mass spectrometry or imaging – published 12 times per year
• A special new Product Feature section paired with editorial content highlighting a specific area of research and its associated technologies – published 10 times per year
For placement in one of these sections, please e-mail a press release detailing your latest product to [email protected]. if you would like your new product to appear in a Focus or Feature section, please provide the press release at least three months in advance of the publication date (please see editorial calendar).
lab Solutionsreach Science’s audience with greater cost efficiency in a prime position in Science opposite the latest news. our quarter-page, 4-color ads are offered in 12 special issues of Science and include additional distribution to targeted prospects at industry meetings and conferences.
contact your Science sales representative for more information and to obtain pricing.
custom cDsextend your brand exposure through a Science custom cd tailored to your area of research with a collection of research articles, reports, videos, and more. custom cds are distributed by Science at trade shows of your choice or polybagged with an issue of Science.
contact your Science sales representative for more information and to obtain pricing.
in service of this mission, AAAs offers programs focused on science policy, international cooperation, science education, diversity and inclusion, and career development for scientists. When you advertise with us, not only are you reaching the qualified scientists you need, you are also supporting AAAs and its many programs. Your advertising dollars help sustain efforts including the following:
Project 2061 AAAs founded Project 2061 in 1985 to help all Americans become literate in science, mathematics, and technology. its work has earned the project a reputation as the “single most visible attempt at science education reform in American history” (organization of economic cooperation and development, 1996). or, as journalist Julia steiny recently described in the Providence Journal, “Project 2061 is the ultimate science project.” through groundbreaking research and innovative books, cd-roMs, and professional development workshops, Project 2061 is changing the way educators and members of the public think about the priorities and purposes of science, math, and technology education.
r&D budget and Policy Program since 1976, the r&d Budget and Policy Program has been providing timely, comprehensive, as well as independent analyses of r&d funding trends in the federal budget as a service to the science, engineering, and policy making communities.
Science and human rights Program the AAAs science and Human rights Program (sHrP) works with scientists to “advance science and serve society” through human rights. the program carries out its mission by engaging individual scientists and scientific associations in human rights efforts; applying scientific tools and technologies to enhance human rights work; bringing human rights standards to the conduct of science; and promoting the human right to enjoy the benefits of scientific progress.
Science and Technology Policy fellows the fellowships help to establish and nurture critical links between federal decision makers and scientific professionals to support public policy that benefits the well-being of the nation and the planet. the fellowships are designed to: educate scientists and engineers on the intricacies of federal policy making; provide scientific expertise and analysis to support decision makers confronting increasingly complex scientific and technical issues; foster positive exchange between scientists and policy makers; empower scientists and engineers to conduct policy-relevant research as well as other activities that address challenges facing society; and increase the involvement as well as visibility of scientists and engineers in the public policy realm.
Since 1848, aaaS and its journal Science have worked to advance science and serve society.
For more information about AAAs programs, visit AAAs.org. 18
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Science headquarters1200 new York Avenue, nWWashington, dc 20005 usAPhone: 202-326-6669 Fax: 202-312-6670
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Science internationalBateman House, 2nd Floor82-88 Hills roadcambridge cB2 1LQunited KingdomPhone: +44 (0) 1223 326500Fax: +44 (0) 1223 326532