discover the library!: libraries and learning innovation at leeds metropolitan university
DESCRIPTION
Presentation given by Julie Cleverley from Leeds Metropolitan University at the PPRG seminar in Birmingham on 8 November 2013.TRANSCRIPT
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Discover The Library!
Libraries and Learning Innovation, Leeds Metropolitan University
Julie Cleverley Journals and Electronic Resources Manager
Targeted marketing strategies that workCILIP’s Publicity and Public Relations (PPRG) Group
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Leeds Metropolitan University
• c 3000 staff and 26000 students
• 2 campus libraries - City campus and Headingley campus
• 1.4 million visits to the libraries per year
• 450,000 books and e-resources including c90000 journals
• 99% of journal titles available electronically
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Resource Discovery Project
• ‘make journals easier to find’ (2010 annual student survey)
• ‘problems finding journals (need one access point) but amount of info that is available is good’ (2010 exit polls)
• ‘online journals hard to navigate, and the process of actually finding a journal article difficult.’ (2009 focus group)
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Discover - EBSCO Discovery Service
• Content – high percentage of EBSCO resources at Leeds Met
• User interface – EDS preferred in our evaluations
• Admin interface – for both stats and customisation
• Customer service – EBSCO has good track record with us
• Fast & simple implementation….
• Soft launch – September 2011
• Main/Full launch – January 2012
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Promoting Discover 2012-13
Project objectives:
• To raise awareness of Discover.
• To encourage usage of Discover by Library staff, academic staff and students
• To increase usage of specific databases accessed via Discover
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To raise awareness of Discover
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Marketing Materials
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Promotion to Library Staff
• Discover Project and Implementation group
• Naming the new service competition
• Discover training hours
• “Resource of the Month” training hours
• Pens given to Library staff
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Promotion to Academic Staff
• Staff invited to demos, focus groups and the launch event
• University wide enews bulletins
• News items throughout the year
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Promotion to Academic Staff
• University’s annual Course Leader Conference in summer 2012
• University wide new staff induction sessions promoting Discover and highlighting features such as permalinks for use in online module handbooks and on the VLE
• Publicity on the Staff and Researcher pages of the Library Online website
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Promotion to Postgraduates and Researchers
• More in depth searches, depth of results
• How they can be managed - RSS feeds, exporting results to Endnote and RefWorks and creating bibliographies
• Personalisation – creating folders and changing preferences
• Advanced Discover guide
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Promotion to Students
• Library inductions
• Promotional materials given away at the Library Help and Information Point
• Discover: Your Library search engine -Skills for Learning workshops
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Promotion to students:Fresher’s Fair
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Promotion to Students: subject specific search boxes
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Promotion to Students:Discover road shows
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Promotion to Students:news items
• Discover your Library? – news article on the University’s website
• Promotion to Students via topical news items
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What’s new library display
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Evaluating awareness
• Anecdotal evidence collected at road shows• 2013-14 Reading lists more closely related to the
Library collections• Featured in the university-wide “You said we did” for
2012 NSS• 2013 NSS results - comments about resources had
decreased and positive comments up 18%• Mentioned in course reviews, teaching sessions and
one-to-ones: "a brilliant tool which made searching for specific work much easier and less time-consuming".
• Praised by the Students’ Union Executive as an example of how the Library listens to and responds to the needs of students.
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Discover – usage statistics
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Discover – usage statistics
A comparison of monthly searches on Discover in 2011-12 and 2012-13
A comparison of monthly sessions on Discover in 2011-12 and 2012-13
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To increase usage of specific databases accessed via Discover
Academic Search Complete 5%
Art Full Text 206%
Business Source Premier 37%
CINAHL Plus Full Text 179%
PsycArticles 13%
Sport Discus 15%
%age increase in full text downloads
between 2011-12 and 2012-13Annual Reviews 50%
Berg Publishers 49%
BioMed Central 76%
BMJ 6%
Brill 24%
Cambridge University Press 33%
DawsonEra (BR2) 79%
MyILibrary (BR2) 305%
Nature Publishing Group 17%
Springer 132%
Taylor & Francis 21%
%age increase in full text downloads
(JR1) and successful section requests
(BR2) between 2011-12 and 2012-13
EBSCO databases
Other subscribed databases
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Conclusions
• Successful marketing campaign
• Met objectives
• Engaged those delivering and receiving
• Relatively inexpensive
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What’s next?
• Resource list system – linking to Discover
• Annual review of Discover
• Embedded promotion of Discover in
student inductions and by all staff on the
front line services
• Embedding of LibGuides into Discover
profile