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Page 1: Disclaimer!and!Explanatory!Note! Client:!Dr.!Christopher ... · 2! Disclaimer!and!Explanatory!Note! Pleasedo!not!cite!or!quote!this!report,!or!any!portionthereof,!as!anofficial!Carnegie!MellonUniversity!

 

Page 2: Disclaimer!and!Explanatory!Note! Client:!Dr.!Christopher ... · 2! Disclaimer!and!Explanatory!Note! Pleasedo!not!cite!or!quote!this!report,!or!any!portionthereof,!as!anofficial!Carnegie!MellonUniversity!

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Disclaimer  and  Explanatory  Note  Please  do  not  cite  or  quote  this  report,  or  any  portion  thereof,  as  an  official  Carnegie  Mellon  University  report   or   document.   As   a   student   project,   it   has   not   been   subjected   to   the   required   level   of   critical  review.   This   report   presents   the   results   of   a   one-­‐semester   university   project   that   is   part   of   a   class  offered  by  the  Department  of  Engineering  and  Public  Policy  at  Carnegie  Mellon  University.  In  completing  this  project,  students  contributed  skills  from  their  individual  disciplines  and  gained  experience  in  solving  problems  that  require  interdisciplinary  cooperation.      Acknowledgements  We  wish  to  express  our  thanks  to  the  following  individuals  for  their  advice  during  the  project:  Client:  Dr.  Christopher  Bettinger  Advisors:  Dr.  Deborah  Stine  &  Dr.  Enes  Hosgor  CMU  Alumni  (FDA  Staff):  Sara  Eggers,  Mara  Morgan,  Neil  Stiber      Project  Team  Biographical  Information  

• Jessica  (Wan-­‐Ting)  Kou  Carnegie  Mellon  University  M.S.  Biomedical  Engineering  Candidate  M.S.  Engineering  and  Technology  Innovation  Management  Candidate  

• Mengxing  Gao  Carnegie  Mellon  University  M.S.  Mechanical  Engineering  Candidate  

• Cathey  (Can)  Wang  Carnegie  Mellon  University  M.S.  Biomedical  Engineering  Candidate  

             

Page 3: Disclaimer!and!Explanatory!Note! Client:!Dr.!Christopher ... · 2! Disclaimer!and!Explanatory!Note! Pleasedo!not!cite!or!quote!this!report,!or!any!portionthereof,!as!anofficial!Carnegie!MellonUniversity!

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Table  of  Contents   Page  

1.0   Executive  Summary   4  

2.0   Technical  Overview   5  

3.0   Challenge  &  Opportunity  Identification   9     3.1     Challenge  Identification   9     3.1.1   Market  Clearance       3.1.2   Environmental  Impact  of  Cuttlefish  Demand       3.2     Opportunity  Identification   10     3.2.1   Intellectual  Property  Opportunity       3.2.2   Funding  Opportunity    4.0   Policy  Context   12     4.1     Market  Clearance  Options   12     4.1.1   Status  Quo       4.1.2   Biosensor  Startup  with  FDA  Approval  Process  (US  market  only)       4.1.3   Biosensor  Startup  with  both  FDA  and  CE  Marking  Certificate  (US  &  EU)       4.1.4   Licensing       4.2     Funding  Options   17     4.2.1   Status  Quo       4.2.2   Sponsors  with  Interest  in  Specific  Application  (US)       4.2.3   Sponsors  with  Interest  in  Specific  Application  (US  &  EU)       4.2.4   Sponsors  with  Interest  in  Basic  Science  (Licensing)    5.0   Policy  Forum   20     5.1     Forum  Locations   20     5.2     Organizations  likely  to  support  action  on  some  options   20     5.2.1   Competitors  Edible  Electronics  Device       5.2.2   US  Department  of  Defense       5.2.3   Potential  Partners/Collaborators       5.2.4   Local  Hospital  &  Institutes       5.3     Organizations  likely  to  oppose  action  on  some  options   21     5.3.1   Competitors  Edible  Electronics  Device    6.0   Range  of  Outcomes   22     6.1     Market  Clearance   22     6.1.1   Effectiveness       6.1.2   Efficiency  -­‐  Time       6.1.3   Efficiency  -­‐  Cost       6.1.4   Summary       6.2     Funding  Opportunity   25     6.2.1   Effectiveness       6.2.2   Efficiency       6.2.3   Summary    7.0   Bargaining  Context  &  Spreadsheet   29     7.1     Market  Clearance   29     7.1.1   Responsiveness       7.1.2   Equity       7.1.3   Summary    

8.0   Strategy  &  Arguments   31  

Appendix   36  

     

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1.0  Executive  Summary    Electronic  medical   implants   have   been   emerging   in   the   field   of   biomedical   engineering   in   the  

past   few   decades.   Along   with   the   great   inventions   came   a   few   challenges,   including   infection   and  inflammation  risks,  and  the  costs   for  the  surgical   implant  procedure.  The   idea  of  edible  electronics,  or  electronics  devices  consumed  through  the  digestive  system  to  achieve  certain  diagnostic  or  therapeutic  goals,  was  proposed  as  a  solution  to  these  problems.  A  new  technology  featuring  a  gastrointestinal  (GI)  tract  monitor  device  powered  through  the  melanin-­‐based  battery  has  been  developed  by  our  client,  Dr.  Christopher   J.   Bettinger,   in   collaboration   with   Dr.   Jay   Whitacre   at   Carnegie   Mellon   University.   The  potential  market  for  this  product  in  its  early  years  of  commercialization  consists  of  the  US  military  and  professional   athletes,   and   is   expected   to   expand   in   the   field   of   medical   diagnostics   over   time.   This  technology  has  the  potential  for  several  business  opportunities  either  as  an  independent  company  or  as  a  licensed  patent  to  another  company.    

 While   the   future   of   this   technology   is   promising,   various   challenges   in   the   non-­‐market  

environment   should   be   addressed   for   successful   commercialization.  Major   issues   include   the  market  clearance  challenges,  funding  limitations,  and  possible  environmental  concerns  since  the  melanin  used  in  the  battery  unit  is  derived  from  cuttlefish.  Along  with  the  market  clearance  issue,  the  Food  and  Drug  Administration   (FDA)   will   be   the   primary   institution   addressing   this   issue   if   the   device   will   be  commercialized   in   the  US  market.  Other   institution  outside  of   the  US   investigated   in  parallel  with   the  FDA  was  the  Medical  Device  Directives  (MDD)  of  European  Union  for  pursuing  the  CE  Marking  certificate  (Conformité   Européenne)   to   enter   the   European   market.   While   both   institutions   emphasize   the  importance  of  safety  concern,  the  FDA  also  requires  sufficient  clinical  trials  to  address  the  efficacy  of  the  device.  Giving  that  the  market  clearance  process  is  both  time  consuming  and  costly  because  of  the  high  expense   in   series   of   required   clinical   trials,   a   well-­‐planned   funding  mechanism   is   necessary.   Funding  mechanism   not   only   aligns   with   sponsor’s   interest,   but   also   relates   to   applicant’s   future   business  direction,  and  therefore  it  is  crucial  to  evaluate  different  funding  mechanisms  along  with  corresponding  business   opportunities.   Lastly,   the   potential  market   size   also   raises   a   concern   due   to   the   demand   of  cuttlefish,   which  may   bring   the   opposing   voice   from   environmental   activists;   however,   this   issue   has  been  proved  to  be  unsubstantial  after  careful  calculation  and  analysis  on  the  global  supply  of  cuttlefish.      

After  a   thorough  analysis  on  several  proposed  alternatives   regarding   the   identified   issues,   the  team  recommends  our  client  to  form  a  startup  company  for  the  GI  tract  biosensor  when  the  technology  is   ready,   and   to   license   the   edible   electronic   patent   to   other   firms   at   the   same   time   with   careful  selection   of   partnership.   The   company   should   seek   both   the   FDA   (US   market)   and   CE   Marking   (EU  market)   approval   simultaneously   for  maximum  efficiency,   and   it   should   actively   apply   for   funds   from  suggested   institutes,   including  National   Institutes   of   Health   (NIH),   National   Science   Foundation   (NSF),  and   some   local   venture   capital   firms.   These   proposed   non-­‐market   strategies   should   provide   the   best  return  for  client’s  efforts  and  investments.    

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2.0  Technical  Overview  

 Edible  electronics  make  possible  many  medical  applications  that  are  only  dreamed  of  today  by  

the  wildest  minds.  In  the  future,  many  surgical  procedures  may  be  eliminated  in  favor  of  edible  solutions,  and   the   possibilities   will   grow   as   time   and   technology   advances.   Current   products   in   this   area   are  summarized  in  Table  1  below  with  their  descriptions  in  terms  of  functionality  and  its  origin.      Table  1.  Commercially  available  predicates  (existing  device  that  referred  technology  is  based  upon).    

   

 

   

 

Helius   PillCam-­‐COLON2   IntelliCap  

Patient  compliance  with  pharmaceutical  dosing,  activity  and  rest  patterns.  Monitors  events  and  sends  information  through  simple  external  communication.1    

PillCam-­‐COLON2  is  a  non-­‐invasive  imaging  device  for  colon  diagnosis.  The  main  function  includes  image  acquisition  and  data  transfer.2  

A  compact  capsule  that  incorporates  a  microprocessor,  battery,  pH  sensor,  temperature  sensor,  RF  wireless  transceiver,  fluid  pump  and  drug  reservoir,  allowing  for  direct  assessment  of  candidate  drug  or  functional  food  performance  to  be  organized  and  completed  quickly.3    

 The   battery   used   to   power   these   devices   limits   the   performance   of   edible   devices.   Electronic  

materials  offer  feasible  solutions,  but  they  commonly  exhibit  undesirable  traits  such  as  toxicity  or  short  operational   lifetime.  Biologically  derived  materials  are  preferred   for   the   low  risk  and  bio-­‐degradability  combined  with  desirable  performance.  Research  conducted  by  Dr.  Bettinger  has  shown  that  biologically  derived   organic   electrodes   composed   of   natural   melanin   pigment   extracted   from   common   cuttlefish  (Sepia  Officinalis)  ink  may  serve  as  an  ideal  power  source  for  certain  types  of  medical  devices.  An  8  mg  

1  Proteus  Helius  Info  Page.  Retrieved  from  http://www.proteus.com/technology/digital-­‐health-­‐feedback-­‐system  2  Given  Image.  PillCam-­‐COLON2.  Retrieved  from  http://givenimaging.com/en-­‐us/Innovative-­‐Solutions/Capsule-­‐

Endoscopy/pillcam-­‐colon/Pages/default.aspx    3  Phillips  Intellicap  Info  Page.  Retrieved  from  http://www.research.philips.com/initiatives/intellicap/index.html  

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anode  is  capable  of  supplying  0.7  V  voltage  at  10  uA  current  for  a  duration  of  2  hours,  giving  a  specific  capacity  of  16  mAh/g.4  

 The  edible  battery  that  the  Bettinger  Group  is  currently  developing  will  be  first  used  as  a  power  

source   to   drive   Dr.   Jay   Whitacre’s   gastrointestinal   (GI)   tract   body   biosensor.   Figure   1   illustrates   the  design  of  the  GI  tract  biosensor;  however  it  has  not  yet  included  the  melanin-­‐derived  battery  from  the  Bettinger  Group.  

   

   

Figure  1.  Schematic  of  the  apparatus  of  the  edible  GI  tract  biosensor  developed  by  Dr.  Whitacre.5      

This   biosensor   could   measure   biomarkers   or   monitor   gastric   problems.   One   of   the   sensor’s  optimal   uses   is   to  detect   core  body   temperature   since  oral   thermometers   can  be   inaccurate.   It   could  also  be  used  to  measure  heartbeats,  as  well  as  pH  levels  in  the  small  intestine  to  predict  or  detect  ulcers.  Currently,   the   Bettinger   Group   is   seeking   acquiring   intellectual   property   (IP)   to   protect   the   individual  device  components,  and  to  build  a  startup  company  to  advance  the  monitoring  device  for  the  GI  tract.  The  Bettinger  Group  has  acquired   its  provisional  patent   for   the  battery   in   July  2013,   and the   team   is  working   to   submit   the   utility   patent   by   July   2014.   Since   the   technology   of   the   edible   battery   is   fairly  attractive  to  many  participants  in  the  industry,  it  is  also  possible  to  license  out  the  IP  for  other  product  space  (e.g.  drug  delivery  companies).  

 The  potential  customers  of  the  GI  tract  monitor  include  medical  institutions  (hospitals,  medical  

4  Kim,  Y.  J.,  Wu,  W.,  Chun,  S.,  Whitacre,  J.  F.,  Bettinger,  C.  J.  (2013).  Biologically  derived  melanin  electrodes  in  aqueous  sodium-­‐

ion  energy  storage  devices.  PNAS.  12.9.2013.  5  Shiells,  E.  (Apr  4,  2013).  Power-­‐up  with  edible  electronics.  Chemistry  World.  Retrieved  from  

http://www.rsc.org/chemistryworld/2013/04/edible-­‐polymer-­‐electrode-­‐sodium-­‐ion-­‐electrochemical-­‐cell    

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schools,   etc.),   the   US  military   and   some   athletes   (both   professional   and   amateur/student).   The   core  temperature  sensing  function  of  the  device  is  useful  in  detecting  overheating  or  overworking  problems  with  soldiers  and  athletes.  These  features  are  very  hard  to  detect  from  the  body  surface,  which  makes  in-­‐body  sensing  necessary.  In  addition,  ingestible  devices  are  favorable  over  surgical  procedures  because  of  the  much  lower  degree  of  invasion  to  the  patient.  

 Provided  below  is  an  overview  of  the  Bettinger  Group’s  edible  batteries  and  the  GI  Tract  Body  

Temperature  Biosensor’s  status  on  the  following  issues:    

● Potential   Market:   The   GI   tract   biosensor   will   target   the   following   markets   primarily:   medical  diagnosis,   professional   athletes,   and   the   military.   The   in-­‐body   thermometer   will   aid   athletes   or  soldiers  in  monitoring  and  controlling  training  load.  In  terms  of  market  size,  there  are  approximately  14,900  professional  athletes   in  the  US,  and  approximately  1.37  million  members  on  active  duty   in  US  military.6    

● Technology   Transfer:  Although   currently   the  battery   and   the  biosensor   are   both   in   research   and  development  stage,  Dr.  Bettinger  may  wish  to  found  a  startup  around  the  biosensor.  He  may  also  opt  to  license  the  IP  to  potential  partners  and  collaborators  such  as  a  pharmaceutical  company  for  wider  applications  of  the  battery  in  the  future.    

● Intellectual  Property:  The  Bettinger  Group  has  acquired  its  provisional  patent  for  the  battery  in  July  2013,   and   has   up   to   one   year   to   submit   and   upgrade   it   to   the   utility   patent   by   July   2014.   The  Bettinger  Group  is  currently  working  on  the  application  for  its  patent  before  the  expiration  date.    

● Product   Liability   and   Safety:   The   edible   battery   designed   by   the   Bettinger   Group   uses   naturally  derived  melanin  pigment  from  living  cuttlefish  at  a  minimal  dose  at  8  mg.  This  material  is  studied  to  be  non-­‐toxic  and  highly  biocompatible.  Moreover,  it   is  widely  used  as  a  food  ingredient.  Thus,  our  client  assumes  that   the  battery   is   likely   to  be  safe   for  humans.  Also,  similar  existing  products  had  obtained   FDA   approval   and   hit   the   market   in   recent   years,   giving   our   client   more   faith   in   this  product.   However   to   date,   no   animal   experiments   of   our   device   have   been   conducted   for   FDA  approval;  hence  more  evidence  is  yet  to  be  obtained  in  order  to  prove  for  patient  safety.  

● Federal,  state,  or  local  agency  approval  for  use:  The  U.S.  Food  and  Drug  Administration  (FDA)  will  be  the  main  federal  agency  involved  in  the  approval  process,  especially  if  the  target  market  is  in  the  U.S.   Currently,   the   prototype   has   not   yet   entered   the   FDA   approval   process.   Nonetheless,   if   Dr.  Bettinger   is   to   begin   a   startup   around   the   biosensor,   he  will   need   to   apply   for  market   clearance  from  FDA  in  order  to  get  the  device  commercialized.  

● Government   Incentives:   One   of   the   potential   markets   might   involve   military,   meaning   that   our  client  might  want  to  seek  government  incentives  to  introduce  the  product  to  the  military.  Currently  there  have  been  no  actions  taken  in  this  regards.      

● Environment   and   health:   Since   the  melanin   used   in   the   battery   is   extracted   from   live   cuttlefish,  there   might   be   some   environmental   impact   on   the   ecosystem.   Based   on   the   forecast   of   the  potential  market  size,  the  amount  used  of  melanin  can  be  estimated  in  order  to  evaluate  whether  

6  Bureau  of  Labor  Statistics,  US  Department  of  Labor,  Athletes  and  Sports  Competitors,  Occupational  Outlook  Handbook,  2014-­‐

15  Edition.  Retrieved  from  http://www.bls.gov/ooh/entertainment-­‐and-­‐sports/athletes-­‐and-­‐sports-­‐competitors.htm  

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or   not   such   product   will   impose   a   substantial   negative   impact   to   the   natural   environment.   The  client  has  not  provided  the  anticipated  amount  used  for  the  potential  markets,  and  the  calculated  estimation  will  be  one  of  the  goals  of  this  project.  

     

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3.0  Challenge  &  Opportunity  Identification    3.1  Challenge  Identification    3.1.1  Market  Clearance    

Although   both   the   edible   battery   and   the   supported  GI   tract  monitor   device   are   still   in   early  stage  of  research  and  development,  it  is  important  to  look  ahead  to  the  market  clearance  requirements  that  the  device  must  go  through  before  commercialization.  Initiating  a  startup  around  the  biosensor  and  licensing  the  patent  are  both  presumable,  but  it  is  necessary  to  receive  FDA  approval  in  order  to  address  the  safety  and  efficacy  concern  to  the  public  in  the  United  States.  For  different  market  regions,  different  premarket  approvals  are  required,  but  these  procedures  are  often  complementary  in  combination.  For  example,  CE  marking  is  required  for  the  EU  market,  but  sometimes  it  may  help  speed  up  the  clearance  with   the  FDA.   The  market   clearance  process   is   indeed   costly   and   time-­‐consuming,   and  giving   the   fact  that   edible   electronics   is   relatively   new   to   the  medical   device   industry,   the   approval   process  may   be  even  more  challenging.  

 3.1.2  Environmental  Impact  of  Cuttlefish  Demand    

The  naturally  derived  melanin  used  as  anode  for  this  battery  comes  from  the  common  cuttlefish  (Sepia  Officinalis),  which  is  native  to  the  Mediterranean  Sea,  North  Sea,  and  Baltic  Sea  (Figure  2).    

 

   

Figure  2.  Geographic  distribution  of  cuttlefish  (highlighted  in  red).7    The  cuttlefish  is  a  close  cousin  of  the  squid,  and  its  ink  gland  has  traditionally  been  regarded  as  a  most  convenient  model   system   for   the   studies   of  melanogenesis.   Historically,   its   dark-­‐brown   ink  was   once  

7  Food  and  Agriculture  Organization  of  the  United  Nations.  Species  Fact  Sheets  –  Sepia  Officinalis.  Retrieved  from  

http://www.fao.org/fishery/species/2711/en  

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used  extensively   for  writing  and  drawing.8  Based  on   the   forecast  of   the  potential  market  size   (military  and  professional  athletes),  the  amount  used  of  melanin  can  be  estimated  in  order  to  evaluate  whether  or   not   such   a   product   will   impose   a   substantial   negative   impact   to   the   natural   environment.   The  calculation  and  estimation   suggested   that   the  annual   cuttlefish  demand   for   the  edible  battery  will   be  approximately  842  tons  per  year  for  the  given  market  size  (US  military  and  professional  athletes).  On  the  other  hand,   there  are  about  2.5  million   tons  of   cephalopods   (family  of   squid,  octopus,   and  cuttlefish)  harvested  each  year  in  a  global  scale.9  Our  demand  is  relatively  insignificant  compared  with  the  annual  consumption  (<  1%)  (Detailed  calculation  is  provided  in  Appendix  1).      

In   addition,   it   should   be   noted   that   the   demand   of   cuttlefish   ink   does   not   conflict   with   the  existing   demand   for   cuttlefish   meat   in   the   seafood   market.   Rudolf   Kreuzer,   a   German   scientist   who  wrote   the  book  Cephalopods:   handling,   processing  and  product,   stated   that   it  would  be   economically  beneficial   to   convert   the   non-­‐edible   parts   into   products   of   higher   value.10  Therefore,   the   demand   of  cuttlefish   ink   from   edible   medical   devices   would   have   a   positive   impact   to   the   existing   suppliers   of  cuttlefish.  Farmers  and  fisherman  should  be  willing  to  sell  the  ink  sac  which  would  otherwise  be  wasted  before.  Although  the  demand  for  the  ink  as  well  as  the  fish  may  rise  as  the  market  expands  in  the  future,  it  is  unlikely  to  become  a  further  concern  unless  the  number  reaches  a  major  proportion,  since  it  may  be  difficult  to  reach  out  to  the  private  small-­‐scale  suppliers.  Considering  the  fact  that  our  current  estimated  maximum   demand   is   very   small   compared   to   the   global   consumption,   it   is   safe   to   assume   that   our  project  is  minimally  threatening  to  the  environment  and  the  cuttlefish  species.    

 3.2  Opportunity  Identification    3.2.1  Intellectual  Property  Opportunity       The  edible  battery  is  still  in  its  early  research  stage.  The  provisional  patent  was  filed  in  July  2013,  while   the   utility   patent   is   scheduled   to   be   filed   by   July   2014.   Details   regarding   the   patent   are   kept  confidential  at  the  moment.  To  make  revenue  out  of  the  intellectual  property,  the  patent  could  be  used  for   either   building   a   startup   company   for   Dr.   Bettinger   and   his   collaborators,   or   licensed   and   sold   to  another   company.  These   two  options  are  not  mutually  exclusive,   since   the  edible  battery  exhibits   the  potential   to   power   various   devices   other   than   the   GI   tract   monitor   which   our   client   is   primarily  interested   in.   Therefore,   the   battery   technology   is   able   to   benefit   other   companies   without   creating  adversaries  to  our  own  startup.        

8  Monterey  Bay  Aquarium.  Common  cuttlefish.  Retrieved  from  http://www.montereybayaquarium.org/animal-­‐guide/octopus-­‐

and-­‐kin/common-­‐cuttlefish  9  World  Fisheries:  Declines,  Potential  and  Human  Reliance  (Jan  04,  2006).  Retrieved  from  

http://www.globalchange.umich.edu/globalchange2/current/lectures/fisheries/fisheries.html  10  Sykes,  A.V.,  Domingues,  P.M.,  Correia,  M.,  &  Andrade,  J.P.  (2006).  Cuttlefish  Culture  –  State  of  The  art  and  future  trends.  Life  

&  Environment,  56  (2),  129-­‐137.  

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3.2.2  Funding  Opportunity    

Giving   that   the   edible   electronics   have   opened   a   new   chapter   of   medical   device   with  tremendous   opportunities   and   potential   applications,   the   invention   of   the   melanin-­‐based   battery  offering  better  performance  would  possibly  attract  a  variety  of  sponsors  for  financial  support.  Acquiring  funding   is   indeed   an   opportunity   for   our   client,   and   it   is   also   necessary   to   gain   sufficient   financial  support  for  future  market  clearance  -­‐  gaining  the  FDA  approval  is  usually  very  costly.    

Once  the  utility  patent  application  is  completed  and  granted,  our  client  will  have  an  advantage  of  obtaining  more  investment  from  his  partners  to  further  enhance  the  performance  of  the  battery,  as  well  as   to  aid   its  clearance  with   the  FDA.  As  an  exciting  new  technology,  edible  electronics   is   likely   to  gain   funding   from  government  agencies   such  as   the  National   Institute  of  Health   (NIH)  or   the  National  Science  Foundation   (NSF).  Moreover,   venture  capitalists   such  as  Birchmere  Ventures  or   Innovation  Works  may   be   interested   because   the   business   potential   for   the   GI   track   monitor   seems   promising.   Moreover,   the  Department  of  Defense  (DoD)  might  be  interested  in  investing  in  the  biosensor  to  monitor  soldier’s  body  condition   in  real   time.   In  other  words,   the  funding  opportunity  may  be  acquired  by   introducing  to  the  government  the  technology  of  edible  electronics  and  its  potential  benefit  to  soldiers’  health.  

   

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4.0  Policy  Context    4.1  Market  Clearance  Options    4.1.1  Status  Quo  

 Currently  there  are  pending  patents  that  will  protect  the  invention  of  the  melanin-­‐based  battery.  

The  GI  tract  monitor   is  still  an  on-­‐going  project   jointly  developed  by  our  client  and  Dr.  Jay  Whitacre  at  CMU.  The  project   is   still   in   its  early   research   stage  where  only   in-­‐vitro   tests   for   the   raw  materials   are  present,   no   prototypes   are   developed   yet.   As   a   result,   there   is   yet   no   action   taken   in   response   to  medical   device   regulation   and   market   clearance   in   terms   of   the   safety   issue.   According   to   the  researchers,   there   are   still   another   3   to   5   years   before   the   device   is   ready   to   start   with   the   testing  experiments   for   the  FDA  clearance.  However,   long-­‐term  vision  and   strategy   for   this  product  might  be  wise   to  develop   in   advance.   The   status  quo   in   this   case   is   to   remain  as   an  academic   research  project  without  taking  further  actions  for  market  clearance  and  commercialization.  

 4.1.2  Biosensor  Startup  with  FDA  Approval  Process  (US  market  only)    

One  future  business  direction  is  to  build  a  startup  company  around  the  device.  The  product  by  the  startup  company  will  need  to  go   through  the  FDA  approval  process   in  order   to  commercialize   the  device  in  the  US  market.  The  general  FDA  approval  process  for  the  GI  tract  monitor  will  be  described  as  follows,   including   its   classification   and   the   related  procedure   for   the  path   it  may   take.   The  estimated  timeline  and  cost  will  be  illustrated  in  later  sections  for  further  analysis  (6.0  Range  of  Outcomes).  

 In   the  United  States,  medical  devices  are   subject   to   the  General  Controls  of   the  Federal   Food  

Drug  &  Cosmetic  (FD&C)  Act,  which  are  contained  in  the  final  procedural  regulations  in  Title  21  Code  of  Federal   Regulations   Part   800-­‐1200   (21   CFR   Parts   800   -­‐   1299).   These   controls   are   the   baseline  requirements  that  apply  to  all  medical  devices  necessary  for  marketing,  proper  labeling  and  monitoring  its   performance   once   the   device   is   on   the   market.   There   are   three   steps   to   obtaining   marketing  clearance   from  the  CDRH  (Center  of  Drug  &  Radiation  Health  Department  of   the  FDA).  First  of  all,   the  product  to  market  needs  to  meet  the  definition  of  a  medical  device   in  section  201(h)  of  the  FD&C  Act  (See   Appendix   2).   The   monitor,   designed   to   detect   diseases   of   the   digestive   system   by   monitoring  various  physiological  parameters  of  the  GI  tract  and  excreted  afterwards  without  interacting  chemically  with  the  body  or  being  metabolized  during  the  process,  fits  these  definitions.  

   The  second  step  of  the  process,  classification,  determines  the  level  of  regulatory  control  that  is  

necessary  to  assure  the  safety  and  effectiveness  of  it.  FDA’s  Center  for  Devices  and  Radiological  Health  (CDRH)  has  3  regulatory  classifications  of  medical  devices:  Class  I,  Class  II,  and  Class  III.  The  classifications  are  assigned  by  the  risk  the  medical  device  presents  to  the  patient  and  the   level  of  regulatory  control  the  FDA  determines   is   needed   to   legally   market   the   device.   In   particular,   the   Premarket   Notification  510(k)   is  required  for  Class   II  devices,  and  Premarket  Approval   (PMA)   is  necessary  for  Class   III  devices,  

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while  Class  I  devices  are  typically  exempt  from  premarket  notifications.11    Based  on  the  specific  features  and  functions  of  the  imagined  device  and  our  investigation  on  the  

predicates   (Proteus  Helius,  Olympus  Capsule  Endoscope,  and  Pilips   IntelliCap),  we  suggest   the  GI   tract  biosensor  to  be  classified  as  Class  II  Medical  Device.  The  subsequent  classification  assumption  is  based  on   the   feature   that   of   the   biosensor   that   our   client   has   previously   described.  We   concluded   that   its  medical   specialty   is   Gastroenterology   &   Urology,   part   876.   subpart   B   -­‐   Diagnostic   Devices.   Existing  products  also  in  this  category  are  listed  in  Table  2  (obtained  from  FDA  official  website):12  13    

Table  2.  Existing  products  listed  under  Subpart  B  –  Diagnostic  Devices  according  to  FDA  official  guideline.  

 

Subpart  B  -­‐  Diagnostic  Devices  

§  876.1075  -­‐  Gastroenterology-­‐urology  biopsy  instrument  §  876.1300  -­‐  Ingestible  telemetric  gastrointestinal  capsule  imaging  system  §  876.1400  -­‐  Stomach  pH  electrode  §  876.1500  -­‐  Endoscope  and  accessories  §  876.1620  -­‐  Urodynamics  measurement  system  §  876.1725  -­‐  Gastrointestinal  motility  monitoring  system  §  876.1735  -­‐  Electrogastrography  system  §  876.1800  -­‐  Urine  flow  or  volume  measuring  system  

 From  the  above  list,  we  suggested  that  our  ingestible  body  temperature  biosensor  for  GI  tract  monitor  should  be  closest  to  “Ingestible  telemetric  gastrointestinal  capsule  imaging  system”  and  its  filed  process.  Technical   risks   to  be  cleared   for  FDA  pre-­‐clinical  and  clinical   testing  would  be  easier   to  anticipate  and  identify  from  predicates’  file.    

Lastly,   after   acquiring   the   pre-­‐submission   feedback   from   FDA,   the   research   group   will   start  collecting   and   developing   data   and/or   information   necessary   to   obtain   FDA   clearance   to  market.   For  some  510(k)  submissions,  clinical  performance  data   is   required  to  obtain  clearance  to  market   -­‐  our  GI  tract  monitor  is  likely  to  fall  into  this  category  for  the  level  of  safety  concern  associated.  In  these  cases,  conduct  of  the  trial  must  be  done  in  accord  with  FDA's  Investigational  Device  Exemption  (IDE)  regulation,  in   addition   to   marketing   clearance.   Clinical   evaluation   of   devices   that   have   not   been   cleared   for  marketing  also  requires  the  following:14  

 ● An  investigational  plan  approved  by  an  Institutional  Review  Board  (IRB).  If  the  study  involves  a  

significant  risk  device,  the  IDE  must  also  be  approved  by  FDA;  

11  US  Food  and  Drug  Administration  (Jan  20,  2010).  Draft  Guidance  for  Industry  and  FDA  Staff:  Heart  Valves  –  Investigational  

Device  Exemption  (IDE)  and  Premarket  Approval  (PMA)  Applications.  Retrieved  from  http://www.fda.gov/medicaldevices/deviceregulationandguidance/guidancedocuments/ucm193096.htm#1  

12  US  Food  and  Drug  Administration  (Dec  13,  2012).  Device  Classification  Panels.  Retrieved  from  http://www.fda.gov/MedicalDevices/DeviceRegulationandGuidance/Overview/ClassifyYourDevice/ucm051530.htm    

13  US  Food  and  Drug  Administration  (Jun  01,  2013).  CFR  –  Code  of  Federal  Regulations  Title  21.  Retrieved  from  http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch.cfm?CFRPart=876    

14  Subhan,  A.  (2009).  Part  XI:  Investigational  Research  (Human  Use).  Journal  of  Clinical  Engineering,  34  (4),  166-­‐167)  

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● Informed  consent  from  all  patients;  ● Labeling  stating  that  the  device  is  for  investigational  use  only;  ● Monitoring  of  the  study  and;  ● Required  records  and  reports.  

 An  approved  IDE  permits  a  device  to  be  shipped  lawfully  for  the  purpose  of  conducting  investigations  of  the  device  without  complying  with  other  requirements  of  the  FD&C  Act  that  would  apply  to  devices  in  commercial  distribution.  In  other  words,  it  allows  the  device  to  be  applied  in  clinical  experiments  prior  to  obtaining  FDA  market  clearance.    

A   typical   timeline   for   the   510(k)   pathway   is   depicted   as   follows   (Figure   3):   regardless   of   the  duration   of   concept   and   design,  which   is   the   stage   that   the   Bettinger   Group   is   currently   in,   the   pre-­‐clinical  engineering  development  may  take  2  to  3  years  before  IDE  submission.  After  IDE  submission,  the  applicant   should  begin   the   clinical   trials,  which   typically   take  up   to  9  months   for   the  510(k)   pathway.  Once   the   clinical   trials   and   the   experimental   data   meet   FDA’s   criteria,   the   applicant   can   submit   the  report  to  FDA  for  review.  Usually  the  510(k)  application  review  will  take  3  to  5  month  before  clarification.  To   sum   up,   the   total   time   needed   from   pre-­‐clinical   engineering   development   to   final   FDA   review   is  around  4.5   years.   The  estimation  of  each   stage  does  not   include  any  unexpected  delay,  which   is   very  common  to   the  FDA.  The  delay   is   typically   thought   to  be   ranged   from  1   to  3  years,   compare   to  other  regulatory  systems  in  other  region,  such  as  the  EU.15    

 

   

Figure  3.  Estimated  timeline  for  FDA  approval  process  (Illustrated  by  Jessica  Kou).16      4.1.3  Biosensor  Startup  with  both  FDA  and  CE  Marking  Certificate    

The  general  business  direction  is  the  same  as  described  in  section  4.1.2,  but  instead  of  obtaining  the  FDA  approval  only,   the  startup  company  may  pursue  both  the  CE  Marking  certificate  and  the  FDA  approval   processes,  which  may   allow   the   device   to   enter   both   the  US   and   the   EU  markets.   Although  approval   from  other  countries  cannot  be  directly   transferred   for  FDA  approval,   the  experimental  data  can   be   used   as   a   subsiding  material,   and   the   faster   foreign   approval   process   can   eventually   help   the  

15  Chi,  C.  (Feb  07,  2012).  Which  Way  to  Go:  CE  Mark  or  FDA  Approval?.  Medical  Design  Technology  (MDT).  Retrieved  from  

http://www.mdtmag.com/articles/2012/02/which-­‐way-­‐go-­‐ce-­‐mark-­‐or-­‐fda-­‐approval  16  Pikov,  V.  (Mar,  2012).  PMA  approval  process  is  now  required  by  FDA  for  Cranial  Electrotherapy  Stimilator  devices.  Retrieved  

from  http://neurotechzone.com/posts/1096  

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client   speed   up   the   FDA   approval   process   if   the   design   of   testing   and   clinical   trials   is   outlined  strategically  to  meet  requirements  of  both  the  FDA  and  the  foreign  system.        

In   general,   if   the   device   is   to   sell   to   the   European   Union   (EU)   or   to   European   Free   Trade  Association  (EFTA),  it  has  to  receive  the  CE  Marking  from  the  Medical  Devices  Directive  of  the  European  Commission.  One  of  the  purposes  of  setting  this  unified  standard  in  the  Europe  is  to  facilitate  trade  by  removing   barriers   between   participated   countries.   While   some   companies   might   be   able   to   register  themselves   for   the   CE  Marking   due   to   the   low   safety   risk   of   their   products,   there   is   a   list   of   product  categories  that  are  not  able  to  be  self-­‐certifies,  which  include  the  medical  device    (93/42/EEC).17    

Under   the   Medical   Devices   Directive   (MDD),   medical   devices   can   be   categorized   into   four  different   classes,   based   on   the   degree   of   risk   they   may   induce,   which   is   somewhat   similar   to   the  classification  of  the  FDA.  Class  I  devices  are  non-­‐invasive.  Class  II  devices  contain  IIa  and  IIb  types,  but  in  general  Class   II  devices  are   invasive  or   implantable   into  human  subjects.   Lastly,  Class   III  devices   cover  those  which  will   affect   the   functions   of   vital   organs.18  Based  on   the  description  of   each   category,   the  biosensor   that   the   Bettinger   Group   is   currently   developing   is   considered   a   Class   II   medical   device  because   the   “electrical   pill”   will   enter   subject’s   body,   but   it   will   not   affect   the   functions   of   any   vital  organs  since  it  will  only  remain  inside  the  body  for  a  short  period  of  time  for  monitoring  purposes.    

 After  the  classification,  the  company  that  wishes  to  apply  for  the  CE  Marking  certificate  to  their  

devices  governed  by  directives  will  need  to  first  implement  the  Quality  Management  System  (QMS)  for  its  manufacture  facility  according  to  the  Annex  II  guideline  of  MDD,  and  the  ISO  13485  standard  is  the  most   frequently   applied   standard   for   QMS   implementation.   Similar   to   the   FDA   clinical   trials,   the  company  must  prepare  a  Technical  File  that  provides  detailed  experimental  design  and  testing  results  to  demonstrate   the  compliance  with  MDD  93/42/EEC.  One  highlighted  procedure  after  completing   these  two   steps,   the   company  must   find   a  Notified   Body,  which   is   an   organization   appointed   by   the   EU   to  inspect  products  and  quality  systems  under  the  directives.  There  are  also  many  ISO  registrars  in  the  US  specializing   in   the  CE  Marking  process.19  An  overview  of   the  entire  CE  Marking  certification  process   is  illustrated  in  Figure  4.  

   

17  Hoover,  S.  (Jan  1999).  CE  Marking:  Do  I  have  to?  BMP  Media.  18  Bright,  J.  (1999).  European  medical  device  regulatory  law  and  product  liability.  Journal  of  Hospital  Infection,  43.  S169-­‐S173.  

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 Figure  4.  Overview  of  CE  Marking  certification  process  (Illustrated  by  Jessica  Kou).19  

   To  summarize,   if  our  client  wishes  to  pursue  this  pathway,  he  and  his  group  must  ensure  that  

the  device  has  been  designed  to  meet  the  safety  requirement  by  minimizing  the  risk  of  infection  to  the  patient,   user,   or   third   parties.20  In   other   words,   unlike   other   types   of   products   such   as   machinery,  medical   devices   originated   from   the   US   usually   have   a   simpler   journey   acquiring   the   CE   Marking  certification  since  the  FDA  requires  much  more  clinical  trials  and  experimental  results  that  are  enough  to  address  both  the  safety  and  efficacy  issues,  while  the  MDD  emphasizes  mostly  on  the  safety  issue  only.  

 The  reason  why  the  second  proposed  option  includes  acquiring  CE  Marking  certificate  for  the  EU  

market   rather   than   other  market   clearance   for   other   countries   is   because   the   review   time   after   final  

19  Emergo  Group  (2013).  The  medical  device  regulatory  approval  process  in  Europe.  Retrieved  from  EmergoGroup.com/europe  20  Bright,  J.  (1999).  European  medical  device  regulatory  law  and  product  liability.  Journal  of  Hospital  Infection,  43.  S169-­‐S173.  

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submission  is  similar  to  the  FDA  review  time,  approximately  6  months,  regardless  of  all  the  preparation  prior   to   submission.21,22  Furthermore,   the   EU   is   the   second   largest  medical   device  market  worldwide,  with   around   30   percent   of   the   market   share   compare   to   the   US.23  It   is   more   convincible   to   enter   a  comparable  market  as  a  strategic  move.  Most  importantly,  according  to  Dr.  Chi,  the  CEO  for  Vitalwear,  a  developer   and   distributor   of   hot-­‐cold   therapy   systems   for   pain   management,   if   the   company   seeks  approval  in  Europe  before  entering  the  final  FDA  review,  the  FDA  cannot  exclude  clinical  data  used  for  the  European  process  even  though  the  FDA  might  not  prefer  this  pathway.  Dr.  Chi  also  suggested  that  some   venture   capitalists   might   require   medical   device   companies   to   prepare   and   develop   multiple  regulatory  strategies  before  sponsoring.22  As  a  result,  we  hypothesize  that  if  the  entry  of  both  regulatory  process   is   strategically  planned,   the  CE  Marking   certificate  may  not  only  help  accelerate   the  approval  process  for  the  FDA,  but  also  help  expand  the  market  eligibility  for  global  commercialization.    4.1.4  Licensing         The  client  may  also  consider  licensing  the  battery  technology  to  one  or  more  biotech  companies  to   generate   profit.   “Licensing   only”   business   strategy   may   reduce   the   risk   and   hassle   of   entering  regulation   for   our   client.   However,   licensing   can   also   be   coupled   with   initiating   a   biosensor   startup  company   since   they   are   not   mutually   exclusive.   Licensed   companies   do   not   require   our   client’s  participation   in   any   market   clearance   process,   which   gives   a   relatively   facile   income   with   minimum  actions  required  after   the  patent   is  granted.  Regardless  of   the  multiple  possibilities  with   licensing,   the  analysis   in   later   section   comparing   among   alternatives  will   primarily   focus   on   “license   only”   business  model  in  order  to  clearly  identify  both  the  advantages  and  disadvantages  of  such  approach.      4.2  Funding  Opportunities  Options    4.2.1  Status  Quo      

Currently  there  is  no  major  funding  for  this  particular  project.  The  major  funding  source  that  our  client  may  apply  for  is  either  from  basic  science  foundations  such  as  National  Science  Foundation  (NSF),  which  is  more  interested  in  the  fundamentals  of  the  technology,  or  federal  agencies  such  as  Department  of  Defense   (DoD),  which   is  more   interested   in   the  specific  application  of   the  GI   tract  biosensor.  Some  minor  funding  sources  in  hand  generally  come  from  private  foundations  that  are  interested  in  pursuing  new  ideas,  such  as  The  Shurl  and  Kay  Curci  Foundation.  The  goal  in  terms  of  funding  opportunity  will  be  to  propose  various  funding  mechanisms  with  designated  grant  programs  and  details  that  the  Bettinger  Group   may   look   into   according   to   the   business   direction   that   they   may   pursue   because   different  business  directions  may  reflect  different  interests  of  specific  funding  sponsors.  

21  Emergo  Group  (2013).  The  medical  device  regulatory  approval  process  in  the  US.  Retrieved  from  

http://www.emergogroup.com/services/us    22  Emergo  Group  (2013).  The  medical  device  regulatory  approval  process  in  Europe.  Retrieved  from  

http://www.emergogroup.com/services/europe    23  Chi,  Charlie.  (Feb  7,  2012).  Which  Way  to  Go:  CE  Mark  or  FDA  Approval?  Medical  Design  Technology  (MDT).  Retrieved  from  

http://www.mdtmag.com/articles/2012/02/which-­‐way-­‐go-­‐ce-­‐mark-­‐or-­‐fda-­‐approval    

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4.2.2  Sponsors  with  Interest  in  Specific  Application  -­‐  US  Market    

For   the   first   proposed   business   direction   aside   from   the   status   quo   and   its  market   clearance  strategy,   the   research   group   is   looking   for   not   only   applying   for   intellectual   property   to   protect   the  invention,  but  also  building  a  startup  around  the  biosensor  that  is  currently  under  development,  and  the  company  will  need  to  take  charge  in  entering  the  FDA  approval  process.  For  this  circumstance,  sufficient  funding  is  required  in  order  to  successfully  commercialize  the  device.  The  potential  funding  sources  and  their  designated  grant  programs  for  this  option  are  summarized  in  Table  3  (the  detailed  description  of  each  program  is  provided  in  the  Appendix  3,  4,  6):  

 Table   3.   List   of   potential   funding   sponsors   that   are  most   likely   to   provide   financial   support   if   the  business  direction  is  to  found  a  startup  and  entering  on  the  US  market.    

 

Department  of  Defense  

Congressionally  Directed  Medical  Research  Programs  (CDMRP):  § Peer  Reviewed  Medical  Research  Program:  

Technology/Therapeutic  Development  Award  § Defense  Medical  Research  and  Development  Program:  

Applied  Research  and  Advanced  Technology  Development  Award    

The  Defense  Advanced  Research  Projects  Agency  (DARPA)  –  Biological  Technologies  Office  (BTO)  § Autonomous  Diagnostics  to  enable  Prevention  and  Therapeutics  (ADEPT)  

National  Institutes  of  Health  (NIH)  

Small  Business  Technology  Transfer  (STTR)  Small  Business  Innovative  Research  (SBIR)  

Venture  Capitals  

Birchmere  Ventures  Innovation  Works  Meakem  Becker  Venture  Capital  Chrysalis  Ventures  Ben  Franklin  Technology  Partners  

 We  first   looked  at  the  related  funding  programs  offered  by  the  Department  of  Defense  (DoD).  

We   found   that   the   Therapeutic  Development  Award   and  Applied  Research   and  Advanced  Technology  Development   Award   were   two   possible   grants   that   highlight   the   detection   and   diagnosis   technology  application   in   military   members.   Moreover,   the   Defense   Advanced   Research   Projects   Agency   rooted  under  Department  of  Defense  is  also  willing  to  sponsor  diagnostic  devices  for  the  army.  Since  one  of  the  potential  markets  is  assumed  to  be  the  military  for  monitoring  soldier’s  body  condition,  the  possibility  of  raising  fund  from  DoD  is  promising.  Besides  DoD,  we  consider  the  National  Institute  of  Health  (NIH)  as  another  potential  funding  source.  In  particular,  the  Small  Business  Technology  Transfer  (SBTT)  and  Small  Business   Innovative   Research   (SBIR)   hosted   by   NIH   are   potential   candidates   as   they   sponsor   startup  companies.  Finally,  we   investigate  a  variety  of  venture  capitals   in  Pittsburgh,  PA.  We  found  that   there  

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are  two  local  venture  capital  firms,  Birchmere  Ventures  and  Innovation  Works,  have  specific  interest  in  medical   device   and   may   be   willing   to   provide   seed   funding   for   startups   and   to   support   product  development  for  companies  in  early  stage.      4.2.3  Sponsors  with  Interest  in  Specific  Application  -­‐  US  &  EU  Markets  

 For   the   second   proposed   business   direction   and   market   clearance   alternative,   we   suggested  

applying   for   both   the   FDA  and  CE  Marking   certificate   to   accelerate   the   entire   approval   process.  DoD,  having  minimum  interest   in  other  countries’  access  to  the  technology,  might  be   less   likely  to   invest  or  less  generous   to  provide   the   funds,   since   they  may  not  be   interested   in  covering  expenses   for   testing  procedures   required   for  market   clearance   in   Europe.   In   addition,   since  DoD   is   a  US   federal   agency   in  national   security   and  military,   they  may   not   be   as   supportive   as   to   the   first   option   described   above.  Therefore,  our  second  proposed  option  would  solely  come  from  small  business  programs  and  venture  capitalists   interested   in   investment,  excluding   the   funding   from  DoD.  The   list  of  potential   sponsorship  has  been  outlined  in  the  previous  section  (Table  3).  

 4.2.4  Sponsors  with  Interest  in  Basic  Science  -­‐  Licensing    

The  third  proposed  business  direction  is  simply  licensing  the  patents  of  technology  to  potential  collaborators,  such  as  a  pharmaceutical  company.  In  this  case,  the  amount  of  money  needed  to  push  the  project   forward   is  much  smaller,   since  our   client  would  not  need   to  go   through   the  market   clearance  phase  directly.  Basic  science  foundations  such  as  National  Institutes  of  Health  (NIH)  and  National  Science  Foundation  (NSF)  should  still  be   interested   in  supporting  the  research  because  the  research  group  will  remain  focusing  on  exploring  the  fundamentals  of  biomaterials  and  advancing  the  performance  of  the  battery.  In  this  case,  DoD  would  be  less  likely  to  be  interested,  since  there  are  no  real  world  applications  in   development   anymore.  Under   this   circumstance,  we   accumulate   potential   funding   sources   and   list  their  designated  grant  programs  in  Table  4  (detailed  descriptions  for  each  program  have  been  included  in  Appendix  4  &  5):    

Table   4.   List  of  potential   funding   sponsors   that  are  most   likely   to   financially   support   the  Bettinger  Group  if  the  business  direction  is  to  license  the  technology  to  future  potential  partners.    

National  Science  Foundation  (NSF)  

Smart  and  Connected  Health  (SCH)  NSF/FDA  Scholar-­‐In-­‐Residence  at  FDA  Biomaterial  (BMAT)  

National  Institutes  of  Health  (NIH)  

NIH  Research  Project  Grant  Program  (R01)  NIH  Clinical  Trial  Planning  Grant  Program  (R34)  

 

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5.0  Policy  Forums    5.1  Forum  Locations    

The   national   or   regional   institutes   responsible   for   market   clearance   are   the   main   opposing  forces   for   the   product   in   its   pre-­‐clearance   stage.   The   experiments   and   data   required   to   gain   their  approval  are  essential  to  the  project.  In  the  US,  the  issues  to  be  addressed  to  the  FDA  include  safety  and  efficacy   concerns   of   the   device.   On   the   other   hand   in   the   countries   within   the   European   Union,   the  issues   that   the  Medical  Devices  Directive   (MDD),  which   is   responsible   for   European  market   clearance  and  granting  CE  Marking,  includes  device  safety.  Once  these  issues  are  addressed  and  cleared,  we  would  be  able  to  bring  our  product  to  the  designated  market  area  and  start  making  revenue  out  of  it.    5.2  Organizations  likely  to  support  action  on  some  options    5.2.1  Competitors  -­‐  Edible  Electronic  Device    

While   the   existing   and   emerging   pool   of   edible   devices   competes   in   the   market   of   medical  diagnosis,  this  new  generation  of  battery  technology  may  be  beneficial  to  all  the  players  in  the  industry  (refer  to  Table  1  for  existing  devices).  At  the  current  state,  the  batteries  that  these  devices  are  using  are  all  silicon-­‐based.  The  performance  of  these  batteries  compromises  between  battery  lifetime  and  risk  of  adverse   events.   Both   the   PillCam   from   Given   Image   and   Intellicap   from   Philips   have   long   battery  operation  times,  but  they  also  have  relatively  higher  risk.  On  the  other  hand,  Proteus’s  Helius  has   less  risk  but  very  short  battery  lifetime.  The  invention  of  the  melanin-­‐based  battery  offers  a  combination  of  high  battery   lifetime  and   low   risk,  which  would  be  beneficial   to   these  companies.   For   this   reason,  we  would  expect  the  competing  companies  to  support  our  invention,  and  possibly  sign  licensing  contracts  in  the  future  if  they  feel  the  need  to  upgrade  their  battery.    5.2.2  The  US  Department  of  Defense    

The  US  Department  of  Defense  has  always  been  interested  in  front-­‐edge  technologies  that  may  benefit  the  US  Army  in  terms  of  monitoring  and  communicating  with  its  soldiers,  which  may  also  make  them  interested  in  our  research.  If  DoD  becomes  one  of  our  funding  sources,  we  would  expect  them  to  not  only   financially   sponsor   the   research  and  development  of   this  particular  project,  but  also  possibly  allow  us  to  recruit  its  soldiers  for  clinical  trials.      5.2.3  Potential  Partners  &  Collaborators    

As   mentioned   earlier,   some   pharmaceutical   and  medical   device   companies   may   be   open   for  licensing  contracts  and  collaborated  projects.   In  addition,   the  Department  of  Defense   is  possibly  open  for  collaboration  on  FDA  entry.  We  also  expect  the  local  medical  institutes  (e.g.  University  of  Pittsburgh  Medical  Center,  Allegheny  General  Hospital)  and  universities  (e.g.  Carnegie  Mellon  University,  University  

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of  Pittsburgh)  to  be  open  for  subject  recruitment  during  the  clinical  trial  stage.  These  higher  education  institutes  are  often  full  of  students  on  a  low  budget  who  are  looking  for  casual  money.  We  expect  many  students  to  be  willing  to  serve  as  human  subjects  if  the  procedure  looks  generally  risk-­‐free.    5.2.4  Local  Hospitals  &  Institutes    

University  of  Pittsburgh  Medical  Center  (UPMC)  is  a  local  institution  that  enjoys  worldwide  fame.  The  Office  of  Clinical  Research  of  UPMC  offers  a  variety  of  services  to  investigators  and  research  staff  at  the   University   and   its   affiliated   institutions.   These   services   are   targeted   to   facilitate   the   conduct   of  clinical   research   by   providing   resources   for   volunteers,   sponsors,   and   research   staff.   Dr.   Bettinger's  group  could  seek  collaboration  with  this  office  and  conduct  clinical  trials  under   its  assistance.   It  would  greatly   reduce   the   difficulty   and   cost   of   recruiting   volunteers.   Clinical   trial   cost   would   be   a   major  challenge  for  FDA  approval  of  edible  battery.24    5.3  Organizations  likely  to  oppose  action  on  some  options    5.3.1  Competitors  Edible  Electronic  Device    

Entry  of  a  new  device  in  the  edible  device  industry  is  also  likely  to  negatively  affect  the  existing  competitors.  Of   all   the   existing   products  mentioned   above,   the   only   device   targeting   at   a   completely  different  field  is  Phillips  Intellicap,  which  is  used  for  drug  delivery.  Given  Imaging’s  PillCam  device  offers  in-­‐body   imaging   of   the   gastrointestinal   tract,   while   Proteus   Helius   monitors   pharmaceutical   dosing.  Though   the   purposes   are   not   exactly   identical,   there   is   a   certain   amount   of   overlap   between   the  solutions.   Therefore,   the   entry   of   our   GI   tract   bio-­‐sensing   device   is   likely   to   increase   the   market  competition   for   both  Given   Imaging   and  Proteus,   especially   since   at   the   current   stage,   our  product   is  both  safer  and  more  lasting.  In  summary,  these  companies  are  likely  to  both  welcome  and  oppose  the  entry  of  this  product  and  our  still  unborn  company.      

In   addition,   traditional   colonoscopy,   a   more   invasive   procedure   involving   insertion   of   a   tube  through   the   anus   that   allows   a  doctor   to   examine   the   insides  of   the  bowels,  may  be   challenged.   The  procedure  is  not  favorable  by  some  patients  for  the  pain  associated  and  some  emotions  associated  with  the  procedure  itself.  Since  edible  devices  offer  an  alternative,  traditional  colonoscopy  may  be  challenged  if  the  sensitivity  and  specificity  of  these  devices  are  proven  to  be  on  par  with  the  traditional  procedure  in   future   research.   However,   this   should   be   more   of   a   concern   of   Given   Imaging,   since   PillCam   and  colonoscopy  catheters  both  serve   to   image,  which  makes  PillCam  a  closer  substitute   than  our  GI   tract  biosensor.          

24  University  of  Pittsburgh.  Office  of  Clinical  Research.  Retrieved  from  https://www.clinicalresearch.pitt.edu/IRS/Services  

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6.0  Range  of  Outcomes       In  Section  4.0  Policy  Context,  we  have   listed  and  described  both   the  status  quo  and  proposed  options   for   one   identified   challenge   and   one   opportunity   -­‐   market   clearance   challenge   and   funding  opportunity.   In  order  to  anticipate  the  outcomes  of  each  alternative,  we  examine  the  outcomes  in  the  context   of   effectiveness   and   efficiency.   By   definition,   effectiveness   means   how   likely   a   particular  strategy   is   to   achieve  desired  outcome,  whereas   efficiency  means  how  much   investment  of   time   and  cost  will  be  necessary  for  each  alternative.  The  goal  is  to  identify  the  option  that  is  most  likely  to  achieve  the  outcome,  as  well  as  to  be  most  time  and  cost  efficient.    6.1  Market  Clearance    

For   this   identified   challenge,   the   status   quo   and   proposed   options   are   recapitulated   as   the  following:  

   ● Status  Quo  ● Option  1:  Biosensor  Startup  with  FDA  Approval  Process  ● Option  2:  Biosensor  Startup  with  both  FDA  and  CE  Marking  Certificate  ● Option  3:  Licensing  

 6.1.1  Effectiveness         With   the   identified   major   challenge   being   the   safety   concern   and   the   associated   regulatory  process,   we   evaluate   the   effectiveness,   or   the   likeliness   of   obtaining   the   market   clearance   for   each  option,  including  the  status  quo.  In  other  words,  the  desired  outcome  in  this  case  is  “to  receive  market  clearance  for  commercialization”,  mostly  targeting  the  US  market.      

First  of  all,  the  status  quo  receives  a  score  of  zero  because  it  simply  sets  the  edible  battery  and  biosensor  project  under  academic   research,  meaning   that  effectiveness  of  obtaining  market  clearance  will  be  neutral  because  future  of  the  project  remains  uncertain  and  the  result  of  market  clearance  can  be  either  successful  or  interrupted.  Both  the  first  and  second  options,  which  are  both  about  initiating  a  startup   company   and   applying   for   one   or   more   market   clearances,   will   effectively   to   achieve   the  outcome,  though  it  is  possible  that  option  2  will  require  less  time  investment.  The  third  option,  licensing  to  a  potential  partner,  will  be  neutral   for   this  analysis  because  our  client  will  not  be   involved   to  have  control   of   the   FDA   approval   processes   associated  with   the   licensed   company’s   product,   although   the  desired   outcome   is   likely   to   be   achieved   accordingly   because   it   is   better   for   the   Bettinger   Group   to  ensure  their  technology  will  meet  FDA’s  requirement  in  advance  in  order  to  secure  potential  partnership.              

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6.1.2  Efficiency  -­‐  Time    

  Along  with  effectiveness,  we  also  examine   the  efficiency   for  each  option   in   terms  of   the   time  required  and  the  cost  that  each  option  may  spend.  First  of  all,   for  the  status  quo,  the  efficiency   is  not  applicable  because  the  desired  outcome  will  not  be  achieved.  For  the  first  and  second  proposed  options,  the  main  difference  distinguishing  these  two  is  the  strategy  of  gaining  market  clearance.  The  first  option  is   to   seek   FDA   approval   only   for   entering   the  US  market.  We  proposed   the   second  option   to   acquire  both  the  FDA  and  CE  Marking  certificate  because  the  CE  certificate  may  be  able  to  accelerate  the  FDA  review  process.      

To   validate   our   suggested   options,   we   looked   at   the   timeline   of   two   existing   predicates,   the  PillCam-­‐COLON2  from  Given   Image  and  the  Helius   from  Proteus.  These  were  both  classified  as  Class   II  medical  device  with  special  control,  and  they  were  both  within  the  edible  electronics  category.  PillCam-­‐COLON2  adapted  a  timeline  that  is  similar  to  the  first  proposed  option  -­‐  FDA  approval  only,  and  Helius  had   a   strategy   that   is   closely   related   our   second   option   -­‐   FDA   and   CE   Marking   certificate   together.  Although   we   could   not   find   the   entire   journey   of   PillCam-­‐COLON2   with   FDA,   we   noticed   that   Given  Image   submitted   the   application   for   510   (k)   Premarket  Notification   in  November   2012,   and   obtained  FDA  clearance  in  the  end  of  January  2014.25  In  other  words,  it  took  14  months  for  FDA  to  final  review  the  510(k)  Premarket  Notification,  an  8-­‐month  delay  from  the  general  estimated  time  of  6  month  for  final  FDA  review.  On  the  other  hand,  we  were  able  to  find  more  pieces  of  puzzles  to  have  a  clearer  idea  of  the  market  clearance  process  taken  by  Helius  (Figure  5).  Proteus  started  to  work  with  the  FDA  since  2008  to  determine  the  regulatory  pathway  for  the  device,  and  finally  acquired  FDA  clearance  in  July  2012;  it  took  about  4.5   years   from  consultation   to   final   clearance.   Throughout   their   FDA  approval   process,   Proteus  also  earned  CE  Marking  certificate  in  Aug  2010.26  Although  we  could  not  identify  when  Proteus  started  to   interact  with   the  MDD   for   CE  Marking,   the   4.5-­‐year   of   FDA   approval   process   is  within   the   general  estimated  time  for  FDA  approval  process  without  any  delay  (as  previously  described  in  Section  4.1.2).      

 

   

Figure  5.  Predicate’s  Timeline  -­‐  Helius  from  Proteus  (illustrated  by  Jessica  Kou).       Based   on   the   preliminary   research,   as   well   as   the   timeline   that   these   predicates   have   gone  through,  the  efficiency  in  terms  of  time  for  the  first  option  might  be  slower  than  the  second  option.  The  

25  Given  Image.  Given  Image  Receives  FDA  Clearance  for  PillCam  COLON  in  Patients  Following  Incomplete  Colonscopy.  Retrieved  

from  http://www.givenimaging.com/en-­‐us/Innovative-­‐Solutions/Capsule-­‐Endoscopy/pillcam-­‐colon/Pages/COLON-­‐Press-­‐release.aspx    

26  Proteus.  Press  Releases.  Retrieved  from  http://www.proteus.com/news/press-­‐releases/    

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third   option,   licensing,   received   a   neutral   score   since   again,   our   client   will   not   have   the   control   for  market  clearance.    6.1.3  Efficiency  -­‐  Cost  

 While  the  FDA  approval  process  may  take  up  to  several  years  with  unexpected  delays,  medical  

device  manufacturers  need  to  survive  through  the  long,  rigorous,  and  expensive  processes  of  testing  and  regulation   in   order   to   push   the   product   into   the  market.  What   really  makes   the   FDA   approval   time-­‐consuming  and  expensive  is  the  series  of  clinical  trials  in  order  to  prove  both  safety  and  efficacy  of  the  device   plus   the   nontransparent   process.   To   determine   which   option   is   the   most   cost-­‐efficient,   a  qualitative   analysis  may   be   sufficient   to   validate   the   scoring.   For   the   status   quo,   the   cost   is   still   not  applicable  because  the  desired  outcome  will  not  be  achieved.  Option  1  will  be  cheaper   than  Option  2  because  Option  2  requires  the  cost  for  CE  Marking  process  in  addition  to  FDA  review  fee.  As  a  result,  we  gave  Option  1  a  neutral  0,  meaning  it  is  relatively  better  than  Option  2.  Option  3  will  be  the  most  cost-­‐efficient  option  since  our  client  will  not  be  in  charged  for  the  cost  of  any  market  clearance  process.      6.1.4  Summary    

Both   the   effectiveness   and   efficiency   of   each   option   have   been   analyzed   and   summarized   in  Table  5.  Based  on  the  scoring  and  the  arguments  provided  above,  both  Option  2  and  3  seem  promising  with  different  advantages  and  drawbacks,  which  will  be  addressed  in  the  section  where  recommended  strategies  are  provided  (Section  8.0).    

Table  5.  Analysis  of  Range  of  Outcomes  in  terms  of  Effectiveness  and  Efficiency  for  the  identified  challenge  -­‐  Market  Clearance.    

 Effectiveness  

Efficiency  Time   Cost  

Status  Quo   0   n/a   n/a  

Option  1:  Startup  &  FDA   +   -­‐   0  

Option  2:  Startup  &  FDA  +  CE   +   +   -­‐  

Option  3:  Licensing   0   0   +  

Key:  “+”  =  metric  goal  is  likely  to  be  achieved;  “-­‐”  =  metric  goal  is  not  likely  to  be  achieved;  “0”  =  neutral  

     

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6.2  Funding  Opportunity    

The   proposed   funding   options   correspond   to   the   first   factor:   business   direction   and   market  clearance.   In  other  words,   for  each  business  direction  and   its  possible  market   clearance  approach  we  suggested  different  combination  of   funding  sources  and  mechanisms  based  on  different   interests   that  each  sponsor  may  have.  The  options  are  listed  as  follows:    

● Status  Quo:  Minor  funding  from  private  foundation(s)  ● Option  1:  Sponsors  with  Interest  in  Specific  Application  -­‐  US  Market  ● Option  2:  Sponsors  with  Interest  in  Specific  Application  -­‐  US  &  EU  Markets  ● Option  3:  Sponsors  with  Interest  in  Basic  Science  -­‐  Licensing  

 6.2.1  Effectiveness    

In  order  to  evaluate  the  effectiveness  of  each  funding  option,  a  desired  outcome  should  be  first  defined.   Since   the   identified   challenge   under   investigation   in   this   report   is   the   safety   concern   of   the  product  and  its  market  clearance  process,  we  assumed  that  the  expected  outcome  for  funding  of  Option  1  and  2  is  to  raise  enough  money  to  complete  the  market  clearance.  The  expected  outcome  for  funding  of  Option  3  was  getting  enough  money  to  support  the  research.  We  investigated  the  estimated  cost  for  submitting  FDA  approval  application,  including  the  review  fee  for  the  FDA,  as  well  as  an  estimated  cost  for  clinical  trials  for  predicates,  in  order  to  get  a  better  sense  of  the  minimum  funding  amount  which  the  Bettinger  Group  should  raise.  As  for  the  Fiscal  Year  of  2014,  the  fees  for  510(k)  applications  are  $5,170  for   Standard   Fee,   and   $2,585   for   Small   Business   (less   than   $100  million   in   gross   receipts   or   sales).27  Regarding   clinical   trials   in   both   the   US   and   the   EU,   the   estimated   average   cost   of   a   human   subject  participating   in   a  medical   device   clinical   study   ranges   from  $1,000   to   $2,000,   and  usually   a   study  will  need  between  60  to  100  participants.28  The  total  cost  of  clinical   trials  varies  depending  on  the  type  of  device.  To  be  more  accurate  on  the  cost  of  FDA  approval  process,  we  investigated  one  of  the  predicates,  the  PillCam-­‐COLON2  from  Given  Image.  In  their  case,  there  were  844  patients  and  16  sites  involved  for  series  of  clinical  trial  studies.  Based  on  these  numbers  we  simply  obtained  the  estimated  cost  range  for  PillCam-­‐COLON2   to   complete   all   the   required   studies   to   be   from   $844k   to   $1.68M.   Therefore,   the  desired  amount  of  funding  should  be  set  at  a  minimum  of  $1.68M.  

 After  setting  the  desired  outcome  for  funding,  we  tended  to  estimate  the  amount  of  grants  that  

each  option  may  possibly  generate.  Table  6  summarizes  the  potential  funding  sources  for  both  Option  1  and  2,  whereas  Table  7  collects  a  different  set  of  potential  sponsors  for  Option  3.  To  determine  the  total  amount  of   the  potential   funding   for  each  option,  we   selected   the  maximum  possible  amount   funding  from  one   program  of   each   organization   or   federal   agency   (as   highlighted   in   bold   blue   font).  We   also  

27  US  Food  and  Drug  Administration  (Mar  18,  2014).  Premarket  Notification  [510(k)]  Review  Fees.  Retrieved  from  

http://www.fda.gov/MedicalDevices/DeviceRegulationandGuidance/HowtoMarketYourDevice/PremarketSubmissions/PremarketNotification510k/ucm134566.htm    

28  Given  Imaging  (2008).  Given  Imaging:  The  Quest  for  Quantum  Leap.  Case  Competition.  Retrieved  from  http://recanati-­‐bs.tau.ac.il/Eng/_Uploads/dbsAttachedFiles/Given2008.pdf    

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assumed   that   the   funding  period   can  be  extended   to  maximum  years,   typically  3   years.  Based  on   the  estimation,  we  concluded  that  all  three  options  are  able  to  reach  the  desired  outcome  at  a  minimum  of  $1.68M.  Therefore,   in   terms  of  effectiveness,   all  proposed  options   received  a  positive   score,  meaning  that  all  options  are  likely  to  achieve  the  outcome.  It  is  important  to  keep  in  mind  that  usually  the  success  rate   for   the   various   grants   is   relatively   low,   and   therefore   the   option   with   higher   estimated   funding  amount  will  be  more  favorable.    

  Table  6.  Summary  of  funding  programs  for  each  potential  sponsor  for  both  Option  1  and  2  (the  total  amount  for   Option   2   was   simply   calculated   by   subtracting   the   funding   from   Department   of   Defense).   Note:   the  estimated   amount   of   venture   capitalist   is   $1M   rather   than   the  maximum   of   $5M   from   Birchmere   Venture  because  that  investment  was  rather  an  extreme  case.  To  get  a  more  relevant  estimation,  we  use  the  maximum  amount  of  Innovation  Work  instead.  

 

Funding  Source   Interest  Funding  Amount   Time  

Department  of  Defense  (DoD)  

Peer  Reviewed  Medical  Research  Program  -­‐  Technology/Therapeutic  Development  Award  

To  improve  detection,  diagnosis,  treatment,  and  quality  of  life  for  military  members  

~  $1.0M  (max.  $1.5M)   3  years  

Defense  Medical  Research  and  Development  Program  -­‐  Applied  Research  and  Advanced  Technology  Development  Award  

To  discover  and  explore  innovative  approaches  to  protect  support  and  advance  the  health  and  welfare  of  military  personnel,  families,  and  communities.  To  accelerate  the  transition  of  medical  technology  into  deployed  product.  

$1.6M  (max.  $2.25M)  

3  years  

National  Institutes  of  Health  

Small  Business  Technology  Transfer  (STTR)  

Stimulate  cooperation  between  small  business  and  research  institutions  

$150k   1  year  

$1M   2  years  

Small  Business  Innovative  Research  (SBIR)  

Support  research  and  development  for  for-­‐profit  institutions  

$150k   6  months  

$1M   2  years  

Venture  Capitals  in  Pittsburgh  

Birchmere  Ventures29   Medical  Devices   $500k  -­‐  $5M   -­‐  

Innovation  Works30  Biotechnology  Healthcare  Medical  Devices  

$100k  -­‐  $1M   -­‐  

Option  1:  Total   ~  $3.75M   3  years  

Option  2:  Total   ~  $2.15M   3  years  

29  Pittsburgh  Venture  Capital  Association.  Investment  Resources.  Retrieved  from  http://www.thepvca.org/investment.php    30  Find  the  Best.  Innovation  Works.  Retrieved  from  http://venture-­‐capital-­‐firms.findthebest.com/l/1097/Innovation-­‐Works-­‐Inc    

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Table  7.  Summary  of  funding  programs  for  each  potential  sponsor  for  Option  3.    

Funding  Source   Interest   Annual  Funding     Time  

National  Science  Foundation  

Smart  and  Connected  Health    (SCH)    

To  develop  next  generation  health  care  solutions  such  as  sensor  technology   $170k  -­‐  $370k   1  –  4  years  

NSF/FDA  Scholar-­‐in-­‐Residence  at  FDA    

To  investigate  issues  concerning  emerging  trends  in  medical  device  technology   $25k  -­‐  $150k   3  –  12  months  

Biomaterials    (BMAT)    To  support  fundamental  materials  research  related  to  biological  materials   $100k  -­‐  $500k   1  –  3  years  

National  Institutes  of  Health  

NIH  Research  Project  Grant  Program  (R01)  

Support  a  discrete  specified  circumscribed  research  project  

$500k   3  -­‐  5  years  

NIH  Clinical  Trial  Planning  Grant  Program  (R34)  

Permit  early  peer  review  and  support  development  of  a  clinical  trial   $100k   1  -­‐  3  years  

Option  3:  Total  $1M/yr  ~  $3M   3  years  

 6.2.2  Efficiency       To  evaluate  the  efficiency  of  each  option,  we  simply  compared  the  maximum  amount  of  funding  each  option  can  get.  Option  1  appears  to  have  the  highest  amount  of  potential  funding  because  it  has  the  most  potential  funding  sources,  including  Department  of  Defense,  National  Institutes  of  Health,  and  venture  capitalists.  Option  2  has  the  smallest  amount  of  potential  funding,  and  the  total  was  estimated  by   simply   subtracting   the   DoD   funding   of   Option   1   because   as   stated   earlier,   we   assumed   that   the  tendency  of  acquiring  CE  Marking  certificate  and  entering  European  market  may  not  favor  the  interest  of  DoD.  Option  3  may  raise  up  to  approximately  3  million  dollars  for  research  purpose  from  NSF  and  NIH.  We  concluded  that  Option  1  is  the  most  efficient  option  among  the  four,  including  the  status  quo.            

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6.2.3  Summary       Table  8  summarizes  the  scoring  of  the  status  quo  as  well  as  the  three  proposed  funding  options.  All   proposed   options   reveal   an   equal   degree   of   effectiveness   in   terms   of   raising   enough   funding   for  market  clearance  process  for  Option1  and  2  or  conducting  research  for  Option  3.  Option  1  seems  to  be  the  most   efficient   option   since   it  may   possibly   raise   the  most   amount   of  money   up   to   $3.75  million  dollars.  (In  addition  to  the  proposed  funding  sources,  there  are  also  some  corporate  strategic  investors  such  as  Siemens  Ventures,  GE  Ventures,  and   Intel  Ventures   to   look   into  giving   the   fact   that   collecting  funding  is  competitive.  However,  in  this  analysis  we  only  provided  detailed  information  related  to  local  venture  capitalists.)        

 Table  8.  Analysis  of  Range  of  Outcomes  in  terms  of  Effectiveness  and  Efficiency  for  the  identified  opportunity  –  Funding  opportunity.    

Effectiveness   Efficiency  

Status  Quo:  Private  foundation   0   n/a  

Option  1:    Sponsors  with  Interest  in  Specific  Application  –  US  Market  

+   +++  

Option  2:    Sponsors  with  Interest  in  Specific  Application  –  US  &  EU  Markets  

+   +  

Option  3:  Sponsors  with  Interest  in  Basic  Science  -­‐  Licensing   +   ++  

Key:  “+”  =  metric  goal  is  likely  to  be  achieved;  “-­‐”  =  metric  goal  is  not  likely  to  be  achieved;  “0”  =  neutral  

         

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7.0  Bargaining  Context  &  Spreadsheet       After   a   parallel   analysis   for   both   market   clearance   challenge   and   funding   opportunity,   we  examined  another  two   indicators,  responsiveness  and  equity,   from  our  client’s  perspective.  Evaluation  of  the  responsiveness  gave  us  an  understanding  about  the  feasibility  of  the  status  quo  and  alternatives,  namely,  the  likelihood  that  each  option  to  be  adopted  by  both  the  public  and  the  policymakers.  Equity,  by  definition,  shows  the  resulted  impact  and  fairness  the  policy  is  likely  to  cause  on  different  players.  In  other  words,  who  might  be  the  winner  or  the  loser  as  the  result  of  the  action  that  our  client  may  take.  We   only   analyzed   the   proposed   alternatives   addressing   the   market   clearance   challenge   for   safety  concern  because  both   responsiveness   and  equity   are   less   relevant   for   the   funding  options,   unless  we  were  to  pursue  industry  funding  in  our  proposal.      7.1  Market  Clearance    7.1.1  Responsiveness         In   terms  of   responsiveness,  or   the   feasibility  as  well   as  adaptability,   the   status  quo   receives  a  neutral   score   because   the   safety   issue   will   not   be   addressed,   as   the   project   will   only   remain   as   an  academic  research.  In  other  words,  the  status  quo  will  not  have  direct  interaction  with  either  the  public  or  the  policymaker.  The  listed  alternatives  other  than  the  status  quo  are  equally  responsive  in  this  case  because  the  safety  concern  will  be  fully  addressed  as  the  device  receives  market  clearance  from  either  the  FDA  in  the  US,  or  the  MDD  in  the  EU.    7.1.2  Equity       To  evaluate  equity,  we   looked  at   two  different  players   for   each  proposed  option   -­‐   public   and  competitors.  From  the  perspective  of  the  public  regarding  the  safety  issue  of  this  particular  device,  the  status  quo  again   remains  neutral  or  unaffected  because   the  biosensor   is  not  commercialized,  and   the  public  will  not  have  access  to   it.  For  the  other  3  options,  the  public  will  be  positive,  or  considered  the  winner,   because   the   safety   concern   will   be   addressed   by   different   regulatory   agencies   prior   to   the  market.  Patients  will  have  more  choices  for  medical  diagnosis.  For  competitors  that  are  also  developing  or   selling   similar   products   (i.e.   ingestible   electronic   medical   device),   their   equity   may   differ.   The  competitors  will  be  more  equitable  in  response  to  the  status  quo  because  Dr.  Bettinger’s  edible  battery  or   the   biosensor   will   not   be   a   market   threat.   However,   if   Dr.   Bettinger   begins   a   startup   with   the  biosensor,   the   competitors   might   not   be   in   favor   with   his   entry,   as   the   competition   becomes   more  intense.  The  licensing  option  received  a  neutral  score  because  the  competitors  will  not  compete  directly  against   Dr.   Bettinger,   but   rather   against   the   future   pharmaceutical   company.   As   a   result   from   our  client’s  standing  point,  the  equity  of  competitors  for  the  third  option  remains  neutral.        

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7.1.3  Summary       Table   9   summarizes   all   the   scores   of   each   option   for   both   the   responsiveness   and   equity.  Despite  of  the  status  quo,  the  three  proposed  options  received  the  same  scoring  for  responsiveness,  as  well  as  the  equity  for  the  public.  The  main  driving  force  in  this  analysis  appears  to  be  the  equity  of  the  competitors  under  different  circumstances.  However,  at  the  moment,  it  is  hard  to  quantify  and  conclude  the  degree  of  positive  or  negative  impact  that  the  potential  competitors  may  add  on  our  client  for  each  option.    

Table   9.   Summary   of   Bargaining   Context   &   Spreadsheet   in   terms   of   responsiveness   and  equity  for  the  identified  challenge  -­‐  Market  Clearance.    

 Responsiveness  

Equity  

Public   Competitors  

Status  Quo   0   0   +  

Option  1:  Startup  &  FDA   +   +   -­‐  

Option  2:  Startup  &  FDA  +  CE   +   +   -­‐  

Option  3:  Licensing   +   +   0  

Key:  “+”  =  metric  goal  is  likely  to  be  achieved;  “-­‐”  =  metric  goal  is  not  likely  to  be  achieved;                      “0”  =  neutral  

         

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8.0  Strategy  &  Arguments    

Based  on  the  evaluation  of  status  quo  and  the  three  possible  alternatives,  we  consolidated  two  recommendations   for   our   client   to   choose   from   different   perspectives   on   both   the   market   and  nonmarket  factors.    

 Recommendation   1:   To   found   a   biosensor   startup   and   acquire   both   the   FDA   approval   and   the   CE  Marking  certificate,  and  to  raise  funding  from  sponsors  with  interest  in  specific  application,  such  as  the  small  business  programs  under  NIH  and  venture  capitalists.  

 We  suggested  our  client  to  enter  both  the  US  and  the  EU  markets  at  the  same  time  with  

properly   planned   experiments   for   required   clinical   trials,   and   to   reach   each  milestone   of   two  regulatory  systems  in  parallel  strategically.  As  mentioned  earlier,  the  criteria  for  FDA  clearance  cover   more   sets   of   clinical   trials   because   unlike   the   CE   Marking   certification   process,   FDA  emphasizes  both  safety  and  efficacy.  We  were  able  to  determine  the  classification  of  the  device,  as  well  as  to  anticipate  a  list  of  technical  risks  and  requirements  of  clinical  trials  from  predicates  so   that   our   client  will   be   able   to  be  prepared   in   advance,  which   can  possibly   reduce   time   for  both  the  consultancy  and  FDA’s  review  process  (see  Appendix  7  for  the  list  of  technical  risks  that  the  Bettinger  Group  may  need  to  prove  to  be  safe  for  the  FDA).  

 The   purpose   of   going   through   both   the   FDA   and   CE   Marking   process   is   to   avoid  

unexpected  delay  with  the  FDA  so  that   the  device  can  be  commercialized  as  soon  as  possible,  and  therefore  the  point  of  submission  of  different  documents  for  both  systems  will  be  critical.  If  we  look  at  the  timeline  and  procedure  for  both  the  FDA  and  CE  Marking  as  illustrated  in  Figure  6,  the   first   thing   to   do   is   to   determine   the   classification   of   the   device   in   compliance   of   both  systems,  which  we  have  provided  our   insights  on  the  classification  of  the  biosensor  -­‐  a  Class   II  medical   device.   Besides   determining   the   classification,   both   systems   require   to   implement   a  Quality   Management   System   (QMS)   for   qualified   manufacturing   practice,   and   therefore   the  QMS   implementation   for   both   system   can   be   achieved   at   the   same   time.   Starting   from   the  classification  stage,  the  applicant  can  begin  to   interact  with  the  FDA  staff  for  feedbacks.  There  will   be   an   approximately   three-­‐month   consultation   review  window  with   the   FDA   staff   before  getting  the  official  Pre-­‐Submission  feedback.  This  consultation  and  feedback  is  pivotal  because  it  not  only  confirms  the  classification  of  the  device,  but  also  sets  the  future  goals  for  the  following  clinical   trials.   Namely,   a   list   of   identified   risks   regarding   the   device   will   be   provided   in   the  feedback.  After  acquiring  the  Pre-­‐Sub  feedback,  there  will  be  a  time  period  for  the  applicant  to  prepare   for   applying   the   IDE   if   clinical   trials   are   required.   The   projected   time  needed   for   this  preparation  phase  before  submitting  the  IDE  application  ranges  from  2  to  3  years,  but  it  varies  case  by  case.  After  the  submission  of  the  IDE,  the  FDA  reviewer  will  also  provide  feedback  and  gives   permission   to   the   applicants   to   pursue   the   protocols   for   the   clinical   trials   they   have  designed  during  that  preparation  stage.  Clinical  trials  may  begin  upon  receiving  the  IDE  approval.    

 

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Figure  6.  Combined  tim

eline  for  both  the  FDA  approval  and  CE  M

arking  certificate  (Illustrated  by  Jessica  Kou).  

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The   CE   Marking   guideline   has   to   be   taken   into   consideration   during   both   the  preparation   prior   to   the   submission   of   the   IDE   and   the   clinical-­‐trial   stage   for   FDA.   This  information   will   be   useful   to   prepare   the   Technical   File   for   the   CE   Marking   certificate.   The  Technical  File  required  by  the  MDD  is  similar  to  the  final  application  for  the  FDA  that  includes  all  the  experimental   results  of   clinical   trials,   except   that   the  Technical   File   requires  only   the  data  addressing  the  safety  concerns  (see  Appendix  8  for  Technical  File  requirement  for  CE  Marking).  Since   the   amount   of   experiments   required   for   completing   the   Technical   File   is   relatively   less  than  the  requirements  from  the  FDA,  we  suggested  that  once  the  expected  testing  results  and  data   are   generated   to  meet  MDD   standards,   the   company   should   submit   and  proceed   to   the  next  step  of  acquiring  the  CE  Marking  certificate,  while   the  clinical   trials  will   still  be  continued  for   further  validation  on   the  efficacy  concerns.  We  argued  that   if   the  company  will  be  able   to  receive   the  CE  Marking   certificate   prior   to   the   final   submission   for   FDA   clearance   review,   the  certificate  will   be  a   strong  piece  of  evidence   supporting  all   their   testing   results,  which  may   in  turn   avoid   or   reduce   the   unexpected   delay   that   the   final   review   of   the   FDA  may   cause.   The  expected  outcome  of  this  strategy  is  that  the  device  can  be  certified  and  approved  by  both  the  US  and  the  EU  regulation  at  the  same  time  with  minimum  delay.  

 Throughout   this   entire   journey   with   two   parallel   procedures,   there   are   some   helpful  

sources   for   our   client   to   consult  with   in   order   to   accelerate   the   process,   and   these   “helpers”  exist  for  the  ultimate  goal  of  global  harmonization  of  healthcare.31  For  example,  the  Accredited  Persons  Inspection  Program  is  a  third  party  qualified  by  the  FDA  to  help  the  applicant  to  ensure  that   both   the   quality   and   compliance   are   in   accordance   with   FDA   throughout   the   process.  Currently  there  are  officially  16  firms  worldwide  listed,  and  more  importantly,  some  of  them  are  also  the  qualified  Notified  Bodies  for  the  EU,  which   is  a  critical  source   if  one   is  to  pursue  both  the  US  and  the  EU  regulatory  clearance.32  However,  this  will  be  a  separate  application  process  if  the  applicant  wishes  to  seek  such  help  for  inspection.  In  addition,  another  assisting  source  is  the  International   Medical   Device   Regulators   Forum   (IMDRF).   The   IMDRF   consists   of   a   group   of  voluntary  medical  device  regulators  from  the  globe  that  is  trying  to  not  only  lower  the  barriers  across  different  medical  device  regulatory  systems,  but  also  to  accelerate  the  harmonization  of  diversity.33  Applicants  may   consult  with   such   organization   for  more   feedback   in   order   to   fast-­‐forward  the  process  for  the  best  outcome.  

   In  terms  of  cost,  we  have  previously  estimated  the  total  cost  that  one  of  the  predicates,  

the   PillCam-­‐COLON2   sold   by  Given   Image,   spent   approximately   $1.68M   (max.)   for   conducting  clinical   trials   required   by   the   FDA.   Based   on   our   corresponding   option   for   fund   raising,   the  maximum   amount   of   funding   that   our   client  may   get   is   around   $2.15M,  which   is   considered  feasible  for  the  given  estimation  on  cost.  Since  pursuing  both  approval  processes  is  much  costly  

31  Eidenberger,  R.  (2000).  Medical  device  registration,  agreements  on  mutual  recognition  -­‐  a  step  forward  to  global  

harmonization?  Radiation  Physics  and  Chemistry  57,  539-­‐542.  32  US  Food  and  Drug  Administration  (Mar  12,  2014).  Accredited  Persons  Inspection  Program.  Retrieved  from  

http://www.fda.gov/MedicalDevices/DeviceRegulationandGuidance/PostmarketRequirements/ThirdPartyInspection/ucm125410.htm  

33  International  Medical  Device  Regulators  Forum.  About  IMDRF.  Retrieved  from  http://www.imdrf.org/about/about.asp    

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compare  to  other  options,  we  also  suggested  to  seek  an  active  collaboration  with  the  Office  of  Clinical   Research   (OCR)   of   University   of   Pittsburgh   during   the   clinical   trial   stage.   The   OCR  provides   assistance   in   recruiting   volunteers   for   clinical   trials   and   follows   a   set   of   rules   to  guarantee  the  authority  of  clinical  trial  results.  The  potential  collaboration  could  both  lower  the  cost  and  convince  FDA  for  faster  review  process.34  

 Recommendation  2:  To  use  multiple  IP  protections  on  multiple  components  of  the  device,  including  the  enhanced  melanin-­‐derived  battery,  and  license  the  technology  to  a  potential  pharmaceutical  company,  and  to  raise  funding  from  sponsors  with  interest  in  basic  science  and  medical  research,  such  as  NSF  and  NIH.    

Regarding  the  related  nonmarket  factors,  this  option  minimizes  the  direct  responsibility  of   acquiring   market   clearance   for   our   client.   As   a   result,   this   recommendation   may   possibly  avoid  a  huge  cost  required  by  passing  FDA  while  maintaining  the  potential  to  get  various  funding  from  NSF  and  NIH.  We  have  a  rough  estimation  of  approximately  $1M  potential  funding  raised  annually  during  research  stage,  and  the  funding  may  last  up  to  3  years  (i.e.  $3M  total).  Minimal  efforts  should  be  put  into  FDA  or  CE  regulations  so  that  the  group  could  focus  on  researching  in  advancing  the  technology,  as  well  as  seeking  more  IP  protections  on  the  whole  biosensor,  or  the  various   components.   In   addition   to   eliminating   market   clearance   challenge,   the   controversy  about   cuttlefish   protection   could   also   be   avoided   because   it   will   be   the   responsibility   of   the  pharmaceutical  company  to  respond  to  the  parties  with  environmental  concerns.  From  market  perspective,  by  licensing  the  technology  to  a  pharmaceutical  company  for  partnership,  our  client  and  his  startup  may  avoid  direct  competition  in  the  market.  

 We  also  recommended  that  the  group  applies  for  intellectual  protection  for  each  part  of  

the   device   as   early   as   possible   because   there   are   more   and   more   research   groups   targeting  similar  area  since  the  concept  of  edible  electronics  becomes  more  trendy  in  the  medical  device  field.  The  competition  not  only  lies  in  the  performance  of  each  device  but  also  in  the  period  of  securing  IPs.  Finally,  we  suggested  the  group  to  actively  seek  funding  and  awards  from  various  sources.  We  have  selected  several  related  programs  and  awards  such  as  BMAT  of  NSF  and  the  R  series  funding  of  NIH  for  reference.  CMU  is  another  potential  source  for  academic  support.  

 Ultimately,   these   two   recommendations   described   above   are   not   mutually   exclusive.   It   is  

possible   to   execute   both   strategies   for   the   most   optimal   outcomes.   In   particular,   there   are   several  critical  points  to  keep  in  mind.  To  minimize  opportunity  costs,  it  is  important  to  ensure  that  the  licensed  companies   do   not   directly   compete   with   the   GI   tract   monitor   or   other   potential   products   that   our  company   may   develop   in   the   future,   potentially   jeopardizing   our   revenues   and   market   share.  Pharmaceutical  companies  working  in  fields  such  as  drug  delivery  are  recommended,  since  their  market  has   minimum   overlap   with   the   market   of   our   GI   tract   monitor.   Also   recommended   for   future  consideration   are   companies   working   toward   technology   for   personal   identification   or   therapeutic  

34  University  of  Pittsburgh.  Office  of  Clinical  Research.  Retrieved  from  https://www.clinicalresearch.pitt.edu/IRS/Services  

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procedures  that  does  not  share  any  fields  of  operation  with  our  device.    Moreover,   since   starting   a   biotech   company   is   a   risky   investment   that   requires   a   lot   of   time,  

effort,   and   financial   support,   while   licensing   the   technology   does   not   require   much   input   after   the  patent   is  granted,   the  client  may  opt   to  only   license   the  patent(s)   to  companies   that  are  able   to  offer  nice  contracts  if  he  is  not  willing  to  wait  for  the  returns  on  the  investment.  It   is  advised  that  the  client  hires  experienced  personnel  to  calculate  the  Net  Present  Value  (NPV)  and  Return  On  Investment  (ROI)  of  the  startup  company.  This  would  help  determine  the  profitability  of  building  the  company,  and  the  time  expected   to   receive   the   revenues.   At   the   moment,   we   expect   roughly   10   years   (3-­‐5   years   before  entering  FDA,  5  years  clearing  FDA  approval)  before  the  product  hits  the  market   If   the  client  does  not  wish   to   commit   10   years   of   research   and   fund-­‐searching   effort   into   the   project,   he   may   choose   to  license   the   technology   to   generate  quick   and  easy   income  as   soon  as   the   technology   is   ready.   In   this  case,   it   is   perhaps  most   profitable   to   license   the   technology   to   as  many   parties   as   he   can   find.   If   he  considers  that  it  is  worthwhile  to  pursue  his  own  company,  he  should  be  more  cautious  in  licensing  the  technology,  in  other  words,  be  more  careful  not  to  help  his  competing  firms.    

In   summary,  both  of  our   recommendations  may   serve  different  purposes  and   interests  of  our  client  separately,  or  they  may  be  executed  together  for  the  greatest  outcome.  If  Dr.  Bettinger  is  willing  to  put  his  career  emphasis  on  having  a  company  with  his  innovation  in  the  future,  taking  actions  for  both  recommendations  may   serve   that  need  by  providing  a   strategy   for   reducing   time  and  cost   for  market  clearance  challenge,  as  well  as  maximizing  the  profit   from  selling  the   invented  product  to  both  the  US  and  the  EU  markets,  and  finally  earning  money  from  licensing.  The  higher  risks   it  may  take,  the  higher  profit  it  may  generate.  On  the  other  hand,  if  Dr.  Bettinger  is  still  willing  to  focus  more  on  research  and  academia,  the  second  recommendation  offers  a  low-­‐cost  and  low-­‐risk  solution,  and  the  profit  generated  from  it  may  be  lower  compare  to  the  rest.    

 

   

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Appendix    Appendix  1:  Estimation  &  Calculation  of  Annual  Cuttlefish  Demand  for  Edible  Battery    

In  each  ¼  cup  of  cuttlefish  ink,  there  is  9  g  protein,  and  we  assume  that  most  of  the  protein  is  melanin.35  A   medium   size   cuttlefish   weighs   around   10.5   kg,   and   it   has   an   ink   sac   that   contains  approximately   1   cup   of   ink,   and   therefore,   a   cuttlefish   can   provide   roughly   36   g  melanin.36  An   edible  battery  needs  8  mg  melanin  to  build  the  anode,  meaning  that  a  medium  sized  cuttlefish  can  produce  the  raw  material   for  4500  batteries.   In   terms  of  market   size,   there  are  approximately  14,900  professional  athletes  in  the  US,  and  approximately  1.37  million  members  on  active  duty  in  US  military.37  We  assume  that  each  professional  athlete  and  military  member  takes  the  pill   five  days  a  week,  one  pill  per  day  to  monitor  his/her  training  load.  The  resulted  annual  cuttlefish  demand  will  be:  

 

1.37𝑀 + 14,900  𝑢𝑠𝑒𝑟𝑠  ×  1  𝑝𝑖𝑙𝑙

𝑝𝑒𝑟𝑠𝑜𝑛 ∙ 𝑑𝑎𝑦  ×  5  

𝑑𝑎𝑦𝑠𝑤𝑒𝑒𝑘

 ×  3657𝑤𝑒𝑒𝑘𝑠  ×  

1  𝑓𝑖𝑠ℎ4500  𝑝𝑖𝑙𝑙𝑠

 ×  10.5𝑘𝑔𝑓𝑖𝑠ℎ

 

 

= 842,480𝑘𝑔𝑦𝑟

= 842𝑡𝑜𝑛𝑠𝑦𝑟

 

 Appendix  2:  Definition  of  a  Medical  Device  

 An  instrument,  apparatus,  implement,  machine,  contrivance,  implant,  in  vitro  reagent,  or  other  

similar  or  related  article,  including  any  component,  part,  or  accessory,  which  is    (1) Recognized   in   the  official  National   Formulary,   or   the  United   States   Pharmacopeia,   or   any  

supplement  to  them,  (2) Intended  for  use  in  the  diagnosis  of  disease  or  other  conditions,  or  in  the  cure,  mitigation,  

treatment,  or  prevention  of  disease,  in  man  or  other  animals,  or  (3) Intended  to  affect  the  structure  or  any  function  of  the  body  of  man  or  other  animals,  and  

which  does  not  achieve  its  primary  intended  purposes  through  chemical  action  within  or  on  the  body  of  man  or  other  animals  and  which  is  not  dependent  upon  being  metabolized  for  the  achievement  of  its  primary  intended  purposes.  

     

35  What  Nutrition  is  in  Squid  Ink?  Retrieved  from  http://weightloss.answers.com/nutrition/what-­‐nutrition-­‐is-­‐in-­‐squid-­‐ink  36  How  much  ink  is  in  an  Octopus.  Retrieved  from  http://www.santharia.com/dev/index.php?topic=13048.0;wap2    37  Bureau  of  Labor  Statistics,  US  Department  of  Labor,  Athletes  and  Sports  Competitors,  Occupational  Outlook  Handbook,  2014-­‐15  Edition.  Retrieved  from  http://www.bls.gov/ooh/entertainment-­‐and-­‐sports/athletes-­‐and-­‐sports-­‐competitors.htm  

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Appendix  3:  Department  of  Defense  (DoD)  Funding      Congressionally  Directed  Medical  Research  Programs  (CDMRP)    

● Peer  Reviewed  Medical  Research  Program  -­‐  Technology/Therapeutic  Development  Award  Funding  Opportunity  Number:  W81XWH-­‐13-­‐PRMRP-­‐TTDA  Link:  http://cdmrp.army.mil/funding/pa/13prmrpttda_pa.pdf  

● Defense   Medical   Research   and   Development   Program   -­‐   Applied   Research   and   Advanced  Technology  Development  Award  Funding  Opportunity  Number:  W81XWH-­‐09-­‐DMRDP-­‐ARATDA  Link:  http://cdmrp.army.mil/funding/pa/09dmrdparatda_pa.pdf  

● Defense  Advanced  Research  Projects  Agency   (DARPA)  –  Biological  Technologies  Office   (BTO)  Possible  Contact:  Alicia  Jackson  ([email protected])  Dr.  Jackson  is  currently  the  Deputy  Director  of  the  Biological  Technologies  Office  at  the  Defense  Advanced  Research  Projects  Agency  (DARPA).  The  focus  areas  include  Industrial  Biotechnology,  Synthetic  Biology,  Neurotechnologies  and  Unconventional  Electronics.  Previously  at  DARPA,  Dr.  Jackson  launched  the  Living  Foundries  and  VAPR  programs.  Prior  to  DARPA,  Dr.  Jackson  served  as   Professional   Staff   on   the  U.S.   Senate   Committee   on   Energy   and  Natural   Resources   for   the  Chairman,  Senator  Jeff  Bingaman,  where  her  focus  was  on  advanced  energy  technology  policy.    

DOD  Research  Programs  Amount  for  Research  

Application  Received  

Application  Funded  

Success  Rate  

Unit  Funding  

Peer  Reviewed  Medical  Research  Program   $512.80  M   6,036   493   8%   $1.0M  

Defense  Medical  Research  and  Development  Program  

$176.63  M   575   113   20%   $1.6M  

 Appendix  4:  National  Institute  of  Health  (NIH)    NIH  Research  Project  Grant  Program  (R01)  

● Used  to  support  a  discrete,  specified,  circumscribed  research  project  ● NIH's  most  commonly  used  grant  program  ● No  specific  dollar  limit  unless  specified  in  FOA  ● Advance  permission  required  for  $500K  or  more  (direct  costs)  in  any  year  ● Generally  awarded  for  3  -­‐5  years  ● All  ICs  utilize  ● See  parent  FOA:  PA-­‐13-­‐302  (http://grants.nih.gov/grants/guide/pa-­‐files/PA-­‐13-­‐302.html)  

 NIH  Clinical  Trial  Planning  Grant  (R34)  Program  

● Designed  to  permit  early  peer  review  of  the  rationale  for  the  proposed  clinical  trial  and  support  development  of  essential  elements  of  a  clinical  trial  

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● Usually  project  period  of  one  year,  sometimes  up  to  3  ● Usually,  a  budget  of  up  to  $100,000  direct  costs,  sometimes  up  to  $450,000  ● Used  only  by  select  ICs;  no  parent  FOA  

 Small  Business  Technology  Transfer  (STTR)  

● Intended  to  stimulate  scientific  and  technological  innovation  through  cooperative  research/research  and  development  (R/R&D)  carried  out  between  small  business  concerns  (SBCs)  and  research  institutions  (RIs)  

● Fosters  technology  transfer  between  SBCs  and  RIs  ● Assists  the  small  business  and  research  communities  in  commercializing  innovative  technologies  ● Three-­‐phase  structure:  

I. Feasibility  study  to  establish  scientific/technical  merit  of  the  proposed  R/R&D  efforts  (generally,  1  year;  $150,000)  

II. Full  R/R&D  efforts  initiated  in  Phase  I  (generally  2  years;  $1,000,000)  III. Commercialization  stage  (cannot  use  STTR  funds)  

● Eligibility  limited  to  U.S.  small  business  concerns  ● Project  Director/Principal  investigator  (PD/PI)  may  be  employed  with  the  SBC  or  the  

participating  non-­‐profit  research  institution  as  long  as  he/she  has  a  formal  appointment  with  or  commitment  to  the  applicant  SBC  

● Multiple  PD/PIs  allowed  ● All  ICs  utilize  except  FIC  ● See  parent  FOA:  PA-­‐12-­‐089  (http://grants.nih.gov/grants/guide/pa-­‐files/PA-­‐12-­‐089.html)  

 Small  Business  Innovative  Research  (SBIR)  

● Intended  to  stimulate  technological  innovation  in  the  private  sector  by  supporting  research  or  research  and  development  (R/R&D)  for  for-­‐profit  institutions  for  ideas  that  have  potential  for  commercialization  

● Assists  the  small  business  research  community  in  commercializing  innovative  technologies  ● Three-­‐phase  structure:  

I. Feasibility  study  to  establish  scientific/technical  merit  of  the  proposed  R/R&D  efforts  (generally,  6  months;  $150,000)  

II. Full  research  or  R&D  efforts  initiated  in  Phase  I  (generally  2  years;  $1,000,000)  III. Commercialization  stage  (cannot  use  SBIR  funds)  

● Eligibility  limited  to  U.S.  small  business  concerns  ● The  primary  employment  of  the  Project  Director/Principal  investigator  (PD/PI)  must  be  with  the  

small  business  concern.  ● Multiple  PD/PIs  allowed.  ● All  ICs  utilize  except  FIC  ● See  parent  FOA:  PA-­‐12-­‐088  (http://grants.nih.gov/grants/guide/pa-­‐files/PA-­‐12-­‐088.html)  

   

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NIH  Research  Programs   Interest   Time   Funding  

NIH  Research  Project  Grant  Program  (R01)  

Support  a  discrete  specified  circumscribed  research  project   3  -­‐  5  years  

$500k  (Max  Annually)  

NIH  Clinical  Trial  Planning  Grant  Program  (R34)  

Permit  early  peer  review  and  support  development  of  a  clinical  trial   1  -­‐  3  years   $100k  

(Max  Annually)  

Small  Business  Technology  Transfer  (STTR)  

Stimulate  cooperation  between  small  business  and  research  institutions    

1  year   $150k  

2  years   $1M  

Small  Business  Innovative  Research  (SBIR)  

Support  research  and  development  for  for-­‐profit  institutions    

6  months   $150k  

2  years   $1M  

 Appendix  5:  National  Science  Foundation  (NSF)    Smart  and  Connected  Health    (SCH)38    

“The  goal  of  the  Smart  and  Connected  Health  (SCH)  Program  is  to  accelerate  the  development  and  use  of   innovative  approaches   that  would   support   the  much  needed   transformation  of  healthcare  from   reactive   and   hospital-­‐centered   to   preventive,   proactive,   evidence-­‐based,   person-­‐centered   and  focused   on  well-­‐being   rather   than   disease.   Approaches   that   partner   technology-­‐based   solutions  with  bio-­‐behavioral  health  research  are  supported  by  multiple  agencies  of  the  federal  government  including  the  National  Science  Foundation  (NSF)  and  the  National   Institutes  of  Health  (NIH).  The  purpose  of  this  program  is  to  develop  next  generation  health  care  solutions  and  encourage  existing  and  new  research  communities   to   focus   on   breakthrough   ideas   in   a   variety   of   areas   of   value   to   health,   such   as   sensor  technology,   networking,   information   and   machine   learning   technology,   decision   support   systems,  modeling   of   behavioral   and   cognitive   processes,   as   well   as   system   and   process   modeling.   Effective  solutions  must  satisfy  a  multitude  of  constraints  arising  from  clinical/medical  needs,  social  interactions,  cognitive   limitations,   barriers   to   behavioral   change,   heterogeneity   of   data,   semantic   mismatch   and  limitations   of   current   cyberphysical   systems.   Such   solutions   demand  multidisciplinary   teams   ready   to  address  technical,  behavioral  and  clinical  issues  ranging  from  fundamental  science  to  clinical  practice.”    

Two  classes  of  proposals  will  be  considered  in  response  to  this  solicitation:  ● Exploratory  Projects  (EXP):  One  or  more  investigators  spanning  1  to  3  years.  ● Integrative  Projects  (INT):  Multi-­‐disciplinary  teams  spanning  1  to  4  years.  ● Estimated  Number  of  Awards:  15  to  25  per  year  ● Anticipated  Funding  Amount:  $15,000,000  to  $20,000,000  

38  Useful  links  for  SCH-­‐NSF:  http://www.nsf.gov/funding/pgm_summ.jsp?pims_id=504739  http://www.nsf.gov/pubs/2013/nsf13543/nsf13543.pdf    http://www.nsf.gov/pubs/2013/nsf13543/nsf13543.pdf    

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● Two  sizes  of  projects  are  expected  to  be  funded  under  this  solicitation:  ○ 1.  Exploratory  (EXP)  projects:  One  or  more  investigators  may  propose  projects  to  be  funded  

up  to  $170,000  direct  cost,  plus  applicable  indirect  costs,  per  year  for  up  to  three  years.  ○ 2.  Integrative  (INT)  projects:  Multidisciplinary  teams  of  investigators  may  propose  projects  

with  funding  between  $170,000  and  $370,000  direct  cost,  plus  applicable  indirect  costs,  per  year  for  up  to  four  years.  

 NSF/FDA  SCHOLAR-­‐IN-­‐RESIDENCE  AT  FDA39    

“The  National   Science   Foundation   (NSF),   through   the  Directorate   for   Engineering's  Division   of  Chemical,   Bioengineering,   Environmental,   and   Transport   Systems   (CBET),   and   the  U.S.   Food   and  Drug  Administration   (FDA),   through   its   Center   for  Devices   and  Radiological  Health   (CDRH)  have  established  the  NSF/FDA  Scholar-­‐in-­‐Residence  Program  at  FDA.  This  program  comprises  an  interagency  partnership  for  the   investigation  of  scientific  and  engineering   issues  concerning  emerging  trends   in  medical  device  technology.   This   partnership   is   designed   to   enable   investigators   in   science,   engineering,   and  mathematics  to  develop  research  collaborations  within  the  intramural  research  environment  at  the  FDA.  This  solicitation  features  four  flexible  mechanisms  for  support  of  research  at  the  FDA:  1)  Faculty  at  FDA;  2)  Graduate  Student  Fellowships;  3)  Postdoctoral  Fellowships;  and,  4)  Undergraduate  Student  Research  Experiences.   Undergraduate   student   participants   supported   with   NSF   funds   must   be   citizens   or  permanent  residents  of  the  United  States.”  

● Estimated  Number  of  Awards:  3  to  10  per  year    ● Anticipated  Funding  Amount:  $500,00  ● For  science,  engineering,  and  mathematics  faculty  to  conduct  research  for  three  to  twelve  

months  at  FDA.  Budget:  Awards  from  NSF  will  range  from  $25,000  to  $150,000  for  up  to  one  year  and  may  include  85  percent  of  faculty  salary  and  fringe  benefits  during  the  FDA  residency  period.  

 Biomaterials    (BMAT)40    

“The   Biomaterials   program   supports   fundamental   materials   research   related   to   (1)   biological  materials,   (2)   biomimetic,   bioinspired,   and   bioenabled  materials,   (3)   synthetic  materials   intended   for  applications   in   contact  with  biological   systems,   and   (4)   the  processes   through  which  nature  produces  biological   materials.   Projects   are   typically   interdisciplinary   and   may   encompass   scales   from   the  nanoscopic   to   the   bulk.     They   may   involve   characterization,   design,   preparation,   and   modification;  studies   of   structure-­‐property   relationships   and   interfacial   behavior;   and   combinations   of   experiment,  theory,  and/or  simulation.  The  emphasis  is  on  novel  materials  design  and  development  and  discovery  of  new  phenomena.”  

39  Useful  links  for  NSF/FDA  Scholar-­‐In-­‐Residence  at  FDA:  http://www.nsf.gov/funding/pgm_summ.jsp?pims_id=5605  http://www.nsf.gov/pubs/2003/nsf03525/nsf03525.pdf   40  Useful  links  for  BMAT-­‐NSF:  http://www.nsf.gov/funding/pgm_summ.jsp?pims_id=13699  http://www.nsf.gov/awardsearch/advancedSearchResult?ProgEleCode=7623&BooleanElement=ANY&BooleanRef=ANY&ActiveAwards=true&#results    

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“Projects   involving   in   vitro   demonstration   of   biological   compatibility   and   efficacy   are  appropriate,   but   the   program   can   support   only   limited   in   vivo   studies.     Tissue   engineering   and  drug/gene   delivery   projects   must   have   a   specific   focus   on   fundamental   materials   development   and  characterization.     Studies  of   the  mechanical  behavior  of  hard  and  soft  biological  materials  and   tissues  and  projects   in  molecular   biophysics  may  be  more   appropriate   for   one  or  more  of   the  NSF  programs  listed  below  under  Related  Programs.    Projects  with  an  emphasis  on  device  design  and  fabrication  are  generally  more  appropriate  for  a  program  in  the  NSF  Engineering  Directorate.”  

 ● Estimated  Number  of  Awards:  30  per  year  ● Award  Amount:  

○ Less  than  or  equal  $50,000(7)  ○ Between  $50,000  -­‐  $100,000(2)  ○ Between  $100,000  -­‐  $500,000(175)  ○ Between  $500,000  -­‐  $1,000,000(24)  ○ More  than  $1,000,000(1)  

 

NSF  Research  Programs   Interest   Time   Annual  Funding  

Smart  and  Connected  Health    (SCH)    

To  develop  next  generation  health  care  solutions  such  as  sensor  technology  

1  –  4  years   $170k  -­‐  $370k  

NSF/FDA  Scholar-­‐in-­‐Residence  at  FDA    

To  investigate  issues  concerning  emerging  trends  in  medical  device  technology  

3  –  12  month  

$25k  -­‐  $150k  

Biomaterials    (BMAT)    To  support  fundamental  materials  research  related  to  biological  materials  

1  –  3  years   $100k  -­‐  $500k  

 Appendix  6:  Venture  Capitals    Birchmere  Ventures*  Birchmere  Venturesis  a  venture  capital  firm.  Its  main  office  currently  resides  in  Pittsburgh,  Pennsylvania.  Birchmere  Ventures  primarily  grants  Startup/Seed  and  Early  Stage  funding.    Innovation  Works*  Innovation   Works   is   a   venture   capital   firm   founded   in   1999.   Its   main   office   currently   resides   in  Pittsburgh,  Pennsylvania.  Innovation  Works  primarily  grants  Startup/Seed  and  Early  Stage  funding.    Meakem  Becker  Venture  Capital  Meakem   Becker   Venture   Capitalis   a   venture   capital   firm   founded   in   2005.   Its   main   office   currently  resides   in   Sewickley,   Pennsylvania.   Meakem   Becker   Venture   Capital   primarily   grants   Early   Stage   and  Later  Stage  funding  with  an  investment  range  of  <$5M.      

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Chrysalis  Ventures  Chrysalis   Venturesis   a   venture   capital   firm   founded   in   1993.   Its   main   office   currently   resides   in  Pittsburgh,  Pennsylvania.  Chrysalis  Ventures  primarily  grants  Early  Stage  and  Expansion  funding  with  an  investment  range  of  $2M  -­‐  $15M.    Ben  Franklin  Technology  Partners  Ben   Franklin   Technology   Partners   is   a   venture   capital   firm   founded   in   1989.   Its  main   office   currently  resides   in  Pittsburgh,  Pennsylvania.  Ben  Franklin  Technology  Partners  primarily   grants  Early   Stage  and  Expansion  funding  with  an  investment  range  of  <  $2M.41    

Venture  Capital  in  Pittsburgh  Related  Investment  

Interest   Investment  Stage   Investment  Range   Fund  Size  

Birchmere  Ventures*   Medical  Devices  Startup/Seed  Early  Stage  

$500k  -­‐  $5M   $200M  

Innovation  Works*  Biotechnology  Healthcare  Medical  Devices  

Startup/Seed  Early  Stage  

$100k  -­‐  $1M   $1.5B  

Meakem  Becker  Venture  Capital  

Biotechnology  Healthcare  

Early  Stage  Later  Stage  

$2M  -­‐  $4M   $75M  

Chrysalis  Ventures   Healthcare  Early  Stage  Expansion  

$2M  -­‐  $15M   $400M  

Ben  Franklin  Technology  Partners  

Biotechnology  Healthcare  Medical  Devices  

Early  Stage  Expansion  

$500k  -­‐  $2M   $500M+  

     

41  Ben  Franklin  (Aug  1,  2008).  BFTP  Gap  Fund:  Critical  Financing  for  Early-­‐Stage  Companies.  Retrieved  from  http://benfranklin.org/news/bftp-­‐gap-­‐fund-­‐critical-­‐financing-­‐for-­‐early-­‐stage-­‐companies  

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Appendix  7:  Anticipated  Risks  for  FDA  Clearance  Requirement    

Anticipated   risks   to   health   and  mitigation  measure   required   by   FD   are   listed   in   the   following  table   to   give   an   overview   of   what   concerns   and   risks   that   the   FDA  may   be   interested   in.   This   list   is  modified  and  consolidated   from  the  Premarket  Notifications   received  by  both  PillCam-­‐COLON2   (Given  Image)  and  Helius  (Proteus)  from  the  FDA  as  a  published  document.42,43      

Identified  Risk   Mitigation  Measure  

Adverse  Tissue  Reaction   Biocompatibility  Labeling  (dose  limits)  

Systemic  toxicity  Toxicology  Testing  Labeling  (dose  limits)  

Equipment,  malfunction  leading  to  injury  

Electrical  safety,  thermal  and  mechanical  safety  Software  validation,  verification  and  hazard  analysis  Non-­‐clinical  testing          Labeling    

Interference  with  other  devices  and  with  this  device  (e.g.  patient  information  compromised)    

Electromagnetic  compatibility  testing  Software  validation,  verification  and  hazard  analysis  Non-­‐clinical  testing    

Abdominal  pain,  nausea,  vomiting,  choking     Clinical  performance  data  Labeling    

Failure  to  excrete     Animal  testing  Labeling    

Poor  data  acquisition*   Optical  imaging  performance  testing  Non-­‐clinical  testing  Labeling    

     

42  FDA  Archive.  De  Novo  Classification  Request  for  PillCam  Colon  2  Capsule  Endoscopy  System  43  FDA  Archive.  Evaluation  of  Automatic  Class  III  Designation  (De  Novo)  for  Proteus  Personal  Monitor  Including  Ingesting  Event  

Marker.    

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Appendix  8:  CE  Mark  Technical  File  contents       The   following   list   is   the   requirements   for   completing   the   Technical   File   before   receiving   CE  Marking   certificate.44  The   key   difference   between   the   FDA   and   CE   Marking   is   that   the   CE   Marking  certificate  primarily  emphasizes  the  safety  concerns,  while  the  FDA  will  focus  on  both  the  safety  and  the  efficacy  of  the  device.    

Technical  File  Content  Requirements  

Description  of  the  product  family  and  justification  for  why  each  product  falls  within  the  product  family  

Detailed  account  of  the  intended  use  of  the  device(s)  including  how  the  medical  device(s)  functions,  what  it  does,  where  the  device  is  used,  what  it  is  used  with,  and  who  uses  it  

Description  of  components,  specifications,  packaging  and  literature  

The  manufacturing  process  

Listing  of  accessories  

Location  of  design  responsibility  and  manufacturing  facilities  

Classification  of  the  device  and  rationale  for  classification  

The  chosen  route  to  compliance  according  to  the  applicable  Directives  

Declaration  of  Conformity  that  states  the  manufacturer's  compliance  with  applicable  Directive(s)  

Lifetime/shelf  life  of  products  and  environmental  limitations  

Retention  of  QA,  Competent  Authority  and  Notified  Body  records  

Vigilance  reporting  and  Medical  Device  Reporting  procedure  

How  and  when  to  contact  Competent  Authorities  

Name  of,  and  contract  with,  your  Authorized  Representative  in  Europe  

Subcontractor  names  and  addresses,  if  applicable  

Essential  Requirements  checklist  

Design  input  specifications  

Application  and  references  to  Standards  and  Guidelines  

Testing  results  and  clinical  evaluations  

Risk  analysis  

Instructions  for  Use  and  Labeling.  

   

44  Emergo  Group.  CE  Marking  Technical  File  or  Design  Dossier  Compilation  for  European  Medical  Device  Registration.  Retrieved  

from  http://www.emergogroup.com/services/europe/technical-­‐file-­‐preparation