Disruptive Innovation

Scott AnthonyHarvard Business Review

1. What is Disruptive

Innovation?A peticular type of innovation :

SIMPLE

CONVENIENT

ACCESSIBLE

AFFORDABLE

Changing the game !

Not necessarily based on technology

NEW BUSINESS MODEL

1. Who is responsible for it ?

EVERY ONE can come up with diruptive ideas !

BUT: corporate culture needs to create space for disruption

If not, the best ideas will never be developped

3. Opportunities for your firm

Identify MARKETS where:

Barriers to consumption

Frustrated customers

You can play the game differently

No data: Follow your INTUITION

Focus groups and quantitative research: put the customers and their problems at the CENTER

Companies are scared to innovate

BUT: Don’t invest all your money at

first !

Small first step Results New step …