direxions + 2011 – pvx plus sales and marketing pvx plus sales and marketing presented by david...
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DireXions+ 2011 – PVX Plus Sales and Marketing
PVX Plus Sales and Marketing
Presented ByDavid Twiddy
DireXions+ 2011 – PVX Plus Sales and Marketing
PxPlus Online Activation Advantages
• Save Time – Save Money• Reduce input errors - less effort
– No sending in System id
• No need to kick people off the system• Easily upgrade existing licences
– No key input required
DireXions+ 2011 – PVX Plus Sales and Marketing
PxPlus Online Activation Overview
The PxPlus built-in internet based activation system is comprised of the following components.• 5 segment 25 character Product Keys• Automated activation and registration programs• Manual activation for when no internet connection is
available
DireXions+ 2011 – PVX Plus Sales and Marketing
PxPlus Online Activation Product Keys
• 25 character key consisting of 5 segments of five characters– In line with other commonly used software
• 2 Product Keys shipped, PxPlus & ProvideX– Only the ProvideX Product key is required if registration is done as part
of installation procedure.
• All information contained within the Product keys– serial number, user count, bundle and add-ons
• Temporary 30 day activation maintained• Legacy style keys can still be used
DireXions+ 2011 – PVX Plus Sales and Marketing
Product Keys
DireXions+ 2011 – PVX Plus Sales and Marketing
Product Keys
DireXions+ 2011 – PVX Plus Sales and Marketing
PxPlus Online Activation Windows Activation
• Activation panel is executed as part of PxPlus installation• Automated• Temporary• Manual• Legacy
DireXions+ 2011 – PVX Plus Sales and Marketing
PxPlus Online Activation Windows Activation
• Start up PxPlus without lead-in program• If internet available registration screen will come up
automatically.
DireXions+ 2011 – PVX Plus Sales and Marketing
PxPlus Online Activation Windows Activation
• Manually launch registration• -> RUN “*plus/reg/net”
DireXions+ 2011 – PVX Plus Sales and Marketing
PxPlus Online Activation UNIX/Linux Activation
• Executable – “ pxpreg “• Automated• Temporary• Manual
DireXions+ 2011 – PVX Plus Sales and Marketing
PxPlus Online Activation UNIX/Linux Activation
• Start up PxPlus without lead-in program• If internet available registration screen will come up and finish
activation automatically.
DireXions+ 2011 – PVX Plus Sales and Marketing
PxPlus Online Activation UNIX/Linux Activation
• Manually launch registration• -> RUN “*plus/reg/net”• Scheduled upgrades• Call Help Desk / Support
DireXions+ 2011 – PVX Plus Sales and Marketing
PxPlus Online Activation PxPlus Future
• Single Product Key
DireXions+ 2011 – PVX Plus Sales and Marketing
PxPlus Online Activation Keeping it Simple
Questions ?
DireXions+ 2011 – PVX Plus Sales and Marketing
PVX Plus Sales and MarketingWhat have we been up to ?
• Marketing Initiatives• New Developer Program• Dealer Program Enhancements• Price Lists – July 2011• Special Offers• New iNomads WayFarer Pricing
DireXions+ 2011 – PVX Plus Sales and Marketing
Marketing Initiatives• PVX Plus impact movie• Enhancing our website• Collaborative Dealer marketing
DireXions+ 2011 – PVX Plus Sales and Marketing
Dealer Program EnhancementsIn order to assist dealers in selling and marketing the product, we will be introducing a number of new initiatives.• What can you expect?
– Potential for greater incentives– Joint Marketing Rewards program
• Multi-User Evaluation/Demo licences– Help you introduce & demo new features to your customers
• Roll out over the next few months– Dealers will be contacted with all the details
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DireXions+ 2011 – PVX Plus Sales and Marketing
New Developer ProgramOffered on the web to any programmer, developer or company that wishes to develop in PxPlus
• Annual License to latest version of PxPlus for development• Access to early Beta versions• Access to special ‘Developer ‘ section of our Portal• Quick and easy access to updates and fixes
V10
DireXions+ 2011 – PVX Plus Sales and Marketing
New Developer Program• What’s included
– PxPlus Development Environment– 2 user PxPlus eComm
– includes iNomads and other add-ons (except 2-ID-U)
– Tied to single programmer – Allows for multiple install locations and O/S’s– Provides ongoing announcements to updates and new features
– Programmers can choose whether or not to download product
– Program cost of $100 per programmer / per year
V10
DireXions+ 2011 – PVX Plus Sales and Marketing
New Developer Program• Not For Resale• PVX Plus Web News
– Announcements, Features, Special Events
V10
DireXions+ 2011 – PVX Plus Sales and Marketing
New Developer Program• PVX Plus Developer Portal
– Early access to Beta versions of PxPlus and components– True developer forum for product discussion– Special product downloads– Online easy access to fixes, updates and patches
V10
DireXions+ 2011 – PVX Plus Sales and Marketing
Product Price ListsEffective July 1, 2011
• No price increases for PxPlus or ProvideX• PxPlus version upgrades – Price Reduction!
– One price per version upgrade– Up to 3 versions back from current– PxPlus Windows Professional - per user example:
Version Upgrade Fee StructureOld Price New Price Savings
v8 to v9 $83 v9 to v10 $83 No Increase/Change1 version < current $165 1 version $83 50%
2 versions $248 2 versions $166 33%3 versions $330 3 versions $249 25%
DireXions+ 2011 – PVX Plus Sales and Marketing
Product Price ListsEffective July 1, 2011
• Minor bundle upgrade price adjustment• ProvideX price list expires: December 31 , 2011
• No further development– PRIAS– UltraFX– Javx
• Open Source: ProvideX Plugin for Eclipse• PxPlus V10
– MySQL Interface included in Professional Bundle V10
DireXions+ 2011 – PVX Plus Sales and Marketing
What happens in 2012
• Move to a single product – PxPlus– All new licenses purchased will be issued PxPlus v10
– Can be used for ProvideX executables – Ready when you are for PxPlus
• PxPlus price list applies to all purchases– Both PxPlus and ProvideX– For ProvideX this represents 10% price increase– Additional users, packages, bundle upgrades
DireXions+ 2011 – PVX Plus Sales and Marketing
What happens in 2012
• Version upgrades– Single per version price– Requires minimum “from” version be 3 versions back from current– Currently version 7 (initial release 2006)
DireXions+ 2011 – PVX Plus Sales and Marketing
ProvideX to PxPlus How do we get there?
• Special One-time “10-to-10” Offer – Reduces 20% upgrade fee to 10% when combined with v10 upgrade– Take advantage of New PxPlus version upgrade pricing– 6 versions for the price of 3– Valid thru December 31, 2011
• Sample of price savings using special offer:
* Includes upgrade to PxPlus and respective version upgrade
V10
List Prices Shown
ProvideX Version Price* “10-to-10” SavingsProvideX Pro v9 $158 $120 24%ProvideX Pro v8 $241 $203.50 16%ProvideX Pro v7 $324 $286.50 12%ProvideX Pro v4-v6 $458 ??? $286.50 37%
DireXions+ 2011 – PVX Plus Sales and Marketing
ProvideX to PxPlus Special One-time “10-to-10” Offer
Valid thru December 31, 2011
PxPlus New Standard Upgrade
"10 to 10"0
50100150200250300350400450500
V9V8V7V4-V6
DireXions+ 2011 – PVX Plus Sales and Marketing
iNomadsSales gets iN on it too
• With control comes the ability to change and adapt– Executable adapted to single function
The iNomads User– Slashed WayFarer pricing with new restricted version
– No Development– No WindX– No ODBC
– No holds barred with Wayfarer - Gold– Single machine– Single instance– No pre-set user limit
V10
DireXions+ 2011 – PVX Plus Sales and Marketing
iNomadsThe WayFarer Way
List Prices shown
iNomads WayFarer
Packs
Old Price
NewPrice Savings
5 $2,500 $1,500 40%10 $4,000 $3,000 25%20 $7,000 $6,000 14%25 $7,500 $7,500 0%50 $12,625 $6,750 47%
100 $23,875 $8,500 77%250 $57,625 $12,250 79%500 $113,875 $14,500 87%
Gold “ a lot ” $20,000 $ $ $ $
DireXions+ 2011 – PVX Plus Sales and Marketing
Encouraging New Developers&
Growing Language Awareness
Thank You