direto dos laboratórios da rakuten japão: o futuro do comércio eletrônico
DESCRIPTION
Slides da palestra "Direto dos Laboratórios da Rakuten Japão: O Futuro do Comércio Eletrônico" feita pelo Yoichi Yoshimoto, Cientista do RIT- Instituto de Tecnologia da Rakuten.TRANSCRIPT
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Various Data
Visualize
Useful insight
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Ichiba GMS (∝ # of transaction )
# of items # of reviews
160 M
Growing Data in Rakuten
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…will be happening in Brazil as well
Source: eMarketer Jan 2014 “Retail Ecommerce Sales in Brazil to See Double-Digit Growth This Year”
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Growing services with Growing Data
Vol.01 Oct/14/2014Yoichi Yoshimoto | MarioRakuten Institute of Technology, Rakuten Inc.http://rit.rakuten.co.jp/
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• Yoichi Yoshimoto• Lead Coordinator
Rakuten Institute of TechnologyRakuten, Inc.
• So what’s my role? Connecting R&D projects to business and tech teams
Currently focusing on “Data Mining” and “Natural Language Processing” areas.
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Rakuten, Inc.
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1997 → 2014Our Mission: “Empowering
People and Societies through the Internet”.
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Did you know…?
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Key figures(1)
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Key figures(2)
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New Year
3.11
female ( PC)
w/o login ( PC )
male ( SP)
female ( SP)
w/o login ( SP )
male ( PC )
# of Search Requests in Rakuten Ichiba(Nov. 2010 – Jun. 2014)
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So how do we utilize this data?
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Visualizing
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HITOKE Application
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Analyzing (and grasping trends)
分析
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【 Keyword Trend 】 Peak Season Identification
When is the peak season for selling school bags?
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【 Keyword Trend 】 Peak Season Identification
Re-discovering peak season from time series data
Jan
. 1
st
Dec.
31
st
“School Bags” have 2 peak seasonsGrandparents start looking for school bags as gifts for theirgrandchildren after their visitduring summer vacation.
Maybe!
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【 Keyword Trend 】 Discovering event related demands
Finding unknown co-relations from temporal keyword data
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【 Keyword Trend 】 Discovering event related demands
Finding unknown co-relations from temporal keyword data
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【 Keyword Trend 】 Discovering event related demands
Burst keywords after Great East Japan EarthquakeWe can see demands that aren’t reflected in POS data.
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Utilizing (for usability improvements)
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ワンピース (one piece)
Item Genre SuggestionIdentifying Rakuten’s genres
which are related to user-input keywords
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Item Genre Suggestion
Detecting biases in users’ search behavior
Women’s Clothing
ワンピース (one piece)
Men’s Clothing
Sports & Outdoors
Toys, Hobbies & Games
Home Appliances
Kids, Baby & Maternity
Related!
Related!
Related!
Women’s Clothing
Toys, Hobbies & Games
Kids, Baby & Maternity
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Organizing (to acquire knowledge)
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Attribute ExtractionItem pages in Rakuten are created by merchants
-> They Contain lots of unstructured text.
For better service, we need structured data.
Hard to see wine’s attributes Easy to see wine’s attributes
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Attribute ExtractionItem pages in Rakuten are created by merchants
-> They Contain lots of unstructured text.
For better service, we need structured data.
Hard to see wine’s attributes Easy to see wine’s attributes
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Attribute ExtractionWe can extract attributes regardless of categories or languages
as long as table data is available
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Further Analyzing
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GEAP: Global Event Analysis Platform• Collecting log data from any devices and services
with single platform.• Big data analysis of cross services
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