Directors’ Forum: Wrapping UpOctober 27, 2012

Alisdair Smith, MA -- National Facilitator

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Provocative Thinking Collaboration and Partnership

We’re part of a very large sector, that is changing the world. What do we need to start to look like to build on our

success?

Technology and Dis-intermediation

Themes: Be Certain Shift will Happen

Innovative ideas and what have WE done lately?

What is our common value proposition?

3 Foci: Strategy, Risk, Talent

What does your credit union look like 1.0? 2.0? 3.0?

Dots on a Map: Sarah Canepa Bang

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1.2 million members accessat all 488 locations? Plus Tim Hortons?

Dots on a Map

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5.2 million members access at all 1748

locations?Plus Tim Horton’s?!

Plus Apple?!

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Provocative Thinking for Ontario Credit Unions

12% market penetration4% of assets in the market

Vision – Alignment -- Execution

Common brand?

Access to capitalWhat have WE done lately?

Common vision?

Common Value Proposition?

Jack Smit

Luani Skinner’s Questions

• How is my credit union creating value for the members we want to attract?

• How is my credit union meeting consumers where they are at?

• How is my credit union cooperating (collaborating) to make us better?

• Is our credit union committed to growing our membership?

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“Be the change you wish to see in the world” Ghandi

“Somebody has to do something and it’s incredibly pathetic that it has to be us.” Garcia

“In Your Corner” Guarantee

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“Eye to Eye with Management”Paul & Andy

Good governance is basedon good knowledge

Commitment, not compliance

Progressive Implementation

Policy needs to bein place now

This is an innovativeapproach

Investment, not cost

CompetenciesTechnical & Behavioural

Group DevelopmentStock and Flow

Mentors

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“Look in the Mirror”

“Has this credit union outgrown me?”

Am I adding tangible value?

What are my strengths and how are they serving the board and credit union?

What is the one thing I could change that would benefit the board and/or credit unionin the next 12 – 18 months?

10 Questions from Don Rolfe

1. What is our business?

2.     Who is our customer?

3.     What does our customer value?

4.     What is our plan?

5.     What are our results?

6.     What has changed since we last met?

7.     What is the impact of the changes?

8.     What actions/measure should be taken?

9.     What are the expected results of our actions?

10.  What changes are emerging?

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Don Rolfe

Operating in ‘Certain Times’– Shift Happens

• Why do we exist, what is our unique and common value proposition?

• Low interest rates will continue 24 months

• Next 3 – 5 years, BC & Ont about 100 credit unions to about 75

• Risk mitigation is key – we’ll be painted with the same brush

• Greater regulator harmonization between the provinces

• 1 – 3 credit unions going interprovincial/national

• Payments Technology – Apple? Google? Paypal?

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The New Branch?

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Have you got the right people?

3 Foci: Talent, Risk, Strategy

“The Dog and The Frisbee”

Underestimating the risks of thestatus quo!!

What does our “Jukebox” look like?

Realistically what valueproposition can we expect

In the future?

“Lowering your price is the lastrefuge”

OSFI, Dog and Frisbee , TowardsEffective Governance

What is our story?Now? In 10 Years?

Will they be the right people in 5 years?

“You need a board that workswell together.”

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Credit Union 3.0

The One Thing

>“Staff who have the mojo

for the soul of your business”

3.0 = focused niche player with targeted, loyal segments, start to exclude

30 second value proposition – selected members – selected employees – your desiredpurpose, culture, training and incentives.

GVCU = 3rd Income Quartile

It is up to us!

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Action Plans

• What did you learn here? What difference will that make at your board?

• In 2020 what unique difference will your credit union and the Ontario system have made to the communities we serve?

• What is the first action step towards that difference you will take to your board/credit union?• What will you be doing differently Monday

morning?• Email yourself so that the email comes on

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