director manager marketing in portland or resume paul wheatcraft

8/4/2019 Director Manager Marketing in Portland OR Resume Paul Wheatcraft

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PAUL WHEATCRAFTTualatin, Oregon 97062

503-692-0924 • [email protected] • http://www.linkedin.com/in/pwheatcraft

CAREER PROFILE:

A well rounded sales and marketing expert with extensive experience generating dramatic sales growth,implementing highly effective marketing strategies, producing detailed market analysis, and launchingnumerous successful products worldwide.

Highly motivated leader, driven to delight internal and external customers. Skilled at listening tocustomers and crafting solutions that satisfy their unmet needs. Very comfortable using ―outside the box‖approaches to win and retain business.

Proficient manager, coordinating complex global operations and enabling clear communication fromclients, both international and domestic, to company engineers.

Skilled negotiator, able to cultivate wide range of productive relationships in a variety of cultures aroundthe globe.

For samples of my past work, please visit my website www.paulwheatcraft.com

AREAS OF EXCELLENCE:Strong work ethicProblem definition and solutionAnalytical thinkerStrategic plannerInnovative thinkerPresentations / public speaker

Customer focusedMaintaining / expanding customerrelationshipsCoaching / motivate team membersCross functional leadership

Cross cultural / generational leadership

PROFESSIONAL ACCOMPLISHMENTS

Project Management – GE Medical Systems

Recognized as an extremely effective installation manager for GE Medical Systems productsincluding patient monitoring, general x-ray and cath labs.

Created standard installation processes based on best practices to reduce cycle time, minimizecosts, and allow for effective manpower planning and revenue forecasting.Developed complex math model for predicting manpower requirements for a rolling 18-monthwindow.Developed week long training program for installation leaders on project management andinstallation best practices. This training program was adopted throughout the western region ofGE Medical.

Project Management – Tyco Electronics / Precision Interconnect

Successfully managed the transfer of a manufacturing cell from the USA to Japan. The projectGantt chart consisted of over 300 critical path tasks. This involved coordinating cross-functionalteams both in the USA and Japan. The project was very successful, ahead of schedule, andunder budget.

Coordinated the launch of a new product line, which was manufactured in the USA using vendorsin the UK with the ultimate customer in Holland.Produced monthly revenues forecasts based on sales projections, customer inventory levels, andmanufacturing capacity.

Service Engineering – GE Medical Systems

Installed, serviced and maintained patient monitoring, X-ray and nuclear medicine equipmentthroughout the Northwest area of the USA.Factory based senior support engineer providing worldwide support on GE Medical products.Frequently called into the field to address an issue that the local office had not been able toresolve.Called upon to develop and present technical service courses for use with new hires.

http://www.paulwheatcraft.com/






PAUL WHEATCRAFT

Sales – Tyco / Precision Interconnect

Identified and developed single largest new non-medical client for division. Negotiated multi-million dollar three year exclusive contract.Researched potential new customers and developed relationships that generated sales of newproducts. Resulted in adding several new customers each over $250k in revenue.Periodically called on existing customers to maintain the existing relationship and to explore newopportunities that we could quote on. Resulted in incremental gains as well of organic growth of10-20% year after year.

New Business Development – Tyco / Precision Interconnect

Created new business opportunities worth $3M by developing ―capabilities marketing approach‖ to augment traditional ―product marketing approach.‖ Led successful launch of Comfort cable product, securing over 70% of market share throughengagements with all major OEMs globally using a strategy to directly target end users.Identified and developed single largest new non-medical client for division.Researched, identified and developed a new non-medical opportunity in the ATE market.Enhanced PI industry presence by participating in IEEE committees and presentationsestablishing PI as a recognized industry expert.Displaced market share of longtime industry leader by enhancing customer relationships.Designed innovative web-based interactive design tool which generated $2M annual web sales.Orchestrated successful assimilation of sister division's manufacturing plant located in England.Developed and advanced new product line of ribbonized miniature coax.

Account Management - Shindaiwa

Introduced company's first-ever direct mailing campaign to existing customer base.Spearheaded new product launch format which reenergized the distribution channel.

Account Management – Tyco / Precision Interconnect

Provided leadership producing medical product with highest margins in company, saving productfrom discontinuation and guiding engineers to reduce costs.Enabled simultaneous product launches worldwide and drastically reduced launch time bydeveloping web-based training modules for sales force.Shortened prototype cycle time which accelerated customer’s new product launch by 6 months.

Marketing Communications – ShindaiwaOverhauled marketing strategy, emphasizing competitive advantages with fresh advertising.Reengineered website, leading cross-functional team to improve navigation, enhance marketingcontent, offer online product registration, and boost color vibrancy.Advanced new technologies—digital picture frames, FTP site, interactive kiosks, and LED signs—to support improved brand image and increase sales.Developed strategic plan for domestic trade show presence including a new attention gettingtrade show booth design. Coordinated staffing and products at the show.Developed new approach to MarCom collateral material – moved to electronic rather than printeddistribution.

Marketing Communications – Tyco / Precision Interconnect

Developed sales product sample kit and corporate video promoting capabilities.

Developed web based configure-to-order / design tool application.New ―Pepsi vs Coke‖ promotion resulted in 100% market share at top three Ultrasound OEMsDeveloped strategic plan for domestic trade show presence and provided oversight for Europeanand Asian trade show presence and booth design. Identified appropriate products for show andcoordinated samples as well as booth personnel. Utilized creative approaches to get visitors tocome to the booth.Developed all MarCom collateral material with the assistance of two in house graphic artists.



PAUL WHEATCRAFT

PROFESSIONAL HISTORY

NOVELLUS (Richmar) • Tualatin, Oregon • February 2011- July 2011A leading supplier of chemical vapor deposition (CVD), physical vapor deposition (PVD), electrochemicaldeposition (ECD), ultraviolet thermal processing (UVTP), and surface preparation equipment used in themanufacturing of semiconductors.

Product Marketing Engineer: Responsible for developing product marketing presentations,

product configuration sheets and publishing press releases that highlight Novellus newtechnology and products. Responsible for maintaining product configuration control and productspecifications for all released products. Tracks Continuous Improvement Projects and developsproposals for development of new applications (as needed).

MEDICAL TEAMS INTERNATIONAL • Tigard, Oregon • December 2009- February 2011Medical care for people affected by disaster, conflict and poverty around the world.

Web Marketing Manager: Responsible for all content on the corporate website. Weekly updatesto the home page (daily during disaster responses). Responsible for growing the level of onlinegiving through compelling copy and streamlined navigation on the website. Increase ranking insearch engines through SEO, paid placements, and social networking. Continually revise / updatedesign of the website based on evolving internet best sites. Utilize Adobe Creative Suite products

to create / edit graphics used on website. Edit HTML coding and style sheets as required.

SHINDAIWA • Tualatin, Oregon • October 2007- September 2009Manufacturer of outdoor power equipment with $100M in sales worldwide, excepting mainland Japan.

Director of Marketing: Coordinated efforts of three product marketing managers, two marketingcommunications managers, two graphic artists, and two marketing assistants. Establishedstrategy and developed five year product development plans, and researched new technologiesand industry trends, involving direct contact with customers. Oversaw trade show implementationthroughout the world. Responsible for all print / electronic communications (multi lingual) includingpublic website, dealer website, electronic / print ads, newsletters. Created sales promotions.

TYCO ELECTRONICS • Wilsonville, Oregon • 1989-2007Multi-billion dollar company producing electronic components and sub assemblies to numerous

industries, such as automotive, appliance, and medical.

Marketing Communications Manager 2003-2007: Led two graphic artists/marketing specialists,orchestrating all advertising, printed material, web presence, and training for company productsutilized in medical applications throughout North and South America. Oversaw trade showimplementation throughout US, and designed trade show booths for use outside US.

Product Marketing Manager 1999-2003: Established pricing and negotiated favorable contractsfor medical ultrasound cable assemblies utilized by medical OEMs throughout the US, Europe,and Asia. Maintained productive client relationships through frequent travel—both domestic andinternational—communicating client input for new product development and improvements toengineering and manufacturing teams, and providing leadership developing products forultrasound OEMs.

Business Unit Manager • Product Marketing Manager 1996-1999: In partnership with oneother manager, led the non-medical portion of division, overhauling business strategy to mitigateimpact of medical market turbulence, negotiating new business, developing new customers, andleading engineering team to produce new products. Maintained tight P&L management of twomanufacturing locations employing 150 personnel.

Additional experience at TYCO ELECTRONICS 1989-1996: Senior Development Engineer,Technology Transfer Manager, Engineering Manager, Product Development Engineer, BusinessDevelopment Engineer

GE MEDICAL SYSTEMS • Portland, Oregon / Milwaukie, WI 1975-1989:Field Support Engineer, Senior Support Engineer, District Support Engineer



PAUL WHEATCRAFT

EDUCATIONMaster of Business Administration - Business Marylhurst University Marylhurst, OregonBachelor of Arts – Mathematics Whitworth University Spokane, WashingtonAssociate of Arts - Electrical Engineering Portland Community College Portland, Oregon

VOLUNTEER

Board member for local PRC non-profit, School Board member, United Way advisory board, IEEEstandards committee, Pre-marital / Lay counseling,

director manager marketing in portland or resume paul wheatcraft

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