STEPHANIE KELLY, MS, APR 816-916-3616 ~ skelly5596@gmail.com ~ linkedin.com/in/stephaniekelly1

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MARKETING, BRAND AND COMMUNICATIONS EXPERT

CAREER SUMMARY: Results driven marketing and communications professional successful in creating maximum business growth through marketing strategy, digital content development, brand management, public relations, promotional partnerships, and strategic alliances. Skilled in developing and executing marketing communications programs that amplify the brand generating increased profitability for an organization. Progressive, action-oriented leader that thrives in a fast paced environment bringing an active approach to each job. Passion and facility for developing cutting-edge solutions, leveraging organizational communications goals to drive meaningful results.

Strategic Planning and Program Implementation Internal and Corporate Communications Brand Management and Amplification Marketing Promotion and Revenue Growth

Partnership Management and Vendor Liaison Event Marketing and Creation

Advertising / Collateral / Marketing Materials Digital and Social Media Content Development

PROFESSIONAL EXPERIENCE Contractor, Medtrak (2015- Current) MedTrak is a national pharmacy benefit management company with goals of managing prescription benefit costs while offering customized solutions to deliver optimal benefits.

Providing digital and social media consultation, development, writing and editing.

Integrated Marketing Senior Manager, Sprint Corporation (2011-2015) Developed and managed marketing communications programs to align marketing strategy with corporate brand, objectives and target audiences. Oversaw full scale execution of national and local marketing, communications, promotions. events and digital and social media content. Drove internal and external campaign publicity to increase brand awareness and positive brand impression. Managed budgets up to $10 million.

Attained 55% increase in brand affinity and purchase consideration via on-site, in-show and retail aspects for The Voice sponsorship on NBC which secured 20 million viewers per week. Managed product integration, branding and messaging, retail promotion and collateral, employee and consumer sweepstakes, internal and external communications, and measurement/analytics reports.

Tripled sales and quadrupled social media engagement by heading a multi-year, global partnership with Major League Soccer (MLS). Responsible for partnership management, event activation, advertising and branding, national consumer promotion, digital/social medial promotion and web content, retail collateral, executive hospitality, and measurement.

Skyrocketed business sales by 60% through multi-year Sundance Film Festival sponsorship, including on-site branding, advertising, national messaging and communications, sales promotions and incentives, internal communications and C-Level executive hospitality.

Generated 12 million positive brand impressions through sponsorship, brand presence, on-site promotion and employee benefits for Kansas City Starlight Theater and Theater in the Park.

Secured 20 million positive brand impressions and 150% increase in local sales through management of signature music festivals including event design, consumer engagement and digital/social media promotions.

Obtained 40 million brand impressions and 20% increase in local area retail sales through management of television show sponsorships, including national public relations, internal promotion and communications, retail offers, on-site promotional presence, consumer sweepstakes, and on-air branding.

Generated 165 million positive consumer impressions and increased multiple brand metrics by executing branded promotions for multiple major national cinema releases. Included retail collateral, public relations, digital, email and social media promotions, national sweepstakes, internal communications, in-theater branding, and interactive consumer engagement.

Produced over 262 million positive brand impressions, $764,000 in earned media valuation, 40% increase in lead generation, and saved company $300,000 by managing and renegotiating partnership and vendor contracts.

STEPHANIE KELLY

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Innovation Media Senior Manager, Sprint Corporation (2007-2011) Served as leadership for strategy and planning for all non-traditional media. Developed programs to increase brand image, and product/service sales. Managed brand and marketing activities and events. Designed and executed interactive and social media marketing programs coordinating multiple agencies at a national level.

Increased brand metrics up to 70% through national cinema strategy for in-theater advertising, branding, and consumer promotions on more than 30,000 movie screens nationwide.

Generated 15% increase in sales by overseeing creation of branded websites incorporating content from popular TV shows: 24, Survivor, Desperate Housewives.

Increased advertising efficacy by 30%+ and grew field sales by 25% implementing marketing initiatives in television, live events, print, and online.

Lifted brand metrics to 85% by positioning custom couponing system in 700 movie theaters nationwide. Drove 70% increase in public image by launching red carpet digital campaigns with People magazine and Eonline to

create positive emotional engagement with targeted consumers. Spearheaded creation of In the Motherhood original web series- so popular with online viewers, it was developed into an

ABC TV series. Achieved 60% increase in sales through the creation and management of Business on Main, an award-winning on-line

community featuring original video programs, articles, answer center and community resources.

Corporate Brand Group Manager, Sprint Corporation (2002-2007) Directed staff of five responsible for corporate brand strategy including positioning for products and services, brand positioning and associated metrics, brand education, messaging strategy, product identity and naming, end-to-end campaign integration from communications strategy to marketing materials. Acted as corporate spokesperson for branded entertainment initiatives.

Earned $160 million return on investment, and 89% positive brand perception by directing nationwide consumer and base marketing campaigns for product and service launches.

Created Branded Entertainment team, which addressed new marketing trend for product and brand integration. Negotiated and executed exclusive multi-year partnerships with the Oprah Winfrey Show, Academy Awards, Emmy Awards, Live Broadway Theater League, and Tony Awards, for increased brand affinity and purchase consideration with target audiences.

Corporate Communications Group Manager, Sprint Corporation (1999-2002) Directed staff of six responsible for the design and development of national public relations campaigns and events for community relations, philanthropy, health and safety issues, disaster response and government affairs.

Launched first nationwide retail collection for wireless devices resulting in 65 million+ devices collected to date and generating $30 million+ in donations for charities including Susan G. Komen, Easter Seals and Disability organizations.

Public Relations Acting Director for southern California. Handled media inquiries, crisis communication and customer issues.

EDUCATION

Masters of Science in Management and Marketing, Baker University

Bachelor of Science in Industrial/Organizational Psychology, Kansas State University

PROFESSIONAL ACCREDITATION

APR, Public Relations Society of America

AWARDS

Top Integrated Advertising Campaign, Cinema Advertising Council

Bronze Quill, Kansas City International Association of Business Communicators

Silver Quill, Kansas City International Association of Business Communicators

PRISM Award, Greater Kansas City Public Relations Society of America

Sweet Sixteen of Top Brand Marketers, Cablefax

Sprint Values of Excellence Award

Sprint President’s Club Award