DIRECTING:DIRECTING:(PRINCIPALS AND (PRINCIPALS AND

TECNIQUES)TECNIQUES)

DIRECTING:DIRECTING:(PRINCIPALS AND (PRINCIPALS AND

TECNIQUES)TECNIQUES)

MEANING :

Directing means giving proper guidance to all people appointed at various posts in the organization so that they can successfully perform their work for which they have been appointed.

Definition :

• Directing is the interpersonal aspect of managing by which the subordinates are led to understand and contribute effectively and efficiently to the attainment of enterprise’s objectives.

-Koontz and O’Donnel

Features :

It is related to the human factorIt is a group of various functionsHarmonizing objectives is the

essence of DirectingIt is necessary for a manager at

every levelsIt is a continuous Function

IMPORTANCE OF DIRECTING

1. It initiates Action2. It Integrates employees efforts3. It is the means of motivation4. It facilitates to implement

changes5. It creates balance in the

organization.

PRINCIPLES OF DIRECTING

1. Maximum individual contribution2. Harmony of Objectives3. Unity of Direction4. Appropriateness of Direction

Technique5. Managerial Communication6. Leadership7. Follow Through

ELEMENTS OF DIRECTION1. SUPERVISION Continuous supervision of the employee

ensures that they carry out their assignment in the proper manner.

2. LEADERSHIP.

3. MOTIVATION.

4. COORDINATION.

5. COMMUNICATION & UNDERSTANDING

DIFFERENCE B\W DIRECTING &SUPERVISION

• Direction (wide)*It include motivation,

communication, supervision, training & leadership.

*Direction is generally at top level.

*Generally, direction is related to supervision which is the intermediate link b\w the workers and management

*Direction being at the top level, formulates polices and takes important decision.

*Financial & non financial incentives.

*Leads the efforts of medium and lower Level executives.

• Supervision (narrow)*It is only one of the

elements of direction.* It is restricted to the

lower level management.*He has to deal, guide and

lead workers directly under his commands.

*Supervision at lower level only for implementation.

*It cannot provide incentives but if can only recommend rewards in special case.

*Efforts of employee under his commands.