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Putting the Internet of Things Forward to the Next Level Directed IoT Consult | Manage | Monetize | Operate | Extend www.DirectedIoT.com

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Page 1: Directed IoT Division Deck

Putting the Internet of Things Forward to the Next LevelDirected IoT

Consult | Manage | Monetize | Operate | Extendwww.DirectedIoT.com

Page 2: Directed IoT Division Deck

Advise Implement Operate Improve Measure

Transformation Stage

Services

Consult Knowledgeable and experienced consultants help define a vision for change, identify areas for improvement, develop a business case and payback analysis, and assist in IoT product/vendor selection

Manage Using proven methodology, full life cycle implementation of IoT solutions and integration with other corporate systems (e.g., financial, procurement, solutions, platforms) together with integrated change assurance programs for user adoption, communication and end-user training

Operate Managed services, including application hosting and support, systems administration, 1st level “help desk” support, as well as fully-outsourced IoT operations

Monetize Programs for continuous improvement, including a full marketing audit to identify and unlock hidden value in installed marketing automation applications, application upgrades, and training

Extend Data management, marketing metrics, analytics and measurement applications to demonstrate the on-going value of marketing to the organization, and the value of investments in transformation programs

Advising and executing the five stages of an IoT operational transformation, giving equal consideration to each of the five dimensions of change that must be addressed:

• IoT Strategy, People, Process, Technology, and Metrics• Full Service Strategy, Consulting, Channel, Sales & Marketing, IoT Program Development Firm• Expertise in womb to tomb program development, launch, and support• Connected with relationships in multiple channels, verticals, and technologies• Platforms, experience & people to deliver IoT programs & solutions

About Directed IoT

Consult | Manage | Monetize | Operate | Extendwww.DirectedIoT.com

Services

Devices & Smart Products

Applications & Platforms

Big Data

Security

Network Connectivity

Opportunities

Business Models

Connected Products

Connected Enterprise

Connected Services

Connected Workers

Connected Supply Chain

Connected Machines

Page 3: Directed IoT Division Deck

Operational Efficiency•Asset Utilization•Operational Cost Reduction•Worker Productivity

New Products & Services•New Business Models•Software-Based Services•Data Monetization

Outcome-Based Economy•Pay-Per-Outcome•New Connected Ecosystem•Platform Enabled Market Place

Autonomous Pull Economy•Continuous Demand Sensing•End to End Automation•Resource Optimization & Waste Reduction

Consult | Manage | Monetize | Operate | Extendwww.DirectedIoT.com

Focusing on an Outcome Based EconomyTight Digital Integration w/Human Labor

NEAR-TERM LONG-TERM

ROI & Business Models Ecosystem & Platforms Workforce Transformation

Page 4: Directed IoT Division Deck

Consult | Manage | Monetize | Operate | Extendwww.DirectedIoT.com

Helping You Think About Your Strategy for an IoT World

WHY INTERNET OF THINGS

Digital Sensors Generating Perfect Data(Perfect Data)

Machine-to-Machine Communication(Reduced Costs Through Automation)

Big Data (Giving you the Bigger Picture)

Multiple Ecosystems(Provides Flexibility in Business Models)

Drives Business Model Efficiency(Drives Efficiency & Cost Savings)

Reducing Waste & Energy Consumption(Reduce wasted time, energy, money, etc.)

CAPTURING VALUE

• Unconventional Revenues• Incremental Revenues• Operational Efficiency• Cost Savings

Value Categories

• PaaS• Next-Gen

Products/Services• Most Valuable

Information Provider• New Business &

Operating Models• Operations & Predictive

Maintenance• Commercial

Optimization• M2M Apps• New Customer

Experience• Preventive Maintenance• Process Automation• Operation Optimization• Global Asset Visibility

Strategic Approach

•Locking Customers into the Information Services

•Enabling Third Parties to Create Information Services

•Sensors, analytics, & real time data for insights

•Treating Services as R&D for Products

•Gain Opportunities to Create Customer Touch Points

•Computerize Repetitive Tasks & Workflows

•Avoiding Unnecessary Product Shutdowns

•Reduce Costs of Energy, Maintenance, Repair, etc.

Examples

Page 5: Directed IoT Division Deck

Consult | Manage | Monetize | Operate | Extendwww.DirectedIoT.com

Directed IoT - Approach to Full IoT Solutions

Implications for Business• Efficient Intelligent Operations• Global Reach & Presence• New Business Models• Diversification of Revenues• Data Capture & Real Time Intelligence

Ecosystems• A System of Systems, Interconnected Networks of Products, Data, Services, Standards,

Communities, Providers• Smart Cities• Agriculture• Health• Manufacturing• Transport

Security• A new age of complexity, threat, potential impact• Data Security/Data Privacy• Device Protection/System Protection• Standards• Legal Framework• Policy

Big Data• Technologies, Infrastructure, Structured Databases, Analytics, Data as a Service, Intelligence,

Visualization• Transparency• Experimentation/New Business Models• Optimization• Segmentation• Decision Algorithms

Sensors• Tiny Devices that can be built into a vast range of Products• The Sensors can Detect/Monitor

• Light, Heat• Movement/Position• Pressure• Proximity….and many more.

Connectivity• Data Capture & Real Time Monitoring• Efficient. Intelligent Operations• Global Reach & Presence• New Business Models• Diversification of Revenues

Re-Thinking Your Strategy (Consulting)Vast Range of New Business Opportunities Threats to Existing Business Models

-Sensing as a Service -Business Models-Connectivity -Products-Big Data -Services-Ecosystems -IndustriesSmart Products• Products from all sectors • Modified/developed to include IoT Sensors & Connectivity:

• Smart Home, Smart Office, Smart Car, Smart Stadium, Etc.• Monitor, Optimize, Control, Autonomy• Total Solutions & Management

Page 6: Directed IoT Division Deck

Steps we help you with in Launching an IoT Initiative• Capital/Money/Funding

• We Help You Find It Or Figure Out How To Fund The Project – Bonds, Private Finance, Tax Initiatives, Grants, Etc. – We Champion The Process

• Determine What Aspects You Will Need Vendor Partnerships To Handle• We Will Guide Decisions On The Right Parts Of The Solutions And Vendors To Help Us Scale The Solution, We Have These Outlined Already – We Will Add The Partnerships To Make The

Project Successful, Affordable, And Scalable

• Start Small & Grow The Initiative • We Outline A Complete Plan And Help You Implement In Bite Size Pieces, Pull The Full Solution Together With All Pieces Included – We Champion The Business Models & Revenue

Modelling

• Open Communication Between The Business & IT Department • We Help Coordinate Between Different Departments & Business Units For Best Practices – Coordination Between Groups To Maximize Business Goals, Strategies, & Operations

• Decide What IoT Solutions Make Sense • We Help Your Organization Figure Out “Best Fit” Solutions For Your Business – What Solutions Most Benefit Your Organization, Company Or Municipality

• Determine What Data Makes Sense To Collect • We Help You Outline And Decide What Data Makes Most Sense For Your Organization & Implement With This In Mind – We Help You Determine If You Need Operational Intelligence,

Market Insight, Or Predictive Capabilities

• Minimize The Need For User Input • We Help You Design The Solutions And Systems To Reduce Head Count And Cost And Limit User Input – Efficiency Is The Name Of The Game In IoT, We Will Make This Work Best In Your

Solution

• Make Your Organization Able & Willing To Change Based On The IoT Data• Data that streams in from the IoT is going to cause you to realize that you need to make some changes. Perhaps it indicates where you can eliminate waste or speed up processes. It might

call for a different approach to marketing or customer service.

Consult | Manage | Monetize | Operate | Extendwww.DirectedIoT.com

Process for Launching an IoT Project

Page 7: Directed IoT Division Deck

EMBEDDED DEVICES CONSULTING SERVICES

DATA ENGINEERING SERVICES

IOT PLATFORMS CONSULTING &

IMPLEMENTATIONDATA SCIENCE SERVICES DATA VISUALIZATION

SERVICES

IoT Consulting Services – Making Your Company IoT Enabled

Consult | Manage | Monetize | Operate | Extendwww.DirectedIoT.com

PROJECT MANAGEMENT

BUSINESS & PARTNER DEVELOPMENT BUSINESS MODELING MARKETING & SALES

DEVELOPMENT PROJECT FUNDING

Page 8: Directed IoT Division Deck

Phase 1Initiating

Strategy Focus

Phase 4Closing

Monetization Focus

Phase 3Executing & Controlling

Management Focus

Phase 2Planning

Project & Partner Focus

StrategicFocus

Initiatives

TacticalFocus

Initiatives

ConsultDefines the scope

Documents the business caseOutlines the roles and

responsibilitiesDescribes how the project will be

managedGain Funding

Green Light Project

ExtendProviding Additional Digital

Information or Services Through an Asset.

When that asset is connected, a digital supply chain

continues to exist in which digital services and products

can be delivered to that asset.

In Short transact business models that have a

subscription element or on going monthly fee (residual

revenues)

Operate (Enablement)Launch & manage projects &

Models that are using the Asset to Control Its Surroundings, provide in-depth data and analytics, and

increase cost savings and efficiency

ManageBuilding out programs and

models that are looking at the Status of the Asset to Improve

Utilization

Identify Partners & Solutions

Identify the right partners & solutions for a successful Project

Extend Partners & Solutions

Help the new partners & solutions sustain sales growth, relationships, and partner mind share over time – create

new projects

Enable Partners & Solutions

Train & educate partners to be successful in selling your products,

services, & solutions

Monetize Partners & Solutions

On-board partners & solutions so you can start to sell through products,

solutions, services, & start to create deals

Recruit Partners & On-Board SolutionsActively recruit partners & solutions

through outreach, pitching, activities, events, education, and face to face

meetings

MonetizeExecuting Models & Business that utilize charging for Usage of the Asset on an Incremental Basis

Strategic Tactical

Our Approach - Womb to Tomb IoT Programs

Consult | Manage | Monetize | Operate | Extendwww.DirectedIoT.com

Page 9: Directed IoT Division Deck

Consult | Manage | Monetize | Operate | Extendwww.DirectedIoT.com

IoT Ecosystem Elements w/Examples

Page 10: Directed IoT Division Deck

Consult | Manage | Monetize | Operate | Extendwww.DirectedIoT.com

We Address Consulting & Solutions in all Areas of IoT

Financial Services

Retail

Travel

Transportation HospitalitySmartHome

OilGas&

Mining

Defense

Food Services

Manufacturing

SmartBuildings

Healthcare

Insurance

Logistics

ConnectedCar

Government

Agriculture

Infrastructure

Utilities

SmartStadium

Page 11: Directed IoT Division Deck

Here is What a Complete IoT Project Based on a PaaS Model Looks Like

THINGS APPLICATIONSSMART SOLUTIONSSERVICESCONNECTIVITY

USER INTERFACE MOBILE &

WEB APPLICATIONS

SmartFactory

RemoteMonitoring

SmartRetail

SmartHealthcare

PredictiveMaintenance

Smart Energy

Two-Way CommunicationEND to END Security

SMART RULES

DEVICE MANAGEMENT

REAL TIME ANALYTICS

REMOTE MONITORING

DATA INFRASTRUCTURE

ASSET TRACKING

GATEWAY

EnterpriseSystemsExternal

Data

Consult | Manage | Monetize | Operate | Extendwww.DirectedIoT.com