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Company profile and methodologyoverview in healthcare sector

September 2015Exclusive presentation for those who are in medical business

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Direct INFO for Healthcare industry market players: Clients

Experience in each main market segmentMedical equipment PhilipsSiemensDragerCarl ZeissMedtronicBeckman CoulterbioMerieuxKarl StorzSysmexMedisonAbbott LaboratoriesOMB

Pharma & Drugs AstraZenecaBayerTakeda SanofiSantenGlaxo Smith KlineSchering PloughNovo NordiskMerck Sharp & DohmeLenus PharmaEbewe PharmaLife FactorYamanouchiConsumables & Others

Johnson & Johnson Smith & NephewZimmerAlconPromix SpofaDentalAstrapharmNearmedicKomus-Medicine

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Direct INFO for Healthcare industry market players : Main types of information services

Wide range of customized productsIn-depth analysis of custom statistics including extended information on product, value,price, weight, quantity, trade marks, models, producers, suppliers and importers. Data areavailable for the period starting from 1993 till nowadays (delay 20-40 days after end of thereporting period). Monthly, quarterly, half-year, and yearly updates are available for Clients.

Operative (current active incl. 44-FZ, 223-FZ, plans) and retrospective (bidding finished at2011-2015, incl. 94-FZ) tenders monitoring on state (federal), regional, municipal, andcorporate levels. Information on types and quantity of products, amount of contract,organizations, winners, statistics by region and tender types, other indicators

Detailed medical statistics on a wide range of activity parameters of Russian medicine(forms of the Ministry of Healthcare): data on installed base of equipment, patient capacity,disease incidence, number of medical staff, number of procedures and routine operations,clinical researches. Yearly dynamics is available. Data on whole Russia and split by regions.

Specialized industrial databases, including information on medical specialists, hospitalsand other facilities (both state and commercial), distributors and wholesalers, retail salecompanies (for example, pharmacies). Criteria for base development: type of activity,region, size etc. Verification of contacts is possible.

Strategic ad-hoc researches of markets and competitive analysis applyingcomplex methodology that can combine elements of all the above mentioned standardsolutions, expert interviews, in-depth analysis of other statistical and open sources. Flexibleapproach for maximal Client’s satisfaction and full achievement of research goals.

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If your current tasks are correlate with our experience, let us introduce our company

and methodologies in more details…

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Company Background

Direct INFO Year of Foundation - 1997 Russian company with foreign private charter capital Longtime member of SCIP (Society of Competitive

Intelligence Professionals), AmCham and AEB A leading provider of ad-hoc research to multinationals in

Russia and the CIS Over 400 multinational clients with over 3000 unique

reports Comprehensive product mix with the full-scale of strategic,

corporate and market surveys

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“Your Information Department”

It means that…

We conduct exclusive ad-hoc research

We provide information support to you before, during and after project implementation

You decides how deep we should be involved at each stage of the project

Corporate slogan and standards of work

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Market Segments Served

Diverse experience Outside-In Approach

Ongoing experiences in key economic sectors

… and many other segments and Clients

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Staff and abilities

20 full-time employees

All employees have a higher education

Among our employees there are specialists both with technical (including Chemistry etc), and economical background

3 employees have a PhD degree (social, physical-mathematical, and technical sciences)

Knowledge transfer system and databases accumulated during 18 years of work, network of experts and partners in various fields and industries allows us to carry out research projects of almost any complexity and scale

Self developed software allows us to make reports within a short period and guarantee maximum accuracy of the results

Trained, educated, and experienced staff

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Flexible methodologies for optimal results

Our general approach: combination of methodologies and in-depth cross-analysisFor each research we develop unique customized methodology following Client’s needs

Desk researches implemented exclusively by experienced project managers and analystsof Direct INFO

Field researches are controlled by Direct INFO. Depending on the goal of field work, we assign it to both own staff and approved subcontractors in regions

Through combination of desk and field research, quality and cost can always be optimized. Results may be further improved in close collaboration with Client.

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Two main research methodologies

Desk ResearchMarket & Industry

surveys (including forecast development)Corporate investigationMonitoringContinuous analytical

support

Field Research(both B2C and B2B):Phone and face-to-face

expert interviews Internet-polling Focus-groupsPOS/household surveysRetail-auditMystery shopping

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Methodology: Desk research

In-depth cross-analysis of secondary sources:Customs statistics’ detailed data (available information about

quantity, value, weight, suppliers, importers, producers, brands, product descriptions);Official production statistics (product category, production

volumes, producer); Financial statements of market players (Balance sheet, Profit &

Loss statement according to Russian standards of accounting);Database of tender purchases Reports on relevant subjects; Industry databases & institutions;Specialized press monitoring;Company public reports;Direct INFO internal databases etc.

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Work on the basis “declaration-by-declaration” which implies access to detailed declaration description allows us to extract parameters that are not specified in custom code

For example: “Medical device: magnetic-resonance tomograph for diagnostics of human internal organs, trade mark HITACHI, model APERTO, total – 1 set, partly knocked down”. It is possible to receive information about product and model to make a specific segmentation and identify target product / exclude non-target products

Supplier-Receiver Matrix in diagram format

Analysis of Producers, Brands, Suppliers, and Receiver, weight and value

Methodology: Import/Export Research

Official external trade statistics

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Methodology: Expert interviews

Primarily source of in-depth information Expert interviews are phone or/and face-to-face dialogues for

targeted information needs (with managerial and professional people). Direct INFO has an extensive experience both in interviewing,

searching, getting in touch with companies and persons relevant to research parameters and goals of interviews Questionnaire is prepared and discussed jointly by

Direct INFO and Client before initiation, and obligatory confirmed by Client. Database of experts (target companies and persons) is

prepared in frames of desk research according togoals of research and topics under discussion Generally, there is capability to attune number of questions

and topics in questionnaire depending on target company/person (for example, for end-users and distributors different questionnaires can be used, or for head doctor and head of procurement department etc.)

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Our goal is strategic cooperation with your Company. We will be glad to provide you with any additional

information about us and our services

Direct INFO Inc

www.directinfo.net

service@directinfo.net

+7 (495) 745-40-20, +7 (499) 502-99-98