Direct exporting means you export

directly to a customer interested

in buying your product.

You are responsible for handling the

market research, foreign

distribution, shipment and for

collecting payment.

*Your potential profits are greater ;

*You have a greater degree of control over all aspects of the

transaction.

*You know who your customers are.

*Your customers know who you are. They feel more secure in

doing business directly with you.

*You develop a better understanding of the marketplace.

*As your business develops in the foreign market, you have

greater flexibility to improve or redirect your marketing

efforts.

*It takes more time, energy and money than you may be able to

afford.

*Servicing the business will demand more responsibility from every

level of your organization.

*You may not be able to respond to customer communications as

quickly as a local agent can.

*You have to handle all the logistics of the transaction.

*If you have a technological product, you must be prepared to

respond to technical questions, and to provide on-site start-up

training and ongoing support services.