dimensions of issue management

8/2/2019 Dimensions of Issue Management

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Dimensions of Issue Management Dimension indicates some sort of measurement w.r.t. the impact of that issue on the society or the

company.

1. Broad Impact Extent to which the influence of an issue is broad & how many people areaffected by it. [ Higher Impact, Higher the effort to solve issue]

2. Central ( Important ) extent to which the influence of an issue is important for those who

get affected by it. This dimension will study the impact w.r.t. the importance criteria defined

by the company.

Categories of issue management w.r.t. dimensions

Broad Impact Issues affecting a large segment of public. Eg. Corruption, Inflation.

Broad Impact but relatively abstract Those issues with a broad impact but there are a few

sectors getting affected by it.

Narrow Impact Issues that affect few people in a limited area.

Technical Issue Those issues which are complex and not easily understood by the general

public. There is a requirement of experts or professionals to manage such issues.

Building an issue management system

The issue management system will combine nature, dimensions and also strategy to make a

systematic process for managing these issues.

Identification of the issue:

This will involve a thorough study of all symptoms affecting an organisation.

Screening of an issue:Identifying or prioritising the list of issues on the basis of dimension of issues.

Evaluation of the action on the basis of impact of the issue:

The evaluation will be taken for each of the concerned public and the broad impact

dimension + the level of importance will be analysed.



CRISIS MANAGEMENT

Crisis is basically an advanced form of issues which gets created either due to ignorance or due to

delay in handling those issues.

It is also a time of difficulty or danger.

Planning

Clearly define the problem. Eg: Global Warming

Fix the objectives. Eg:

Define the target audience.

Conduct Crisis Audit The analysis of the potential problems or risk and the availability of resources

within the company.

Determine a crisis scenario The analysis of the happenings in the past and their impact on thefuture prospects.

Define the responsibilities for individual task and the group.

Identify the spokesperson and train him in advance.

Steps in implementing a plan for managing a crisis

1. Identify a team which will manage the crisis.

2. Develop a strategy on worst case scenario Identification of worst case scenario means

listing out all possibilities in order to solve them.

3. Identify the support group and get their professional knowledge/ expertise and dont

suppress or hide or feel guilty about the problem. Rather try to resolve it.

4. Have the crisis plan for the long term basis.

5. Test the plan in advance. Testing of a plan is more fruitful/practical for very large scale

events or having a broad impact on the society.

6. Identify the authoritative communicator or the spokesperson who not only knows how to

speak, but can assertively put forward the idea.

7. Be prepared with a communication kit/ press kit/ media kit The collection of all docs,

photographs, reports to help the editor in publishing the info. This will only serve the

purpose of informing public about the activities that you do in your company.

3 Phases of Crisis

Pre Phase Company will prepare for crisis, identification of adversaries, build image

through meaningful corporate communication.

During Phase Reduce the number of channels through continuous communication,

highlight on the action taken, respond quickly and honestly.

Post Phase Continue relationship building, communication and image building

dimensions of issue management

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