dignity affiliates may 7-10, 2008
DESCRIPTION
Get Preneed Leads with. Dignity Affiliates May 7-10, 2008. Title. Is a Unique Autopilot System that Turns Client Families & Preneed Sales into Referral Evangelists. Gary O’Sullivan. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/1.jpg)
Dignity AffiliatesMay 7-10, 2008
Get Preneed Leads with
![Page 2: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/2.jpg)
Title
Is a Unique Autopilot System that Turns Client Families & Preneed Sales into
Referral Evangelists.
![Page 3: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/3.jpg)
Gary O’Sullivan
Arguably, one of the best and most respected preneed professionals in the death care industry; Gary continues to instruct and mentor new preneed professionals through seminars, training, and his book, Principle Power for Sales Success.
![Page 4: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/4.jpg)
Gary on referrals
“Referrals can be one of the greatest assets to you. Referrals are the one thing that can - without a doubt - increase your average sales.
Referral sales historically are always high. The reality is that people that are sold as a result of a referral - are always a higher volume sale.”
![Page 5: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/5.jpg)
Do you like referrals?
Are you a funeral home owner, cemetery manager, or preneed representative…
…who would like to continue to grow your business with referrals?
![Page 6: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/6.jpg)
Many cards of thanks
Do you provide great service and do your client families rave about you?
![Page 7: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/7.jpg)
Are you frustrated?
But you are frustrated because you just can’t seem to get your client families to refer you to
their family, friends and associates
![Page 8: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/8.jpg)
Are you sick of asking
and are you the kind of owner who just gets sick of asking your preneed reps to ask for a referral
after every sale?
![Page 9: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/9.jpg)
Multiply your referrals
or would you simply like to triple or even quadruple the amount of referrals you’re currently receiving?
![Page 10: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/10.jpg)
Me Too!
As a consultant and professional speaker in the funeral industry, referrals are the mainstay of growing my business!
But, I have been in your shoes …trying to grow at-need and preneed business…
![Page 11: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/11.jpg)
I’ve been there too
I know what it is like to…to pick up the phone…set the appointment…close the sale…AND THEN, ask the referral…
![Page 12: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/12.jpg)
I did OK without one
By working hard (not smart), I was able to…
be in the MSN Plan’s Top Ten 3 times and 1st in North America in 1997
even though I was……in a highly competitive market…with a 75% + cremation rate
![Page 13: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/13.jpg)
Many hours wasted
I spent many hours trying to simplify my lead generation system with…
… recipe card tickler files
…binders with tracking sheets
…sourcing Thank You cards
![Page 14: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/14.jpg)
Technology: time waster
I don’t even like to think about all of the time that I spent researching, learning, creating systems, and deploying those systems with Customer Relationship Management (CRM) software.
![Page 15: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/15.jpg)
Not just for preneed
On the At-Need side, you can apply the same system for…
…After Care follow up…Holiday Memorial Service invitations…Seminar Promotions…Clergy Relations
So if you want to build loyalty, you should watch too, because…
![Page 16: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/16.jpg)
Powerful system
I want to introduce you to a system that is the most powerful system that I have ever seen.
![Page 17: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/17.jpg)
Business success
There is such a referral system,
a referral system so powerful…
… that it has the ability to completely transform your business life.
![Page 18: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/18.jpg)
Introducing…
I would like to introduce you to the
Send Out Cards Send Out Cards Referral Referral SystemSystem
![Page 19: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/19.jpg)
Time tested concepts
You will be surprised to know that…
the concepts of the Send Out Card system
… are not new
![Page 20: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/20.jpg)
Tried & true system
This concept has been around for many years…
It is a tried and true system for generating new referrals and creating repeat business.
![Page 21: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/21.jpg)
Be like the top 1%
Nearly all of the Top 1% referral marketers have used the concept of the Send Out Cards referral system with huge success.
![Page 22: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/22.jpg)
The Referral System
So what is the Send Out Cards Referral System?
It is a proven system that allows you to…
…stay in touch with all your previous customers and clients…
![Page 23: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/23.jpg)
Heartfelt greeting cards
By sending them heartfelt greeting cards… …on a regular basis!
![Page 24: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/24.jpg)
High quality cards
…They are high quality, physical cards that are sent through the postal system!
These are NOT electronic greeting cards sent via the Internet…
![Page 25: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/25.jpg)
Just like the one you received
![Page 26: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/26.jpg)
You care about them
These cards let your client families know …
…that you are thinking about them and that you care about them.
![Page 27: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/27.jpg)
Referral All-stars
Many of the greatest referral marketers of all time rave about the results that they have achieved by sending out heartfelt, sincere, greeting cards.
![Page 28: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/28.jpg)
Harvey Mackey
“Short handwritten notes yield long results. In sales, never underestimate the personal gesture, and right at the top of the list of effective personal gestures sits the handwritten note.
Always send memorable cards and personal notes when you are reminded of a person.”
![Page 29: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/29.jpg)
Joe Girard
Joe Girard, the world’s greatest salesman (Guinness Book of World Records) sent over 16,000 handwritten greeting cards to past customers and clients every month.
As a result of that effort, Joe became the #1 car salesperson in the entire world for 12 years straight. Nearly, every one of his sales came from referrals.
![Page 30: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/30.jpg)
Tom Hopkins
“Early in my career I began sending thank you notes to people. I set a goal to send ten thank you notes every day.
Guess what happened? By the end of my third year in sales, my business was 100% referrals!”
![Page 31: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/31.jpg)
Bill Cates
“Your best clients want to meet you through an introduction from somebody they already trust.
With a referral based business, you're attracting people the way they want to meet you - through a trusted friend or business associate.”
![Page 32: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/32.jpg)
Bob Burg
“Thank you notes are one of the most powerful tools in building a huge network both professionally and socially.
People with the most impressive networks are typically avid note writers.”
![Page 33: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/33.jpg)
Danielle Kennedy
“Write old customers handwritten notes. If you run into an old customer anywhere, follow up with a handwritten note.
In this electronic communication age the handwritten note with a postage stamp gets more immediate attention than ever before.”
![Page 34: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/34.jpg)
Handwritten cards
Sending your client families, preneed prospects and clients, business associates, and friends personalized handwritten, heartfelt greeting
cards
…on a regular and consistent basis…
… is the secret key to generating you all of the referrals you can handle.
![Page 35: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/35.jpg)
Lasting impression
Personal, sincere greeting cards touch people’s hearts and minds.
They leave a lasting impression that is not soon forgotten.
![Page 36: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/36.jpg)
Start sending cards
Would you like to get all the referrals you can handle?
Then start sending heartfelt greeting cards on a regular basis!
![Page 37: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/37.jpg)
Not time consuming
BUT WAIT,There is One PROBLEM!
It can be a very time consuming
(and sometimes frustrating)
to visit a card store to select and purchase cards
![Page 38: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/38.jpg)
Be more efficient
and then having to hand write all the cards to your client families and prospects every month
![Page 39: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/39.jpg)
Save time
and then stuff them into envelopes,
purchase, lick, and apply stamps
…and carry them down to the local post office to send out.
![Page 40: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/40.jpg)
Automatic yet personal
But imagine if you had a greeting card referral system …
...that automatically sent your greeting cards for you …
![Page 41: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/41.jpg)
For every occasion
Where you could choose from over 12,000 different and unique greeting cards and postcards for every occasion…
![Page 42: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/42.jpg)
Custom cards
Or you could have a completely customized card developed for you!
![Page 43: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/43.jpg)
Your own handwriting
…In your own personal handwriting…
![Page 44: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/44.jpg)
Your own signature
With your own personal signature…
![Page 45: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/45.jpg)
Include gifts
And there is even an option to include gifts and gift cards….
![Page 46: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/46.jpg)
Focus on business
Think of never having to……rewrite your cards over and over again.…stuff another envelope.…lick another stamp…or go down to the post office… ever again.
![Page 47: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/47.jpg)
Click of the mouse
Imagine with the simple click of the mouse…
…being able to send personalized referral card campaigns…
… to all your client families, preneeds and prospects.
![Page 48: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/48.jpg)
Are you ready?
This system truly is “The Ultimate Referral System”
and the Send Out Cards Referral Systemis available for YOU right now.
![Page 49: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/49.jpg)
What…under a $100?
And the very best part of this system is that it is extremely inexpensive to use.
In fact, it’s so amazingly economical…
… that any small business professional can afford to use it in their business... even your funeral home or cemetery.
![Page 50: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/50.jpg)
Marketing Gurus
David Frey Michael Port
both use the Send Out Cards system
![Page 51: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/51.jpg)
David Frey
Small Business Marketing Bible
““Why do so many business Why do so many business professionals struggle and fail at professionals struggle and fail at
getting referrals? getting referrals?
Because they don’t have a system Because they don’t have a system to enable them to develop to enable them to develop
meaningful relationships with meaningful relationships with large groups of people!”large groups of people!”
![Page 52: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/52.jpg)
Michael Port
Book Yourself Solid
““If you don’t have a If you don’t have a system for automating system for automating
your keep-in-touch your keep-in-touch strategy, you don’t have strategy, you don’t have
a keep-in-touch a keep-in-touch strategy!”strategy!”
![Page 53: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/53.jpg)
Progressive Funeral Director
Jan Nichols of Bay Gardens Funeral Home states:
“Send Out Cards is part of my ‘Best Practices’ for building loyalty for my Funeral Home.”
![Page 54: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/54.jpg)
What is your strategy?
Besides providing great service, what are you currently doing to build loyalty?
What are you doing to get more preneed referrals?
Do you have a system to continually be in touch with clergy and other members of your community?
![Page 55: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/55.jpg)
Start using it now!
The Send Out Cards system is a INSTANT REFERRAL SOLUTION!
It truly is The Ultimate Referral System.
If you are a owner of a funeral home, cemetery, and manage preneed or after care divisions, or directors or representatives of those divisions, you need to be using this system!
![Page 56: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/56.jpg)
Live demo now!
![Page 57: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/57.jpg)
Build loyalty today
•After care follow up•Holiday memorial
service invitations• Seminar promotions• Clergy relations
Whether it is for preneed or at-need, Whether it is for preneed or at-need, you can apply this system for…you can apply this system for…
• Sympathy cards• Christmas cards & gifts• Thank you cards•Offer mailings for
committee duties
![Page 58: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/58.jpg)
Small investment = big returns
• $435 initial sign up includes: • Picture Plus package• Handwriting font & 4 signatures• 100 greeting cards• 2 custom cards in Photoshop• 2 training sessions for you & your staff• Lifetime access to funeral related campaigns
• Additional Cards• 62¢ each + a stamp• 31¢ extra to use uploaded pictures
![Page 59: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/59.jpg)
My Guarantee!
I want to personally invite you to give the Send Out Cards Referral System a try…
It will be the most profitable business investment you’ve ever made…
I guarantee it!
![Page 60: Dignity Affiliates May 7-10, 2008](https://reader036.vdocuments.site/reader036/viewer/2022062408/56813aea550346895da350b3/html5/thumbnails/60.jpg)