dignified design. , graphic designer€¦ · dignified design. melody hansen , graphic designer ph:...

DIGNIFIED

DESIGN.

melody hanse

n, graphic d

esigner

ph: 308.63

6.8357

web: sublim

eartistry.co

m

All works found herein are copyrighted and protected by law.

CLIENT: Cabela's Inc.

DESCRIPTION: I was an art director for theclothing catalog pages for all Cabela's catalogs.Cabela's published aboutthirty catalogs per year.During my time there, Iwas given the opportunityto coordinate an entirecatalog which is picturedabove. Although othersalso worked on designingpages, I created the template and style sheets for each department tofollow. I've also picturedsome of the layouts that I designed in that catalog.

Location prevented me from remaining a fulltime employee of Cabelaʼs. Since the moveI have done contract design for their in-housecatalog department and produced, amongst othercatalogs, a womanʼs Spring catalog, cover to back.I participated in photo shoots and worked closely with their product merchandisers to make sure all aspects of the products were represented accurately.

308.636.2712www.sublimeartistry.com

[email protected]

CLIENT: University of Nebraska at Kearney

DESCRIPTION: This was the second atlas published by the University.Besides the contributions of the articles and source material by the professors,the project was coordinated and administered by two editors, who handled allgathering and proofreading, and myself, who did all of the design. The biggestchallenge was creating a layout that would work well with all areas of the book.This is a very diversified publication and I feel I successfully found unity within my layout. The simple two column structure, along with the repetition ofgraphic elements, produce a clean yet dynamic look to the spreads. Consistencyand the proper use of design elements was the key to producing this 243 pageinformational textbook.

Along with the Atlas, I produced additional material including four postcarddesigns that represented each chapter, an envelope for mailing the book in, and a brochure to give a brief description of the publication. The brochure pictured above shows how I used the layout and graphics of the book to tie the system together.


[email protected]

[email protected]

CLIENT: Leadership Group Executive Search

DESCRIPTION: As an executive search firm this client wanted to stand out from the rest. A complete redesign was needed for this company starting with logo, stationery system, email signatures, presentations and website. The metaphorical design element was accepted with the use of the cheetah to represent speed, efficiency, success, experience, and communication. I also used an arrow shape throughout the design components to repeat these concepts and give a feel of progression and action. With the combination of graphical elements and imagery I was able to create a strong and positive “first impression” of this client to itʼs viewers and clientel.

I believe this design system reinforces my abilities to create an attractive and cohesive identity for my clients.

To view the LGES website go to: www.lges.com


[email protected]

CLIENT: Insight Onsite/ Integriteam

DESCRIPTION: The mission was to design two separate logos for the companies two divisions. As a company who places VPs, CEOs and much more I felt clean, crisp, structured logos would best repre-sent their services. Consistency between logo systems was maintained through the use of similar fonts and placement of elements. Abbreviated versions of each logo were also requested

A website design concept was started for this company and two first drafts for their home page can be viewed below.

CLIENT: Gift of Hope Cancer Foundation

DESCRIPTION: This foundationwas started to benefit local cancerpatients and their families. I firstbegan this project by developing a logo that defines the GOH mission. I then continued to carrythat mission throughout othercomponents, like their brochurepictured above, and the display tothe right. I also designed theirbusiness card, volunteer card,thank you, and forms for theirbeneficiaries to fill out. I believethis logo demonstrates my abilityto take typography and a graphicalelement and bring it together intoa strong visual identity.


[email protected]

CLIENT: Chiropractic Life Center

DESCRIPTION: Simplicity was the key to providing Dr. Dunlop withan original, professional logo for his business. This logo and the layoutof the stationary system displays my ability to keep things clean andsimple, especially when that is the clienteleʼs objective. Along with thelogo identity system I created a design that was transferred to a back litsign to display at his office location.


[email protected]


[email protected]

CLIENT: Alinion

DESCRIPTION: Alinion wanted a new ʻfresh ̓look for their website, yet wanted to maintain a website that was light on graphics and easy to navigate. While I designed the website structure and navigation concepts, I worked closely with a web technician who implemented my finished designs. The client also wanted to carry the new look of the website throughout other graphics, such as charts and misc. logos for presentations of their products. A few of these graphics are shown in the left column.

To view the Alinion website go to:www.alinion.com


[email protected]

CLIENT: Curtis State Bank

DESCRIPTION: A system of posters was needed to promote this bankʼs new free checking account for senior citizens. The posters ̓final format was printed at 20 x 26 inches. The posters needed to be attention grabbing yet simple enough to get the message across to the bank customers.

[email protected]

CLIENT: Heavenly Creations and RT Premium Fudge

DESCRIPTION: Entrepreneurs are always looking for someone to create that much needed promotional piece for them. I work with a lot of small businesses to help them find that look that they are striving for. Iʼve worked on a variety of projects from wholesale order forms to brochures and flyers, even website graphics. Iʼve also began working on creating some packaging tags for Heavenly Creations that correspond with their business card design I created.

CLIENT: Grow Nebraska Marketing Program

DESCRIPTION: My duties as Grow Nebraskaʼs contracted designerincluded everything from sticker design to 16 page directories. Thisscope of work included many four color productions along with onecolor jobs. Working together with their marketing director, I createdfresh innovative designs to promote their exhibitions and marketing programs while staying within their budgets. The Vine was a monthlynewsletter that I also produced each month in cooperation with their editor. The projects I generated for Grow Nebraska demonstrate my efficiency to work within a tight budget while at the same time creatingvisual stimulating and professional designs.


[email protected]

308.636.2712 www.sublimeartistry.com [email protected]

CLIENT: The Guilt Free Mom

DESCRIPTION: Karen was looking for a brand and image for her business. As a parenting coach for parents of preschoolers, Karen wanted a lively and fun yet clean look and feel to her identity and materials. Working closely with Karenʼs marketing manager I was able to give her exactly what she was needing.

To view The Guilt Free Mom website go to: www.theguiltfreemom.com


[email protected]

CLIENT: The Efficient Assistants

DESCRIPTION: This efficient assistant needed a website that grabbed the attention of her potential clients. Creating a site that was refreshing and modern was the solution. The calm color scheme together with the theme of the dolphins and the graphic shapes creates a tranquil yet energetic site. The same design elements were applied to the stationary set. Efficient at last! Go to www.efficientassistants.com

CLIENT: Purely Embellished, LLC

308.636.2712 www.sublimeartistry.com

[email protected]

DESCRIPTION: A small, newly started interior design company wanted to put on a big face. They wanted thier clients to understand that they were dealing with talented and unique individuals ready to meet their needs. This is just one example of how a small company can set the mood that they are a big time agency. The logo, website and letterhead work together very well to create an attractive approachable system.

hc 1

box

69

• sta

ple

ton

, ne

• 6

9163

melody hansen, graphic designer

ph: 308.636.8357

web: sublimeartistry.com

[design skills]

layout/composition, using style sheets and master pages, typography, design concept, color theory, graphic translations, image manipulation/touch-up, problem solving, editing, typesetting, photography, and web page design [pre-press skills]

preparing camera ready artwork or electronic output for spot color, CMYK, and duotone projects, preparing output for screen printing, proofing process, bindery work, paste-up work, collating, public relations, and knowledge of printer-friendly terminology

[software/hardware experience]

Efficient in QuarkXPress, Adobe Photoshop CS, Adobe Illustrator CS, Adobe Go Live CS, Adobe Acrobat, Font Reserve, Microsoft Office. Some experience in Adobe In Design CS.

Experienced with the use of scanners, ink-jet and laser printers, Xerox, fax machine, graphic tablets, digital cameras, and most computer accessories

[references]

Michelle Beier, Cabelas Art Director

Sidney, Nebraska

308.254.5505 • [email protected]

Melissa Stewart, LGES Administrative Assistant

San Ramon, California


Ron Snell, Director of LCCC

North Platte, Nebraska


Richard Schuessler, Professor of Graphic Design

University of Nebraska at Kearney


[education]

Bachelor of Fine Arts Degree in Visual Communication & DesignUniversity of Nebraska at KearneyMay 7, 1999

[experience]

Cabelas, Inc. • Art DirectorSidney, NE308.254.5505September 2000-2002

Freelance Design ClienteleLGES, Executive Search • 2005Alinion • 2005-2006InsigthtOnsite • 2005Cabelas, Inc. • 2004-2005Heavenly Creations • 2004-2006Nucleus Partners • 2004Swanson Russel & Associates • 2004Elite Breeders • 2004Lincoln Connection • 2003-2006Quite Write • 2003-2006Collegiate PC • 2003Chiropractic Life Center • 2003Cottage Memories • 2002-2003Star Laundromat • 2002Nancy Waite Political Campaign • 2002Gift of Hope Cancer Foundation • 2002Anselmo-Merna Public Schools • 2000-2001Grow Nebraska Marketing Program • 2000-2003University of Nebraska at Kearney • 1999-2000Kearney School of Dance and Gymnastics •1997-1999Shear Expressions Hair Salon •1999Sandhill's Mercantile • 1998-1999

dpi Graphics [intern experience] • Graphic DesignerUniversity of Nebraska at Kearney • Spring 1998-1999Art Department • 308.865.8666

Publications and Printing Services • Graphic Designer University of Nebraska at Kearney • September 1996-1999Vice Chancellor for University Relations • 308.865.8000

[related experience]

Photography • Product & Portrait PhotographyMisc. Design • Wedding Announcements, Birth Announcements

[exhibitions/activities/honors]Hook and Bullet Outstanding Design Award, Cabelas 2002Addyʼs Art Exhibit, Honorable Mention 2000Outstanding Senior Award, UNK Art Department 1999Emporia Kansas University Student Art Exhibit 1998AIGA Student Art Exhibit 1997-1998Addyʼs Art Exhibit 1998UNK Kappa Pi Student Art Exhibit 1996-1999AIGA, UNK Student Chapter 1998Meet the Proʼs/Omaha Federation of Advertising 1997-1999Kearney Public Schools ̓Logo Competition-1996 [2nd place]Deanʼs Academic Excellence Award [8 semesters]Chancellorʼs Scholarship 1994-1998Rock Morris Art Scholarship 1995-1996Special Activities ̓Grant/UNK Art Department 1998-1999Endowed Scholarship 1998-1999

dignified design. , graphic designer€¦ · dignified design. melody hansen , graphic designer ph:...

Documents