digitize, socialize and optimize: the new way to market
Post on 21-Oct-2014
3.233 views
DESCRIPTION
Presentation by Ann Lewnes, SVP Global Marketing at Adobe. Dated June 8, 2010.TRANSCRIPT
![Page 1: Digitize, Socialize and Optimize: The New Way to Market](https://reader034.vdocuments.site/reader034/viewer/2022051816/5445a905afaf9ff32a8b460b/html5/thumbnails/1.jpg)
2010 Adobe Systems Incorporated. All Rights Reserved.
Digitize + Socialize + Optimize = The New Way to MarketAnn Lewnes | Senior Vice President, Global Marketing
![Page 2: Digitize, Socialize and Optimize: The New Way to Market](https://reader034.vdocuments.site/reader034/viewer/2022051816/5445a905afaf9ff32a8b460b/html5/thumbnails/2.jpg)
2010 Adobe Systems Incorporated. All Rights Reserved.
The Old Way to Launch…
![Page 3: Digitize, Socialize and Optimize: The New Way to Market](https://reader034.vdocuments.site/reader034/viewer/2022051816/5445a905afaf9ff32a8b460b/html5/thumbnails/3.jpg)
2010 Adobe Systems Incorporated. All Rights Reserved.
The New Way to Launch…
![Page 4: Digitize, Socialize and Optimize: The New Way to Market](https://reader034.vdocuments.site/reader034/viewer/2022051816/5445a905afaf9ff32a8b460b/html5/thumbnails/4.jpg)
2010 Adobe Systems Incorporated. All Rights Reserved.
1,000,000 followers in social media universe
37,000+ during the 30 minute launch event
450+ unique blog entries in one week
Social Builds Buzz
![Page 5: Digitize, Socialize and Optimize: The New Way to Market](https://reader034.vdocuments.site/reader034/viewer/2022051816/5445a905afaf9ff32a8b460b/html5/thumbnails/5.jpg)
2010 Adobe Systems Incorporated. All Rights Reserved.
Virtual Goes Viral
![Page 6: Digitize, Socialize and Optimize: The New Way to Market](https://reader034.vdocuments.site/reader034/viewer/2022051816/5445a905afaf9ff32a8b460b/html5/thumbnails/6.jpg)
2010 Adobe Systems Incorporated. All Rights Reserved.
New Social Channels
![Page 7: Digitize, Socialize and Optimize: The New Way to Market](https://reader034.vdocuments.site/reader034/viewer/2022051816/5445a905afaf9ff32a8b460b/html5/thumbnails/7.jpg)
2010 Adobe Systems Incorporated. All Rights Reserved.
Tracking Social
![Page 8: Digitize, Socialize and Optimize: The New Way to Market](https://reader034.vdocuments.site/reader034/viewer/2022051816/5445a905afaf9ff32a8b460b/html5/thumbnails/8.jpg)
2010 Adobe Systems Incorporated. All Rights Reserved.
Social Gets Results
![Page 9: Digitize, Socialize and Optimize: The New Way to Market](https://reader034.vdocuments.site/reader034/viewer/2022051816/5445a905afaf9ff32a8b460b/html5/thumbnails/9.jpg)
2010 Adobe Systems Incorporated. All Rights Reserved.
Optimizing with Omniture
![Page 10: Digitize, Socialize and Optimize: The New Way to Market](https://reader034.vdocuments.site/reader034/viewer/2022051816/5445a905afaf9ff32a8b460b/html5/thumbnails/10.jpg)
2010 Adobe Systems Incorporated. All Rights Reserved.
Optimizing for Results
Implemented Omnituresolutions on Adobe.com and online store
Significantly increased response rate to special offers
5% increase in revenue per visitor
![Page 11: Digitize, Socialize and Optimize: The New Way to Market](https://reader034.vdocuments.site/reader034/viewer/2022051816/5445a905afaf9ff32a8b460b/html5/thumbnails/11.jpg)
2010 Adobe Systems Incorporated. All Rights Reserved.
CS5 Launch Results To Date
25% over CS4 in Adobe.com pre-orders
952K+ product trials (57% over CS4)
12% increase in site visits and 6% increase in site-to-store conversions (versus CS4)
661K views of Virtual Launch event in 2 weeks (300% over CS4)
>1000 articles, reviews and blogs world wide
20X e-mail 6X search 10X display ROI on revenue generating communications
1M+ Followers in Social Media Universe (72% over baseline)
![Page 12: Digitize, Socialize and Optimize: The New Way to Market](https://reader034.vdocuments.site/reader034/viewer/2022051816/5445a905afaf9ff32a8b460b/html5/thumbnails/12.jpg)
2010 Adobe Systems Incorporated. All Rights Reserved.
This Stuff Works
![Page 13: Digitize, Socialize and Optimize: The New Way to Market](https://reader034.vdocuments.site/reader034/viewer/2022051816/5445a905afaf9ff32a8b460b/html5/thumbnails/13.jpg)
2010 Adobe Systems Incorporated. All Rights Reserved.