digitaria fact sheet 2010

2010fact sheet

© 2010 Digitaria Interactive, Inc. Technology Meets Humanology2 © 2010 Digitaria Interactive, Inc. Technology Meets Humanology

taBLe Of cONteNts

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technology Meets humanology

Digitaria by the Numbers

experience & Qualifications

Verticals & clients

Recent awards

10 capabilities

12 Leadership

13 contact Information

© 2010 Digitaria Interactive, Inc. Technology Meets Humanology© 2010 Digitaria Interactive, Inc. Technology Meets Humanology Digitaria fact sheet 2010 3

techNOLOGY MeetshUMaNOLOGYIN a wORLD fascINateD BY the pOweR Of techNOLOGY, It’s easY tO fORGet that aNY tOOL Is ONLY as GOOD as the peOpLe whO Use It. fOR Us, thOse peOpLe aRe the ONes we wORk wIth aND see at the wateR cOOLeR each DaY. theY’Re aLsO the peOpLe we caLL OUR cLIeNts, BUt thINk Of as paRtNeRs. these aRe the peOpLe that cOMe fROM eVeRY cORNeR Of the GLOBe aND LIVe aND DReaM as we DO.

sINce the DaY we OpeNeD OUR DOORs, IN 1997, we’Ve Be-LIeVeD IN stReNGtheNING the hUMaN sIDe Of techNOL-OGY. we hIRe the MOst passIONate aND aMBItIOUs taL-eNt we caN fIND, seek cLIeNts aND BUsINess paRtNeRs that VaLUe INspIRatION OVeR IMItatION aND pURsUe aN eVeR-GReateR UNDeRstaNDING NOt Of “the cUstOMeR” OR “the UseR”, BUt Of the actUaL hUMaN BeINGs whO aRe speNDING theIR tIMe wIth Us ONLINe. wIth aN IN-teRNatIONaL ROsteR Of cLIeNts spaNNING INDUstRIes jUst as DIVeRse as the INDIVIDUaL cLIeNts theMseLVes, the peOpLe Of DIGItaRIa haVe tRaNsceNDeD the BOUND-aRIes Of fULL-seRVIce IN INteRactIVe MaRketING.

thaNks fOR ReaDING, aND cONsIDeR thIs aN INVItatION tO VIsIt ONe Of OUR OffIces.


DIGItaRIa BY theNUMBeRs

25+Major web awarDs In thelast 24 Months.

1997Year In whIch DIgItarIa

was FounDeD.

09 specIFIc areas oF expertIse.

04north aMerIcan oFFIces In

new York, san DIego, los angelesanD Dallas.

407DIgItarIa’s rankIng In the Inc. 500

aMerIca’s Fastest growIng

prIvate coMpanIes oF 2008.

4.5mil

Dollars raIseD For uganDan

chIlDren through InvIsIble chIlDren

schools For schools web caMpaIgn


eXpeRIeNce &QUaLIfIcatIONsFounded in 1997, Digitaria is a pioneer in digital media communications specializing in marketing, solution architecture, usability, digital design, creative platform development, multi-platform interface design, techni-cal innovation and implementation.

Overviewthrough Digitaria’s proprietary approach, Digital brand Migration™, we effectively transfer brands to the web, applications, devices, appliances, multimedia and all other digital media platforms. we have delivered solutions to an array of organizations ranging from financial institutions, educational organizations, con-sumer brand companies, entertainment clients, and biopharmaceutical companies. our clients work with us because of our flexibility which allows us to customize our services to fit our clients’ internal design and technology departments, third party vendors, ad agencies and design firms. the result is a compelling digital presence and applications that hasve a measurable increase in user adoption, usability, consumer commit-ment and meeting client business objectives.

Digitaria is a company of visionary strategists, technologists and creatives who are always looking for the next generation of digital opportunities for our clients. we have not only managed numerous large-scale web site redesigns, but have also worked on scalable, extendible application development and transmedia ef-forts. we offer transunion the best opportunity to transform their web presence and applications into some-thing truly unique and differentiating in the market place.


VeRtIcaLs &cLIeNtsMedia & Entertainment- arclight cinemas

- beliefnet

- bravo tv

- cbs corporation

- comcast corporation

- Disney

- the game show network

- Fox

- nbc universal

- the cw

- warner bros.

- world poker tour

- lifetime networks

- live365

- sleuth network

- telemundo

- universal hD

- abc television group

- Mtv networks

- Youtube/google

- veoh networks

Non-Profit & Education- Invisible children

- kcet

- kcrw

- kcts

- kpbs

- npr

- california teachers association

- san Diego Zoo

- MIller Mccune

- point loma nazarene university

Travel & Hospitality- bestwestern International

- hard rock hotel & casino

- Ivy hotel

- Morgan’s hotel group

HealthCare & Life Sciences- Invitrogen

- Millipore

- newport corporation

- avanir pharmaceuticals

- Mediakeeper

Professional Sports & Venues - atlanta Falcons

- baltimore ravens

- cleveland browns

- Daytona International speedway

- Martinsville speedway

- san Diego chargers

- tampa bay buccaneers

- atp

- avp

- Mls

- nFl

- u.s. soccer

- seattle sounders F.c.

Consumer Goods & Retail- alienware

- asIcs america

- aMpM

- cobra golf

- gordon rush

- hasbro

- proFlowers

- roadrunner sports

- ryland homes

- taylorMade golf

- charlotte russe

- jakks pacific

Technology & Communications- Dts

- gateway computers

- lg electronics

- limelight network

- QualcoMM corporation

- vIZIo, Inc.

- Intel

we were really impressed at how

quickly the team ramped up with such short

notice and were able to offer

ramped up professional services without

compromising quality which in itself

is always the greatest challenge.

emre celik

vp of technology, nbc.com

congratulations to your entire team! they

did an outstanding job, the new site looks

fantastic, it features so much more content

that we had hidden before.

tibor Mozes

cto, beliefnetYour team was pretty darn great, particular-

ly in the final innings. big thanks especially

to Daiga (as always and not only for brilliant

design) and to Michael who was thoroughly

professional and a dedicated, gifted prob-

lem solver.

jackie kain

senior vp, kcet

excited doesn’t describe how we feel about our brand new site - and I com-

mend everyone at Digitaria for their commitment and passion on this project. we

couldn’t be happier!

Dan levak

Director of new Media, atlanta Falcons

partnering with Digitaria was a key step toward elevating our online

brand, effectively equipping worldpokertour.com to support our partners

as well as increasing levels of traffic, and creating an enhanced user ex-

perience for our fans.t,

ken graiwer

head of Interactive, wpt enterprises, Inc.v

Digitaria was a pleasure to work with on building

our recipe Finder iphone app. the first week it

launched it was on apple staff picks!

lisa hsia

senior vp new Media & Digital strategy, bravo


VeRtIcaLs &cLIeNts (cONt.)


2009 san Diego aDDY creative show awards

gold, creative services and Industry people’s choice

nFl International Fan experiencesilver, web site

2010 communication arts Magazine

Invisible children - the rescue2010 Interactive annual publication

13th annual webby awards

Qualcomm wireless life telecommunications, honoree

beliefnetreligion and spirituality, honoree

2009 District Fifteen aDDY creative show awards

san Diego ad club 2009 aDDY awards gold, creative services and Industry

2009 Inner city 100#31 Fastest growing Inner-city

company in america

ReceNtawaRDs


12th annual webby awards

Invisible children - Displace Me people’s voice winner, activism

kcrw Media player best practices, honoree

horizon Interactive awards

Invisible children - Displace Megold, public service

gordon rush gold, e-commerce

2008 ad:tech awardsInvisible children - schools for schools best social Media Marketing campaign

sitecore site of the Year

beliefnet - best Media site

communicator awardsgordon rush

award of Distinction, Fashion

national aDDY awards

Invisible children - Displace Me silver, Micro site

ReceNtawaRDs


capaBILItIesA Strong Belief in Strategy & AnalysisDigitaria is one of only three agencies to be certified at omniture’s professional service provider level. we have experts on staff to implement and conduct the analysis of all the data, ensuring our clients get the most out of the tools. we became omniture certified because of our general philosophy of using data to help clients make strategic decisions. we also have built a strong user experience team that can help to interpret user behavior and interactions to build experiences and applications that your user groups, no matter how varied and broad, can use adopt and engage with.

Standards-based Web Developmentour web development team has literally written the book on building web sites and applica-tions to the highest standards. In one of our attached case studies you will see that the documents we produced for nbc’s web devel-opment team have been standardized for use by ge throughout the organization.

World Class Process and Project Managementa client engagement does not fail at the end, it fails at the beginning. at Digitaria, we believe in taking a structured, planned approach to en-gagements that provides the up-front planning and documentation to make the engagement a success.

Flexible Technology Team our technology teams have built their own software, worked with enterprise-level solu-tions, and aligned themselves with internal technology teams to create the best solutions for our clients.

Organizational CapacityDigitaria currently employs approximately (100) one hundred people and is headquartered in the historical gaslamp district in san Diego, ca. we also have additional offices in los an-geles, ca and washington D.c.

we have co-location facilities with at&t and currently host approximately 70% of our clients including nbc, bravotv, taylorMade, and adidas golf.

we host on several different platforms and have development expertise .net, java, and php. we have Dbas on staff with expertise in sQl, oracle and mysql. we have strategic partnerships with several content Management system (cMs) vendors including Interwoven and site core and develop custom cMs ap-plications supporting a variety of client’s needs. we also partner with leading analytics provid-ers including omniture – site catalyst and hbx, unica and others as well as leading cDn providers including limelight networks.

Access to a Portfolio of ClientsDigitaria has clients throughout the consumer products, sports, and media & entertainment industries. our clients have access to our other clients through client summits and personal introductions.


capaBILItIes (cONt.)Securityas part of its overall services, Digitaria shall develop, maintain and operate a security plan and system that prevents any unauthorized access or tampering with client servers, con-tent, or other digital works or performances. Digitaria will provide no less than industry standard security systems and practices in connection with all such work.

Digitaria will use roles to allow for secure ac-cess to specific areas within the site. users can be assigned roles, which in turn are assigned permissions. permissions can range between executing a feature of the application, view-ing / modifying classes or specific instances of domain objects, and/or access to certain sections. users and roles are managed via an administration web interface.

Development and Staging MethodologiesDevelopment usually occurs on developers’ lo-cal machines and is checked into a repository once unit testing has been completed. If devel-opment servers reside on Digitaria systems, it is backed up daily and code is checked-in and checked-out using subversion. once a build has been determined complete, it is promoted to a staging and/or Q/a environment where it goes through additional integration testing with other systems.

CommunicationsDigitaria has used a highly effective collabo ration tool called basecamp. It is a widely used tool for widely disbursed teams that is easy to use and provides secure messaging, documentation management, scheduling, milestones, to-do’s and more through the web interface.

Integration TacticsDigitaria’s web development team brings industry leading expertise to the table. with widely recognized, internally developed best practices and two members of the w3c htMl5 advisory board, each page is devel-oped with consideration of the latest stan-dards, including: semantic htMl, pure data/presentation separation, section 508 and w3c accessibility, formalized commenting structures and a full Qa process.

Usabiliy TestingDigitaria employs a user centered Design ap-proach to product/service development that emphasizes keeping the end-user “front and center” throughout the project. the underlying philosophy is that product developers, who stay attuned to the concerns, thought-pro-cesses, habits and preferences of current and future users, consequently develop interfaces, products and services that are easier to oper-ate, more functional and more enjoyable for their customers. this results in a higher level of customer satisfaction and increased revenue.


LeaDeRshIpDANIEL KHABIE chIeF executIve oFFIcer

DOUG HECHT presIDent

CHUCK PHILLIPS chIeF technIcal oFFIcer

WARREN RAISCH executIve vIce presIDent

DAIGA ATVARA executIve creatIve DIrector

JEAN VAN LIER vIce presIDent oF proDuctIon

DEBORAH SAUTER vIce presIDent, InsIghts

JIM MCARTHUR vIce presIDent, MarketIng & sales solutIons

JOHN VAN SPyK vIce presIDent/general Manager, DIgItarIa sports

MICHAEL BROWN vIce presIDent, MeDIa anD entertaInMent

ANTHONy yI vIce presIDent, eastern regIon


cONtactINfORMatIONSAN DIEGO 533 F street 3rd Floor san Diego, ca 92101 phone 619.237.5552 Fax 619.237.5269 email [email protected]

LOS ANGELES 3500 west olive avenue suite 300 burbank, ca 91505 phone 818.827.7153 Fax 818.973.2707 email [email protected]

NEW yORK 345 hudson street 5th Floor new York, nY 10014 phone 212.706.4845 email [email protected]

DALLAS 3102 Maple avenue suite 400 Dallas, tx 75201 phone 214.953.9359 email [email protected]

digitaria fact sheet 2010

Documents

digitaria interactive

people of digitaria

technology departments

technology meetshumanologyin

power of technology

interactive marketing

digital design

clients internal design