digitalnow - 2010 building & sustaining on-line engagement
DESCRIPTION
Panel: Christy Jones, CAE, Director of Membership, American Association of University Women; J. John Mancini, President, Association for Information and Image Management; Michael Mathy, Administrator, American Association for Laboratory Animal Science “Engagement” is one of today’s big buzz words. There’s a Web proliferation of new communities, new authority models, and increasing expectations and distractions. But what does it take to build and sustain true connections around your association? Panelists will expose various online methods, multi-networks, guiding principles, best practices, and virtual worlds that support outreach, education, new business models, next generation, varied demographics and personas, a broader reach, member services, and awareness. They will also share alternatives to information-heavy Web sites and illustrate their tools for engagement, collaboration, and attracting and retaining new members.TRANSCRIPT
Building and sustaining online engagement: This Ain't Your
Parent's Social Club
Moderator: Tom Hood, CPA.CITP – MACPA Panel: John Mancini – AIIM Christy Jones, CAE – AAUW Michael Mathy ‐ AALAS
Building & sustaining on‐line engagement – a panel "Engagement" is one of today’s big buzz words. There’s a web proliferation of new communities, new authority models, and increasing expectations and distractions. But what does it take to build and sustain true connections around your association? Panelists will expose various online methods, multi‐networks, guiding principles, best practices, and virtual worlds that support outreach, education, new business models, next generation, varied demographics and personas, a broader reach, member services, and awareness. They will also share alternatives to information heavy web sites and illustrate their tools for engagement, collaboration, and attracting and retaining new members.
Learning Outcomes: • Discover where business networking is headed (both private and public networks). Examine trends and Opportunities in Engagement with Volunteers, Public and
Members Consider challenges in creating and sustaining online engagement Work toward Data driven outcomes and measurements Understand how to bridge online and offline content and resources Encourage user engagement rather than user consumption of content Differentiate community roles, their place in associations and why management
might be a misnomer Connect content and people. Empower and educate volunteers, board, members
and current communities to engage and reach new communities Consider the difference between the social world’s data and viral connection, and
the association’s vetted body of knowledge with its curators, taxonomy, structure, transparency and intelligence for rating and automating.
Cultivating vs. collecting an audience Consider an engagement centric business model and board support
About AIIM
• Association for Information and Image Management • We help organizations find, control, and optimize their information.
• 50,000 basic members (free) and 5,000 premium (paid)
• Extensive training program for associations and their members on technologies discussed at this conference – also available for presentations
• http://www.aiim.org
About Me – John Mancini
• President and CEO • Blog under “Digital Landfill” and “8 Things” – http://www.aiim.typepad.com
• Twitter = @jmancini77 • Active on Facebook and LinkedIn • Email = [email protected]
AAUW
• American Association of University Women • AAUW advances equity for women and girls through advocacy, education, philanthropy and research.
• More than 100,000 members and donors; 1,300 branches nationwide
• Demographics: ages range from 18 to 103; mostly women (men can join); mostly US
• http://www.aauw.org
About me ‐ Christy Jones, CAE
• Director – Membership • Member and Branch Relations; Customer Care Center; Records; Recruitment (1.3 million direct mail campaign this year); retention (incl social media)
• Blogger: AAUW ‐ http://blog‐aauw.org/ • Twitter (@christytj), Facebook, Second Life, Linked‐in, Four Square
• Email: [email protected]
AAUW
AAUW on Facebook
AAUW on Ning AAUW on Twitter
AAUW AAUW Office in Second Life
AAUW via Chapter Leaders Playground
AAUW The AAUW Experience
AAUW The AAUW Experience
© 2008 Numedeon, Inc.
What is the AALAS Foundation? • The American Association for Laboratory Animal Science Foundation supports educational outreach on the essential role of responsible laboratory animal care and use in science to advance human and animal health
• Our parent organization, AALAS, has over 14,000 members nationwide
Goals • Promote public understanding, respect, and support for the life sciences • Educate future leaders about the essential role of animals in research and education
• Encourage today’s students to become tomorrow’s laboratory animal science professionals
About Me – Michael Mathy
• Foundation Administrator • Active on Whyville • Email = [email protected]
What is Whyville? • A vibrant, kid‐safe virtual city designed to engage young people in constructive educational activities while promoting socially responsible behavior
© 2008 Numedeon, Inc.
Why Whyville?
• It’s Fun!
• Next Generation of Educational Outreach
• Immediate Access to Our Target Demographic
• Reputable Sponsors
• Measurable Results
© 2008 Numedeon, Inc.
AALAS Foundation in Whyville
• The Foundation worked with the creators of Whyville to create three customized games to teach citizens about the essential role of animals in biomedical research
© 2008 Numedeon, Inc.
Positive Results
Game Traffic • CARE generated over 500,00 game plays in seven months • Over 12,000 Whyville citizens viewed our informational brochures, which link to online resources like our Kids4Research.org website Increase in Financial Support • Despite the ongoing economic crisis, we set a fund raising record in 2009 Increase in Website Traffic • 178% monthly increase in unique visitors to the AALAS Foundation site Quality Survey Data • Survey data tells us we have a receptive audience and great potential to shape opinions about the care and use of animals in research
About MACPA
• Maryland Association of CPAs • Founded in 1901 • Individual, professional membership – 12,000 CPA and student members
• Mission is to promote & protect CPAs, enable them to conform to high standards
• Connect – Protect – Achieve! • http://www.macpa.org
About me – Tom Hood, CPA.CITP
• President & CEO • Blogs www.cpasuccess.com & www.bizlearningblog.com & www.cpalegislativeinsider.com
• Twitter ‐ @tomhood & @macpa • Active on Facebook & Linked‐In • E‐mail: [email protected]
This scares the heck out of me!
Throw the fishing lines in every pond
Accounting Education Pavilion
Our pavilion features a place for Colleges & Universities to showcase their accounting education and a place for accounting
educators to connect, share, and learn from each other. It is also a place for prospective students to see the many options available
in an exciting career as a Certified Public Accountant.
New Young Professionals Network Club NYPN on CPA Island
Life’s a beach at the Club NYPN on CPA island. This special area devoted to New & Young Professionals
has all of the features for networking, casual meetups, and fun. Complete with a dance floor, tiki
bars, beach, and a real treehouse – it is the place for students and young professionals to chill.
BLI Conference Center
A center facilitating the development and sharing of competencies and strategic knowledge required for leadership in the rapidly changing
business environment. BLI will deliver competency-based curriculum, courses, content, and community to enhance learning and grow intellectual capital for organizational and executive leadership.
Where does this all lead to?
• How do you sustain all of these fishing holes? • Rapidly evolving technology will cause a continuum of options
• What is fundamental value proposition? • Who are you targeting and where do they hang out?
• It is still about people and content as key principles • How do you help me do my job better and advance in my career?
• Or help me connect to someone to do my job better? • Or help my organization get better (for my profession)?
Throw your lines in!
Resources •AAUW
• AAUW Online/Social Media Intro • SLURL to AAUW Office in Second Life: http://slurl.com/secondlife/Aloft%20Nonprofit%20Commons/199/39/26
AALAS Whyville information page Whyville log-in instructions CARE PowerPoint presentation
Resources • AIIM
• Link to example of using free content (e-book) = http://www.aiim.org/8things Separate social networking site (on Ning) = http://www.informationzen.org
• MACPA • www.cpalearning2.com • How Social networking & remote conferencing
transformed MACPA – slideshare • PulsePencast of panel conversation