digitalization as enabler for transport sector transformation · digitalization as enabler for...
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Transporteffektivitetsdagen
Göteborg, 2017-08-24
Digitalization as enabler for transport sector transformation
Olle Isaksson
Head of Strategy ManagementStrategic Customer EngagementsEricsson AB
Connected Urban Transport | Ericsson Internal | 2017-06-30 | Page 2
Tomorrow starts now
CONNECTED COOPERATING AUTOMATED
Connecting all assets
of the transport system
Enabling new multi-modal
mobility services
Operating automated,
shared and sustainable
mobility services
© Ericsson AB 2016 | Page 3
DigitizationA Digital Representation of the real world
tempnoise
air_qualityoccupancyenergywater
vibrationtemperature
traffic_intensitysurface_condition
noise_levelroute_to_work
energywaterwaste
CO2_emissionmachine_tearproduction
heart_rateskin_conductance
caloriesgesturemood
positionmovement
locationoccupancy
fuelemissionsspeed
irrigationluminositynutritionmoisturepesticides
© Ericsson AB 2016 | Page 4
Digitized assets enables transformation in logistics
Impact of DigitizationOn Ericsson Supply Chain
Invoice
Packing list
PO
Invoic
e
PL D
O
Invoice
Packing list
AWB
H-Manifest
AWB
H-ManifestCargo
Recei
pt
E
D
Customs
export
rel.
A
CI
Invoice
Packing list
AWB
F-Manifest
H-Manifest
Freight Arrival
notification
Invoice
Packing list
AWB
H-Manifest
Invoic
e
AWB
ID
Customs
import
rel.
D
O
AWB
Customs &
Handling fees
AWB
Trp Invoice
21 documents
sent 40 times
in 20 steps
21 documents
sent once only
in 12 steps
The volume of transport paper shipped by
Ericsson each year fills a 747 freighter
Ericsson Internal | 2017-04-28 | Page 6
Source: Gartner Group
Consumer
ElectronicsUtilities Wellness Infrastructure
Smart
Cities
Agriculture &
Environment
Process
Industries
Retail
Banking
Automotive
Transport
$1.9TRILLION
Predicted value-add of IoT across sectors in 2020
we are at the Beginning of something big …
Ericsson Internal | 2017-04-28 | Page 7
Digitalization cross industriesFrom Silos to an ecosystem of ecosystems
Transactions &
Analytics
Cloud &
Connectivity
Devices &
Sensors
Applications &
Services
IoT
4G/5G
Customer experience
Business models
& processes
Assets:
People, Things, Info:
Business Model Innovation
Customer Experience Management
Shared assets
Ericsson Internal | 2017-04-28 | Page 8
Digitalization cross industriesFrom Silos to an ecosystem of ecosystems
Transactions &
Analytics
Cloud &
Connectivity
Devices &
Sensors
Applications &
Services
IoT
4G/5G
Customer experience
Business models
& processes Business Model Innovation
Customer Experience Management
Shared assetsAssets:
People, Things, Info:
Inditex visit - Ericsson commercial in confidence | 2016-11-09 | Page 9
Need: multi stakeholder groups to define and develop the marketTransport related Examples where we engage
› Industrial centric:
– IIC (Industrial Internet Consortium)
– Industrie 4.0
– IPSO Alliance
› Vehicle centric:
– 5GAA (5G Automotive Association)
– EATA (European Automotive Telecom Alliance)
– AECC (Automotive Edge Computing Consortium)
› Mobility centric:
– MaaS Alliance (ERTICO)
– C-ITS Platform, DTLF (EC)
– Drive Sweden (Strategic Innovation Program)
– New City Foundation
– SCOR (Supply Chain Operations Ref.model)
– TCF (Trade and Cargo Facilitation association)
Inditex visit - Ericsson commercial in confidence | 2016-11-09 | Page 11
WANTED: Distributed, open ExchangeConnecting all players across the full supply chain
Driver & Owner
Fleet Operator
Network Operators
Support Center Repair Shop
Consignee
and user
Customs &
Authorities
Sea & Air Ports
Insurance &
Financial institutes
Goods
Air Carrier
Shipper / customer
Rail company
Ship Carrier
3PL
Dangerous Goods Mgmt
Use-case area:
….Use-case area:
…..Use-case area:
INTERCONTINENTAL
FREIGHTUse-case area:
…..
Use-case area:
LAST-MILE/
URBAN
LOGISTICS
Use-case area:
HUB OPERATION Use-case area:
REVERSED LOGISTICS
Connected Urban Transport | Ericsson Internal | 2017-06-30 | Page 12
The foundations are laid now
Collect data from
Infrastructure,
vehicles and
goods/travelers
Combine, predict
and share dataTurn insights into
actions
Which are the control points and who manages them?...
CONNECTED COOPERATING AUTOMATED
Ericsson Internal | 2017-04-28 | Page 13