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© Viessmann Group 24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe 1

Digitale Transformation

Strategien und Erfahrungen der Viessmann Gruppe

Dr. Markus Pfuhl

CDO Viessmann Group

© Viessmann Group 2

Production sites

in 12 countries

54 %

Export share

Sales activities

in 74 countries

12,000

employees

Founded

in 1917

Annual turnover

of € 2.25 bn

24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe


Heating

systems

Industry

systems

Refrigeration

systems

Apartment

buildings

Industry and

municipalities

Local heating

networks

Residential

buildings

Oil SolarGas Biomass Air and

geothermal heat


© Viessmann Group

It’s becoming increasingly crowded …

8

Late stage

Proximity to divisional

core of business

Early stage

IncumbentsUtilitiesTelcos

Start-ups

Aggregators



REALIZE ADAPT · EXECUTEMOBILIZE UNDERSTAND


PEOPLE


CUSTOMERS SALES PRODUCTS

Shift in information, buying and

usage behavior

Increasing online consultation

and sales

Connectivity as new buying criteria,

growing demand for smart integrations


Digitalization changes our world.REALIZEMobilize

Understand

Adapt · Execute

People


ROADSHOWSDIGITAL STRATEGY MEETINGS

Annual strategic alignment on

trends and developments

Create a common

understanding


Everyone is part of the digital transformation.MOBILIZEUnderstand

Adapt · Execute

People

Realize

MANAGEMENT OFFSITE

Focus on the implications of the

digital transformation for the business


ROOMS FOR INTERACTION

Exhibitions, Q&A sessions,

internal communication via app

Digital Enablement & Education Program

accessible for everyone


Enable the organization to perform the digital transformation.UNDERSTANDAdapt · Execute

People

Realize

Mobilize

HACKATHONS

Deeply examine innovative ideas in

cross-functional teams


TOGETHER RESPONSIBLEINNOVATIVE

Define your route to digitalization.ADAPT· EXECUTE


TRANSFORMATION OF THE CORE

Maintain the pace of digital transformation

Establish an agile mindset

DIVERSIFICATIONADJACENT BUSINESS

Evolve from products to solutions

Digital marketing

PropTech

Realize

Mobilize

Understand

People


EDUCATION PEOPLE DEVELOPMENT ACCESS TO ECOSYSTEMS

Provide the best development

programs for all employees

Benefit from and participate in

existing external knowhow


162 apprentices (14 professions)

72 students (11 degree programs)

Strengthen the core and participate in established ecosystems.PEOPLE

Realize

Mobilize

Understand

Adapt · Execute

© Viessmann Group 1524.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe

Dr. Markus Pfuhl

CDO Viessmann Group

digitale transformation strategien und erfahrungen der ... · digitale transformation: strategien...

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