digitalbr@nd 2010

yola meydan oxu real endirim hara istəsən think about it

To get wide awareness of the model amongst target audience having a very small budget.

CHALLENGE

endirim yağışı

Immediately catched attention of the drivers without loading them with info about price, discounts, etc.

OUTDOOR

yola meydan oxu real endirim hara istəsən think about itendirim yağışı

Added a promo info to raise interest.

RADiO


Used first time ever an overlay banner to surprise local internet users and guarantee word-of-mouth advertising as well.Click to see!

iNTERNET


http://www.digitalbrand.az/x/test.html

PROMO WEBSITEDeveloped separate website for the model to bold its identity and give detailed info.

LEGACY.AZ


RESULTS

Reach ~ 145 000

Impressions ~ 260 000

Frequency ~ 1,7

Promo website visits ~ 26 000

Average time on promo website 00:01:07

Pages/Visit 2,29


To stand out of tons Sales ads during a seasonal discounts.

CHALLENGE


iNTERACTiVE BANNER

Gave a clear presentation of discounts in a very simple and interactive way.Click to interact!


http://www.digitalbrand.az/x/cinici/

RADiO

Just pushed sales!


RESULTS

Reach ~ 100 000

Impressions ~ 320 000



Pages/Visit 2.36

MMS Reach 80 000


Another small budget. Another push to Sale.

CHALLENGE


BANNER

What can catch attention of the audience during the infernal heat? Rain!


EXPANDABLE BANNER

Downpour!Click to see!


http://www.digitalbrand.az/x/colins/

WEBSiTE

Well, it’s good to see what you’re offered to buy. Even if discounted.


RESULTS


Reach ~ 750 000

Impressions ~ 32 000 000

Promo website visits 36 000


Pages/Visit 1,33

Promo website visits 36 000

To make a promo for the new collection. In a different way. Really different.

CHALLENGE


SEYAHET.iM

A social network was developed. At first, without mentioning the Client.Click to visit seyahet.im!


http://www.seyahet.im/

http://www.seyahet.im/

SEYAHET.iM


A social network was developed. At first, without mentioning the Client.

FACEBOOK.COM/SEYAHETiM

The Facebook application integrated into the main site, so that your comments could be shown on both, no matter where you input it.Click to add application!


http://apps.facebook.com/seyahetim/

http://apps.facebook.com/seyahetim/

OVERLAY CREATiVE

Teasing and sparking probably the widest word-of-mouth in Aznet.Click to see the teaser & the main creative!


http://www.digitalbrand.az/x/seyahetim/

http://www.digitalbrand.az/x/seyahetim/2/

LANDiNG PAGE


RADiO

Yeah, it’s a commercial, guys :)


MMS

A video MMS used first time ever.


PHOTO SHOOTiNG


SEYAHETiM PHOTO CONTEST

New collection or Sale, we never forget about Brand image. A photo contest exclusively for the Facebook fans.


SEYAHETiM PHOTO CONTEST


New collection or Sale, we never forget about Brand image. A photo contest exclusively for the Facebook fans.

LOTTERY

And the winner is...


RESULTS

Reach ~ 450 000



Promo website visitors ~ 48 000


Pages/Visit 2,53

Facebook fans ~ 2700

Facebook comments ~ 965

Facebook likes ~ 4500

Facebook user photos ~ 220


To stand out in a very competitive compact crossover SUV category.

CHALLENGE


iNTERACTiVE BANNER

To be Attractive, you have to be Interactive.Click to interact!


http://www.digitalbrand.az/x/ix35/

HYUNDAi.AZ

A banner on the Hyundai Azerbaijan home page.


HYUNDAi.AZ/iX35

A little tuning of the boring home page.


RESULTS


Reach ~ 300 000


Interactions ~ 20 000

Click ~ 2 000

Average interaction time 00:00:58

CTR % 0.04

48 Nizami str., apt. 46Baku/Azerbaijan

Tel: (+99412) 437 83 80Fax: (+99412) 493 00 30

digitalbr@nd 2010

Business