digital’andsocial’media’ communications 102058 ... · swot analysis - agl social media...

Digital and Social Media Communications

102058 AUTUMN 2015

Group Blog: Strategy Development, Full

Campaign

By Group 5

Tahlia Rylewski 1782119

Benjamin Dickson 17643245

Jordie Cox 17021050

Gabriella Macerola 17257376

Sitong Lin 17800147

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Table of Contents Introduction 3 The Aussie Battler 3 Our Plan 3 Our Victims 4 Psychographics 7 Customer’s behaviour, motivation attitudes 7 Competitor Analysis – ‘Artists Against Fracking’ Campaign USA 8 SWOT analysis - GetUp organisation 9 SWOT analysis - AGL social media platforms 10 Goals 11 Objectives 11 Campaign, tactics and measurements 12 Budget 16 Video 16 App 17 Online Advertising 17 Evaluation 18 Bibliography 19 Appendix 20 Customer profile 20 Examples of AGL social media posts 20 Social media platform usernames and passwords 23 Scheduled posts 25

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Introduction Fracking or Coal Seam Gas Mining is an incredibly controversial practice, which is affecting Australian families in regional areas in a very distressing way. In Gloucester, NSW families have lost property due to forced sale for Government land. Waterways and public drinking water have been poisoned and residents have become evidently ill due to localized pollution because of Fracking practices. GetUp along with other organizations is making a stand against the Government and energy companies to stop the practice. We have put together a new campaign to be used by GetUp in the NSW region to spread awareness of the dangers of Fracking and put pressure on supporting government parties to cease the practice. The Aussie Battler In the 1890’s and 1930’s depressions, the term ‘Aussie Battler’ became embedded in the spirit of Australia and it’s people. The ‘Aussie Battler’ is synonymous with ‘swagman’ and refers to the great Australian virtue of being able to improvise or make do. Aussie Battlers typically have a slight ‘anti-authority’ personality (Macquarie Dictionary 2015). We believe there is no better terminology or vision to centre our campaign on the ‘Aussie Battler’. Through a clever mix of online content we will gather Australians in support of the ‘Aussie Battler’, those communities who are being persecuted and whose health is being compromised for the sake of Government efficiencies. Our Plan The victims in our campaign are those ‘Fractured families’ who are becoming increasingly displaced thanks to Fracking practices. We want to create a campaign, which connects the Australian spirit with the plight of these people and raises support. Audiences need to feel as though they are experiencing the same life as these people in order to act. To encapsulate this we suggest a cleverly arranged social media strategy, complemented by an Augmented Reality smartphone app and website that inform people living out of area of the danger of Fracking and can also be used by victims of Coal Seam Gas mining to have their voices heard. Content will be developed strongly around Iconic Australian areas, songs or sayings so that they are easily remembered and entertaining enough to be spread virally by Australians and Aussie Celebrities alike.

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Yes, Celebrities, while we have chosen not to have a public figure as a ‘face’ to this campaign (we would rather spend budget on promoting the stories of affected families) we believe that through clever content, our message will be counter promotes by Australian public figures whose hearts are stolen by this plight. Our Victims Gloucester is a rural township in the North Coast of NSW. The following graphs presented outline statistics from the 2011 Census of Gloucester. The town consist of 2, 878 people.

Gender population

Males

Females

Residents born in Australia

Married Never married

Divorced Separated

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Christian

Anglican

Catholic

No Religion

Uniting Church

Presbyterian

Religious beliefs in Gloucester

Full time employment

Part time employment

Unemployed

Employment

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Professions of employment

Technicians and Trades Workers

Community and Personal Service Wokers

Laborer's

Machinery Operators and Drivers

Professionals

Managers

$0.00 $100.00 $200.00 $300.00 $400.00 $500.00 $600.00 $700.00 $800.00

Childless couples Median household

Income per week

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Psychographics

Gloucester’s location makes a perfect base for adventurous activities and tours in the region. Considering there is more than 50% of females, the average 45 year old woman would have interests, lifestyle and hobbies including; exploring nearby forests, national parks, trout fishing, canoeing, horse riding, bushwalking, visiting wetlands and breathtaking lookouts and camping in the park. She would attend the Farmers Market, wineries, Folk Museum which represents their history and culture regularly. In her free time she would be keeping active, attending restaurants/cafes with family and friends as well as attending family related occasions. Although a variety of sports are played in Gloucester the average female aged 45 might play netball as well swim.

Customer’s behaviour, motivation attitudes, what they think and feel

The average woman aged 45 will be motivated by the environmental, economic and health risks involved by Fracking. Typically females feel more passionate about social justice issues. This gives them an opportunity to rise up against the issue and put a stop to it. The average woman aged 45 would use technology such as the computer to create online articles and blog post to gain and share information. Social media such as Facebook, Twitter, and Instagram would be the main ones used to communicate, seek out, and share information and entertainment.

The target audience cares for social justice and their families. This compels them to act on issues that directly affect the livelihood of their family and those around them. Coming from the country, the average Gloucester resident is also fairly patriotic, has a sense of humor and is an active part of the Australian community. For this reason we believe this campaign will be most effective on our chosen target market.

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Competitor Analysis – ‘Artists Against Fracking’ Campaign USA Fracking has been a significant controversial issue in areas of the world other than Australia. Huge mining companies have faced significant political and social pushback in America so much so, that incredibly influential celebrities have fought back and in campaigned to stop the practice of Coal Seam Gas Mining indefinitely. One example of this is the ‘Artists Against Fracking’ campaign currently running from New York and across the USA.

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SWOT analysis - GetUp organisation

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SWOT analysis- AGL social media platforms (Facebook and Twitter)

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Goals

1. Educate people to the effects of Fracking to our country, community, environment and health to aim to put a stop to Fracking.

2. Raise awareness of the issue, distribute information and gather donations towards a Fracking research study via App.

3. Post regular, engaging, informative posts via social media accounts to engage and encourage the public to get involved and sign the GetUp petition.

4. Gaining GetUp credibility as an environmental protest group. 5. Get Fracking banned in Australia to improve Australia’s environment and

health.

Objectives

1. Increase signatures on Getup’s campaign to 500,000 by November 2015 and raise traffic to the site by 60%.

2. Increase social media engagement of the Getup Stop Fracking Campaign by 50% in 6 months.

3. Change perceptions of Fracking within our proposed target markets and see their engagement in our campaign increase by 30%.

4. Have a total donation of $500 000 to help fund an independent scientific study into the effects of CSG mining at the end of the campaign, August 2015.

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Campaign, Tactics and Measurements Objective 1 - Increase signatures on GetUp’s campaign to 500,000 by November 2015 and raise traffic to the site by 60%. Tactics

1. Sign our Petition’ click through call to action icon at the top of GetUp blog and as a banner on the top of social media sites where applicable. E.g. ‘visit website’ icon on the banner of Facebook, Instagram bio will feature website.

2. Create a Facebook targeted ad which drives people to click on the website 3. Begin paid SEO and SEM for the duration of the campaign that see’s our blog

on page one of the Google search for the keywords ‘Fracking NSW’ ‘Gloucester’ ‘Coal Seam Gas Australia’ ‘Stop Fracking’ Coal Seam Gas NSW’, ‘Mining Australia’ and ‘CSG Australia’.

4. Any print media or emails created in the duration of the campaign to feature social media icons or links and link to our website.

KPI

1. Petition reaches 500,000 signatures by November 2015. 2. 80% of traffic engaging with Facebook click through to website. 3. Blog is featured on page one of Google for all keyword searches chosen by

November 2015. 4. Facebook Targeted add reaches 500,000 people. At least 70% click through to

the website. 5. Monthly website visitation rises by 60% by November 2015 with a significant

increase in repeat visits.

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Objective 2 - Increase social media engagement of the Getup Stop Fracking Campaign by 50% in 6 months. Tactics

1. ‘Getupstopfracking’ website, Facebook, Hootsuite, Instagram, LinkedIn and Twitter accounts will be updated and regularly used to help boost brand awareness.

2. Chosen hashtags (#getupstopfracking #stopfrackingNSW #savegloucester #fracturedfamilies #frackoffagl) will be used on each post to further disperse awareness and make the campaign measurable.

3. Share posts with Influential people in the industry (Politician’s who support the cause and other people who are passionate about the campaign and have large social media followings).

4. Create a video, which draws attention to the issue with creative and informative content. This video will be centered around the ‘Aussie Battler’ theme which we have chosen for this campaign

KPI’s

1. Social media platforms increase in followers each by over 1000 followers per month.

2. Posts each reach over 5000 views and 50 shares onto other social media pages. 3. 500 extra images and posts are shared each month (outside of our own posts) 4. Influential followers begin supporting the campaign and sharing content with

their followers. Influential followers are defined as people who have more than 10,000 followers on a given social media account.

5. Campaign video and accompanied song goes ‘viral’ and is spread via social media platforms across the country and globally. 3000 people per month and spread view video.

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Objective 3 - Change perceptions of Fracking within our proposed target markets and see their engagement in our campaign increase by 30%. Tactics

1. We will send out 3 surveys during the campaign to followers on our social media to gage the effectiveness of the campaign on our target audience. From this data we will be able to see the perception of our followers towards Fracking and also what they are actively doing to spread awareness themselves.

2. Use Facebook analytics to see which demographics, genders and age brackets are engaging with posts then remarket to these demographics with Facebook targeted posts, securing a trusted repeat audience.

3. Create continual informative and engaging social media content across varied social media platforms that re-educates the audience on the effects of Fracking. These posts will be statistically strong. Examples of this may be info graphics, interviews (via YouTube video) or links to informative sites about the issue.

4. Create additional content, which encourages the audience to repost or reply. These questions will be answered within 12 hours by content developers.

KPI 1. Social media posts which feature open ended questions are responded to within 12 hours and conversations are started as a result. We aim for 1 conversation to be started on each of these posts. 2. Survey data collected shows a significant increase on the knowledge of the effects of Fracking to the target audience. 3. The spirit of Mate ship in captured by the audience through the campaign and posts on Facebook posts increase in shares by 30%.

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Objective 4 - Have a total donation of $500 000 to help fund an independent scientific study into the effects of CSG mining at the end of the campaign, August 2015. Tactics

1. Regular social media posts that drive donations to research. These posts will feature victims and tell the stories of victims.

2. Donation processing on GetUp’s website with a ‘money raised so far’ visual measurement.

3. Release of a new Australian song ‘e.g. Waltzing Matilda’ with the lyrics changed to lyrics that explain the dangers of Coal Seam Gas Mining with every 10,000 dollars raised. This will be launched on the website and shared via Facebook, Twitter and YouTube.

4. Encouragement to donate embedded within the developed App after users see what Fracking would do to their location.

5. Physical donation collection points at selected events chosen by Getup. These may be protests or other events.

KPI

1. Five songs are created and released during the campaign, signaling that 50,000 dollars has been raised.

2. App is downloaded by 30 thousand people and raised 25,0000 dollars. 3. 25% of people who click on the website link from social media donate money

through the website. 4. Song released become viral and are shared on Morning TV or on the news

compelling people to find out more about the campaign and subsequently donate.

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Budget

Video

Actor 960

Make Up Artist 350

Production Costs 250

App

Development 3000

Advertising

Google Ads 2160

Facebook 1280

YouTube 1100

SEO 900

Total 10000

Video

The video presented is only an animated example of what we intend to produce; the actual product will involve as much real life elements as possible. Online research and communication with recruitment agencies suggest that an actor for a video of our specifications that is low involvement on the actor’s behalf, short and low budgeted, estimates the cost to be between $60 to $80 per hour. We reached the figure of $960 by leaning towards the more expensive side of this for safety and factoring in an estimated 12 hours for production. Make up and production costs were acquired through quotes from professional make-up artists and online research. Much of the production costs including lighting and post can be borrowed members of the group have access to it or can be hired cheaply.

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App

Development for an augmented reality app of the quality we are looking for requires anywhere from $1000 to $4000. While we do not need 3d models layered over the user's surroundings, we do require the provided assets (CSG wells, sulphur sickened animals, darkened skin splotches and nose bleeds on faces etc.) to be inserted, social media sharing from within the app and the link to the Independent study fund donation site accessible. This puts the app at the higher end of the scale with an estimated $3000 for initial development.

Online Advertising

We have given Google Ad words a budget of $6 a day based on its estimates of our keywords and the six-month length of the campaign. This is intended to be our constant source of advertising throughout the campaign. Our Facebook ads will not be as frequent due to the cost of sponsored ads. We plan to use this once every 3 weeks and operate on this medium mostly through posts and other owned media. YouTube ads will be sparse; as the viral nature of our app will have our audience do that for us. Our SEO over the 6 months will be handled in house at a discounted price of $150 per month.

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Evaluation We have suggested a range of widely successful tactics/strategies that we believe will send our campaign viral and harness the support Getup needs to see the organisation become even more successful in stopping CSG mining in rural Australia. These strategies all come under the umbrella of the key theme that we have chosen to drive the campaign - Mateship. There is nothing more Australian than the need to support your mate or the underdog. As struggling families are the most effected victims of CSG mining we believed that harnessing this spirit would be a great platform to leverage our campaign. Our App and songs are the strongest creative components to our campaign and we have designed these to be both memorable and to pull at heartstrings. It’s true, they say, that you often don’t know what you’re dealing with until it’s staring you in the face. The app will do this. Great Australian songs re-worded with our theme will get stuck in the head of all that hear them and we also believe will be picked up and shared by mainstream media across the country. This strategy has been carefully developed for the Australian Culture and it’s people and we believe its implementation will be MOST successful.

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Bibliography Artists Against Fracking (2012) http://artistsagainstfracking.com, Yoko Ono, Webpage accessed last Thursday April 18, 2015. Australian Bureau of Statistics (31 October 2012). “Gloucester (Urban Centre and Locality)”. 2011 Census QuickStats.

Australian Bureau of Statistics (31 October 2012). “Barrington (State Suburb)”. 2011 Census QuickStats.

Australian Bush songs (2013) http://www.australia.gov.au/about-australia/australian-story/bush-songs-and-music , The Australian Government, Webpage accesses last Thursday April 18, 2015. Benjamin Dickson (2015) https://www.diigo.com/user/willad4food Diigo Account. Jordan Cox (2015) https://www.diigo.com/user/jordiecox Diigo Account, Updated through campaign. Map of Gloucester, NSW”. Bonzle Digital Atlas of Australia. Sitong Lin (2015) https://www.diigo.com/user/fifilin Diigo Account. Tahlia Rylewski (2015) https://www.diigo.com/user/trylewski Diigo Account. The Aussie Battler, Web blog https://www.macquariedictionary.com.au/news/view/editor/article/104/ Accessed Thursday May 7 2015. The Macquarie Dictionary (March 15 2012) https://www.macquariedictionary.com.au/news/view/editor/article/104/ The Aussie Battler, Webpage accessed last Thursday April 18, 2015.

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Appendix Appendix 1 - Customer profile

The average woman aged 45 will be a family mum, with a 45.5% chance that her house is fully owned, 22.8% chance that they are in the process of being purchased by home loan mortgage; Or a 28.8% chance that her home is rented. The median rent in Gloucester is $180 per week and the median mortgage repayment is $1400 per month. There is nearly a 60% chance she will be working full time or at least part-time. They will ordinarily care about what is going on in their backyards and how that affects their livelihood, family and kids futures.

Appendix 2 - Examples of AGL social media posts

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Hashtags used: #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

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Appendix 3 - Social media platforms user names and passwords

Website: getupstopfracking.wordpress.com Username: getuptstopfracking Password: getupstopfracking4 Gmail account – username: getupstopfracking password getupstopfracking4 [email protected] Diigo – user name: getupstopfrackin password getupstopfracking4 Facebook – first name: get up last name: stop fracking Password: stopfracking4 Google + First name: Tahlia Last name: R Username: getupstopfracking Password: getupstopfracking4

Hootsuite Email: [email protected] Username: getupstopfracking Password: Getupstopfracking4

Instagram Username: getupstopfracking Password: getupstopfracking4

LinkedIn First name: getup Last name: stopfracking Email: [email protected] Password: getupstopfracking4

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Twitter Name: getupstopfracking Email: [email protected] Password: getupstopfracking4 Username: getupstopfrack

(Please note – strategy can be found in WordPress blog.)

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Appendix 4 - Scheduled posts

Date/time Social Media

platform

Post Link

2nd June 2015- 9am

Facebook If you only can read one story on HEALTH, read this! Visit our Getup website and download our app! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

http://insideenergy.org/2014/08/29/if-you-read-only-one-story-on-health-and-fracking-read-this-one/

5th June 2015- 12.30pm

Twitter Sign our petitions – add your voice to a fast growing number of people who object to Unconventional Gas exploration in any form. To go to our petitions page CLICK HERE. #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

https://www.getup.org.au/campaigns/coal-seam-gas/agl-new-ceo/stop-fracking-in-gloucester

8th June 2015- 3pm

Facebook Read the story of Dryden: The town that Fought FRACKING! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

http://earthjustice.org/features/the-story-of-dryden-the-town-that-fought-fracking-and-is-winning

11th June 2015- 2.15pm

YouTube We’ve raised X amount for CSG research. Enjoy our latest song!

CSG Video and new song posted on YouTube with link to campaign blog www.getupstopfracking.wordpress.com

14th June 2015 - 4pm

LinkedIn Do you or someone you know suffer from the dangers of Fracking?? Help have your say. Sign the petition to stop Fracking today! #getupstopfracking

www.getupstopfracking.wordpress.com

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#stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

16th June 2015- 4.30pm

Instagram Why is Fracking important? The shale gas is fossil fuel and is not a long-term solution. Fracking is highly controversial and it turns green fields into industrial sites. The cocktail of chemicals used in the process is highly toxic and if leaked is impossible to clean up ever. Get involved now and do something about it! Sign our GetUp campaign; press like or even a share would be greatly appreciated! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

Inspirational image of the dangers involved with Fracking - showing possible results of our environment. https://instagram.com/getupstopfracking/

20th June 2015- 10am

Facebook Important facts you have to know about CSG! It’s time to sign our petition! CLICK THE LINK at the TOP of the FB page! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

http://www.resourcesandenergy.nsw.gov.au/landholders-and-community/coal-seam-gas/the-facts

22nd June 2015- 11.30am

WordPress Fracking wastewater poses serious risk! This is why you need sign our petition! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

http://www.theherald.com.au/story/2788256/opinion-fracking-waste-water-poses-serious-risk/

25th June 2015- 2.15pm

Instagram Sign our GetUp campaign; press like or even a hash tag would be greatly appreciated! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

With image of Fracking and website link: www.getupstopfracking.wordpress.com https://instagram.com/getupstopfracking/

29th June Twitter CSG reforms to see 3.37% of http://www.northernstar.co

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2015- 5.30pm

NSW protected from Fracking! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

m.au/news/csg-reforms-see-337-nsw-protected-from-fracking/2152576/

1st July 2015 - 8pm

LinkedIn Fracking in Gloucester is causing serious health risks to residents. (Tag AGL)


2nd July 2015- 7.00pm

Twitter Join our ‘sign our petition’ now by download our app or visit our Getup website: getupstopfracking.wordpress.com #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

www.twitter.com

6th July 2015- 2.00pm

Facebook Our aim in starting this petition is firstly to raise awareness of the reality of Fracking and secondly get in contact with people who want to speak out/protest. Please help get involved with this campaign. Like, follow and share our Facebook, Instagram, Twitter, LinkedIn and our informative website: getupstopfracking.wordpress.com #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

https://www.facebook.com/profile.php?id=100009268658912&fref=ts

9th July 2015- 6.30pm



12th July 2015- 9.00am

WordPress What has changed by Fracking? It’s no secret a high-profile, sustained campaign by special interest groups to scare local people over the issue of onshore,

http://www.theaustralian.com.au/opinion/anti-fracking-alarm-must-be-addressed/story-e6frg6zo-1227317662496

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unconventional gas exploration and extraction — commonly referred to as Fracking — is behind the swing. Please join our petition RIGHT NOW! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

15th July 2015- 1.30pm

Twitter Fracking? Your planet needs you! Help stop Fracking. We need to cut energy waste and switch to clean renewable energy. Please follow, like and share! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

www.twitter.com

16th July 2015 - 2pm

LinkedIn Has your business joined our petition to stop Fracking in NSW?

www.getupstopfracking.wordpress.com/petition

19th July 2015- 8.30pm

Instagram Join our ‘sign our petition’ now by download our app or visit our Getup website: getupstopfracking.wordpress.com #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

https://instagram.com/getupstopfracking/

22nd July 2015- 5.30pm

Facebook Need more reason to get involved to help put a stop to Fracking? Check out this video.. #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

https://www.foe.co.uk/campaigns/climate/issues/fracking_background_information_33157

24th July 2015- 1.15pm

Facebook Do you know that? More than 50 protesters have shut down access to AGL's controversial fracking site at Gloucester! Sign our petition at Getup website: getupstopfracking.wordpress.com

http://www.maitlandmercury.com.au/story/2698918/protesters-stop-access-at-gloucester-fracking-site/

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#getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

27th July 2015- 3.30pm

WordPress Why you should be concerned about ‘Fracking’??? Fracking’ is moving in — very possibly to an area near you. People all over the planet are protesting against it. In Australia, opposing Fracking has become the largest popular movement ever seen in this country. JOIN our petition ASAP! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

http://climatesafety.info/why-you-should-be-concerned-about-fracking/

29th July 2015 - 6pm

LinkedIn Be a business that supports a healthy Australia! Sign our petition to stop Fracking in NSW!


30 July 2015- 8.00am



4th August 2015- 7.00pm

Instagram Sign our GetUp campaign; press like or even a hashtag would be greatly appreciated! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

With image of Fracking and website link: www.getupstopfracking.wordpress.com


Instagram Join our ‘sign our petition’ now by download our app or visit our Getup website: getupstopfracking.wordpress.com #getupstopfracking


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Facebook Sign our petitions – add your voice to a fast growing number of people who object to Unconventional Gas exploration in any form. To go to our petitions page CLICK HERE. #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl


11th August 2015 - 4pm

LinkedIn We’ve reached X amount of money to research into CSG mining! Donate now!

www.getupstopfracking.wordpress.com/donate


Twitter Click the link below for an update of how much we’ve raised! #frackoffagl

http://www.getupstopfracking.wordpress.com

17th August 2015- 4pm

Facebook What has changed by Fracking? It’s no secret a high-profile, sustained campaign by special interest groups to scare local people over the issue of onshore, unconventional gas exploration and extraction — commonly referred to as Fracking — is behind the swing. Please join our petition RIGHT NOW! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

http://www.theaustralian.com.au/opinion/anti-fracking-alarm-must-be-addressed/story-e6frg6zo-1227317662496


Facebook Fracking Hell! What it’s really like to live next to a shale gas well! Starts sign our petition now via our App or Getup website: getupstopfracking.wordpress.com #getupstopfracking

http://www.theguardian.com/environment/2013/dec/14/fracking-hell-live-next-shale-gas-well-texas-us

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WordPress Post on latest progress of campaign



Twitter Still don’t understand why anti-fracking? You have to check this out! Follow us on Facebook and sign our petition! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

http://beforeitsnews.com/agenda-21/2015/01/australias-collateral-damage-unconventional-gas-coal-seam-gas-fracking-1212.html www.twitter.com

30th August 2015 - 1pm

LinkedIn GetUp fight against Fracking is seeing success!

Link to blog posted on the 24th August

31st August 2015- 7.45pm

Instagram Join our ‘sign our petition’ now by download our app or visit our Getup website: getupstopfracking.wordpress.com #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl


3rd September 2015- 5.00pm

Facebook Click the link below for an update of how much we’ve raised! #frackoffagl


7th September 2015- 11.00am



10th Twitter U can make the difference-Sign http://www.getupstopfrack

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September 2015- 12.15pm

our petition!!! CLICK like and repost with our hashtags!!!! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

ing.wordpress.com www.twitter.com

12th September 2015 - 8pm

LinkedIn Getup Standup! Is it time your business supported positive change?


14th September 2015- 4.15pm

Facebook COMING SOON! The next installment of our campaign against the AGL! Watch this space!


17th September 2015- 6.45pm

WordPress blog post about CSG mining and what more research could achieve. Link to donate page

www.getupstopfracking.wordpress.com/donate

22nd September 2015- 10.30am


CSG Video and new song posted on Youtube with link to campaign blog www.getupstopfracking.wordpress.com


Instagram It’s not too late to make a difference - Sign our Petition and help save our planet. #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl



WordPress Post with Lyrics to latest campaign Song ‘Waltzing Matilda’.


1st October 2015 - 5pm

LinkedIn Here’s a song for you today at the office!

Link to youtube page with new song Link to wordpress site

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with lyrics

2nd October 2015- 2.45pm

Instagram Click the link below for an update of how much we’ve raised! #frackoffagl


5th October 2015- 7.00pm

Instagram Fracking will cause ‘irreversible damage’, says Conservation Council of WA. Sign our petition and help save our planet! NOW! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

http://www.perthnow.com.au/news/western-australia/gas-fracking-will-cause-irreversible-damge-says-conservation-council-of-wa/story-fnhocxo3-1226660869144


Twitter Join our ‘sign our petition’ now by download our app or visit our Getup website: getupstopfracking.wordpress.com #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl



Facebook It’s not too late to make a difference - Sign our Petition and help save our planet. #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl

http://www.getupstopfracking.wordpress.com https://www.facebook.com/profile.php?id=100009268658912&fref=ts


WordPress Celebrities speak up against Fracking in the USA. #getupstopfracking #frackoffACG #fracturedfamilies

http://artistsagainstfracking.com/

17th October 2015 - 2pm

LinkedIn Click the link below for an update of how much we’ve raised! #frackoffagl #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies


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Instagram Image of family in Gloucester. Click the link in bio for an update of how much we’ve raised! #frackoffagl #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies

Link in bio: http://www.getupstopfracking.wordpress.com https://instagram.com/getupstopfracking/

23rd October 2015- 5.45pm




Facebook Thank you for all those who have contributed to our cause, for those who wish to get onboard it’s not too late! CLICK HERE to help make a difference. #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl



Twitter Click the link below for an update of how much we’ve raised! #frackoffagl


3rd November 2015- 2.30pm

Twitter U can make the difference-Sign our petition!!! CLICK like and repost with our hashtags!!!! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl


4th November 2015 - 3pm

LinkedIn Click on the link to see how much we have raised!! And dont forget to sign our petition, to make


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fracking an issue of our past! Help protect our country!

7th November 2015- 6.15pm



10th November 2015-8.45am

WordPress Sean Lennon, Yoko Ono, and Artists Against Fracking Present an Anti-Fracking Anthem. But what about your mate? Blog about how Fracking is affecting Australian families.

http://artistsagainstfracking.com/dont-frack-my-mother/

14th November 2015- 7.30am

Wordpress Everyday, more and more people speak up about fracking. Dont be the voice not heard! #getupstopfracking #frackoffACG #fracturedfamilies

http://artistsagainstfracking.com/


Instagram It’s not too late to make a difference - Sign our Petition and help save our planet.Haven’s follow us on Facebook? Do it now! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl (Image)

https://instagram.com/getupstopfracking/ https://www.facebook.com/profile.php?id=100009268658912&fref=ts




24th November

Twitter Click the link below for an update of how much we’ve raised!


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2015- 4.15pm

#frackoffagl

26th November 2015 - 6pm

LinkedIn Its not too late to have your voice heard! Sign our petition and follow us on Facebook today before it's too late!! #frackoffagl #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies

http://www.getupstopfracking.wordpress.com https://www.facebook.com/profile.php?id=100009268658912&fref=ts


Facebook Only a few days left to sign our petition and donate to stop fracking! CLICK HERE for your chance to make a difference! #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl #getupstopfracking



Facebook A big thank you to everyone who has either signed the petition, liked or follows our pages, donated to the scientific study into the effects of CSG mining. The planet thanks you! #getupstopfracking #stopfrackingnsw #savegloucester #frackturedfamilies #frackoffagl


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