digital youth and youth engagement. dwayne gutzmer

Powerpoint Templates

Digital Youth & the use of

Electronic & Multimedia Strategies

for Youth Engagement

Presented by

Dwayne Gutzmer Dean, CARICOM Youth

Ambassador Programme April 24, 2013

Digital Native

A person born in the digital age who is thoroughly familiar and comfortable

with computers and electronic devices since childhood.

Also referred to as the Millennials

Digital Youth / Millennials •  Millennials, young people 30 and under,

are coming of age in a world vastly different from that of their parents and grandparents.

•  The Millennial generation is diverse, technologically savy, open minded, and committed to sexual health and rights.

Digital Youth / Millennials n  Today’s Youth spend most of their lives

around the computers, videogames, digital music players, video cams, cell phones, and all the other toys and tools of the digital age

n  Today’s average university student have spent less than 5,000 hours of their lives reading, but over 10,000 hours playing video games (not to mention 20,000 hours watching TV)

n  Marc Prensky Digital Natives, Digital Immigrants - From On the Horizon (MCB University Press, Vol. 9 No. 5, October 2001)

Digital Youth The Digital Youth; •  often seek information and knowledge

by going on-line rather than using a textbook

•  little tolerance for delays and expect instant results

–  (Skiba & Barton (2006)

Digital Youth The Digital Youth; •  are fascinated by new technologies • are “multi-taskers” - Multitasking is a way of life for this generation

–  (Skiba & Barton (2006)

Digital Youth

•  Grow up surrounded by digital devices and regularly uses these devices to interact with other people and the outside world.

Internet Usage Growth Rate – Latin America / Caribbean

http://www.data360.org/dsg.aspx?Data_Set_Group_Id=645

Internet Usage and Population Statistics for the Caribbean

CARIBBEAN

Population ( 2011 Est. )

Internet Usage, 31-Dec-2011

% Population (Penetration)

Facebook Subscribers

% Facebook

Saint Lucia 161,557 142,900 88.5 % 48,300 30% Antigua & Barbuda 87,884 70,968 80.8 % 29,020 33% Haiti 9,719,932 836,435 8.6 % 202,820 2% St. Vincent & Grenadines

103,869 76,000 73.2 % 40,000 39% Cayman Islands 51,384 37,112 72.2 % 24,540 48% Barbados 286,705 191,878 66.9 % 114,240 40% British Virgin Islands 25,383 14,620 57.6 % 9,720 38% Jamaica 2,868,380 1,581,100 55.1 % 629,440 22% Trinidad & Tobago 1,222,505 650,611 53.2 % 435,240 36% Bahamas 313,312 158,700 50.7 % 155,140 50% Anguilla 15,094 6,940 46.0 % 6,100 40% St. Kitts & Nevis 50,314 22,340 44.4 % 22,140 44% Dominica 72,969 32,151 44.1 % 22,800 31% Dominican Republic 9,956,648 4,120,801 41.4 % 2,233,360 22% Turks & Caicos 44,819 14,760 32.9 % 10,620 24% Grenada 108,419 34,961 32.2 % 29,640 27% Monserrat 5,140 1,200 23.3 % n/a n/a Cuba 11,087,330 1,702,206 15.4 % n/a n/a

http://www.mediabadger.com/2011/05/the-chatty-caribbean-naturally/

Digital Youth

WHAT DOES THIS MEAN FOR US AND THE WORK THAT WE SEEK TO DO?

WE MUST REVAMP OUR METHODS OF ENGAGEMENT

WE MUST “GET WITH IT”!! •  Instead of the volume

of printed materials •  we must move to more

accessible & youth friendly materials (ipad/kindle/mobile).

WE MUST “GET WITH IT”!! •  Instead of continuing to

train peer educators to execute duties traditionally

•  we must instead invest in developing their capacities & equipping them with tools needed to take advantage of current technological trends!

WE MUST “GET WITH IT”!! •  Instead of the continued

use of static information •  we must move to more

interactive methods

CLICK TO PLAY!

Surveys & Questionnaires

•  “Millennials are more willing to

share information

online, especially if

they get something in

return.”

Shifting Trends

•  Technology is changing everything around us; – The Banking Industry – The Newspaper delivery methods – The features in our car

•  So too must educators and health professionals embrace this change!!

Imagine???

Social Media Personal

Imagine???

Web Streaming: Lectures, Training, Courses, Meetings, etc

Imagine???

Mobile Apps: Games, Data Gathering, Resources, Safe Spaces

Imagine???

DIGITAL YOUTH ENGAGEMENT STRATEGIES WORKSHOP

UNFPA - YAG

CARICOM Youth

Ambassadors

NYC, etc..

Imagine???

Well lets stop imagining and

start working to make it happen

Some Benefits •  Wider Reach

– Categorize audience –  Information on audience –  Increased awareness about product /

brand •  Promote Active learning

–  Interactive sections were persons have to complete a quiz before moving to the next section

•  Lower cost for Data Dissemination •  Obtain quick feedback •  Tracking the number of views

Way Forward Going forward we must seek to; • reach the youth where they are!

–  Building an Online community ( Policy support, Advocacy, etc)

–  Texting –  Interactive face to face presentation

• ensure that our activities / strategies / programmes / presentations evoke the necessary excitement needed to keep the attention of the youth!

–  Less words more pictures –  Less “talk/lecture” more “action/activities”

Way Forward Going forward we must seek to; • Put the technology to work for us

–  Gather data –  Dissemination of information –  Connect with stakeholders

• continually “top up” our own knowledge on current technological trends in order to have meaningful youth-adult partnership

• Continually engage our youth on –  Issues that affect them and possible solutions –  The role they see themselves playing in the solution –  Resources needed (financial, technical, etc)

"Never before in history has innovation offered promise of so much to so many in so short a time."

Bill Gates

Thank You

digital youth and youth engagement. dwayne gutzmer

Health & Medicine