PRESENTED BY

SHAHAB ZARGARI

Video development FOR MARKETING

VIDEO DEVELOPMENT SUMMARY

CREATIVE BRIEF IDEA CREATION PRODUCTION FORMATS AND TIPS

CREATIVE PROCESS TIPS

PEN AND PAPER DON’T JUDGE THE RIDICULOUS

Write Down and/or Sketch Everything! Remember that every idea, good or bad should be briefly written or sketched out. Never imagine that you’ll simply remember the important things that were said.

Absolutely essential to effective brainstorming. At the beginning of the process you want to shoot for quantity over quality. If someone in the group is too afraid to speak up for fear of rebuttal, the entire session is compromised & productivity will suffer greatly.

Embrace the Ridiculous. As strange as it sounds, the very best ideas are often born from the very worst. After you’ve arrived at a satisfactory number of initial ideas, strip away the unrealistic aspects until you arrive at something that is actually achievable.

Creative process TIPS CONTINUED

START GENERAL, END SPECIFIC SYNERGY AVOID GROUPTHINK

The initial ideas should be numerous and widespread. The point initially is diversity of thought, not unity. The next step is where the quality of ideas suddenly becomes important. Begin to hone in on and refine the best ideas while eliminating those that don’t effectively address your goals.

It’s not always the case that the furthering of one idea must mean the death of another. Get the Big Picture. Analyze all the suggestions and discuss ways to combine entire ideas or to selectively mix elements of two or more weaker ideas to form a stronger whole.

There’s a fine line between a team that productively cooperates and one that suffers from too much cooperation. It’s great to have positive reinforcement and agreements within the group, but not at the expense of critical thinking, creativity and ultimately, quality.

NORMAL FLUID PROCESS

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PRE-PRODUCTION

PRODUCTION POST-PRODUCTION

MEDIA PLACEMENT

CREATIVE SESSIONS

CREATIVE SESSIONS

WRITE A CLEAR AND FOCUSED OBJECTIVE.

BUILD ON THE IDEAS OF OTHERS.

ENCOURAGE THE UNCONVENTIONAL.

DISCOURAGE NEGATIVITY.

THE PRODUCT

RUMGR IS A COMMUNITY WHERE USERS BUY AND SELL USED GOODS TO PEOPLE IN THEIR LOCAL SURROUNDINGS.

How do we engage the audience in a way that they understand that the app is more of a

community than Garage Sales, Craigslist or eBay could ever be?

? BEGIN!

How do we engage the audience in a way that they understand that the app is more of a

community than Garage Sales, Craigslist or eBay could ever be?

FOLLOW US

FACEBOOK WWW.FACEBOOK.COM/

ASSURANCE.ADVERTISING.AGENCY

TWITTER WWW.TWITTER.COM/ASSURANCEAGENCY

FLICKR WWW.FLICKR.COM/

ASSURANCEADVERTISING

VIMEO WWW.VIMEO.COM/

ASSURANCEAGENCY

WWW.ASSURANCEADVERTISING.COM

INFO@ASSURANCEADVERTISING.COM

(702) 339-3855

SHAHAB ZARGARI

FOR YOUR ATTENTION.

THANK YOU