digital winners 2013: berit svendsen_final
DESCRIPTION
Digital Winners 7-8 November: Changes in the Industry and views on the Mobile Future, Berit SvendsenTRANSCRIPT
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Changes in the Industry and views on the Mobile Future
Digital Winners 2013
Berit Svendsen | Executive Vice President and Head of Telenor Norway
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Fixed Mobile Substitution – not that long ago
2
0
2.000
4.000
6.000
8.000
10.000
12.000
14.000
16.000
18.000
20.000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Traffic from mobile network Traffic brom broadband telephony
Traffic from fixed network (ISDN, PSTN)
Mil
lio
ns
of
vo
ice
min
ute
s
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Everyone uses Mobile Data Services - everywhere
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Data explosion in Mobile Networks
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Average mobile data usage (GB /month) and smartphone penetration (%)
0.15 0.20
0.33
0.51
34%
50%
65% 74%
2010 2011 2012 2013e
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The industry faces challenges in the rapid
transition from Voice to Data Centric Pricing
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Europe falling behind US
6
4,5
8,9
5,8
5,4 5,4 5,5
3,2
6,4
-3,5
-4,6 -3,2 -4,2
-6,2
-6,3
-8,9 -9,2
-12,0
-10,0
-8,0
-6,0
-4,0
-2,0
0,0
2,0
4,0
6,0
8,0
10,0
Sep.11 Dec.11 Mar.12 Jun.12 Sep.12 Dec.12 Mar.13 Jun.13
US
Western Europe
Service revenue growth %
Source: Enders Analysis based on company reports.
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TRENDS
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Multimedia Social Services boosts video traffic
8
114
526
69
719
Other Traffic
5x
Video
10x
2010 2015
Petabyte, Global Traffic Forecast
Source: Sandvine Traffic Forecast.
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Mobile Payment - a long way, but soon it happens
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Cloud Services – a hit among businesses
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The customers are the front runners and
continuously adapts or rejects ideas & services
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Global competition for customers with limited
loyalty
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Summing-up
Data consumption, just beginning to
explode
From voice to data: Monetizing on
heavy investments - a Telco challenge
Video, new services and cloud
computing will boost demand for
capacity, speed and reliability
Customers adapts or rejects new
services and ideas continuously
Only one thing is for sure every
morning: You have to run!
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Thank you for your attention!
@BeritSvendsen