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DVIS Digital Video Insertion Solutions November 1 2011 Presented by Sachin Rehan

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DVIS Digital Video Insertion

Solutions

November 1 2011

Presented by Sachin Rehan

DVIS Product Overview

• The DVIS line of products are network-edge local content insertion devices for digital video networks

DVIS

DVISn

DVISm

Any application requiring locally generated baseband analog

content to be delivered within a property provisioned with digital

only TVs, STBs or DTAs or where analog spectrum is not available

• Security or surveillance camera feeds (MDU’s, retirement

homes, etc.)

• Text/character generator or local information channel (hotels,

conference centers, gated communities, etc.)

• ‘Custom’ insertion of encrypted digital channels to a

commercial property lineup (I.e. insertion of specialty channels

to a hotel lineup)

• Distribution of ‘in-house’ or private channels throughout a

property (I.e. sports stadiums, network studios)

DVIS Applications

‘Old’ way – Analog System

‘New’ way – Digital System

• QAM modulated carrier on each EIA frequency

• Multiple programs per QAM carrier

• Virtual channel map instructs STB which frequency to

tune to and which MPEG program from multiplex to select for display

‘New’ way – Digital System

Typical MSO Network Architecture

Analog CBVS

HFC NODE

MDU

Local

RF over coax

HFC NODE

RF over coax

RF over fiber

ContentDVIS

RF over coax

Surveillance or local content available in digital video tier to

MSO’s subscribers

Deployment Techniques for MSOs

QAM

100

QAM

101

BLANK QAM

103QAMQAM

100

QAM

101

QAM QAM

103102

VIDEO SPECTRUM

INPUT

VIDEO SPECTRUM

OUTPUT

LOCAL CONTENT AVAILABLE ON PROGRAM IN PREVIOUSLY

BLANK QAM

LOCAL CONTENT IN

ANALOG CVBS

FORMAT

Insertion into Blank QAM from headend

MPEG ENCODER

TS MULTIPLEXER

QAM MODULATOR & RF UPCONVERTER

QAM

113

QAM

114

QAM QAM

116115

MPEG ENCODER

TS MULTIPLEXER

QAM MODULATOR & RF UPCONVERTER

QAM

114

QAM

115

QAM QAM

117116

VIDEO SPECTRUM

INPUT

VIDEO SPECTRUM

OUTPUT

IF STBs CAN TUNE INTO QAM CHANNEL ABOVE HFC PLANT

END FREQ, A FREQ IN THIS

RANGE CAN BE USED

LOCAL CONTENT IN

ANALOG CVBS

FORMAT

Insertion into QAM at band edge

HFC PLANT RF SPECTRUM

TO SOME FREQ (ex. 750MHz)

QAM

100

QAM

101

QAM QAM

103102

MPEG

ENCODER

TS

MULTIPLEXER

QAM MODULATOR &

RF UPCONVERTER

QAM

100

QAM

101

QAM QAM

103102

VIDEO SPECTRUM

INPUT

VIDEO SPECTRUM

OUTPUT

LOCAL CONTENT REPLACES

PREVIOUS CONTENT IN

SELECTED QAM

LOCAL CONTENT IN

ANALOG CVBS

FORMAT

QAM CHANNEL DELETION FILTER

DELETE CONTENT FROM A SELECTED QAM

Insertion into a locally deleted QAM

QAM

100

QAM

101

QAM QAM

103102

MPEG ENCODER

TS MULTIPLEXER

QAM MODULATOR & RF UPCONVERTER

QAM

100

QAM

101

QAM QAM

103102

VIDEO SPECTRUM

INPUT

VIDEO SPECTRUM

OUTPUT

LOCAL CONTENT RE-

INSERTED INTO QAM IN PLACE

OF DROPPED PROGRAM

LOCAL CONTENT IN

ANALOG CVBS

FORMAT

QAM CHANNEL DELETION FILTER

DROP A PROGRAM FROM A SELECTED QAM

QAM

DEMODULATOR

Locally Add/Drop programs in a QAM

ATX Digital Video Insertion Products

• The “DVIS” product line was developed to facilitate

any of these applications

• Over 2000 “DVIS” units have shipped to date

• The DVIS consists of three MDU Hardened

products:

• DVIS, DVISm and DVISn

DVIS

DVISn

DVISm

ATX Digital Video Insertion Products

DVIS•MDU hardened, wall mounted enclosure with front access to all plug-ins and connections

•Integrated TS Multiplexer,

QAM modulator & RF upconverter

•Scalable thru plug-in application cards:

•Single/Dual encoders,

•QAM demodulator

•10/100/1000 Copper/SFP output

ATX Digital Video Insertion Products

DVIS•QAM output: 1-10ch

•QAM output Add Drop: 1-8 Ch

•IP:10/100/1000 /QAM output: 1-8Ch

•Integrated RF Management and RF Filter eliminates the

requirement for external equipment

•Web Based Management Interface

•Modem Pocket

ATX Digital Video Insertion Products

DVISm

•MDU hardened, wall mounted enclosure with front access to all plug-ins and connections

•Integrated TS Multiplexer,

QAM modulator & RF upconverter

•Scalable thru plug-in application cards:

•Single/Dual encoders,

•QAM demodulator

•10/100/1000 Copper/SFP output

ATX Digital Video Insertion Products

DVISm•QAM output: 1-10ch

•QAM output Add Drop: 1-4 Ch

•IP:10/100/1000 /QAM output: 1-4Ch

•Integrated RF Management and RF Filter eliminates the

requirement for external equipment

•Web Based Management Interface

ATX Digital Video Insertion Products

DVISn•Small form factor, MDU hardened, wall or table mounted mounted enclosure

•Integrated TS Multiplexer, QAM modulator & RF upconverter

•Cost effective solution with QAM or GigE output only (Add/Drop function not supported)

•QAM output: 1 or 2ch

•GigE output: 1 or 2ch

•QAM/Add Drop currently not supported but could be developed

•Web Based Management Interface

ATX Digital Video Insertion Products

Form Factor

• MDU hardened wall mount solution – no need to install a wall

rack

• All connections & interfaces located on front panel and are

concealed behind a lockable door

DVIS Advantages

• Rack mount ‘ears’

available for rack mount

applications

Integrated RF management

• All RF connections, directional couplers

and leads are built-in for ‘add/drop’ type

application

• No need for external RF splitting or

combining with additional DCs, external

filters, jumpers, etc.

• SIGNIFICANTLY SIMPLIFIES AND

REDUCES TOTAL INSTALL TIME AND

COST

• Input and output test points for

installation and troubleshooting without

disruption of RF signal

DVIS Advantages

Scalability & Modularity

• PCI based expansion cards allow for easy field upgrade up to

4 (DVISm) or 8-10 (DVIS) channels plus demod functionality

DVIS Advantages

• Hot-swappable cards to

eliminate any service

interruption

• Removable fans, power

supply, filter, encoder

and demod cards for

easy field upgrade,

maintenance or

replacement

Filter Expertise

• ATX has been manufacturing and selling filters to the cable

industry (previously as PCI filters) for over 10 years

− Invested significant R&D effort to optimize filter tuning for DTA environment

− Current best performing filter on market (competitive filter performance is questionable at high freqs)

• One Stop Shop

− Can order DVISm with encoder card(s), demodulator card and

deletion filter with 1 part number

− No need to deal with multiple vendors for support on various

components of insertion solution

ATX Digital Video Insertion Products

Analog vs. Digital - Filters

• Simplified representation of an Analog Channel Deletion

Filter

552MHz 558MHz 564MHz 570MHz

Ch. 79 Ch. 80 Ch. 81

Videocarrier

Audiocarrier

The filter is not located

symmetrically within

boundaries of channel 80,

but extends also within

channel 81.

Analog vs. Digital - Filters

• Simplified representation of an Digital Channel Deletion

Filter

552MHz 558MHz 564MHz 570MHz

Ch. 79 Ch. 80 Ch. 81

The filter is located

symmetrically within

boundaries of

channel 80.

Other hardware features

• Integrated RF bypass switch restores original QAM in case of

power failure or unit reboot

DVIS Advantages

QAM

100

QAM

101

QAM QAM

103102

MPEG ENCODER

TS MULTIPLEXER

QAM MODULATOR & RF UPCONVERTER

QAM

100

QAM

101

QAM QAM

103102

VIDEO SPECTRUM

INPUT

VIDEO SPECTRUM

OUTPUT

LOCAL CONTENT IN

ANALOG CVBS

FORMAT

QAM CHANNEL DELETION FILTER

QAM

DEMODULATOR

HTTP based GUI

• No need for proprietary software to be installed on technicians’

computers – GUI runs on any standard internet browser (ex. IE)

DVIS Advantages

• Graphic ‘tree’ display of

QAM content

• Intuitive menus and

controls

• 1-click ‘drop’ program

feature with automatic

PID value determination

• FW updates via

windows style local file

browsing

Other software features

• Dynamic PID monitoring feature

� Will automatically detect and apply program and/or PID level changes within the inserted QAM

� Truck roll / re-config necessary for competitive equipment whenever changes in QAM occur

• Bulk configuration upload and download

� Allows for creation and download of a custom configuration for subsequent upload to units designated for installation in the same service area

• Remote management capable via cable modem� FW updates and other troubleshooting can be done without a truck roll

DVIS Advantages

DVIS Advantages

New product – The Nano (DVISn)

• 1 – 2 channel encode only (no demod)

• Ultra cost effective & compact

• No integrated RF management

• Not yet approved at Comcast – pending evaluation

Commitment to Service

• Provide on-site training for trainers, supervisors and lead technicians for systems new to DVIS

– Also provide follow-up ‘webinars’ for technicians and

contractors

• Provide on-site ‘first install’ support if desired

• Always reachable and reactive to customer

questions, issues and suggestions for product improvements

DVIS Advantages

RECAP – Add drop application

1. Integrated RF management (big time & complexity saver on installs)

2. Filter

– One stop shop

– Best performing filter on market

– Integrated into unit + integrated filter bypass

3. PID monitoring feature (will automatically react to any changes in the QAM without truck

roll/reconfig)

DVIS Advantages

RECAP – Encode Only (no filter)

1. Wall mount form factor + easy channel expandability

2. Price & size if considering Nano

RECAP – Encode Only (with filter)

1. Integrated RF management (big time & complexity saver on

installs)

2. Filter

– One stop shop

– Best performing filter on market

– Integrated into unit + integrated filter bypass

Thank you

1-501 Clements Road West

Ajax, ON, L1S 7H4, Canada

Direct: +1-905-428-5914

Cell: +1-416-402-2431

Toll: 1-800-565-7488 x288

Fax: +1-905-427-1964

www.atxnetworks.com

Sachin Rehan

Regional Sales Manager

ATX Networks

[email protected]