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Data Layer Enrichment API

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Overview

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Chaos at the data layer

Experience Layer

Application Layer

No Data Layer = CHAOS

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Data Layer brings order

Unification, Security, Control,

Privacy, Enrichment &

Ownership

Experience Layer

Application Layer

Data Layer = Order

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The Data Layer is CoreDefine: Your one true definition of data

across all your digital assets and customer

interactions

Control: Your ability to standardize and

control data distribution to vendors

Enrich: Your ability to enrich data to include

visitor attributes and insights across

technology platforms

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Standard Tealium Data Layer Flow

utag_data utag.js utag.data

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▪ Host Data Layer objects on Tealium's CDN

▪ Static JSON objects fetched to supplement on page Data Layer

▪ Data Layer Enrichment Extension used to enrich

Why use DLE API?

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DLE API Flow

Create JSON files

Upload Data

Check Files

Retrieve Data

Verify Data

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Step 1: Create JSON File(s)

{"product_category" : ["Accessories"],

"product_brand" : ["Acme"], "product_sku" :

["GEN-PRD-BLU"],

"product_has_free_shipping" : ["0"],

"product_has_instore_pickup" : ["1"] }

Examples:

▪ { "enriched":true, "dle":"fired"}

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Step 2: Upload Data

▪ Login: https://api.tealiumiq.com/v1/login

▪ Upload:

https://api.tealiumiq.com/v1/dle/accounts/ACCOUNT/profiles/PROFILE/datalayers/UNIQUEF

ILENAME?utk=TOKENVALUE

▪ New files: PUT

▪ File Updates: POST

API Calls

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Step 3: Check Files

▪ Check file at:

http://tags.tiqcdn.com/dle/ACCOUNT/PROFILE/UNIQUEFILENAME.js

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Step 4: Retrieve Data1. Log in to Tealium

2. Create a new variable (or several) via the ‘Data Layer’ tab (e.g. dlereference)

3. Add an extension to define the variable

1. Set Data Values

2. Lookup Table

4. Add the “Data Layer Enrichment”

5. Publish

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Step 5: Verify Data▪ The Source/Network tab

▪ Here you will see the file downloaded from “tags.tiqcdn.com/dle”

▪ The Console tab▪ The location of the enriched file is: utag.globals.dle.data

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Single Page Applications + Dynamic Events1. Use an alternative approach to retrieve the data layer.

2. E.g. a JavaScript extension that downloads the file and fires a view event on

receipt

3. Update the main utag.data object via a Tealium Extension