digital tv in thailand 2015

Presentation by Yozzo Co.,Ltd. www.yozzo.com February 2016 V 1.0

http://www.yozzo.com/news-and-information/media-broadcasting/tough-year-ahead-for-digital-tv-in-thailand

Presentation by Yozzo Co.,Ltd. www.yozzo.com February 2016

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BANGKOK

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Source: Office of the NBTC - Attaporn Lawanwatthanakulwww.yozzo.com




1 10 Oct 2014 4,645,495 21 N/A 2,922,250 63% 31 July 2015

2 28 Nov 2014 1,777,495 20 100 1,195,933 67% 31 July 2015

3 24 Dec 2014 623,401 4 41 454,056 73% 31 Aug 2015

4 28 Jan 2015 633,825 5 38 432,011 68% 30 Sept 2015

5 10 Feb 2015 517,463 7 36 370,394 72% 31 Oct 2015

6 06 Mar 2015 124,763 4 8 83,564 67% 30 Nov 2015

7 21 May 2015 5,248,854 56 476 3,082,109 59% 31 Jan 2016

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Source: Office of the NBTC - Attaporn Lawanwatthanakul

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TALAT PHO (ตลาดโพธ์ิ) and BU PHO (บุโพธ์ิ)both located in Lam Plai Mat district of Buriram Province has redeemed 97% of their coupons

Of 823 coupons delivered to KHAO PHANG (เขาพงั)in Surat Thani Province only 3 people redeemed

Source: Office of the NBTC - Attaporn Lawanwatthanakul




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*Some devices sold in bundles e.g. Set-top box + smartphone (With coupon)**Some Set-top boxes sold are DVB-S (Satellite) not DVB-T2 (With coupon)




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April 2014 – June 2014 50% 11 main sites

July 2014 – June 2015 80% 39 main sites + additional sites

July 2015 – June 2016 90% Additional sites

July 2016 – June 2017 95% Additional sites

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Channel 3, 5, 7, 9, 11 & ThaiPBS simulcasts on analog and digital

TOP 5 RATED CHANNELS1. CH 72. CH 33. Workpoint TV4. Channel 85. Mono 29

Source: NBTC | AC Nielsen

PSI reaches 17.5 million households nationwide, controlling a 70% market share in the satellite TV business




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91%88%

84%86% 85% 84% 84% 84%

82%

75% 75%73%

71% 70% 69%66%

64%62% 61% 62% 62%

9%12%

16%14% 15% 16% 16% 16%

18%

25% 25%27%

29% 30% 31%34%

36%38% 39% 38% 38%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Digital TV Analogue TV

Source: Nielsen Thailand




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34%

29%

22%

26%

13% 12%

65%

74%

80%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Bangkok Urban Rural

Analogue DTT Cable/SAT





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5% 5%

26%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Radio Cable/SAT Analogue TV Digital TV Other





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5 HD NBT Thai PBS TPTV

3 FAMLLY MCOT FAMILY LOCA

TNN 24 THAI TV NEW TV SPRING NEWS BRIGHT TV VOICE TV NATION TV

WORKPOINT TRUE 4U GMM NOW CH8 3 SD MONO

MCOT HD ONE THAIRATH TV 3 HD AMARIN TV 7 HD PPTV




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01. 5 HD02. NBT03. Thai PBS04. N/A 05. N/A06. N/A07. N/A08. N/A09. N/A10. Parliament TV11. N/A12. N/A

13. 3 Family14. MCOT Family15. Loca

16. TNN 2417. Thai TV18. New TV19. Spring News20. Bright TV21. Voice TV22. Nation TV

23. Workpoint24. True 4U25. GMM26. Now27. Ch828. 3 SD29. Mono

30. MCOT HD31. One32. Thairath TV33. 3 HD34. Amarin TV35. 7 HD36. PPTV

In December 2015 the broadcasting regulator (NBTC) introduced a mandatory numbering system, enforcing the same channel numbering for the first 36 channels across all TV platforms




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Source: Millwardbrown-AdReactions

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Malaysia-based iflix and Singapore-based Hooq offer monthly subscriptions from THB 100 and THB 119 respectively

PrimeTime Hollywood HDTVDoonung DooDee




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24%

14,5%

14%

11%

7,5%

4,8%

3,8%

3,5%

2,5%

1,5%

1,5%

1%

3 HD

7 HD

Workpoint

ONE HD

GMM

Mono 29

3 SD

CH8

Thai PBS

3 Family

NBT

PPTV

TOP FAVORITE CHANNELS

PREFERED VIEWING PLATFORM

Source: Survey from University of Thai Chamber of Commerce – Faculty of Arts

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THIS ACCOUNTS FOR:

• 258 satellite TV channels• 158 cable TV channels• 15 Internet Protocol TV (IPTV) channels

AMONG THE OUT-OF-SERVICE CHANNELS ARE:

• GMM Broadcasting stopped its Z Pay TV34, Z1 and GTH On Air channel

• CTH Cable TV ended its Wisdom, Asian Food Channel, Australian Network, Max Sports and Kon Dontree

• True Visions Group discontinued its RAMA Channel, Star World, Channel V Thailand, HD Showcase, Active TV, BBC Earth, MTV HD, WE TV and True Information Channel.

661 CABLE/SATELLITE AND IPTV CHANNELS ARE STILL OPERATIONAL




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