digital trends2014broadstreetco
DESCRIPTION
Broad Street President Charlie Ray discusses the digital advertising trends and realities for 2014 in digital advertising and media planning and buying.TRANSCRIPT
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Mobile search is changing how customers navigate through the sales funnel.
out of mobile searches trigger a
follow up action (further search, store visit, phone call,
purchase, social media post)
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of which happen
within an hour of the search.
Mobile search is changing how customers navigate through the sales funnel.
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Percent of marketers committing budget to social media advertising
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Source: eMarketer March 2014
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Data from companies such
as Datalogix, Axciom, and
Epsilon help social media
exchange advertisers
retarget users who are
likely to make purchases.
ROI can
increase
4x
Conversions
rates can
increase 2x
CPAs can be
reduced by as
much as 25%
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Consumers click on native ads at a similar rate as
original content.
Consumers look native ads and
editorial content for a similar
amount of time.
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Red Bull sets the pace when it comes to
brand publishing, providing in-depth
articles , photos, music, and videos
about topics their consumers care
about.
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Go Pro, on the other hand, takes
advantage of user-generated content to
supplement their original content.
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• Markerters have to change the way they approach the messaging
and the medium. Device and platform agnostic creatives, media
planning, and measurement are the future.
• Messages have to resonate across all devices and platforms, adding
complexity to our jobs.
• The robots won’t take our jobs… but they sure will be a big help
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